Transcript No Slide Title

The client
perspective
Sylvie Hertrich
SYLVIE HERTRICH, September 15, 2005
The industry

Globally, the event business is a multibillion dollar industry, and is growing year
on year.
SYLVIE HERTRICH, September 15, 2005
Types of events

Events range from conventions for 5.000 or
more through sales conferences for 500,
down to seminars for 10. From international
congresses to small training courses. From
board and annual general meetings to press
conferences…
SYLVIE HERTRICH, September 15, 2005
What is a event ?

Event is a one-time or infrequently
occurring moment outside normal
programs or activities.

To the customer or guest a special event is an
opportunity for a leisure, social or cultural
experience outside the normal range of choices or
beyond everyday experience.
SYLVIE HERTRICH, September 15, 2005
Festive spirit
 Specialness
increases with the ability of
events to create a true festive spirit.
 The
ambience can encourage joyfulness,
freedom from routine constraints and
inversion of normal roles and functions.
SYLVIE HERTRICH, September 15, 2005
Uniqueness
 Events
rely “once-in-a-lifetime”
uniqueness.
SYLVIE HERTRICH, September 15, 2005
The role of the organizer

As an organizer of conferences or meetings
you are not simply an administrator of
goods and services

And the title of project manager fails to
describe the extent of the role.
SYLVIE HERTRICH, September 15, 2005
The role of the organizer

The meeting planner must also be a leader…

As he cannot do everything alone, he should
assemble around him a team of enthusiastic
specialists who are as committed to the success of
the event as he is.

= professional support
SYLVIE HERTRICH, September 15, 2005
Expectations

It is the job of the professional event coordinator to
package and manage that event experience.
SYLVIE HERTRICH, September 15, 2005
Alternative venue possibilities
Abbeys, airplanes, amphitheatres, amusement
parks, aquariums, auditoriums, banqueting halls,
beach clubs, beaches, bed-and-breakfasts,
botanical parks, boutiques, building lobbies,
casinos, castles, caves, celebrity homes, cellars,
chateaux, churches, cinemas, clubhouses, colleges,
concerts halls, conference centers, country clubs,
cruise ships, cultural parks, deserts, equestrian
centers, factories, farms, ferries, …
SYLVIE HERTRICH, September 15, 2005
Alternative venue possibilities
forts, galleries, golf courses, government
buildings, guesthouses, gymnasiums, halls of
fame, haunted houses, health club, historic homes,
industrial lofts, inns, islands, lagoons, lakes,
libraries, lighthouses, living museums, manor
houses, marinas, markets, mines, monasteries,
monuments, movie sets, mountaintops, museums,
music halls, national parks, nightclubs,
observatories, opera houses…
SYLVIE HERTRICH, September 15, 2005
Determine the expectations
- Who ?
- What ?
- Where ?
- When ?
- and Why ?
SYLVIE HERTRICH, September 15, 2005
Determine the expectations
- Why is the event being held ?
= a clear understanding of the purpose of the event,
as well as the goals and objectives of the event.
SYLVIE HERTRICH, September 15, 2005
6 dimensions of the experience
- anticipation
- arrival
- atmosphere
- appetite
- activity
- amenities
SYLVIE HERTRICH, September 15, 2005
ATMOSPHERE
- The physical environment basics
- The venue : embrace the place or surprise the eyes
- Form follows the function
- Finding the best fit
SYLVIE HERTRICH, September 15, 2005
ACTIVITY
- Collectable experiences
- An event is a theater
- Participatory versus spectator
- Diversion and recreation
SYLVIE HERTRICH, September 15, 2005
Alternative venue possibilities
Abbeys, airplanes, amphitheatres, amusement
parks, aquariums, auditoriums, banqueting halls,
beach clubs, beaches, bed-and-breakfasts,
botanical parks, boutiques, building lobbies,
castles
casinos,
, caves, celebrity homes,
cellars, chateaux, churches, cinemas, clubhouses,
colleges, concerts halls, conference centers,
country clubs, cruise ships, cultural parks, deserts,
equestrian centers, factories, farms, ferries, …
SYLVIE HERTRICH, September 15, 2005
SYLVIE HERTRICH, September 15, 2005