Transcript IBM Cognos Business Intelligence and Performance Management

IBM Cognos Business Intelligence
and Performance Management
Yoav Joffe
Cognos Sales Specialist, IBM SWG Israel
© 2008 IBM Corporation
Optimizing Performance
■ Performance
■ Decision Making
■ Information
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IBM Cognos:
The Experts in Performance Management
 Acquired by IBM in Feb 08
 Global coverage
– 23,000 customers in 135 countries
– Strong channel network
3,000 partners
 Exclusive focus on BI and
Performance Management pioneered over 17 years ago
 Cognos Vision:
To deliver dramatic improvements
in business performance through software
and solutions
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New Initiatives Increasingly Focused on Optimization
Organizations Striving for Competitive Advantage
Business Optimization Growth
2X Times Faster
than Business Automation
$594B in 2008
5.1% CGR
Business
Automation
Information
Agenda
Application
Agenda
$117B in 2008
11.1% CGR
Business
Optimization
Competitive Advantage
Financial
Risk Insight
Dynamic Demand
Planning
Customer
Profitability
ERP &
Financials
Supply Chain
Management
Call Center
Applications
Faster Processing, Reduced Costs
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IBM with Cognos Addresses the Key Business Optimization
Challenge – Unlocking the Value of Information
47% of users
don’t have
confidence
59% of managers
miss
information
42% of managers
use wrong
information
in their information
they should have used
at least once a week
AIIM & Accenture Surveys, 2007
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Performance Management
Answers three important questions that drive better performance
Financial Management
How are we doing?
Why?
What should we be doing?
Revenue
Performance
Expense
Asset Management
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Performance Management is Relevant Across the
Enterprise
Finance
Sales
Operations
How are we doing?
Scorecards and Dashboards
Why?
Marketing
Reporting & Analytics
What should we be doing?
Planning, Forecasting and Budgeting
Customer
Service
Human
Resources
IT/Systems
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How are we doing?
How are we doing?
Scorecard or dashboard shows On Time Shipments below plan
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How are we doing?
How are we doing?
Why?
Report shows production bottleneck due to Material Shortage
How are we doing?
How are we doing?
Why?
What should
we be doing?
Demand Volume is reviewed and Plant Production Plan is adjusted to
remove bottleneck
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How Answers are Often Found
How are we
doing?
CRM
INTERNAL DATA
HR
How are we
doing?
ERP
Why?
MARKETING
RETAIL
What should
we be doing?
What should
we be doing?
TBS/DLB
EXTERNAL DATA
CMO
Why?
AC NEILSON
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A System for Performance Management
Performance Solutions
Performance Solutions
Universal Capabilities
Universal Capabilities
Performance Platform
Performance Platform
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Performance Platform
Platform
Performance
Performance Platform
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The Performance Platform
 Foundation for BI and
Performance Management
 Purpose-built Web Servicesbased SOA
Performance Platform
Platform
Performance
– Easily adapts now and in
the future
 All data; accessible and optimized for use
 Complete, consistent view of information in business terms
 Enterprise-class deployment and management
Open Enterprise-class Platform: Provides IT cost-effective
scale to meet growing user demands
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Universal Capabilities
 Reporting and Analysis
 Scorecards and Dashboards
Performance
Platform
Performance
Platform
Universal
Capabilities
 Planning, Budgeting,
Forecasting
 Flexible access to information
– Web, Search, Mobile, Office
Provide Business Users the Information They Need How, When and
Where They Need It
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Broad Range of BI Capabilities
Reporting
 Provides full breadth of report types
 Delivers consistent information across all types of report
output
 Can be personalized and targeted
 Enables collaboration across users, communities and with IT
 Provides access via email, portal, MS-Office, search and
mobile devices etc
Analysis
 Provides guided exploration across multiple dimensions of
information
 Performs complex analysis and scenario modeling easily and
quickly
 Gets to the “why” behind trends to reveal symptoms and
causes
 Moves from summary level to detail levels of information
effortlessly
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Broad Range of BI Capabilities
Dashboards
 Provides at-a-glance, high impact views of complex
information
 Helps quick focus on issues that need attention and action
 Are highly visual and intuitive
 Combines information across disparate sources
Scorecards
 Provides instant measurement relative to targets and
benchmarks
 Aligns decisions and tactics with strategic initiatives
 Supports scorecarding methodologies
 Ensures ownership and accountability
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Information Needs Vary by User
EXECUTIVE
At-a-glance view of
operational and financial
performance
BUSINESS
MANAGER
Fast access to relevant
information to make better
operational decisions
FINANCIAL &
BUSINESS ANALYST
Free to explore and
analyze data from
multiple sources
CUSTOMER &
PARTNERS
Secure access to
information over the
web with no training
CASUAL USERS
Receive scheduled,
personalized content
and subscribe to most
relevant to their role
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Cognos 8 Go! Mobile
© 2008 IBM Corporation
Performance Solutions
 Blueprints
– Pre-built data, process and
policy models based on
best practices
Performance
Solutions
Universal Capabilities
 Financial Consolidation
– Close the books, consolidate results, report out with confidence
 Analytic Applications
 Education
 Professional Services
 Support
 Partner Ecosystem
Accelerate Your Time To Success
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Applying the System to Financial Performance
Management (FPM)
Financial Analytics
and Reporting
Analyze and optimize
performance
Performance Solutions
Enterprise Planning
Plan, forecast and control
enterprise resources
Financial Consolidation
and Scorecarding
Monitor strategy and report
with confidence
Universal Capabilities
Performance Platform
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© 2008 IBM Corporation
Industry solutions based on proven practices that
accelerate customer success
BANKING
• Risk-adjusted
profitability
• Branch Performance…
MANUFACTURING
• Sales and
operational
planning
• Trade promotion
management
• Supply chain visibility…
INSURANCE
• Operational excellence
for underwriting & claims
• Product Performance….
PHARMA
• Sample allocation
• Clinical trial
forecasting…
RETAIL
• Store operations planning
• Retail financial
workbench
• Store development…
GOVERNMENT
• Municipal Performance
Management
• Program objective
memorandum
for defence…
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Start Anywhere and Get Value at Each Step
Departmental BI
Applications
Driver-Based Planning
Coordinated Decision
Making
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Performance Management is top of Mind
Gartner: 2008 CIO Agenda
Gartner EXP “Gartner: Making the Difference - The 2008 CIO Agenda”, Mark P. McDonald Tina Nunno Dave Aron, January 2008
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Two journeys towards Performance Management
success
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How does Cognos fit
within IBM?
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The IBM and Cognos Advantage:
Performance Management with Information You Can Trust
Financial Workforce
Dynamic
Optimization
Supply Chain
Customer & Product Risk Insight
Profitability
Business Optimization
MultiChannel
Marketing
Better Business
Outcomes
Plan, understand and
optimize business
performance
Establish and maintain an
accurate, trusted view of
information
Other
Information
Sources
Manage data and
content over its lifetime
and as part of processes
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Leading Capabilities…
“...Blend the Cognos portfolio with IBM's
data integration, data quality, data warehouse,
content management, text mining & other
offerings, & there's no more extensive information
management portfolio available, period…”
2008 Editor’s Choice Awards
Intelligent Enterprise
Magazine
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 Continued support for heterogeneous
environments
– Data sources, applications
 Focus on innovation not integration
 Broadest and deepest Performance Management
coverage and expertise
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© Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any
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