Transcript Document

VH Series Product Introduction
Carolyn Brady & Kai Kaufmann
VH Series VIP event. June 21st 2007
Horizontal
Vertical
VH
Series
NEW PRODUCT
DEVELOPMENT: WHY
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VH Series Product Introduction
Carolyn Brady & Kai Kaufmann
June 2007
Global Market & Opportunities
2006:
$5.1B
>200 kVA
< 1kVA
13%
18%
50-200 kVA
Distribution channel supports
high majority of <20kVA sales
Distribution key route to market
10%
8%
10%
21-50 kVA
9%
5.1-20 kVA
1-5 kVA
16%
34%
kVA
<1
1-5
5.1 - 20
21 - 50
50-200
>200
AAGR
6.1%
6.4%
7.1%
5.9%
4.2%
5.9%
<20kVA 68% of global market
4%
IT
Electrical
OEM
VAR
78%
Total sales
EMEA
Americas
Asia
Single phase output UPS
~35% of GE‘s current UPS
sales
4
1179
1335
954
Via Distribution
910
1030
735
VH Series Product Introduction
Carolyn Brady & Kai Kaufmann
June 2007
Current NetPro Features
Limitation
s
Strengths
Size (esp 19inch
rackmount)
Design and look
Robust design
Extended warranty
Superior Battery Management
Frequency conversion
Neutral behaviour
Voltage window
Power factor
Quantity of part numbers
Number of outlets
Communication (RS232
std)
Battery replacement
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VH Series Product Introduction
Carolyn Brady & Kai Kaufmann
June 2007
NPI Program
Objectives
Deliver a replacement to the NetPro series with
expanded
features
Increase market share by developing a product range
to support existing customer base and serve growth IT
and distribution market
Design to incorporate CTQs (Critical To Quality
elements) defined by market
Simplify product range through SKU reduction
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VH Series Product Introduction
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June 2007
NEW PRODUCT
DEVELOPMENT: HOW
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VH Series Product Introduction
Carolyn Brady & Kai Kaufmann
June 2007
Customer Needs Analysis
Output
Output
Output
Output
Output
VA
W
Power Factor
voltage
voltage THD
700VA
490W
1000VA
700W
1500VA
2000VA
1050W
1400W
0.7
220-230-240 selectable
<2% Linear Load <5% Non-Linear Load
>0.95
<8%
160-280 V
50/60 front/software selectable
>88%
3:1
<45dB
0 to 40
95% non-condensing
Yes
Input power factor
Input current THD
Input voltage at full load
Frequency (Hz)
UPS efficiency
Crest factor capability
Acoustic noise (dBA)
Ambient temperature(Deg.C)
Humidity
Soft Start for Mains + Load
Outlets
2x 10A
3x 10A
Dimensions
6x 10A
2U high max,
preferably 1U,
more than 500mm
deep okay
6x 10A, 1x 16A
Plug connection
on input similar to
Match 2200/3000
Yes
Tower/rack (same model)
No
2U high, more than 500mm deep okay
Weight
Colour
3U high, more than
500mm deep okay
Black RAL9005
Yes
Yes
Through-going neutral
Fan speed load dependent
Front display
UPS parameters user
configurable
4x 10A
IEC320 10A
Input
DC Connector for addtl batt
Enclosure
3000VA
2100W
LED
Software
8
LCD
Software & frontVH
panel
Series Product Introduction
Carolyn Brady & Kai Kaufmann
June 2007
Competitor Analysis
NetPro replacement range CTQs
Manufacturer
Powerware
MGE
APC
GE IMV
Model
9120/9125
Pulsar Extreme C
SmartUPS RT
NetPro
Topology
Output ratings
Output power factor
Colour
Outlets
Double conversion
Rack: 1/ 1.5/ 2/ 3
0.7
Black
1/2kVA: 6x 10A;
3kVA 4x 10A, 1x 16A
Double conversion
0.7/ 1/ 1.5/ 2.2/ 3.2
0.7
Black
700-2200VA: 6x 10A
3200VA: 4x 10A, 2x 16A
Enclosure
Separate tower and rack
models
1/2kVA: 2U-490
3kVA: 2U-610
Hot swappable (user
replaceable)
Yes
Yes
Yes, all models
2.2/3.2kVA - tower/rack
convertible
700-1500: 2U-493
2.2/3.2kVA: 2U-654
Hot swappable (user
replaceable)
Yes
Yes
Yes, except 700VA
Double conversion
1/ 2/ 3
0.7
Black
1kVA: 6x 10A
2kVA: 6x
10A
3kVA: 8x 10A, 2x
16A
Separate tower and rack
models
1/2kVA: 2U-480 3kVA:
3U-660
Hot swappable
Double conversion
0.6 / 1/ 1.5 / 2/ 3/ 4
0.6
Grey
600-1500VA: 4 x10A
2kVA: 4 x10A
3kVA: 8
x10A
Separate tower and rack
models
700-2000: 3U-440
3kVA:6U-440
Contact dealer
Yes
No Yes
Yes, all models
Yes
No
Yes, 1, 2, 3kVA
Dimensions rack
(height/depth)
Battery replacement
procedure
RS 232
USB
Battery cabinets,
matching
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VH Series Product Introduction
Carolyn Brady & Kai Kaufmann
June 2007
Customer Research
Voice of Customer
Questionnaire:
Business Partner meeting:
101 existing global Business Partners
targeted
Workout/brainstorming session with 16
attendees
9 global subsidiaries targeted
Attendees have business focus on single
phase
36 respondents provided source data for
CTQs
Source data captured on CTQs
Main competitors established
Product gaps identified
Data revisited before continued development
CTQs
identified
Larger number of outlets
Wider input voltage window 160-280V
USB as standard (RS232 as option)
Through going neutral
‘Hot swappable’ battery replacement
Tower/rack model
Superior Battery Management
Modern design
PF 0.7 minimum
2U high including batteries (more than
500mm deep acceptable)
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VH Series Product Introduction
Carolyn Brady & Kai Kaufmann
June 2007
NEW PRODUCT
DEVELOPMENT: WHAT
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VH Series Product Introduction
Carolyn Brady & Kai Kaufmann
June 2007
Development Process
Process path ensures all gaps filled prior to product launch
Six Sigma methodology applied to all process stages
Extensive reliability testing to minimise post-launch field
issues
Customer feedback sought at M1 and before M2 stage
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VH Series Product Introduction
Carolyn Brady & Kai Kaufmann
June 2007
Appearance & Features
Common Rack / Tower model
Rotatable Graphic
Interface around 90
(tower and/or rack)
Visible indicators for
main parameters
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VH Series Product Introduction
Carolyn Brady & Kai Kaufmann
June 2007
Support Stand
Tower installation
Rackmount installation
Smart plastic support stand for UPS in
tower configuration; 1,2,N battery
packs
VH Series Product Introduction
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Carolyn Brady & Kai Kaufmann
June 2007
Battery replacement - UPS
Battery connect/disconnect
Front panel removal
Battery tray removal
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VH Series Product Introduction
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June 2007
Battery Replacement
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VH Series Product Introduction
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June 2007
Easy Install / Maintenance - Battery
Cabinets
36V/14Ah
72V/14Ah
Only two Battery Extension cabinets to cover full
range
Hot swappable batteries and SKU reduction from 13
to 2
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VH Series Product Introduction
Carolyn Brady & Kai Kaufmann
June 2007
Service Software Tool
3 Versions
- End User
VH Series Configuration
tool
- Distributor
VH Series Service Tool
- GE Service
VH Series Factory setting
tool
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VH Series Product Introduction
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June 2007
Optional Relay/USB/RS232 Card
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VH Series Product Introduction
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Reliability Definition
In order to reach an acceptable level of failures we set:
The Reliability goal
R= 96.5% @ 90% CL(L1S) at warranty of 3 years
R= 88.80% @ 90% CL(L1S) at Life of 10 years
This means a calculated MTBF > 730,000 hours
NPI process demands proof of Six Sigma reliability
levels
How is this achieved?
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VH Series Product Introduction
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June 2007
(H) ALT Accelerated Life Test
Success Based Calculator
The Numbers
in pink are
calculated
from the
data entered
in the green
The Number In Green
may be changed
Reliability
88.8
Lambda
1.36E-06
Confidence Level
90
MTBF
737475.9
Life
10
D.O.F
2
Chi^2
4.605176
Number Of Failures
Allowed
In years
Acceleration Factor
UPS
Test Chamber Setting
0
Calculated
Number of
Samples
Actual Samples Tested
In Hours
19.38472
20
Test Board
Hours
needed
16742.06
101.4273909
Actual Test
Time ( in
weeks )
4.982755
Temp
Segment (degC)
RAMP-1
70
HOLD-1
70
HOLD-2
75
HOLD-3
70
RAMP-2
20
Lower HOLD
20
RH
(%)
50
50
50
50
70
70
Time
(min)
30
15
570
15
30
60
Time
(hours)
V(opt.)
0.50 115% stiff
0.25 115% stiff
9.50 85% soft
0.25 85% soft
0.50 115% stiff
1.00 115% stiff
12.00
Written by T Holder 11/14/03
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VH Series Product Introduction
Carolyn Brady & Kai Kaufmann
June 2007
Life Prediction (failure rate comparison)
Reliability at one year
VH Series_700
99.20%
NetPro_600
98.75%
VH Series_1000
99.20%
NetPro_1000
98.72%
VH Series_1500
99.15%
NetPro_1500
98.69%
VH Series_2000
99.16%
NetPro_2000
98.63%
VH Series_3000
99.08%
NetPro_3000
98.44%
Reliability at three year
VH Series_700
97.61%
NetPro_600
96.30%
VH Series_1000
97.60%
NetPro_1000
96.21%
VH Series_1500
97.47%
NetPro_1500
96.13%
VH Series_2000
97.49%
NetPro_2000
95.95%
VH Series_3000
97.25%
NetPro_3000
95.39%
MTBF ( hours)
VH Series_700
1086014
NetPro_600
697973
VH Series_1000
1084625
NetPro_1000
680128
VH Series_1500
1025509
NetPro_1500
666542
VH Series_2000
1034063
NetPro_2000
635628
VH Series_3000
944579
NetPro_3000
557616
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VH Series Product Introduction
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How we improved
NetPro service analyses
60
SCR to CTQ
50
#defects
40
#defects / group
30
20
10
By
pa
ss
M
od
i fi
ca
ti o
n
co
nv
er
te
r
Ba
t te
ry
D
C
N
o
-D
C
fa
ul
t
fo
un
d
Bo
os
te
r
ch
ar
ge
r
ot
he
r
Ba
t te
ry
Va
ri o
us
In
ve
rte
r
0
Defect group
Examples
Inverter failure : TGN, less power devices, replace hall
current sensor with CT, galvanic isolated gate drive
circuit, Mosfets replaced by IGBT.
No failure found : Robust on/off control, Start up without
batteries
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VH Series Product Introduction
Carolyn Brady & Kai Kaufmann
June 2007
Deep into the Feature
SBM – Superior Battery Management -- UNIQUE TO GE
Quick Battery Test
Deep Battery Calibration
Accurate Runtime Prediction
Automatic boost / float charger
Temperature compensated battery
charging
Load dependent End Of Discharge
voltage
No load shutdown
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VH Series Product Introduction
Carolyn Brady & Kai Kaufmann
June 2007
Deep into the Feature - SBM
Quick Battery Test
Alerts the user if something is wrong with the battery system
Runtime Prediction
Open Runtime Calculator
Deep Battery Calibration
Calibrates the runtime prediction per customer’s installation
Preventative early warning battery system
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VH Series Product Introduction
Carolyn Brady & Kai Kaufmann
June 2007
Deep into the Feature - SBM
Automatic Boost / Float Charger
Cycle Mode
Standby Mode
1
1
0
0
0
20
40
60
80
100
120
140
160
0
20
40
60
80
100
120
140
160
Time
Time
Requires boost charging
Fast recharge
Requires float charging
Enhanced battery lifetime
VH Series automatically selects optimal charging mode
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VH Series Product Introduction
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June 2007
Deep into the Feature - SBM
Battery Charging Procedure
16
14
100.00
10
75.00
8
50.00
6
Charge [%]
Voltage [ V]
12
VH Voltage
4
Standby Voltage
25.00
VH Charge
2
Standby Charge
0
0.00
0.0
1.0
2.0
3.0
4.0
5.0
Time [h]
Boost Charging minimises recharge time
(up to 1.6 times faster)
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VH Series Product Introduction
Carolyn Brady & Kai Kaufmann
June 2007
Deep into the Feature - SBM
Temperature compensated charging
Optimises battery lifetime across a wide temperature range
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VH Series Product Introduction
Carolyn Brady & Kai Kaufmann
June 2007
Deep into the Feature - SBM
End of Discharge and No Load Shutdown
By preventing against deep discharge,
allows over 2x the number of discharge cycles
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VH Series Product Introduction
Carolyn Brady & Kai Kaufmann
June 2007
Deep into the Feature
Failsafe Bypass
Redundant Power Supply and Control
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VH Series Product Introduction
Carolyn Brady & Kai Kaufmann
June 2007
Deep into the Feature
Static Bypass
Quick Dynamic Transfer
Clean Bypass Transition
Laser Printer Mode
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VH Series Product Introduction
Carolyn Brady & Kai Kaufmann
June 2007
Deep into the Feature – Static Bypass
Competitors Dynamic Behavior
Competitor 1
Competitor 2
Competitor 3
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VH Series Product Introduction
Carolyn Brady & Kai Kaufmann
June 2007
Deep into the Feature – Static Bypass
VH Series Quick Dynamic Transfer
Avoids rebooting of running PCs
when switching on additional equipment
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VH Series Product Introduction
Carolyn Brady & Kai Kaufmann
June 2007
Deep into the Feature – Static Bypass
Clean Bypass Transition
“Uninterrupted” transfer from and to bypass
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VH Series Product Introduction
Carolyn Brady & Kai Kaufmann
June 2007
Deep into the Feature – Static Bypass
Laser Printer Mode -- UNIQUE TO GE
VH Series is able to handle fast recurring
step loads without using batteries
RESULT:
Maximises battery life time
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VH Series Product Introduction
Carolyn Brady & Kai Kaufmann
June 2007
Deep into the Feature – Static Bypass
Laser Printer Mode Disabled
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VH Series Product Introduction
Carolyn Brady & Kai Kaufmann
June 2007
Deep into the Feature – Static Bypass
Laser Printer Mode Enabled
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VH Series Product Introduction
Carolyn Brady & Kai Kaufmann
June 2007
Benefit vs NetPro
Model
Output
NetPro VH Series
power
600
1000
1500
2000
3000
700
1000
1500
2000
3000
16.7%
0.0%
0.0%
0.0%
0.0%
Customer Benefit
Output
Output
power Runtime
Total
connectors
factor
16.7%
16.7%
16.7%
16.7%
16.7%
50.0%
0.0%
-3.6%
0.0%
-14.3%
0.0%
100.0%
100.0%
200.0%
133.3%
38.3%
21.7%
21.3%
26.7%
21.9%
UPS provides higher power value at output; customer
can connect a bigger load to the UPS
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VH Series Product Introduction
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June 2007
Commercial Benefit of Technical
Feature
Feature
Benefit
Common tower/rack
designs
Flexibility of application during
UPS lifetime; as network
change, the VH can adapt
SKU reduction
Easy stock-holding esp for batt
cabinets; lower recharge costs;
stock-holding to resellers
Input voltage window
Less battery use, prolonging
battery life; cost saving;
tenders
winner in
Neutral behaviour
control
input
No need for transformer to
neutral output versus
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VH Series Product Introduction
Carolyn Brady & Kai Kaufmann
June 2007
Commercial Benefit of Technical
Feature
Feature
Benefit
USB communication
route
Modern communication
Output power factor
your money
More actual power for
Frequency converter
selectable
doesn’t
on nonoperation
50 or 60Hz operation;
bypass window; UPS
switch to battery
synchronised
Standard IEC connection
No need for individual plugs for
different regions
Hot swappable batteries
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VH Series Product Introduction
Carolyn Brady & Kai Kaufmann
June 2007
Easy installation and ongoing
Commercial Benefit of Technical
Feature
Feature
Benefit
Remote switching
operated
applications
Remote monitoring and control;
UPS can be monitored and
in remote/unmanned
Option card
Single slot for multiple options
Number of outlets
More support from a single UPS;
winner in tenders
SBM
component
Protection of core UPS
Size
Space-saving (tower and 19inch);
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VH Series Product Introduction
Carolyn Brady & Kai Kaufmann
June 2007
Commercial Benefit of Technical
Feature
Feature
Benefit
DC connector
Two battery packs for all models
except 700VA; flexibility
Failsafe bypass
UPS
control
Higher reliability even in case of
failure (individual power and
supply to bypass)
External bypass
to
Service
Series
Under development; lock-on box
UPS rear; existing Manual
Bypass viable with VH
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VH Series Product Introduction
Carolyn Brady & Kai Kaufmann
June 2007
Key Commercial Features vs
Competitors
Bypass
Static bypass for fast switching; unique failsafe
bypass; separate power and control circuits
Relays – slower switching than static switch; no
separated power circuit to bypass
Relays – slower switching than static switch; no
separated power or control circuits to bypass
Relays – slower switching than static switch; no
separated power or control circuits to bypass
Relays – slower switching than static switch; no
separated power circuit to bypass
Relays – slower switching than static switch; no
separated power or control circuits to bypass
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VH Series Product Introduction
Carolyn Brady & Kai Kaufmann
June 2007
Key Commercial Features vs
Competitors
Warranty
Three year warranty on UPS and Battery
2 years UPS; 12 months as standard on battery;
extended warranty option with additional cost
2 years including battery; extended warranty
option with additional cost
2 years UPS; 12 months as standard on battery;
extended warranty option with additional cost
2 years UPS; 12 months as standard on battery;
extended warranty option with additional cost
2 years UPS; 12 months as standard on battery
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VH Series Product Introduction
Carolyn Brady & Kai Kaufmann
June 2007
Key Commercial Features vs
Competitors
Step load/High peak load handling
Unique handling; fast transfer to bypass, transferring
the battery only in the event of a mains failure
Transfer to battery; depletes battery and reduces
battery life
Transfer to battery; depletes battery and reduces
battery life
Transfer to battery; depletes battery and reduces
battery life
Transfer to battery; depletes battery and reduces
battery life
Transfer to battery; depletes battery and reduces
battery life
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VH Series Product Introduction
Carolyn Brady & Kai Kaufmann
June 2007
Key Commercial Features vs
Competitors
Frequency Converter
Designed specifically for use as a frequency converter;
can operate continuously as a frequency converter
Can handle frequency conversion but not
permanently; damage to UPS over time
Can handle frequency conversion but not
permanently; damage to UPS over time
Can handle frequency conversion but not
permanently; damage to UPS over time
Can handle frequency conversion but not
permanently; damage to UPS over time
Can handle frequency conversion but not
permanently; damage to UPS over time
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VH Series Product Introduction
Carolyn Brady & Kai Kaufmann
June 2007
Launch Collateral
WWW
Datasheet (GB) created inhouse; translation to 7 local
languages: GB; DE; FR; NL;
IT; ES; PL; CZ; (RU)
Update to Interact and website
pages
Sales presentation (GB) ; Local
translations by Sub/BP as required
Single Phase UPS - Pluggables
Sample UPS for Beta site/ field
testing / Sales training. 12
UPS
Carolyn Brady – Product Manager UPS
January 2006
User manual (GB) created in-house;
translation to 14 local languages:
GB; DE; FR; NL; IT; ES; PT; GR; DK;
SE; FI; NO; CZ; PL; RU
Climatic test certification for
Wind applications
Sales toolkit CD update
Consultant’s toolkit CD
update
Certification for Maritime
applications use (as per
NetPro)
Runtime calculator update
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VH Series Product Introduction
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June 2007
CONCLUSION
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VH Series Product Introduction
Carolyn Brady & Kai Kaufmann
June 2007
Conclusion
Modern design;
small size
Appeal to growth IT and
telecomms markets
Robust design
Continue to support
specialist applications
Frequency
converter
Flexibility in application
and operation
No surprises
Superior Battery
Management
High protection
Failsafe bypass
Three years UPS &
battery
Extended warranty
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VH Series Product Introduction
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June 2007
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VH Series Product Introduction
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June 2007