Transcript Adding Pleasure to Business: Conventions and Tourism

How
business travel in Europe will change
over the next 5 years
Rob Davidson
Centre for Tourism
University of Westminster
ECONOMIC TRENDS
 A buyers’ market: over-supply of
meetings venues and destinations
-
New types of venues
Emerging destinations: Central Europe, China, The
Middle East ….even Libya !
Planners negotiating harder: to get
more value for their money
 Economic uncertainty means shorter
lead times (corporate market)

Rob Davidson
Centre for Tourism
University of Westminster
ECONOMIC TRENDS

Emerging markets:
-
China (Approved Destination Status)
India, Malaysia, Thailand – growing Middle Classes
-
SOCIAL TRENDS …..
Rob Davidson
Centre for Tourism
University of Westminster
Events have changed from this:
Rob Davidson
Centre for Tourism
University of Westminster
to this:
Rob Davidson
Centre for Tourism
University of Westminster
SOCIAL TRENDS

-
-
More diversity in the delegates’
profile:
More women
More ethnic/cultural diversity
More older delegates
Rob Davidson
Centre for Tourism
University of Westminster
SOCIAL TRENDS
Work-life balance:
-
Family / friends will come too !
Delegates will extend their trips, for
leisure purposes
Rob Davidson
Centre for Tourism
University of Westminster
ADDING PLEASURE TO
BUSINESS !
Rob Davidson
Centre for Tourism
University of Westminster
POLITICAL TRENDS
More emphasis on security
- Must be visible, but discreet
- Isolated venues have an advantage
 Buyers will increasingly use their
purchasing power, for political ends

Rob Davidson
Centre for Tourism
University of Westminster
TECHNOLOGY TRENDS



More use of the Internet:
For site selection
For destination and venue promotion
For enhancing the conference experience
Wireless everywhere
Radio Frequency Identification
Rob Davidson
Centre for Tourism
University of Westminster
Muito
Obrigado !
FURTHER INFORMATION:
www.eibtm.com
‘Industry Research Forum’
AND
Rob Davidson
Senior Lecturer in Business Travel and Tourism
[email protected]
Rob Davidson
Centre for Tourism
University of Westminster