Ahuwhenua Trophy Winners Mataatua Rohe
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Transcript Ahuwhenua Trophy Winners Mataatua Rohe
INDEX
Presentation
Page
Introduction
1
History of the Ahuwhenua Trophy Competition
1
Competitions Goals & Economic Significance
3
Winners from Tainui and Tai Tokerau
3
Value from Participation
4
Judging
5
Farm Records & Benchmarking - Dairy
6
Opportunities fro Benchmarking – Sheep & Beef
7
Farm Health & Safety
10
Sponsor contributions
10
Tips on entering the competition
11
Tips on making it to the Finals
15
Young Maori Farmer Trainee Award
17
INTRODUCTION
Abe Seymour
Kaumatua
Ahuwhenua Trophy Competition
• Competition
HISTORY
Peter Little
Te Puni Kokiri
Member of Management
Committee
• Competition promoted by Sir Apirana Ngata
• Trophy presented by HIS EXCELLENCY the GovernorGeneral, LORD BLEDISLOE, December 1932
• For competition amongst Māori farmers and settlers
on Native Land Development Schemes
• First competition in 1933 was limited to farmers in the
Waiariki Māori Land District. First competition was
won by William Swinton of Raukokore
• Second and succeeding competitions open to farmers
in any Māori land district.
• In 1954, a second duplicate Trophy was donated to allow
the competition to be split into a Dairy Section, and a
Sheep and Cattle Section.
• The 1954 Sheep and Beef competition was won by Paul
Rahuruhi of Horohoro.
• There are many and varied stories about winners, the
Trophies themselves, the costs of participating, the
benefits of participating, the exhibition of excellence, the
pride and joy of being a winner, and in recent years, the
pride and joy of being a shareholder in a winning Trust or
Incorporation.
•
A number of farmers have been successful more than
once:
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Mrs Steven, Okaihau / Rangiahua 1954 and 1959/60
Ted Tamati, Bell Block, Taranaki 1964/65 and 1970/71
Charlie Bailey, Waitara 1969/70 and 1976
Jack Karatau, Whangaehu 1967/68 and 1977
Jack Steedman, Tauranga 1958/59, 1963/64, and 1967/68
Rei Apatu, Hawke’s Bay 1968/69, 1972/73 and 1979
Waipapa 9 Trust, Dairy 2010, Sheep & Beef 2011
Kapenga M Trust, Sheep & Beef 2003, Dairy 2012
• Changes to the competition have evolved over the years effectively in recess from the early 1980’s
• Today the Ahuwhenua Trophy is considered to be the premier
competition in the NZ Agribusiness sector.
• A very large Thank You needs to be acknowledged to Gina
Rudland and Wayne Walden , members of the (then) NZ Meat
Board, who pushed to re-establish the competition in its
current form, with the significant support from sponsors
• The modern era therefore starts with the Kapenga M Trust
winning the 2003 Sheep and Beef competition, and I’m sure
you all know the story from that point on
• We should also acknowledge the huge contribution of many
people who have voluntarily given so much time and advice to
keep the competition alive
Goals and Growth of Māori
Enterprise
Allan Frazer
Project Manager
Goals of the Award
Ahuwhenua Trust Objectives
• “To the encouragement of the efficient farming of their lands by and
the development and extension of agriculture among the Māori
people.”
This has been expanded by the Management Committee as being:
• To recognise excellence in Māori farming
• To encourage participation and ensure its sustainability
• To use the award to showcase achievements in the Māori farming
sector, in particular successful farming approaches to governance,
financing, management and the recognition of nga tikanga Māori
• To utilise the award to highlight excellence in the Māori farming
sector to all New Zealanders
• To acknowledge the contribution the Māori farming sector currently
makes to the New Zealand economy and highlight areas for future
growth.
Growth of Maori Enterprise
• 2010 Māori economy assets total at least $36.9bn.
• Up 124% on 2006
• Approx 1/3rd is better data but still great achievement
– Ahuwhenua Trophy one of many factors
• $10.6bn of assets in agriculture, forestry and fishing
• Value added by Māori enterprises in 2010 was
$10.3bn.
• Scope for growth – MPI study in 2011
• 600,000 hectares of under-performing entities
• 600,000 hectares of under-utilised entities.
• 300,000 hectares well-performing entities
REGIONAL WINNERS
Abe Seymour
Ahuwhenua Trophy Winners
in the Tainui Region
Dairy Winners:
• 1942 Tame Pukunui, Te Kuiti
• 1950 G Thompson, Otorohanga
• 1952 Mrs R Beasley, Kaiaua, Pokeno
• 1953 Rohe Takiari, Hauturu, Kawhia
• 1954/55 J W Hedley, Hoe-o-Tainui, Morrinsville
• 1960/61 Wallace Mangu, Hangatiki, Otorohanga
• 1962/63 J W Hedley, Hoe-o-Tainui, Morrinsville
• 1965/66 Wiremu Mauriohooho, Te Awamutu
• 1972/73 N J Ormsby, Pirongia
• 1973/74 Monte Retmeyer, Parewera, Te Awamutu
• 1982 WC & CM Edwards, Te Kuiti
Ahuwhenua Trophy Winners
in the Tainui Region
Sheep & Beef Winners:
• 1954/55 John Chadwick, Taumaranui
• 1960/61 Parekura Raroa, Tokaanu
• 1961/62Kingi Grace, Tokaanu1962.63 Alec Mallister, Kawhia
• 1964/65 JW Thompson, Glen Murray
• 1969/70 Waaka Konui, Manui
Ahuwhenua Trophy Winners
in the Tai Tokerau Region
Dairy Winners:
• 1946 Henare Paraone, Clevedon
• 1947Wiremu Matene Naera, Waiotemarama
• 1949 Eruera Hoera, Takahue
• 1954 Mrs M Stevens, Okaihau
• 1959/60 Mrs M Stevens, Okaihau
• 1961/62 W Maki, Takahiwai
• 1963/64 Rawson Wright, Tapora
• 1968/69 TL Jones, Dargaville
Ahuwhenua Trophy Winners
in the Tai Tokerau Region
Sheep & Beef Winners:
• 1959/60 W Waaka, Punakitere, Kaikohe
• 1970/71 AA Alexander, Okaihau East, Kaikohe
VALUE GAINED FROM
ENTERING THE COMPETITION
Dana Blackburn, Aitihau Whanganui
Incorporation
Winner 2007 Sheep and Beef Award
Prizes
Finalists
• $15,000 (minimum) to each of three Finalists of which
$5,000 is cash and remainder comprises sponsor
products and services
• A commemorative medal
The Winner
• $40,000 (minimum) to each of three Finalists of which
$15,000 is cash and remainder comprises sponsor
products and services
• A replica of the Trophy and a commemorative medal
Other Benefits
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Judging Feedback
Benchmarking
Learning from fellow contestants
Access to a range of supportive agribusiness
sponsors
• Opportunity to share your experience for the
benefit of others
• Back in 2003 when the competition was reinstated we entered a number of our
properties in the sheep and beef
competition.
• We did this for two reasons:
o To support the organisers in their initiative to reestablish this historic event
o To allow us to have an independent view of our
individual farm businesses
• We entered again in 2007, this time just
our Pah Hill Station property
• Good judges feedback on both the
strengths and weaknesses of our
business
• Assisted us in better identifying future
business goals
• And how to go about putting in place an
approach to implement the goals
• Strengthened by BNZ Financial analysis
& comparative data for other properties
• Questions at the field day held on Pah Hill
also made us think about some of the
practices we had taken for granted
• Attendance at the field days of the other
two finalists gave us additional insights
• Winning the Award along with the better
profiling of our business within the wider
agribusiness community has enhanced our
business relationships
• Winning the Award also gave a big boost
to shareholder interest and support for
us in managing their investment
• Also a boost to our staff not just those
working on Pah Hill but all of those
working for Atihau Whanganui
Incorporation
JUDGING
Dana Blackburn
Chief Judge
Sheep and Beef Award
First Round Judging
• The first round judging is designed to select 3
finalists
• For sheep and beef this has been traditionally
undertaken on a regional basis – North, South
and East
• The team this year will comprise four very
experienced professionals:
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Garry Pevreal BNZ
Gary Walton B+LNZB
Peter Ettema MPI
Peter MacGregor PrimaryITO
Finals Judging Team
Chief Judge
Dana Blackburn, Former winner and Chair Atihau
Whanganui Incorporation
Bank of New Zealand
Sam Johnson
Northern Region Manager – Agri-business
Beef + Lamb New Zealand
Rob Davison
Former Director, Economic Service
Supported by
Abe Seymour, Competition Kaumatua
Preliminary Judging
•More detailed information
& analysis
•More in depth review than
any other competition
Toru
•Means we can provide
better feedback to assist
your business
Governance (Upoko)
Strategy
Financial understanding/planning
Succession
Leadership
Risk analysis
Industry issues
Ti Kanga
Maori (Ringa)
Community
beneficiaries
Farm operation (Puku)
KPI’s production, financial
Stock, labour, R & M
Reporting - monitoring
Environmental (Waewae)
Sustainability, n², Carbon, Water
Riparian planting
Process
1.
Review and scope all material
esp.
- 3 year financials
- Ec Service & DairyBase bench marks
- WFA – Dairy NZ analysis – hope to do for S&B also
- Strategic planning
- Business plan
2.
Hui
3.
Farm field-day – presentation by owners/managers
- further questioning of individuals and scoring
4.
Deliberations
- 2 hours + with Board/committee
- presentation and questions
- dinner meeting – informal considerations
- farm visit
Points Allocation
Judging Criteria for 2013 Sheep & Beef Award
Governance
Social/community/nga tikanga Māori
Financial – including trends over time
Productivity
Farm/Stock (as per DairyBase physical A & B reports for the most
recent year)
Employee
Environment/Sustainability
Entrepreneurship and innovation
Total
Max. Points
awarded
17
10
20
10
10
10
15
8
100
For details of the criteria refer to page 5 of the Registration Form on the website
USING FARM RECORDS
AND BENCHMARKING
Wade Bell DairyNZ
Regional Leader – South Waikato
The Measuring Instinct
• “That was a good feed!”
• “What a lousy movie!”
• “Our team is much stronger that the
opposition...”
Part of the management process:
Plan, Do, Review
Why Record and Benchmark?
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Assess Progress
Compare to Targets
Compare to Previous Years
Compare to Others
• Resource Management
• Identify Opportunities!
Plan, Do, Review
What Records and Benchmarks?
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Fundamentals on Back of an Envelope
Own Spreadsheets
Herd Records
InCalf
InfoVet
Red Sky
Dairy Base
Key Performance Indicators
• FINANCIAL
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Operating profit/ha
FWE/ha
Operating Return on Dairy Assets
Return on Equity
Growth in Equity
Discretionary Cash (NB: this KPI is not benchmarked)
• PHYSICAL
– kg milksolids/kg liveweight
– Pasture and crop eaten
– Total supplements used – tDM/cow
Benchmarking Questions
• How am I doing?
• Is this on track to meet my goals and
objectives?
• How well could I be doing?
• What can I do differently to improve my
performance?
Plan, Do, Review
What Does It Take
• Discipline
– Record or use workbook/programmes regularly
• Completion
– “Finish it off!”
• Analysis
– Make it useful
• Daily Rain Guage vs Seasonal Patterns
Plan, Do, Review
Bigger Picture
Link results back to your:
• farming philosophies
• goals and objectives
• values and guiding principles
• stage of business growth and development
Plan, Do, Review
SHEEP & BEEF SECTOR
BENCHMARKING OPPORTUNITIES
Richard Wakelin & Tom Creswell
Beef + Lamb NZ
Farm Types Studied
Class
No. farms
1
SI High Country
220
2
SI Hill Country
850
3
NI Hard Hill Country
1,258
4
NI Hill Country
4,245
5
NI Intensive Finishing
1,763
6
SI Finishing Breeding
2,964
7
SI Intensive Finishing
1,680
8
SI Mixed Finishing
620
Benchmarking Performance
The Key Features of Top Farms are:
– High Lambing %’s
– High Calving %’s
– High Slaughter Weights
– High Wool Production per Sheep
– Low loss rates
All equal economic efficiency
Targeted improvements
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Lambing %
Wool production per sheep
Carcase weights [& growth rates]
Loss rates
Fertiliser per ha or per su
Price levels, meat, wool
Farm expenditure per ha, su
Gross Margins sum of above,
– Rate of Return
– Debt : Equity
farm control
farm control
farm control
farm control
farm control
low control
farm control
farm control
land asset, external
important if high debt
Performance Measures
-Lambing %
-Wool Production per sheep
-Lamb Weights [ and growth rates]
-Loss rates
-Price levels, meat, wool [within season]
-Fertiliser per ha or per su
-EFS, EBITR, per ha or su
-Gross Margins
-Debt:Equity, Rate of Return … sometimes
Measuring outputs
- Gross Revenue per ha
- Net Profit per ha or su
- % Rate of Return on Farm Capital
- Gross Margin per su
- Earnings Before Interest and Tax
…a sheepmeat example
Farm
quintile
Lamb price Lamb sales Lamb sales
($/hd)
(kg/ha)
($/ha)
20 – 40% (Q2)
91.70
44
222.20
40 – 60% (Q3)
89.71
78
351.97
60 – 80% (Q4)
90.66
83
377.08
Top 20% (Q5)
94.23
103
522.01
Difference
(Q2 to Q5)
+5%
+32%
+48%
What we talk about
today
Where the gains are to
be made
Culture change from price to
production and productivity
Benchmarking Tools
Online Benchmarking
Online Benchmarking
$12,195
Online Benchmarking
$12,195
But what about the Profit
(or in this case EBITR)
Online Benchmarking
Summary
B+LNZ Economic Service Farm Survey
Online benchmarking and diagnostic
tools
Outline
• Sheep & Beef Farm Survey
• Benchmarking tools
MBIE LABOUR AND ACC SUPPORT
Allan Frazer
Project Manager
HEALTH AND SAFETY ASSESSMENT
AND ACC DISCOUNTS
• A free training session provided by FarmSafe on developing
a good health and safety plan
• Assistance in completing the MBIE LABOUR application
form for a Workplace Safety Discount
• A prize for the entrant completing the MBIE LABOUR
application form for a Safety Discount and demonstrates
the highest level of skills in this area to be announced at
the dinner
• Presentation of certificates at the field days to those
entrants having their application for a discount accepted
• In association with FarmSafe the offer of discounted safety
helmets to entrants and people attending field days
SPONSORS ROLE
Garry Pevreal & Sam Johnson
BNZ – Platinum Sponsor
Involvement of Sponsors
• Why do sponsors want to be involved?
– Respect and recognition of Māori agribusiness i.e. track
record; growth; and performance.
– Sponsor’s involved have an empathy & understanding of
Māori agribusiness i.e. approach to business and
intergenerational nature of it.
– Synergies and parallels with Māori agribusiness and how
we (the sponsor) do business;
• Long term participants in the agribusiness sector
• Very good approach to governance and utilise key
advisors and networks very well
Involvement of Sponsors
• Why do sponsors want to be involved?
– The people factor; it is enjoyable to be involved with all
aspects of the competition - very whanau orientated
– Makes good business sense for both parties; success (&
investment) breeds success (& investment)
Sponsors and contestants goals aligned i.e. improving
productivity, profitability, viability, sustainability
Ahuwhenua Trophy promotes all the good things about
farming and business
Involvement of Sponsors
• Sponsor support for the competition includes:
– Prizes across 3 finalists including the entity involved & farm
staff; eg farm goods, clothing, Training Scholarships,
Growth Programme to name a few.
– Competition running costs
– Provide judges
– Advice & guidance with preparing for competition
– Promoting awareness of the competition encouraging
entrants
– Excellent networking amongst all involved
ENTERING THE COMPETITION
Bob Cottrell
Farm Advisor Waipapa 9 Trust
ENTERING AHUWHENUA
• When is the best time to enter?
• What do you need to do to enter?
• What information is needed to enter?
• How do you prepare for the judges visit?
• What is the cost?
When to enter Ahuwhenua ?
• Why would we enter? –
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to benchmark our business performance
to gather some independent analysis or audit of our business
to learn and to share information
to support the concept of this event for Māori to win the
regional and national competition
• Why do we not enter? –
– Business not ready to enter Governance/advisors/management
– Bad years – financial/climatic/other
– Fear of not winning (losing face with owners and peers)
– Everyone is too busy
– Added cost of entering
When to enter
Now is the best time to enter ! Why?!!!
• Not very may organisations win on the first attempt (only a
few do).
• Most organisations have entered more than once before
winning. They saw it as a learning process after their first
attempt.
• Climatic and economic conditions and stage of development
are taken into account by judges.
• Entering the competition as a learning process is more likely
to result in winning sooner rather than waiting till you and
your advisors think the time is right if winning is the goal.
• It is a rewarding but challenging experience
What do you need to do to enter?
• Complete an entry form once entries open
(Oct/Nov).
• Send it back fully completed with all supporting data.
• Start preparing other background material for
judging.
What does this involve?
• Once the decision to enter is made someone must
take responsibility for completing the entry form
(normally the Secretary/Accountant or Consultant)
• Entries usually open June of each year. Get an entry
form and start early.
• Preparation for Entry form needs to be done
November/December as entries close end of January
• Put together in a judging package if possible (it will
help in collating data if you become a finalist)
What does this involve?
continued
Through January/February prepare for judging in March:
- Chairman/or member of committee get some
background on the history and background of the
organisation, Governance makeup, how the board
operates, any planning and review processes.
- Regularity of governance meetings and processes
- Committee member delegation roles
- Electoral process of trustees or committee members
- Financial review processes, budgeting and monitoring
- Reporting processes by advisors and managers
- How the board reports to owners
Key people
Chairman
Secretary/Accountant
Farm Consultant
Farm Manager/Sharemilker
Chairman
• Leads the process – delegates where necessary and makes
sure everything gets done on time
• May prepare some of the historical data or delegate (no
more than 1 page but including key milestone events)
• Ensures Governance areas are covered (Secretary can assist
with any diagramatic flow charts etc)
• Ensures the cultural areas are covered for the judging
• Ensures all appropriate advisors and managers are present
at judging to answer questions & lead any expert discussion
• Good to have a final check with key advisors before Judging
day
Secretary/Accountant
• Ensures the entry form is completed and data sent in on
time (need to start now for 2013 competition)
• Make sure last 3 years accounts arrive with entry (be
prepared to field any queries from competition committee)
• Assists the Chairman in collating the relevant Governance
information required for judges
• May coordinate information from Farm advisors/ Farm
Managers/Sharemilkers for the initial judging
• Compiles any pre-judging package if necessary
• Ensures the judging day on farm is pre-prepared and
planned (timelines, vehicles, focus, food, contingencies etc)
Farm Advisor/Consultant
• Collates farm physical/production/financial/farm
systems & operational data alongside the Farm
Manager/Sharemilkers
• Outlines the organisations strategic direction for the
business and how it is being implemented and
monitored
• Helps prepare the best approach to the days judging
process on farm with the Manager/sharemilker
• Participates alongside the Farm
Manager/Sharemilker during the farms judging
around business strategy and operational areas
Farm Manager/Sharemilker
• Documents the seasonal operational plan for the farm
with the Farm Consultant to cover judging questions
(includes farm targets, monitoring tools etc)
• In conjunction with the Farm Consultant plans the farm
route for the judges (timelines, highlighting points of
operational significance, stock, OSH, contingencies)
• In conjunction with the Farm Consultant leads the on
farm discussion with judges as it relates to the day to
day farming operations
• Participates in a debrief post judging once feed back is
received
What information is needed to enter?
•
Complete the entry form –
- Physical farm data –
Land area farmed – freehold and leasehold
Stock numbers wintered
Property data – pasture/crops/trees etc
Farm production data – MS, lambing %, wool, etc
Labour units
- Advisors names and addresses and contact details
- Name, address and location of the Maori entity or individual
- Legal description of the property or properties if more than 1
- Sets of the financial accounts for the 3 preceding years
- Short examples of some social/ cultural and environmental
initiatives
- Get entry in by closing date with all supporting data
Prepare for the judges visit
• Don’t take it for granted that you will be prepared
(cover as many bases as possible before they arrive)
• The initial judging will be on farm. Be prepared to
whakatau your visitors - they will be expecting this
• You are in charge so you need lead the day & manage
time to cover off all you want to highlight
• You only have a set time so do not waste it
• The judges will want to cover areas around governance
during this visit as well so allow time for this
• There will be feedback and it will be relevant to what
the judges saw and heard on the day.
• This can be very worthwhile even if you do not
progress further
What is the cost?
• The cost to enter the competition is $ nil
• However there may be costs in entering the
competition. These include:
• Costs to prepare entry form by advisors
• Time in gathering and preparing data for entry
and judging
• Costs associated with judging day (professionals
and trustees)
• Food
• Need to be weigh against the benefits:
• from the benchmarking information
• feedback from judges
MAKING IT TO THE FINALS
Hemi Rau
Chairman
Otakanini Topu Incorporation
Finalist 2011Sheep & Beef Award
Making it to the Finals
• What support is there for finalists?
• Provision of information for Field day
Brochure
• Planning for the Field Day
• Preparing for the Judges visit
What support is there for
finalists?
• A detailed guide is provided to finalists as soon as
judges decision is known
• The competition Communications Manager will assist
with media interviews
• The Field Day Coordinator will visit to provide advice
on your approach including the field day
• The competition provides financial support depending
on numbers expected at the field day
• Typical support for catering etc is $7,000;
• In addition included in the finalists prize is at least
$5,000 cash
Provision of Information
for Field Day Brochure
• A key goal of the competition is to spread the
word about success as widely as possible
• A top Class Field Day Brochure is a big part of this
• Both for those attending the Field Day but also
the Brochure is distributed widely including
journalists
• A template is supplied for the info needed
• To meet print deadlines info needs to be sent
back on time
Planning for the Field Day
• Advice from Facilitator on showcasing the business –
includes preparation of farm signage and presentations
• Publicity is a key to good attendance – finalists need to
encourage stakeholders and others to attend
• This is an opportunity to use initiative – in particular
the choice of the 3-4 key features to highlight
• Planning the route is a key to this and Facilitator can
help incl. a back-up plan in case of bad weather etc
• The day prior to judging needs good planning as the
judges will be there as well as a film crew
• Competition management will be there to assist with
setting up signs etc
Prepare for Judges visit
• First round judging experience really helpful
• Make notes of any suggestions made &
questions could have answered better
• Study first round judges reports
• Finalists judges have more time and are able
to be more thorough in their assessment
• Make sure key people are there to meet the
judges
MAKING IT TO THE FINALS
Roku Mihinui
Winner 2012 Dairy Award
Overview
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Team work with trustees consultant and staff
Agree to lodge application
Understanding Team work with trustees
consultant and staff
Agree to lodge application
Understanding the process
Collation of information
Preparation & planning for engagement
Resourcing and support
Overview
• Time frame was fairly tight
• Lodging application
• Collation & provision of information
• Preparation for engagement
• Planning for the Field Day
• Resourcing and support
Judging
• Maximise time with judges
• At the Interviews
• At the dinner meeting
• At the Field day
• Preparation & team work- set the scene
• Governance
• Management
• Applying in/to practise
Field Day Brochure
• Mindful of information already provided
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Tell a good story
Highlight strengths in “normal” practise
Highlight extra initiatives
Team work with consultant and staff
A good Template to help others
Field Day
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Support/advice from the Facilitator
Team work with consultant and staff
How many stops and where
What are the key features at each stop
Clear succinct signs and presentations
Clear and informative messages
Farm to be presentable
Manaakitanga
YOUNG MĀORI FARMER AWARD
Peter MacGregor
AgITO
Tangaroa Walker holds the Trophy
with Mark Coughlan & Tyson Kelly
RECOGNISING OUR YOUNG ACHIEVERS
• Announced by Minister of Māori Affairs at the
Ahuwhenua Awards Event in June 2011
• The inaugural competition was held this year for
dairy trainees – the winner was Tangiroa Walker
of Southland
• Seed funding for the Award is from the Māori
Soldiers Fund administered by the Māori Trustee
• TPK and Allflex are also funding
• AgITO is providing administrative and judging
support
WHAT WE SEEK TO ACHIEVE
Aims
• To encourage young Māori into leadership roles
• To encourage personal development and growth of young Māori
• To help transition young Māori through learning and career pathways
• To recognise outstanding achievement and excellence in Māori farming
Benefits
• Recognition of excellence in farming
• Access to judges’ expert feedback to improve their farming capability
• Access to a network of progressive and likeminded individuals and
organisations involved in farming exposure to practices and approaches
of farmers
• A great learning experience and the opportunity to mix with the best in
the industry
• Recognition of their commitment to a formal learning pathway
CONDITIONS OF ENTRY
TIMING
Key criteria
• Aged 16-25 years as at 31 December 2012
• Currently employed on a sheep & beef farm
• Of Māori descent and;
• Currently enrolled in or has completed within the last year, a
National Certificate in Agriculture Level 3 or higher
Timing
• Launched at the FoMA Conference: 3 November 2012
• Entries Close: 31 January 2013
• Preliminary Judging Commences :March 2013
• Final Judging: Mid May 2013 to select Finalists
• 3 Day Study Tour: 4 June 2013
• Awards Evening: 7 June 2013