Transcript The Publishing Cycle, Greater China

The Publishing Cycle, Greater
China developments,
copyright and publishing
etiquette
Top institutes & Universities, Greater China
Presented by:
2004
Paul M. Evans PhD MBA MA(Oxon)
Vice President (Elsevier Science & Technology, China)
Based in Elsevier’s representative office, Beijing and in Oxford, UK
e-mail: [email protected]
Overview of presentation
• I Journals and STM Publishing
• II Journal development and peer review
process
• III Authors: journal selection and
publishing with Elsevier
• IV Some new developments in STM
Publishing
• V Elsevier and Greater China
• VI Copyright and publishing etiquette
First Scientific Journal
• 6th March 1665
Philosophical
Transactions of the
Royal Society
Ed. Henry Oldenburg
Secretary of the
Royal Society
• first true scholarly
journal…servicing a
community.!
Functions of the journal
•
•
•
•
Registration ‘date stamping & set precedent’
Quality assurance through peer-review
Archiving the definitive versions of papers
Dissemination to targeted scholarly audience
• Achieved via management of the “journal title”
and associated qualities for researchers: key
role of the publisher
Growth in Journals tracks number of Researchers
Index (1981=1.00)
1.6
R&D
workers
1.2
journals
articles
[Source: NSF and ISI Data]
0.8
1980
1985
Year
1990
1995
STM Industry Overview
• 2000+ publishers
• 12000 journals
• 1 million papers/year
• 1 million authors/year
• 10+ million readers
• Thousands of sub
disciplines served
• Institutionally based
– Universities
– Medical schools
– Research
organisations
– Government
laboratories
– Corporations
STM Publishers add value through…
•
•
•
•
Independence
Acting as a neutral third party
Final guarantor of quality
Active management of editors and editorial
boards
• Provide fundamental journal functions
Elsevier journal activities
• Each year publishes…
– Around 1800 peer-reviewed journals,
including many society-owned titles (available
at desktop via Science Direct)
– Approx. 2500 monographs, reference works,
and text books
– Abstracting and Indexing Databases (e.g. Ei’s
EV2 and Compendex, EMBASE), structure
databases etc.
• …in virtually all areas of research
II Journal development – the Publishing Cycle
PUBLISHER
accepted mss
finalized journal issues
proofing
AGENT
author
submission
LIBRARY
reader
JOURNAL
Editorial editor
Office
research community
peer review process
referee
The Peer Review process
• Overseeing peer review at journal level is a key aspect
of the Editor-in-Chief role, facilitated by the publisher
• Papers submitted to a journal range from:
- innovative, well researched, well written, asset to the
field, to
- unreadable or marginal papers or with poor English, to
- (very occasionally) plagiarised work
• Editor-in-Chief assesses some papers himself, and also
identifies expert referees to assess and provide
recommendations regarding publication
Referee considerations when approached to review
Channels of
communication
Editor
influence
Relevancy of
paper
Engagement with
Reputation
subject
of journal
Slow
Experiences of
Perceived
turnaround
journal as either
importance of
journals
referee or author
Impact
paper
factor
Feedback
Deadline to
from editor
Publisher
complete review
CORE
Acknowledgement
PERIPHERAL
What does the Publishing Editor do?
• Editorial management
– monitor editorial office efficiency and efficacy
• time for reviews, responsiveness to authors
– monitor key success indicators
• copyflow, subscription levels, online usage, quality indicators
(e.g. citations, Impact Factor), author satisfaction
– monitor research trends
• include where relevant: special issues, invited papers,
conference issues
– take action
• does journal need to expand?
• does editor need replacing?
Editor-in-Chief feedback
• Market Feedback:
“what was quite apparent was the incredible thought
and effort Elsevier has been putting into monitoring
and improving the quality of the journals with
continuing author feedback, surveys etc.”
“I came away firmly convinced that the journals could
not possibly be in a better publishing house. The
Elsevier staff were all genuinely concerned about the
health and well being of the publications and
Societies that represent them”
Independent Journal Editors comments – Editors’ Conference,
Washington DC, January 2004
III. Author priorities in journal publishing
Data from 49,566 Authors;
0= unimportant
10= very important
Publishing with Elsevier – tools for journal authors
Commitments
• Publishing strategy –
resourcing..publishing editors, editors-inchief, regional editors
• Science Direct: $200 million invested by
Elsevier
• Elsevier Editorial Services – electronic
submission and systems support for the
editorial/refereeing teams.. Roll-out and
investment plans
IV Current trends in STM publishing
• Continued migration towards full digitisation, in
response to customer requirements
• Further expansions in breadth and depth of
access (Backfiles, Crossref, A&I linking etc)
• Continued increase in article usage
accompanied by falling cost per article use
• Alternative Publishing Models including Open
access developments (including author pays
model)
About 1% of papers are OA: Quotes on OA / STM
“..Elsevier is keeping an open mind on open access…”
Sir Crispin Davis, Reed Elsevier chief executive
“….research-intensive places could likely spend more on OA than they
currently spend in the current system, while smaller ones will spend
a lot less and non-research institutions will have totally free
access…….” .“More to the point, I was able to appreciate the pricing
that many cost-effective publishers bring to us these days -- perhaps
we in libraries seriously undervalue their contributions.”
Ann Okerson/Yale Library
Some Conclusions
• Elsevier is a professional publishing partner with
the academic community
• STM journals publishing is developing in tandem
with the research community
• Publishing supports community by investing and
supporting in research dissemination, facilitating
peer review, building editorial networks and
author tools
• Plus other initiatives (HINARI [Health
InterNetwork Access to Research Initiative],
AGORA [Access to Global Online Research in
Agriculture])
V. Elsevier in Greater China region
• By 2010 only USA will produce more papers with
Elsevier compared to other countries e.g. UK,
Germany, Japan
• Discussions underway with other prospective
publishing partners in the region for books and
other collaborations
• Tsinghua professors – (helping with 20 journals
initially to help handle quality review for growing
input ) ..keen to extend this programme to other
institutes in the region to assist in helping
authors get published and in developing quality
Elsevier – Greater China directions
• 1. Aim to maximise the quality content from
Chinese scientists in our products and services
• 2. Develop our role to be the “preferred
publishing partner” for scientists in the
region…provide a good service
• 3. Expand usage of Science Direct to make our
content more available in the region and more
useful to connecting up scientists and their
research agendas
Copyright issues and publishing etiquette
• Help in protecting copyright to ensure a
sustainable model for publishing can continue
(work in partnership with the community).
Increase awareness of what copyright means to
ensuring investments for STM publishing
• Help educate young authors on how to submit
papers to the right journals and not to submit to
multiple journals at the same time. Help prevent
“salami” style publishing.
• Work together to stop plagiarism. Respect
colleagues’ work and advances globally.
Finally…
• ..and let’s all stay idealistic while being
pragmatic…STM publishing and journal
management represent more than just
another business…this industry helps
support scientific advance and therefore
human progress…..It is a privilege to be
able to contribute to this in partnership
with you, the scientists of the world! Thank
you.