Marriot Hotels - AWARDSPACE.COM
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Marriott Hotels
Brianna Daugherty
Emily Croft
Kelly Marquart
Kimmy Balzer
Nicole Sheldon
Outline
Overview of Marriott
Organizational Environment
Organizational Culture
Organizational Structure and Design
Managing Change and Innovation
Marriott’s Vision & Mission
Vision
“To become the premiere provider and
facilitator of leisure and vacation
experiences in the world.”
Mission
“To enhance the lives of our customers by
creating and enabling unsurpassed vacation
and leisure experiences.”
Marriot Hotels
Founded in 1927 by Alice S. and J.
Willard Marriot
Today it is ran by J.W. Marriott, Jr., is
chairman of the board and chief
executive officer and William J. Shaw is
president and chief operating officer.
Timeline
1927: J. Willard Marriott marries Alice Sheets in
Salt Lake City, Utah, and moves to Washington DC
with his new bride. That spring, J. Willard and Alice
open a nine-stool A&W Root Beer stand, which they
later call "The Hot Shoppe."
1929: Hot Shoppes, Inc., officially incorporated.
Invents curb service.
1934: Hot Shoppes expands to Baltimore,
Maryland.
1939: Marriott lands its first food-service
management contract with the U.S. Treasury
During World War II, Hot Shoppes feeds
thousands of workers who move to the nation's
capital to work in the defense industry
Timeline
1953: Marriott stock becomes public at
$10.25/share and sells out in two hours.
1955: Marriott Food Service lands its first
institutional and school feeding contracts at
Children's Hospital and American University;
Marriott's Highway Division opens several
Hot Shoppes on the New Jersey Turnpike.
1957: Marriott opens its 1st hotel, the 365room Twin Bridges Motor Hotel in Arlington,
Virginia.
1964: J.W. Marriott, Jr., is named President.
Timeline
1967: Corporate name is changed from Hot
Shoppes, Inc., to Marriott Corporation; the
company opens Fairfield Farm Kitchens, a
food production and purchasing facility in
Beaver Heights, Maryland; In-Flite opens a
facility in Venezuela; Marriott acquires
Camelback Inn, its first resort property; and
buys Bob's Big Boy Restaurants.
1969: Marriott's 1st international hotel opens
in Acapulco, Mexico
1972: J.W. Marriott, Jr., is named CEO
Timeline
1973: The company obtains its first hotelmanagement contracts.
1977: The company celebrates its 50th
anniversary; sales top $1 billion.
1982: The company acquires Host International,
Inc.
1983: 1st Courtyard hotel opens.
1984: Marriott enters the vacation time-share and
senior-living markets.
1987: Marriott acquires Residence Inn Company
and enters the lower-moderate lodging segment
with Fairfield Inn
Timeline
1993: The company splits into Marriott International
and Host Marriott Corporation.
1995: Marriott acquires the Ritz-Carlton Hotel
Company, LLC.
1997: Marriott acquires the Renaissance Hotel Group
and introduces TownePlace Suites, Fairfield Suites,
and Marriott Executive Residences brands.
2002: Marriott celebrates its 75th anniversary. The
company now has over 2,300 hotels, 156 Senior
Living Services Communities, 200,000 associates, and
operations in 63 countries and territories with annual
sales of $20 billion
Timeline
2005: Marriott announces the sale of Ramada
International hotels.
2005: Marriott and Whitbread completed
transaction, forming a 50/50 joint venture to
acquire Whitbread's portfolio of 46 franchised
Marriott and Renaissance hotels of over 8,000
rooms. As part of the joint venture agreement,
Marriott took over management of the hotels,
and the joint venture intends to sell them to
new owners subject to long-term Marriott
management agreements.
Marriott's size and position in the
market
Operates and franchises more than 2600
hotels and resorts, totaling approximately
425,900 rooms and 6,300 vacation ownership
villas worldwide.
15 brands
Has hotels in 70 countries.
It is ranked as the lodging industry’s most
admired company and one of the best places
to work for by Fortune® magazine.
Broad idea of the product and
services offered
Events
Social events
Weddings, Fund-raising parties, sports groups,
Anniversaries, etc…
Event planners available that will help you plan
that special occasion.
Meetings
technology support, global conferencing, small
to grand scale conferencing centers.
Broad idea of the product and
services offered
Specials and Packages offered
Last minute weekend package, Design your
own trip, and Escape packages.
AAA packages
AAA members enjoy the best available discount
on hotel rooms, along with special offers from
Marriott just for our AAA patrons.
Senior traveling packages
Government & Military packages
Marriott Rewards
Marriott Rewards members enjoy exclusive
privileges every time they stay at Marriott
brand hotels.
Take advantage of member-exclusive specials,
including rate discounts, sweepstakes, and
offers from Marriott's travel partners
Earn points and use them in many different
ways.
Hotel stays, cruises, theme park passes, packages.
Marriott Brands
Grand Residence Club
Executive Apartments
ExecuStay
The Ritz-Carlton
Horizons
Vacation Club International
Towne Place Suites
Conference Centers
Marriott Brands cont..
Marriott Hotels and Resorts
JW Marriott Hotels and Resorts
Renaissance Hotels and Resorts
Courtyard
Residence Inn
Fairfield Inn
Competitors
Top Competitors for Marriott
Hyatt
Hilton
Starwood Hotels and Resorts
In recent years, Marriott’s
brand image has slid a bit and
now is trying to rebound.
Cont.
Competitors such as Starwood and Hilton could have
an advantage over Marriott in upgrading rooms
because they own a larger proportion of their
properties, so they don't need to persuade other
owners or franchisees to pay for the investment.
To some degree, Marriott is playing catch-up. Westin
introduced a higher-quality bed and emphasized
design in 1999. Other major competitors such as
Hilton and Hyatt have similar strategies.
Stakeholders
Independent owners
Workforce and vendors
Customers and communities
Franchisees
Marriott manages or franchises the vast majority of
its hotels, and owns very few.
Christopher J. Nassetta, chief executive of Host
Marriott Corp., a real estate investment trust (REIT)
that owns 107 properties under various brand names
Market
Marriott
manages or franchises the
vast majority of its hotels, and owns
very few.
Marriott can be considered a
multinational or transnational
corporations.
Culture
In the words of J. W. Marriott, Jr.,
“Culture is the life-thread and glue that
links our past, present, and future.”
J. Willard Marriott’s simple goal: To
provide “Good Food and Good Service
at a Fair Price”
Culture
Four Key Points:
“Do whatever it takes to take care of the
customer”
Pay extraordinary attention to detail
Take pride in their physical surroundings
Use their creativity to find new ways to meet
the needs of customers
Financial impact
Diversity
"Marriott's commitment to global diversity is absolute.
Our determination to provide opportunities for our
associates and clientele is one of the main reasons
people want to work and do business with us."
J.W. Marriott, Jr., Chairman and CEO
Diversity is more than a goal, it's our business.
DiversityInc ranked Marriott as one of the Top 50
Companies for Diversity for the past two years.
Leaders and Leadership Style
J.W. Marriott Jr: Chairman and CEO of
Marriott International
Has taken company from
family restaurant business
to $19 billion global company
Leadership resume spans
50+ years in industry
Leaders and Leadership Style
Background
Hot Shoppes in high school/college
1956: Joined company took over
management in first hotel
1964: President of company
1972: Elected CEO
1985: Elected chairman of board
Leaders and Leadership Style
Vision
“to be the world’s leading provider of
hospitality services
Taking care of guest
Extensive operational knowledge
Development of highly skilled workforce
Offering best brand portfolio
Leaders and Leadership Style
Hands-on leadership style
Importance of employees “associates”
“Spirit to serve” culture
Individual hotel appearances, front desk
work
Well respected by employees
Leaders and Leadership Style
Community Involvement
National Urban League: Board of Trustees
Naval Academy Endowment Trust: Director
National Geographic Society: Board
World Travel & Tourism Council: Exec
National Business Center: Member
President’s Export Council: Chairman
Laura Bush Library Foundation: Chairman
Marriot’s Structure
General Manager, Department Managers
(several), Supervisors, Associates
Departmentalization
Functional departmentalization
Unity of Command
One person reports to only one manager
Marriot’s Design
Overall it is mechanistic
Each department can be organic
Managing Change
Three Categories of Change
Structure
Technology
People
The Change Structure
Unfreezing
Changing
Refreezing
Managing Change
Change Agent
People who act as catalysts and assume
the responsibility for changing process
Types of Change Agents
Managers
Non-managers
Outside consultants
Innovation
It is turning the outcomes of the creative
process into useful products, services, or
work methods
3 variables to create the “right”
environment for innovation
Structural
Cultural
Human resource
Why we chose Marriott…
Our team chose this company because of the
way this company is so compassionately
operated by the Marriott family. They continue
to come up with new and improving brands,
ideas, and just ways to improve the company
altogether. The major reason we all choose
this company was because all of us want to
learn more about this fascinating company and
how it has been ranked to be one of the best
hotels to work for, or even to stay at.
Activity
Crossword
Questions?
References
www.marriott.com
www.greaterdiversity.com/profiles/sponsors/fact_sheet
.htm
www.detnews.com/2005/business/0503/27/c04129752
Marriott. (2005). Marriott Success You Can Experience
[Brochure]. Marriott, J.W. Jr.: Author.
Marriott Internship packet
Robbins, Stephen P. and Coulter, Mary. (2005).
Management 8th ed. New Jersey: Pearson Prentice
Hall.