UNIPoRtal E-publishing Workshop

Anna Maria Tammaro

Yerevan, October 12 h , 2012 UniPR Co-Lab

Outline



Definition



Typologies of resources



Business models



Access and distribution



New professional

What is e-publishing?

Apply digital encoding and networking for creation, management and access to publications. Characterized by hypertext, the interactivity of the interface and interoperability of formats and protocols.

UNIPR Co Lab

Definition 1 E-publishing

Different definitions correspond to stages of technological evolution: 1) Electronic Publishing, "pre-press", "digital press", "desktop publishing", "print on demand"means the processing of the editorial product implemented by electronic means and distributed through the channels traditional. The interaction with the user may be limited to visiting a Web site

UNIPR Co Lab

Definition 2 Digital publishing

2) Publishing Multimedia, "digital publishing" means the production of hypertext and multimedia, such as e-books, e journal, accessible online and offline. The interaction with the user is expected to implement a complete e-commerce transaction.

UNIPR Co Lab

Definition 3 Web publishing

3) Digital publishing, "Web publishing", "Self-publishing": includes Web sites and new types of publications as Blog, WIKI, RSS. The user interaction might involve the collaboration of virtual communities and the self-publication.

UNIPR Co Lab

Typologies of digital resources

Publications corresponding to print publications E-journal, e-books Self-publishing

New publications Blog Wiki RSS Websites UNIPR Co Lab

Hypermedia

The hypermedia develops and applies media technological innovation and cultural hypertext, as envisaged by the pioneers Vannevar Bush and Ted Nelson. The phenomenon is studied from the point of view of technology (standardization, preservation, from the point of view of language media (interactivity, convergence), from the point of view of the publishing market (organization, business models and legislation, new professionals) .

UNIPR Co Lab

Multimedia language

The encoding of digital content and its multi-channel distribution, made possible the convergence between media that have different ages,the simultaneous use of different media (as a book and CD-ROM) or the use of local languages of different media in the same medium (such as an e-book with audio and video). The cross-media is the design of products and services that are able to cross all media.

The multimedia language is characterized by the interaction between sender and receiver, which went from a one-dimensional communication (sender> receiver) to a multidimensional communication (senders <> receivers). From this point of view we can distinguish: 1. average vertical (unidirectional): the sender is unique and many recipients are 2. average horizontal (bidirectional): there is a plurality of senders and receivers that can switch roles 3. average lattice (circular): each agent is able to communicate with many others, collective interaction.

UNIPR Co Lab

Interoperability

For the interoperability of different media and permanent access to multimedia products is necessary to agree on a limited number of formats, interfaces and protocols. Multimedia products are organized, cataloged and preserved by the creators and institutions such as archives and digital libraries following the OAIS model Digital preservation is the planning, allocation of resources and application of methods and technologies for the conservation, necessary to ensure that the books of lasting value stored in warehouses remain accessible and usable. The preservation includes the storage media, content, metadata, formats, software and hardware needed to access, dissemination and access capabilities provided.

UNIPR Co Lab

Convergence

The multimedia publishing since the eighties has changed the media industry and communications, with more frequent synergy between producers of different media: for example, telephone and fax paper blend in, databases and optical media in the CD-ROM , telephone and computer internet connection, television and the Internet in the interactive TV, post and telecommunications services in the e-mail.

UNIPR Co Lab

Business plan

The technological evolution of multimedia has spurred new organizational models, Publishers and aggregators new partnerships, for example, EIO (Publishing Online Italian) which offers a unique opportunity for small publishers to place themselves in the market multimedia publishing. Publishers who will strengthen and centralize the control of private information, The control of information is carried out with three tools: 1) the contract, 2) technology of digital rights management and Watermark, 3) the laws on information policy and copyright.

Open Access movement which believes that access to information is a new form of property comparable to the old collective properties (commons). The multimedia publishing focuses on the contract, such as Creative Commons licenses.

UNIPR Co Lab

First proposition

“The digital format might bring added value to the user community. However for libraries, tenure committees or other stakeholders in formal scholarly communication, digital formats will not replace the printed monograph.”

Focus

Diffusion is multichannel and with multiple versions Everybody is a publisher but who is doing the service?

What kind of services?

Multi-versions and Multichannel Content Content models

Users have easy access to digital content by a plethora of different devices ranging from the PC to mobiles, tablet and TV sets. This trend has had a large impact on both the life cycle of the digital content and the models and formats that are produced and can be recovered from the Internet.

Issues of interoperability, interactivity, preservation Complexity of managing solutions in terms of models, players and market Increasing costs

Challenges

Structural Metadata and descriptors Multiple IDs and persistent identifiers Presentational Annotation and semantics User interaction models Distribution format and models Tools for complex content

File format, binary and XML Interoperability and scalability Digital rights management, IPR management Behavioural and processing capabilities Contex and profile aware Links and relationships among elements

Everybody is a publisher

True self publishing

Vs Vanity press Vs Subsidy publisher Obstacles* Academic: Quality of content Business: new business models, weak promotion and marketing Political

Print on demand

*John Milton selfpublishing Aeropagitica in 1644 identifies these obstacles

What service?

Loan

Ebrary?

Download Pay per view E-resources

Cross-Search Annotation

New professional

Many publishers have seen the Internet as a new market, which has led to experimentation with a virtual presence on the Web for a window or a real store using e-commerce, or to build a virtual community. The role of author and reader change to become both prosumer (from producer and consumer).

New professional figures: web publisher who coordinates the Web design and work as an interface for customers, online e-commerce manager is an entrepreneur in the network, web writer for writing texts, the multimedia designer, which is responsible for planning and implementation of a product.

UNIPR Co Lab

Second proposition

“Funding agencies and universities should

stimulate closer collaborations between universities, university presses and libraries when it comes to the creation of (open access) scholarly publishing infrastructures.”

Thank you for your attention

Anna Maria Tammaro University of Parma, Department of Information Technology Viale Usberti 181/a, 43100 Parma (Italy) e-mail: [email protected]

UNIPR Co Lab