Transcript Trend Report, TrendHunter.com

Brand Authenticity
Sample Report
Exposed Organic
Nutritional Transparency
Branded Homemade
Marketing Self-Exposure
Nov 25, 2014 - Copyright © Trend Hunter Inc. This report is for your immediate team’s use only. Please do not distribute, publish or present
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Highlights
Featured PRO Trends
Meta-Marketing
Brands thrive for authenticity, making use of self-aware marketing tactics
Marketing Comradery
Endearing friendship commercials seek to capture a more heartfelt reaction
Branded Homemade
As brands look to convey wholesome qualities, a handmade aesthetic is adopted
Marketing Self-Exposure
Personally revealing ads provide sincerity through raw human responses
Blunt Branding
The topic of transparency comes to a head as brands utilize harsh approaches
Copyright © TrendHunter.com. All Rights Reserved
Highlights
Featured Clusters
11 Emotional Beverage Ads
From Uplifting Friendship Beer Ads to Break-Up Beverage Ads
43 Rustic Cardboard Packaging Designs
From Cardboard-Framed Branding to Reusable Package Planters
11 Heartfelt Friendship Ads
From Uplifting Friendship Beer Ads to Sweater-Sharing Roomie Ads
Featured Examples
Bawling Baby Ads
This Heartwarming Mobile Ad Proves That Technology Will Never Replace Love
Authentic Beer Branding
Viven by Tom Rotsaert Receives a Winning Label for the Award-Worthy Drink
Heartwarming Headrest Messages
KLM's Cover Greetings Surprises Passengers with Personalized Notes
Copyright © TrendHunter.com. All Rights Reserved
i. High-Level Patterns
PRO Trends & Examples
PRO Trends are the crown jewel of Trend Hunter. They are premium, subscriber-only articles based on
clusters of consumer insight. Each insight is identified using our crowdsourced, crowd-filtered
methodology. We use a combination of algorithms, consumer data and editorial curation to identify
patterns of ideas that score highly among our audience. PRO Trends are intended to teach you about
creativity in other industries, so that you can bring unique, high-level creativity to your own brand.
Competitive advantage comes not from closely benchmarking yourself to the developments of your
competitor, but by looking for inspiration that can revolutionize your industry.
Copyright © TrendHunter.com. All Rights Reserved
Meta-Marketing
Brands thrive for authenticity, making use of self-aware marketing tactics
Implications - The shift from over-the-top marketing campaigns to more subtle forms of print and television ads has become apparent. Particularly with the
rise of millennial purchasing power, brands are looking for ways to appeal "real" to this consumer segment and self-mockery is becoming a fast track to
become relatable to Gen Y. This form of advertising is now moving beyond marketing and beginning to bleed into other areas such as packaging and retail
spaces.
Hilarious
Anchorman
Auto Ads
Comedic
Toilet Humor
Ads
Celebrity Parody Beer Ads
Anna Kendrick Lends a Helping Hand in
This Newcastle Brown Ale Ad
Compliant
Beer Ads
StereotypeBusting Auto
Ads
Mysteriously
Nutty Teaser
Ads
Nonsense-Spotting Apps
Marketing
DDB Tribal Dusseldorf's Bingo App Points Out the BS in Advertising
Score:
5.8
Popularity
Activity
Freshness
DEMOGRAPHICS
Hilarious Slo-Mo Booze Ads
Seth & Riley's Garage Hard Lemonade
Brands Itself as 'Genius, Kind Of'
Viral
Commercial
Parodies
9 Ideas + 81 Related Examples
http://www.trendhunter.com/id/255616
Copyright © TrendHunter.com. All Rights Reserved
Marketing Comradery
Endearing friendship commercials seek to capture a more heartfelt reaction
Implications - With over-stimulated marketing and abstract imagery often leaving viewers feeling detached from the product, brands are turning to more
heartfelt situational techniques to engage consumers on a more relatable level. Friendship ads steer away from the more commercialized tendencies of big
name brands by referencing emotional bonds that people can easily identify with. This reflects the growing need for more coherent forms of marketing.
Heartwarming Companion Beer
Ads
Heartwarming Cab-Sharing
Campaigns
The Budweiser Super Bowl Ad Continues
the Tale of the Clydesdale
This Coca-Cola Christmas Ad
Encourages Sharing Taxi Rides
Emotional
Friendship
Beverage Ads
Dramatic FrySharing Ads
Friendship-Testing Beer Ads
Marketing
This Carlsberg Commercial Puts Friendships to the Test
Score:
5.1
Popularity
Activity
Freshness
DEMOGRAPHICS
Uplifting Friendship Beer Ads
Guinness Propounds the Virtues of
Friendship in its Beer Commercial
6 Ideas + 53 Related Examples
http://www.trendhunter.com/id/231701
Copyright © TrendHunter.com. All Rights Reserved
Branded Homemade
As brands look to convey wholesome qualities, a handmade aesthetic is adopted
Implications - As the DIY boom rages on, consumers are warming to products that boast a nostalgic, homemade aesthetic. Utilizing a handmade-like
branding approach, the products appeal to consumers who are charmed by the rustic notion of handcrafted goods.
Mason Jar Pies
Patriotic American Alcohols
Jam Jar Bakery Offers Customers an
Easy Way to Enjoy a Messy Baked Good
Freedom Moonshine American Rye
Whiskey Comes in Red, White and Blue
HomemadeInspired
Coffee
Branding
Specialty
Fries
Restaurants
Handmade Vegan Soaps
Art & Design
FormularyFiftyFive's La Nuit Shea Butter Formula is Luxe and EcoFriendly
Score:
6.4
Popularity
Activity
Freshness
DEMOGRAPHICS
Bizarre Beer Shampoos
The BRÖÖ Hair Shampoos are Infused
with Handcrafted Ale
6 Ideas + 54 Related Examples
http://www.trendhunter.com/id/257444
Copyright © TrendHunter.com. All Rights Reserved
Marketing Self-Exposure
Personally revealing ads provide sincerity through raw human responses
Implications - Creating a personal link with ads can be quite challenging with mainstream brands tending to sway towards more grandiose and overstimulated techniques. Campaigns that showcase ordinary people exposing their beliefs or political stances offer extremely vulnerable perspectives, utilizing
relatable human responses to create a more sincere and legitimate message.
Diversified Body Positive
Campaigns
The Debenhams High Summer Look
Book Forgoes Traditional Models
LGBT-Friendly Fashion Ads
The Barneys Spring 2014 Campaign
Stars 17 Transgender Models
ActivismEncouraging
Friendship
Bracelets
Dismaying
Feminist
Campaigns
(UPDATE)
Stripped Statement Selfie
Campaigns
Lip-Locking Protest Editorials
The German Issue of GQ Features
Gentlemen Against Homophobia
Marketing
The #StripForJackie Campaign is Effective and Going Viral
Score:
7.5
Popularity
Activity
Freshness
DEMOGRAPHICS
6 Ideas + 53 Related Examples
http://www.trendhunter.com/id/232379
Copyright © TrendHunter.com. All Rights Reserved
Blunt Branding
The topic of transparency comes to a head as brands utilize harsh approaches
Implications - Marketing has traditionally consisted of illustrating a scene and offering a solution, but as consumers grow weary of being sold, brands are
turning to blunt means of selling. Instead of skirting around uses, marketing is directly telling consumers what to do, which speaks to the degrading nature of
traditional advertising in an Internet-heavy market.
Water Packaged Watches
The Festina Profundo Diving Watches are
Sold in Bags of Water
Consumption-Encouraging
Packaging
TASTEit Uses Blunt Branding for
Promotion
Bluntly
Branded
Coffee
Blunt
Sustainable
Packaging
Bluntly Branded Boxes
Business
Hnina Packaging Boldly States What the Consumer Wants to See
Score:
6.6
Popularity
Activity
Freshness
DEMOGRAPHICS
Blunt Bacon Branding
Rachel Brown Updates the Danepak
Packaging Design
6 Ideas + 50 Related Examples
http://www.trendhunter.com/id/245914
Copyright © TrendHunter.com. All Rights Reserved
Nutritional Transparency
A need for nutritional credibility prompts more organic juice packaging
Implications - With societal health issues becoming more prominent, a need to distinguish nutritional goods from unhealthy alternatives has become a
priority, causing a shift in packaging toward more minimalist health food aesthetics. Simplistic fruit juice labels offer health-conscious consumers greater
visual assurance as to what the product contains, creating a purist aesthetic positively associated with health.
Basic Patterned Branding
Cal Valls Juice Packaging Features
Simple Ingredient-Inspired Motifs
Contradictory Eclectic Juice
Branding
Tiny Empire’s Branding Techniques are
Hipster
Simplistic
Beverage
Branding
Humanized
Packaged
Juices
Refreshed Fruit Product Packaging
Lifestyle
Mirim Seo's 'Ugly Fruit' Makes the Color of Old Fruit Look New
Score:
6.4
Popularity
Activity
Freshness
DEMOGRAPHICS
Doodled Food Branding
Koel Fresh Packaging is Infused with a
Playful Palate of Creativity
6 Ideas + 50 Related Examples
http://www.trendhunter.com/id/238527
Copyright © TrendHunter.com. All Rights Reserved
Unmasked Marketing
A desire for sincerity prompts the integration of raw and revealing insights
Implications - As brands grow, so too do their marketing endeavors, often resulting in commercialized campaigns that lack a genuine sincerity. Seeking to
create a more authentic appeal, brands are turning to first-person viewpoints, personal stories and real-world engagements to give attention to interactions
that happen outside of the media limelight.
Touching Beauty Perception
Sketches
Personal Diary Beauty Ads
Honest Disability Videos
Dove's Carbon Paper Commercial is
Helping Youths Live Their Dreams
Dear Future Mom Has People with Down
Syndrome Talk to Potential Mothers
Age Group-Connecting Ads
Familial First-Person Videos
A Speaking Exchange Brings EnglishLearning Teens and US Seniors Together
Google Glass' Mother's Day Video Goes
Round the World to Visit Mom
Marketing
The Dove Real Beauty Sketches Campaign is Heart-Wrenching
Score:
6.1
Popularity
Activity
Freshness
DEMOGRAPHICS
5 Ideas + 44 Related Examples
http://www.trendhunter.com/id/246009
Copyright © TrendHunter.com. All Rights Reserved
Benefit Branding
Self-referential branding makes a product's benefits clear to consumers
Implications - Putting the intended selling point of a product up front and center, very literal packaging makes a product stand out on the shelf. Creating an
even more instantaneous connection with the consumer, this approach helps establish a brand as transparent and forward-thinking, while making the
decision process much easier for consumers.
Illuminating Energy Drink
Bottles
Rise and Shine's Energy Drink Packaging
Exudes Electricity
Plastic Pint-Like Packaging
Business
Gold Mine Beer Branding Serves Up the Bar Experience Wherever
You Are
Score:
7.2
Popularity
Activity
Freshness
DEMOGRAPHICS
Gift-Wrapping Tapes
This Decorative Packing Tape Warns of
'Pretty Things Inside'
Fruit-Topped Lotion Bottles
This Korean Cosmetic Brand Uses Cute
and Compact Packaging
4 Ideas + 36 Related Examples
http://www.trendhunter.com/id/217077
Copyright © TrendHunter.com. All Rights Reserved
Heritage Branding
Seeking authenticity, brands turn to boastful aesthetics to showcase their roots
Implications - While word of mouth is a common method for determining product reliability, lack of visual assurance can make deciphering between goods
difficult. Commemorating heritage and years in industry, brands are turning to boastful packaging designs that showcase the company’s origin or winning
history. Dignified aesthetics reflect a turn toward more outright, yet sincerely representative forms of establishing brand authenticity.
Winning Vodka Bottles
Patriotic Premium Whiskeys
The Bulbash Champion Bottle Turns Its
Logo into a Medal
The Crown Royal XO Pays Tribute to
Canadian Heritage
HeritageInspired
Scotch
Branding
Marketing
Patriotic Mail
Makeovers
Cultural Heritage Beer Branding
Heritage-Inspired
Typographical Packaging
Swing Microbrewery Celebrates Quebec's Rich History
Hudson Made Soap References a
Simpler Time in History
Score:
5.1
Popularity
Activity
Freshness
DEMOGRAPHICS
6 Ideas + 53 Related Examples
http://www.trendhunter.com/id/246118
Copyright © TrendHunter.com. All Rights Reserved
Exposed Organic
Seeking sincerity, consumers turn to open packaging designs to determine freshness
Implications - As consumers grow more health-conscious and subsequently less trusting of store-bought goods, a desire for authenticity prompts buyers to
look beyond aesthetics for nutritional verification. Offering an effective method of gauging both freshness and organic sincerity, exposed packaging allows
consumers to touch, feel and inspect the products they seek to consume. This speaks to a desire for nutritional transparency that provides a more tangible
method of assurance.
Self-Watering Packaging
Designs
Duncan Anderson Designs a Package to
keep Herbs Fresh
City-Shaped Produce Packaging
Lifestyle
Made in BKLYN Herb Wrappers Assert the Contents' Local Origins
Score:
7.6
Popularity
Activity
Freshness
DEMOGRAPHICS
Celeb-Branded Vegetables
Made in Brooklyn Produce Packaging
Celebrates the Fertility of New York
Eco-Friendly Food Packaging
Literal Hand-Picked Packaging
Tina Jeler Creates Herb Labels are
Biodegradable and All-Natural
Fresh Picked Certified Organic by Allysha
Bendik is Sustainable
5 Ideas + 43 Related Examples
http://www.trendhunter.com/id/244677
Copyright © TrendHunter.com. All Rights Reserved
Marketing Morality
Family-centric ads cater to consumers looking for sincere forms of expression
Implications - With big name brands often going to extreme lengths to create outrageously outside-the-box concepts, viewers are often left feeling detached
and emotionally disconnected from the product. Ads that feature family values and sibling references provide sentimental qualities that viewers can easily
relate to, combining relatable social situations with the growing need for more genuine marketing tactics.
Pajama'd Family Holiday
Videos
'Christmas Jammies' is a Fun Family's
Take on a Christmas Card
Tech-Obsessed Holiday Ads
Apple's Holiday Commercial Shows Why
Kids Are Always on Their Phones
FamilyFocused
Laundry Ads
Proficient
Personified
Service
Videos
Celebrity Sibling Endorsements
Marketing
The Virgin Mobile Australia Meet Doug Pitt Campaign is Hilarious
Score:
4.8
Popularity
Activity
Freshness
DEMOGRAPHICS
Interracial Family-Forming Ads
The First Cheerios Super Bowl Ad Brings
Back the Interracial Family
6 Ideas + 54 Related Examples
http://www.trendhunter.com/id/232285
Copyright © TrendHunter.com. All Rights Reserved
Artisanal Authenticity
The young urbanite, craving luxury and transparency, shifts to the startup
Implications - A growing preference for authenticity meshed with exclusivity is supporting the more niche, artisan brand over the conglomerate. Packaging
designs that have a bespoke feel and have enhanced product description satiate craving for trustworthiness. This also works to create an air of exclusivity
that’s in-line with urban lifestyles.
Towering Treat Cartons
Logo-Copying Cartons
Ovvio Cupcakes Packaging is Structurally
Inspired by Honeycomb Forms
Origin Gin Packaging Turns an Emblem
into the Box's Opening
Retro Wood
Packaging
QuarterCentury
Celebratory
Bourbon
Minimalist Olive Oil Packaging
Business
Koronaki Virgin Olive Oil is Revamped by Thomas Kiourtsis
Score:
6.4
Popularity
Activity
Freshness
DEMOGRAPHICS
Bottled Condiment Branding
Rota Das Cores Spices Packaging Looks
Like It Has Washed Up on Shore
6 Ideas + 54 Related Examples
http://www.trendhunter.com/id/239782
Copyright © TrendHunter.com. All Rights Reserved
ii. Clustered Lists
Collections of Unique Ideas
Similar to a PRO Trend, each cluster features numerous micro-trends. The main difference is that PRO
Trend illuminates a unique consumer insight, but most clusters are larger lists with many examples. In
other words, clusters are more like collections of unique ideas. Our team and software has created tens
of thousands of clusters, which you can track and filter at: TrendHunter.com/dashboard
Copyright © TrendHunter.com. All Rights Reserved
11 Emotional Beverage Ads
From Uplifting Friendship Beer Ads to Break-Up Beverage Ads
With the plethora of advertisements continuously bombarding consumers, capturing their attention is increasingly challenging, but these emotional beverage
ads are showcasing how establishing a deeper sentiment with viewers can serve to strike a cord. Gone are the days when product advertisements simply
consisted of showcasing the product and its intended use.
By: Tana Makmanee
Animalistic Beer Campaigns
Apologetic Beer Ads
The Diver & Aguilar Super Bock Ads are
Ferocious
This Schneider Beer Ad Hilariously Begs
Forgiveness on Behalf of All Guys
Holiday Romance Beer
Campaigns
Marketing
The Stella Artois Christmas 2010 Ad Will
Warm Your Heart
Score:
3.9
Popularity
Activity
Freshness
Problematic Couples
Commercials
Family-Friendly Polar Bear
Films
This Funny Aftertaste Ad by Devondale
Connects with Couple Issues
Coca-Cola Brings Back the Animated
Polar Bears in this Short Film
People-Blending Beverage Ads
Break-Up Beverage Ads
Sprite 'Camo' Campaign Encourages You
to Express Yourself
The Sprite Zero Substitutes Commercial
Uses Heartbreak to Promote a Drink
Civilization-Saving Beverage
Ads
DEMOGRAPHICS
The Perrier 'The Drop' Commercial Saves
Earth From a Heatwave
11 Ideas + 120 Related Examples
http://www.trendhunter.com/id/227761
Copyright © TrendHunter.com. All Rights Reserved
11 Emotional Beverage Ads
Continued 9 to 11
Social Experiment Alcohol Ads
Marketing
'Project Open-Minded' by Somersby Cider
Tactically Gets Men Dancing
Score:
3.9
Popularity
Activity
Freshness
Spontaneously Romantic Beer
Ads
The Heineken: the Perfect Date
Commercial is a Fun Fest
DEMOGRAPHICS
Effervescent Soda Campaigns
7UP 'Bubbles' Commercial Features a
City Full of Uplifting Bubbles
11 Ideas + 120 Related Examples
http://www.trendhunter.com/id/227761
Copyright © TrendHunter.com. All Rights Reserved
43 Rustic Cardboard Packaging Designs
From Cardboard-Framed Branding to Reusable Package Planters
These rustic cardboard packaging designs are here to showcase how creative branding techniques can sincerely make a difference when it comes to
standing out amongst other more similar products.With the amount of brands and retailers constantly competing against each other to sell their goods and
services, sometimes a good product is just not quite enough to capture the attention of potential consumers.
By: Tana Makmanee
Mixed Media Merchandizing
Single Serving Eggs
Mad Monkey Branding
Adhestive Handle Branding
One Percent Shoes Packaging is Part
Cardboard and Part Wood
'Two Eggs for You' Prevents the
Overbuying of Poultry Biproduct
Sustain Soap Packaging Features
Ecstatic Endangered Species
Qubic Concept Packaging Conforms to
Purchases of Every Size
Minimally Bundled Edibles
City-Based Survival Kits
Cardboard-Framed Branding
Tied Eco Takeaway
Egg Box Packaging Provides Support for
Fragile Food Using Less Material
Ryan Romanes' 'Urban Survival Kit'
Teaches Kids How to Live in a City
Purina ONE SmartBlend Packaging
Makes Feeding Fido More Efficient
Take-Out Packaging by JoAnn Arello
Contains All Food, Condiments and
Cutlery
Eco
Score:
4.9
Popularity
Activity
Freshness
DEMOGRAPHICS
43 Ideas + 301 Related Examples
http://www.trendhunter.com/id/217907
Copyright © TrendHunter.com. All Rights Reserved
43 Rustic Cardboard Packaging Designs
Continued 9 to 16
Bow-Shaped Branding
Outlined Bake Dish Branding
Hexagonal Hole Branding
Cute Cardboard Branding
Aufschwung Swing Packaging Celebrates
the Crescent Form of its Contents
Falcon Enamelware Packaging Employs
the Simplicity of its Plate Design
Nooka Mindstyle Packaging Embraces
the Nature of its Contents
Mama, Papa and Gloria Packaging
Embraces a Youthful Theme
DIY Corrugated Creatures
Lush Beverage Branding
Cardboard Beer Branding
Minimalist Packaging
The Herokid Magic Box is an EasilyAssembled Box Buddy
Koa Organic Water Packaging Has a
Delicious Purity About its Natural Look
The Mug Pub by Ivan Maximov is for EcoFriendly Boozers
'Milk' by Darren Custance Keeps Things
Simple
Eco
Score:
4.9
Popularity
Activity
Freshness
DEMOGRAPHICS
43 Ideas + 301 Related Examples
http://www.trendhunter.com/id/217907
Copyright © TrendHunter.com. All Rights Reserved
43 Rustic Cardboard Packaging Designs
Continued 17 to 24
Cracked Flask Branding
Iconic Culinary Packaging
Charming Cardboard Branding
Crosswise Coffee Branding
Broken Bottle Beer Packaging Will Start a
Bar Fight
Cook It Kitchen Gadgets are Rebranded
for a New Consumer Base
Librito de Mi Packaging Makes Recipients
Feel Special
Starbucks Special Edition Packaging
Seeks a Different Approach
Seed-Embedded Packaging
Reusable Package Planters
Artisan Bakery Branding
Cardboard Pant Baggage
The Cardboard Life Box Will Grow a Tree
When It's Chucked
Taste Packaging Invites the Cook to Sew
his Next Supper
Laucke Flour Packaging Communicates a
Crisp Integrity and Quality
Lee Skinny Jeans Packaging Packs Your
Jeans in a Container
Eco
Score:
4.9
Popularity
Activity
Freshness
DEMOGRAPHICS
43 Ideas + 301 Related Examples
http://www.trendhunter.com/id/217907
Copyright © TrendHunter.com. All Rights Reserved
43 Rustic Cardboard Packaging Designs
Continued 25 to 32
Shelled Pistachio Packaging
Papercraft Phonographs
Computer Box Bureaus
Promotional Cardboard Seats
Mighty Nuts Come in a Case that Mimics
the Kernels' Hard Coatings
GGRP Corrugated Cardboard Envelope
Unfolds Into Record Player
The HP Z1 Workstation Accommodates
Your Desktop and Your Desktop
Computer
The 'Cheekseat' is Perfect for Useful
Mass Mobile Advertis
Eco Cardboard Wrapping
Cardboard Egg Packaging
Bellroy Product Packaging Uses Earthy
Brown Paper Pouches
The Éva Valicsek Egg Carton
Cracks the Standard Mould
Misshapen Figurine
Merchandizing
Nature-Inspired Candle
Rebranding
Kiwi Talisman Packaging Has a Warped
Form for its Inhabitants
The Standard Wax Rebranding is a Back
to Basics Return to Nature
Eco
Score:
4.9
Popularity
Activity
Freshness
DEMOGRAPHICS
43 Ideas + 301 Related Examples
http://www.trendhunter.com/id/217907
Copyright © TrendHunter.com. All Rights Reserved
43 Rustic Cardboard Packaging Designs
Continued 33 to 40
Minimal Modular Branding
Dairy-Adopted Branding
Pierced Pin Branding
Understated Dessert Branding
Urbino Packaging Embodies the Formal
Regularity of its Contents
Creamwheat Packaging Appropriates the
Iconic and Nostalgic Milk Carton
Jobeur Nail Packaging Demonstrates
Creative Handiwork
Solo Ice Cream Packaging Saves the
Frills for the Treats' Flavoring
Adaptable Pouch Racks
Packaged Intangible Objects
Brown-Bagged Beer
Boxed Bow Ties
The Paper-Bag Hanger Transforms to
Suspend the Clothes it Once Carried
Chris Ferrante Boxes Light, Shadow and
Reflection
The Doss Blockos Beer Gives You That
"Drinking in Public" Feel
Krisna Macdonald Designs Corrugated
Cardboard Packaging for Humphrey
Eco
Score:
4.9
Popularity
Activity
Freshness
DEMOGRAPHICS
43 Ideas + 301 Related Examples
http://www.trendhunter.com/id/217907
Copyright © TrendHunter.com. All Rights Reserved
43 Rustic Cardboard Packaging Designs
Continued 41 to 43
Lumber-Centric Corporate
Branding
Heydays Revamps the Identity of
Norwegian Supplier Woodhouse
Eco
Score:
4.9
Popularity
Activity
Freshness
Pet Bowl Packaging
Cardboard Critter Carriers
Top Paw Dog Food Has a Built-In
Portable Lunch Box Design
Transformational Shoeboxes by
Zooligans Will Blow Your Mind
DEMOGRAPHICS
43 Ideas + 301 Related Examples
http://www.trendhunter.com/id/217907
Copyright © TrendHunter.com. All Rights Reserved
11 Heartfelt Friendship Ads
From Uplifting Friendship Beer Ads to Sweater-Sharing Roomie Ads
Conceptualizing advertisements that will capture a viewer's attention is a constantly challenging task, but these heartfelt friendship ads have utilized the
aspect of bonds between friends to elicit a relatable and emotional response.
Lifestyle
By: Tana Makmanee
Friendship-Inspired Lookbooks
Sweater-Sharing Roomie Ads
Fast Food Sharing Initiatives
Food Fight Search Engine Ads
The Loeffler Randall Pre-Fall 2012
Catalog Stars Non-Models
The KAYAK Roommates Campaign Gets
Weirdly Intimate
McDonald's Cups Campaign Encourages
You to Linger & Enjoy Its Coffee
The Bing Search Overload Syndrome
Commercial Gets Messy
Heartbreaking Snowman Ads
Liberty-Promising Beer Ads
Playful Pizza Pun Commercials
Schoolyard Dating Woe Videos
The Magistral Dishwashing Soap
Commercial Will Make You Cry
The New Corona Extra Ad Promises a
Cast Away in a Bottle
This Pizza Hut Super Bowl Ad Plays on
the Term "Hut"
The YouTube Promo Shows Adorable
Kids Talking About Dating Problems
Score:
4.4
Popularity
Activity
Freshness
DEMOGRAPHICS
11 Ideas + 134 Related Examples
http://www.trendhunter.com/id/214004
Copyright © TrendHunter.com. All Rights Reserved
11 Heartfelt Friendship Ads
Lifestyle
Continued 9 to 11
Ego-Boosting Basketball Ads
Forceful Gamer Ads
Muppet Blooper Sessions
The Foot Locker Mirror Commercial
Makes Fun of Insecurity
Playstation MoveMen Commercials are
Eeerie
'Bert & Ernie TomTom' Behind the
Scenes is Wonderfully Amusing
Score:
4.4
Popularity
Activity
Freshness
DEMOGRAPHICS
11 Ideas + 134 Related Examples
http://www.trendhunter.com/id/214004
Copyright © TrendHunter.com. All Rights Reserved
22 Transparent Packaging Pieces
From See-Through Beer Cans to Practically Open Packages
Up until this point, branding consultants and art directors were convinced that the more kitschy and bold the packaging, the more attractive it would be to
consumers; recently, however, it's become clear (pun intended) that transparent packaging is more in line with modern design. It's no secret that minimalism
is the new excess -- basically, less is more in the design world.
Marketing
By: Armida Ascano
See-Through Beer Cans
Bagged Booze Branding
Practically Open Packaging
Chatty Bread Branding
Naked Premium Beer Packaging Provides
a Look at the Product Inside
Leuven Beer Packaging Greatly
Increases the Portability of Your Pale Ale
Fruute Cookies are Wrapped Up in Thin
Pieces of Transparent Plastic
Plenum Bread Packaging Introduces itself
as Hearty and Healthy
Jam Jar Booze Branding
Delicate Delectable Branding
Blackboard Bottle Branding
Simple Spectral Branding
Super Beer Packaging Serves Up a
Quirky and Casual Impression
Hatziyiannakis Dragee Pebbles
Packaging is Simply Sweet
Sprout Skincare Packaging Illustrates the
Elementary Integrity Inside
Remix Packaging Showcases its
Contents' Delectable Colors
Score:
7.4
Popularity
Activity
Freshness
DEMOGRAPHICS
22 Ideas + 162 Related Examples
http://www.trendhunter.com/id/189496
Copyright © TrendHunter.com. All Rights Reserved
22 Transparent Packaging Pieces
Marketing
Continued 9 to 16
Milk-Like Cereal Merchandizing
Lumber Lid Branding
High-Tech Milk Containers
Gardened Grain Branding
This Special K Packaging Mimicks the
Look of its Liquid Sidekick
Savannah Bee Honey Packaging Exudes
the Beauty of Product and Production
The Milkmaid Smart Jug Keeps You
Informed
Reishunger Bio-Risotto Packaging
Communicates an Honest Earthiness
Slim Silhouette Flasks
Pastoral Paradise Branding
Sweetly Simple Branding
Tonal Beverage Branding
H2 Water Bottle Packaging Embodies a
Graceful Figure for Efficient Shipping
Volim Honey Packaging Paints a Picture
of its Wholesome Rural Source
Gibbs Honey Packaging Embodies the
Basics of Product and Producer
South Lawn Beer Packaging Appeals with
its Sophistication and Variety
Score:
7.4
Popularity
Activity
Freshness
DEMOGRAPHICS
22 Ideas + 162 Related Examples
http://www.trendhunter.com/id/189496
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22 Transparent Packaging Pieces
Continued 17 to 22
Wholesome Newborn Branding
Transparent Veggie Packaging
Windowed Noodle Branding
Skyscraper-Inspired Bottles
BornFree Packaging Embraces Ideals of
Health and Eco-Friendliness
The Slow Fast Food Containers by Korefe
are Deliciously Fresh
DeCecco Pasta Packaging Gives
Consumers a Generous View of its
Contents
Roxor Artisan Gin Sports an Alluring
Architectural Container
Vino-Protecting Pouches
Transparent Minimalist
Packaging
Marketing
The Vinni Wine Bag Protects Liquor at
High Altitudes
Score:
7.4
Popularity
Activity
Freshness
Hand Crafted Maple Syrup is SeeThrough
DEMOGRAPHICS
22 Ideas + 162 Related Examples
http://www.trendhunter.com/id/189496
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19 Fresh Juice Packaging Examples
From Simplistic Beverage Branding to Botanical Juice Bottles
A lot of detox programs use similar ingredients in their drinks, which means that the brands really have to get creative with their fresh juice packaging in order
to stand out. To show off the beautiful fruit and vegetable hues, these fresh-pressed juices are often packaged in clear containers, so that a consumer can
appreciate what they're taking the time to drink up.
By: Laura McQuarrie
Fruit-Shaped Juices
Fresh Fruity Branding
Healthy Farm Juice Branding
Colorful Cloud Juice Branding
Jooze Juice Boxes Are Designed for the
Young at Heart
Be O' Juice Packaging Presents a Pure
Image of its Organic Ingredients
Cuckoo’s Juice Branding Identity is
Smart, Subtle and Sweet
Regina Puig Designs Whimsical
Packaging for Nubes de Yogurt
Invigorating Health Branding
Renovating Juice Cleanses
Categorized Juice Branding
Dressed Edible Branding
The Jugen Design Initiative Utilizes a
Vintage Aesthetic
BluePrint Juice Cleanse Will Detox Your
Body and Test Your Willpower
Roots & Bulbs Divides Nutrients into
Informative Categories
Eroski Juice Packaging Emphasizes the
Character Behind the Beverages
Eco
Score:
8.5
Popularity
Activity
Freshness
DEMOGRAPHICS
19 Ideas + 176 Related Examples
http://www.trendhunter.com/id/255241
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19 Fresh Juice Packaging Examples
Continued 9 to 16
Fashionably Patterned Juice
Bottles
Literal Fruit-Shaped Logos
Illustrative Drink Packaging
Sun-Bleached Fruit Branding
UNIC Juices Are Designed to Appeal to
Style-Savvy Consumers
This Juice Packaging Concept
Scrumptiously Combines Edible and
Alphabet
Antidote's Juice Packaging Tells a Story
for Its Unique Benefits
Siobhan Cotter Creates Vivacious
Packaging for Busy Berry
Pinchable Beverage Branding
Numeric Juice Bottles
Leaf-Like Packaging
Delivery Detox Programs
Petit Natural Packaging is as Adorable as
a Chubby-Cheeked Child
Rengora Juice's Fresh Juice Bottles Put
an Emphasis on Clean Design
PuraFruita Simulates the Leaf Around a
Piece of Fruit
Organic Avenue Offers a Wide Range of
Juice Fasts
Eco
Score:
8.5
Popularity
Activity
Freshness
DEMOGRAPHICS
19 Ideas + 176 Related Examples
http://www.trendhunter.com/id/255241
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19 Fresh Juice Packaging Examples
Continued 17 to 19
Juice Cleanse Delivery
Services
Revitalize Your System with Total
Cleanse
Eco
Score:
8.5
Popularity
Activity
Freshness
Botanical Juice Bottles
Egg-Shaped Beverage Bottles
Epleslang’s Apple Juice Bottle Design is
Wrapped Up in Vines
Mara Rodriguez Creates Outdoorsy
Packaging for 'Deer You' Juices
DEMOGRAPHICS
19 Ideas + 176 Related Examples
http://www.trendhunter.com/id/255241
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iii. Specific Examples
Relevant Examples of Innovation
Micro-Trends are unique examples of innovation which have been featured on Trend Hunter. A microtrend might be a newly released product or service, but in many cases, the idea is something that has
not been commercially released. Our database includes several hundred thousand articles of microtrends, spanning thousands of topics, so make sure to filter your topics at: TrendHunter.com/dashboard
Copyright © TrendHunter.com. All Rights Reserved
Bawling Baby Ads
This Heartwarming Mobile Ad Proves That Technology Will Never Replace Love
This heartwarming mobile ad will leave you bawling like a baby
so make sure to grab some tissue as you watch it.
In a new ad by Thai mobile company DTAC, once again
humanity and the power of love score when faced off with
technology. The heartwarming mobile ad beautifully proves the
point that ‘Technology Will Never Replace Love’. Yes, it is a
necessity that we use in our everyday life and it helps us in
nearly every single part of our lives. But there are just some
things that are irreplaceable, love being the biggest one of all.
This DTAC ad from Y&R demonstrates how love and actual
human interaction is the only thing that can soothe a weeping
baby. It's that simple. No need for animated cartoons or Skyping
with mommy needed, just a warm loving embrace.
Tech
By: Farida Helmy
Score:
4.5
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/251978
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Authentic Beer Branding
Viven by Tom Rotsaert Receives a Winning Label for the Award-Worthy Drink
Tom Rotsaert is a graphic designer from Belgium, so to
commemorate one of the items his country does best, he put
together the packaging for the award-winning beer brand Viven.
The resulting design is authentic and quite simplistic. For the
Viven glasses, the name of the company runs across the center
in a white blocked font. The background of the label for the
bottles is a slightly aged white color, again making the beer look
authentic as if it's been around for centuries. The font here,
however, is slightly more colorful, with Tom Rotsaert using red,
blue and yellow hues to name a few.
The packaging is not overwhelming, and clearly gets the Viven
name across to people walking past in liquor stores, which is
exactly what the company wants.
Lifestyle
By: Jamie Danielle Munro
Score:
4.8
Popularity
Activity
Freshness
DEMOGRAPHICS
8 Related Examples
http://www.trendhunter.com/id/242420
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Heartwarming Headrest Messages
KLM's Cover Greetings Surprises Passengers with Personalized Notes
The Cover Greetings campaign surprised airline travelers with
personal messages from their friends and families on the backs
of their headrests. KLM collaborated with Amsterdam Airport
Schipol on the heartwarming project as well as DDB & Tribal
Amsterdam and FHV BBDO.
Recognizing that travelling can be an emotional experience for
passengers whether they are leaving their loved ones or coming
back to them after a trip, KLM arranged to surprise them with
hand-written notes on the back of the headrest in front of them.
So instead of seeing a screen with a welcoming statement or a
blank headrest, they saw encouraging and sentimental notes.
Cover Greetings took place on a recent KLM flight. The travelers'
reactions were recorded and uploaded onto YouTube.
Marketing
By: Alyson Wyers
Score:
4.3
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/264969
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Wholesome Homemade Jam Packaging
Cat Lady Preserves Use Simple Materials to Contain It's Product
To help add a sweet touch to a piece of toast, Cat Lady
Preserves make use of wholesome ingredients that are confined
to a simplistic package that is quite clever. Instead of worrying
too much about what the package itself looked like, Cat Lady
Preserves put the focus onto the product.
When it came time for packaging, Cat Lady Preserves clearly
took a goofier approach because even the name itself is
chuckle-worthy. Nonetheless, the packaging is quite deceiving
because it features barebones materials that hold a very tasty
product within.
Preserving jams during the summer is something that not many
of us have the means or time to do, which is exactly where Cat
Lady Preserves looks to excel. The packaging is reminiscent of
a simpler time and we can't help but find it absolutely endearing.
Lifestyle
By: Michael Hemsworth
Score:
3.9
Popularity
Activity
Freshness
DEMOGRAPHICS
8 Related Examples
http://www.trendhunter.com/id/188573
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Vintage English Coffee Branding
London Coffee Roasters Takes on a Victorian Era Branding Identity
Adding heritage and some vintage flair to coffee, the new
Victorian era branding identity created for London Coffee
Roasters is beautifully done and artfully crafted to watch the
coffee beans on the inside.
Created by the UK-based creative studio Confederation Studio,
the Victorian era branding identity for London Coffee Roasters
uses colorfully illustrated characters on simple blank white
backgrounds to enhance the charm of the vintage-inspired
characters and to give the packaging both a contemporary and
retro feel at the same time.
Passionate about coffee, the design studio jumped at the chance
to be part of the branding solution for this British brand -- as any
avid coffee drinkers would.
Channeling a sense of classic London, the characters used
personify the type of coffee enclosed in the packaging.
Marketing
By: Farida Helmy
Score:
6.3
Popularity
Activity
Freshness
DEMOGRAPHICS
8 Related Examples
http://www.trendhunter.com/id/237122
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Sentimental School Ads
Canadian Tire's Back-to-School Video Targets Emotional Parents
This Canadian Tire back-to-school video features parents who
get a little teary-eyed when they're asked how they feel about
their child going off to school. The video captures parents will
kids of all different ages, including a couple with a child heading
into kindergarten, another coulpe with a daughter starting high
school and a mother with a son who is heading off to university
in the fall.
Although there are some sad moments and the parents
acknowledge how much they will miss having their kids around,
all of the parents realize that this is the start of exciting new
beginnings for their children.
Since Canadian Tire is aware that moms spend an average of
about 33 minutes per day on Facebook, this is one video that
was designed to stand out and tug at some heartstrings. Within
about an hour of being posted to Facebook, the video received
over 150 social shares and more than 1,200 likes.
Marketing
By: Laura McQuarrie
Score:
7.2
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/257735
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Boldly Graphic Branding
This Authentic Branding Design is Clean and Crafty
To get an authentic branding design done right, you really need
to have a deep understanding of the product or service you’re
working with. So when Angel Bomb decided it was time for its
team to undergo a rebranding overhaul to give its business a
fresh new look to bring in new customers, the team did it itself—
who could better understand their values and ideologies than
then the people behind the brand?
The design and letterpress studio in northeast Minneapolis
wanted to rebrand itself so it could better emphasize what it has
to offer to customers the full-service nature of their studio’s work.
Going for a clean, fresh and authentic branding design, Angel
Bomb’s new look is vibrant and very much connected to the
ethos and mechanical nature of their business.
Art & Design
By: Farida Helmy
Score:
7.9
Popularity
Activity
Freshness
DEMOGRAPHICS
8 Related Examples
http://www.trendhunter.com/id/238436
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Volunteer-Notifying Apps
The Radar for Good Alerts People When Opportunities are Near
The Radar for Good is a new app from Coca Cola Romania that
alerts users when volunteer opportunities are near. According to
PSFK, "Radar For Good scans your location and brings up
NGO’s, soup kitchens, orphanages, or libraries that want help
right now."
Many corporations are trying to incorporate social good
initiatives into various marketing schemes, and Coke is no
different. This app is ideal for helping out businesses and people
in the local area, while also branding Coke as a helpful
company. McCann Bucharest helped Coke with the idea and
execution of the app, so hopefully it will catch on and locals will
see an increase in the volunteers walking through the door.
Either way for Coke, it positions the company as an entity that
tries to improve the world while promoting the brand.
Tech
By: Jamie Danielle Munro
Score:
6.0
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/237559
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Poultry Food Packaging
Plume and Compagnie's Chicken Feed Bag is Extremely Chic for a Farm Product
Most people are probably have no idea what a chicken feed bag
looks like, but they should all be as stylish as Plume and
Compagnie's. Instead of having a cozy, homespun feel, the
animal feed product is modern and chic, with a bold, fashionable
look that resembles some of the more upscale pet food
packaging on the market. Despite the bags being very
sophisticated, the feed bags are also quite playful, using bold
black text and illustrations to provide character.
The packaging was developed for Plume and Compagnie by
Brand Union Paris, introducing a new brand mascot that is
represented a little bit differently on each package, like one
pretty chicken that's shown with a crown topping her head on a
violet bag. Plume and Compagnie describes that "To seduce
these new urban consumers the idea was quite simple: who
better than a chicken to talk about chicken food?"
Marketing
By: Laura McQuarrie
Score:
4.4
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/253455
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Heartwarming Social Campaigns
Tim Hortons' Warm Wishes Campaign Encourages Paying It Forward
In order to draw attention to the release of its festive holiday
cups, Tim Hortons is encouraging people to share Warm Wishes
on social media. The red holiday cups are printed to look like a
cozy knit sweater and in addition to the literal warmth that comes
from drinking a hot beverage, this campaign encourages doing
deeds that will warm hearts as well.
Tim Hortons' Warm Wishes wants people to do something good
for someone else and make a note of it on Instagram or Twitter
with a photo or text message, plus the #WarmWishes tag. In
order to keep paying it forward, for each good deed, Tim Hortons
will donate a warm winter hat to a child in need this Christmas
through the Tim Horton Children’s Foundation.
Marketing
By: Laura McQuarrie
Score:
5.5
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/264982
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Artisan Owl Branding
This East Van Vodka Packaging by Cause+Affect Embodies Sophistication
Cause+Affect studio have designed this clever and sophisticated
label for East Van Vodka. The artisan bottle features a
gentlemanly portrait of the vodka’s mascot, Cornelius the owl,
originally illustrated by East Vancouver artist Shwa Keirstead.
From its stunning illustrated artwork to its compelling copy, the
liquor label aims to evoke the hardworking and creative spirit of
East Vancouver. The label also invites consumers to join their
Odd Society, a collective that embraces everyone’s individual
quirks.
This East Van Vodka label design by Cause+Affect studio
embodies a vintage aesthetic. Its personified owl mascot is
sophisticated and debonaire and poses in a militant ensemble
that matches his curled moustache and smoking pipe details.
Overall, the bottle is a great gift for liquor connoisseurs with an
eye for cool design.
Lifestyle
By: Jana Pijak
Score:
4.0
Popularity
Activity
Freshness
DEMOGRAPHICS
8 Related Examples
http://www.trendhunter.com/id/242744
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Meta Olive Oil Packaging
Monte Etna DOP Displays a Minimalist Olive on the Front
Monte Etna DOP has come out with a new branding design for
its olive oil, done by Comunikare in Italy. Overall the design is
quite meta, featuring a picture of a teardrop-like olive on the
front.
The coloring of the bottle is quite classic, with a black matte
finish that gives off a high-quality aesthetic. The teardrop-like
look of the olive is also an interesting touch, as it grabs people's
attention since it takes on a combination shape of two separate
objects. Hopefully the taste of the olive oil matches the
packaging, as the look will certainly grab people's attention when
walking through grocery stores.
When it comes to olive oil branding, Comunikare knows how to
add subtle details for a memorable look.
Marketing
By: Jamie Danielle Munro
Score:
5.3
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/255197
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Emotional Well-Being Websites
Lantern Offers an Inexpensive Way to Better Mental Health
Mental Illness Awareness Week may have come and gone, but
that doesn't mean mental health websites such as Lantern
should go to the waste side. It is a great tool found both online
and on mobile devices that can help people navigate their
emotional well-being in a way that is not only helpful and
accessible, but also inexpensive.
Founded in 2012 in San Francisco, California, such mental
health websites as Lantern bring researchers, technologists and
clinicians to the tips of people's fingers. As written on the
website, Lantern helps translate "clinical research and expertise
into simple, effective web and mobile programs based in
cognitive behavioral therapy." By doing so, such mental health
websites help to remove the stigma and barriers that prevent
people from strengthening and improving their emotional selves
on a daily basis.
Lifestyle
By: Meghan Young
Score:
4.4
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/262261
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Minimalist Letter Branding
Holte Beer Uses a Simplistic Font for Packaging
Holte Beer is a fictional brand designed by Nathan Holter for a
project. His design is very minimalist, and he just uses simplistic
lettering for the packaging of the beer.
According to Holte, the packaging is also sustainable, which is
clear from the cardboard material used to hold the beer. A large
H has been carved into the front of the package, solidifying the
branding for the beer in a straightforward manner. The beer
bottles themselves are a dark brown color, allowing for the white
font on the front to stand out.
Nathan Holter manages to demonstrate how less is more with
this packaging design. Sometimes excess is just unnecessary
when it comes to branding.
Lifestyle
By: Jamie Danielle Munro
Score:
5.9
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/243431
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Minimalist Olive Oil Branding
Yanni’s Olive Grove Receives a Simplistic Makeover
Yanni’s Olive Grove is a brand from Greece, and the owner was
looking to expand into a more international market. To help with
this, he worked with graphic designer Christos Tsoleridis to
come up with something that could appeal to people from around
the world.
The designer went with a very minimalist design to achieve this
effect. Considering not everyone speaks English, it's important to
have a simple yet recognizable symbol for a brand. Christos
Tsoleridis did exactly that, and used a few straight lines along
with one curved to form an icon that stood for the Yanni brand. In
the end, Yanni's Olive Grove became ready to hit the
international market, thanks to this branding initiative.
Sometimes, the simple and more straightforward approach is the
most effective compared to too much clutter.
Lifestyle
By: Jamie Danielle Munro
Score:
4.3
Popularity
Activity
Freshness
DEMOGRAPHICS
6 Related Examples
http://www.trendhunter.com/id/250300
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Artisan Chocolate Packaging
Les Recettes d'Atelier Takes Pride in its Contents
Les Recettes d'Atelier is a new brand of chocolate from Nestle
that focuses on the artisan qualities of the treat. As such, the
brand needed packaging to match this high-quality approach and
flavor, so the team hired CBA Designs to execute the project.
The packaging focuses mainly on the contents underneath,
showing pictures of nuts and ingredients that go into making the
chocolate. This creates an effect where potential buyers want to
taste what's represented on the outside (which is the main goal
of this branding). In fact, the packaging looks just as tasty as the
main product, but I would not recommend sinking one's teeth
into the paper.
Overall Les Recettes d'Atelier exudes an artisanal look for
branding as well as taste.
Lifestyle
By: Jamie Danielle Munro
Score:
6.9
Popularity
Activity
Freshness
DEMOGRAPHICS
8 Related Examples
http://www.trendhunter.com/id/251769
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Provincial Wine Packaging
This Charming Wine Packaging Design is Perfect for Lazy Summer Picnics
Cheaper wines always tend to have equally cheap designs, but
that doesn't need to be the case as this whimsical and provincial
wine packaging design proves.
The De Mesa Wine is a table wine that channels lazy days in
overgrown maze fields with a picnic basket full of Brie cheese
and French baguette bread and a loved one on a Sunday
afternoon. That is the whole point of good branding and
packaging: it creates a story to every customer, in the case of
De Mesa Wine, it's a European picnic on a warm summer day.
Taking a super simple and minimalist approach when it came to
the wine packaging design, Spanish design agency Grantipo
Branding & Packaging did a beautiful job creating a dreamy
visual identity using a limited color palette.
Lifestyle
By: Farida Helmy
Score:
3.9
Popularity
Activity
Freshness
DEMOGRAPHICS
8 Related Examples
http://www.trendhunter.com/id/249889
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Superstar Mother’s Day Ads
This NBA Mother’s Day Ad Stars 2014 NBA MVP Kevin Durant and His Mother
This NBA Mother’s Day ad borrows from Oklahoma City
Thunder star Kevin Durant’s now-famous speech after being
awarded the NBA’s Most Valuable Player (MVP) award. Durant,
who deservedly took home the MVP award for his stellar
season, declared in a heartwarming and emotionally charged
speech that his mother Wanda Pratt was "the real MVP."
The ad, which is entirely black-and-white, begins with Pratt
standing in attendance at an Oklahoma City Thunder game and
raising her hand—ostensibly in anticipation of a play by Durant.
She then pumps her fist and exults, while the scene on the
basketball court itself is left to the imagination of the viewer.
The scene is accompanied by an audio clip from Durant’s MVP
speech, in which he says, “[T]he only one that really believed in
me, that I could do it—from day one—was my mom.”
The NBA Mother’s Day ad then concludes with a short clip of
Durant gazing upwards.
Lifestyle
By: Rahul Kalvapalle
Score:
4.1
Popularity
Activity
Freshness
DEMOGRAPHICS
8 Related Examples
http://www.trendhunter.com/id/243808
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Christmas Kissing Drones
TGI Fridays UK Gets Couples to Kiss Under the Mistletoe
TGI Fridays UK found that nearly half of the adults in the UK
have never shared a kiss under the mistletoe and decided to
remedy this in the spirit of "#Togethermas."
The #Togethermas campaign is all about inspiring people to
come together over the holiday season and to do this, TGI
Fridays brought a drone carrying mistletoe into its restaurant.
The drone was also equipped with a kiss cam to capture all of
those spontaneous smooches. If you're dining at TDI Fridays this
holiday season, you might want to keep an eye out for this
romance-inducing drone.
Although the use of drones equipped with mistletoe and cameras
isn't a totally original idea, the way it is worked into a commercial
holiday campaign for this restaurant chain is heartwarming and
fun.
Marketing
By: Laura McQuarrie
Score:
5.9
Popularity
Activity
Freshness
DEMOGRAPHICS
6 Related Examples
http://www.trendhunter.com/id/264949
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Redesigned Heartwarming Soda Ads
The Coca Cola Light Brazil Campaign is Very Sweet
The new Coca Cola Light Brazil campaign has a heartwarming
package design that invites consumers again. The light version
of Coke was discontinued from the Brazilian market a few years
ago but has now been redesigned and introduced in a fun way.
The new package was executed by the design studio 'Oz
Estratégia + Design' with a concept that emphasizes the
question “Do you like it or love it?".
The intended response is suppose to be “I love Coca-Cola
Light!” as a heartwarming reaction from the public. The package
contains a large red heart with the traditional silver background.
This heart makes a great impression for consumers as it may
apply to their lifestyle with the product itself. The Coca Cola Light
Brazil campaign strives to retain consumers once again in a
positive and sweet way.
Lifestyle
By: Michael Nieto
Score:
4.6
Popularity
Activity
Freshness
DEMOGRAPHICS
6 Related Examples
http://www.trendhunter.com/id/227101
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Naturalistic Olive Oil Packaging
Zoo Studio Designs the Branding for Rocarell
Rocarell is an olive oil brand based in Spain, and Zoo Studio
recently updated the company's packaging design. The team
went with a natural look for the label, in an attempt to exude the
organic nature of the product, as well as the soil where the
original trees grow.
As such the label has a darker background, however the main
image that consumers see looks like the soil where the product
originally came from. This darker look helps to give the olive oil
brand a sense of mystery, which helps for alluring certain
customers. Zoo Studio did a great job with using a clean,
minimalist font too, making it stand out on the shelves in many
stores.
Marketing
By: Jamie Danielle Munro
Score:
5.1
Popularity
Activity
Freshness
DEMOGRAPHICS
3 Related Examples
http://www.trendhunter.com/id/252142
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Handwritten Home Letter Videos
The 'Dear Mum' Video Unfolds Like a Letter Home
'Dear Mum' is a campaign for the Canadian Tourism
Commission that's set up like an adult child sending a note to
their mother, keeping her informed of all their latest adventures.
Just as kids tend to do, the letter stretches the truth a little bit to
make mom feel more comforted, such as where the description
of "seeing lots of wildlife" really means partying with crazy
people wearing animal masks and animal print.
The campaign by DDB Canada encourages youth to 'Keep
Exploring' and in the process, the visual letter shows off some of
Canada's most beautiful landscapes as well as a ton of fun
things to do in the country for people with a variety of interests,
from foodies to adventure-seekers.
World
By: Laura McQuarrie
Score:
4.3
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/241711
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Haute Hawaiian Packaging
The Royal Kona Coffee Packaging Highlights the Coffee Bean's Origins
Jennifer Jennings, a design student at the University of North
Texas, created clever packaging for the fictional coffee company
Royal Kona Coffee. Jennings placed her focus on the heritage of
the specialized Kona coffee bean that only makes up 1% of the
coffee grown the world over. She looked to the rich history and
traditions that surrounded the Kona coffee growers for
inspiration, choosing a lively palette inspired by native Hawaiian
textiles.
Jennings paid particular attention to the highly decorative feather
cloaks referred to as ahu'ula. These lush garments were crafted
for the ali'i', the Hawaiian equivalent to royalty. Known for their
bold and colorful patterns, Jennings selected the ahu'ula
patterns to decorate the front flaps of the Royal Kona Coffee
bags, the remainder of the bag was informed by the striking
patterns found on more pedestrian Hawaiian textiles called
kappa. To cap off the experience, each bag is accompanied with
its own piece of Hawaiian trivia or phrase.
Bold, brilliant and educational, the Royal K [continued online]
Lifestyle
By: Susan Keefe
Score:
3.0
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/138409
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Rivalry-Soothing Pop Machines
Coke's Small World Machines Campaign Unites Rival Soccer Fans
Coke's Small World Machines campaign gained worldwide
renown and acclaim for using vending machines to bring rival
nations together. Now, the beverage giant's latest iteration of
Small World Machines explores and tackles a different but
equally widespread kind of enmity -- the soccer rivalry.
The campaign aimed to soothe tensions between the Italian city
of Milan's two giant soccer teams, AC Milan and Inter Milan.
Coca Cola installed vending machines on opposite sides of
Milan's San Siro stadium, which is shared by the two rival teams.
However, the machine was programmed in such a way that
pressing the button of one machine dropped a Coke can down
the chute of the machine placed on the rival team's side of the
stadium. This way, rivals could only receive Coke cans from
each other.
Coke's Small World Machines ad campaign -- 'soccer edition' -was created by the McCann ad agency.
Image Credits: International Bus [continued online]
Marketing
By: Rahul Kalvapalle
Score:
4.9
Popularity
Activity
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9 Related Examples
http://www.trendhunter.com/id/242014
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Minimalist Tea Packaging
2 Tea Bags Celebrates the Idea of "Tea for Two"
Celebrating the idea of "tea for two," Elie Younés created this
minimalist packaging design for a product titled 2 Tea Bags. The
design is meant to also be promotional material for her brand,
with a QR code on one side that links to her portfolio on
Behance.
This is a clever way to promote one's branding abilities. Since
most tea comes in larger packages, this would be ideal for
people first testing out a new brand of tea, or who just don't drink
the substance that often. The branding is also quite feminine,
with lighter colors as the main hues and leaf designs throughout.
'2 Tea Bags' is a great idea for a minimalist packaging design, as
well as an ideal way to showcase branding talent.
Marketing
By: Jamie Danielle Munro
Score:
7.7
Popularity
Activity
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8 Related Examples
http://www.trendhunter.com/id/252705
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Endearing Racecar Campaigns
The Nascar Ad from Ogilvy is Both Heartfelt and Cool
Using children's dreams of grandeur and an exciting life, the new
60-second 'Heroes' Nascar ad from Ogilvy is touching,
inspirational and shows young sports fans talking about what
they want to be when they grow up.
These young fans describe Nascar heroes using their
aspirations in such a genuine and sweet way, reminding viewers
why people become fans to begin with.
With touching phrases like "I dream of kicking butt," "I dream of
being a racecar driver," "I dream of being a tough guy," "I dream
of mayhem," and "I dream of defying gravity," these kids give
Nascar a more human face.
"A Nascar ad with kids has to be bold. We didn't do anything
purposely funny or overly cutesy. It's very heartfelt, real, serious
and cool. These drivers are the baddest-ass good guys you'll
ever meet," says creative director Terry Finley about the Nascar
ad from Ogilvy.
Autos
By: Farida Helmy
Score:
3.9
Popularity
Activity
Freshness
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9 Related Examples
http://www.trendhunter.com/id/235178
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Artisan Seafood Branding
The Sitka Salmon Shares Packaging is Artfully Illustrated
This artisan Sitka Salmon Shares packaging is the work of
CODO Design. Based in the United States, CODO creates
modern and artfully illustrated branding for the Community
Supported Fishery that delivers fresh King, Coho and Sockeye
salmon products from the heart of Sitka, Alaska.
The Sitka Salmon Share Box is one of the most important selling
points of the seafood company's brand experience that reaches
consumers located all over the American midwest. With their
artful packaging, the company aims to provide their consumers
with a visually bold keepsake they are sure to keep well after
they have eaten their fish.
The product's entire box acts as a canvas that is used to
communicate the idea of Wild Alaska along with the company's
focus on sustainable practices. Each package portrays this
message with blue inked fish illustrations and graphic
typography.
Lifestyle
By: Jana Pijak
Score:
7.2
Popularity
Activity
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8 Related Examples
http://www.trendhunter.com/id/242313
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Bar Story Campaigns
Jack Daniels' Tales of Whiskey Celebrates Genuine American Bars
Jack Daniels' Tales of Whiskey website hosts a collection of
strange and entertaining stories from bar staff and customers
across the United States, proving that every bar has a story—
and these are the kinds of stories that you just can't make up.
The Few and Far Between campaign offers a nod to
longstanding American establishments that have seen their fair
share of weird and wonderful things over the years. Even though
the walls of these places aren't able to talk, we get to hear about
some of the crazy encounters real people have had. This
particular story from the series puts a focus on one particularly
odd patron, who would come to the Brooklyn bar bearing gifts
like body parts of statues and the most unusual animal bones.
Lifestyle
By: Laura McQuarrie
Score:
5.1
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/258483
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Heartwarming Stitched Packaging
The UNELEFANTE Toffee Box Has Colorful String Heart Detailing
Chocolate, toffee and confections are popular gifts over the
holidays, and luckily the ones from UNELEFANTE come in a
stunning gift-worthy toffee box. The unique packaging comes in
a kraft-like cardboard container. Each has a heart shaped
window inspired by Mexican embroideries with different colored
stitched string stretched across it to create vibrant detailing.
The visually authentic packages aren't limited just to the toffee
box, but also house chocolates, cookies and similar goods. The
bright and creative branding, therefore, also contains the paintsplattered chocolate bars previously featured on this site.
The UNELEFANTE toffee packaging was designed by their inhouse team and Cecilia Peralta and photographed by CAROGA.
The chef behind this delicious project was J. Llanderal.
Lifestyle
By: Alyson Wyers
Score:
5.7
Popularity
Activity
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9 Related Examples
http://www.trendhunter.com/id/264989
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Minimalist Milk Branding
The Milk Bottle Design for Sarda Farms Modern, but Vintage-Inspired
The milk bottle design that's used to package Sarda Farms' milk
plays up nostalgia and a return to simpler times.
Sarda Farms is run out of 10 acres of farm land in Nashik, India
and in developing the dariy product packaging, the Alok Nanda &
Company wanted consumers to be able to feel like they are
taking home a piece of the family farm. The vintage-style bottle
is paired with a crisp, modern font and a few colorful details on
the tops of the caps to differentiate one type of milk from
another.
The front of the bottles barely has any text on it besides the logo
presenting the family's name, which lets the pure and authentic
product shine without having to compete against flashy
packaging.
Lifestyle
By: Laura McQuarrie
Score:
8.0
Popularity
Activity
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8 Related Examples
http://www.trendhunter.com/id/252242
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Scrolled Lumber Branding
Ugmonk 4th Anniversary Packaging Has a Well-Rounded Natural Appeal
Generations ago, goods used to be wrapped up in materials and
canisters that consumers would routinely use over and over
again. Some products have retained this repurposable feature in
the meantime, but it's otherwise quite recent for concepts like
Ugmonk 4th Anniversary packaging to crop up.
Great care went into crafting the fine sheets of birch wood that
make up the T-shirt holers. The flexible timber is furled into a
cylinder and given a circular top and bottom. The container
opens by unraveling a belt-like cord around a toggle and
unrolling the curled panel. Jeff Sheldon's design for Ugmonk 4th
Anniversary packaging is engraved with a crisp number 4 and
branded with the item's name, yet one can see the charm of
holding onto such a beautiful box and reusing it for other objects.
Marketing
By: Amelia Roblin
Score:
5.0
Popularity
Activity
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8 Related Examples
http://www.trendhunter.com/id/183720
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Minimalist Water Branding
Ait Putih is a Fictional Brand by Wiko Williams
Air Putih is a fictional water branding project by Wiko Williams
from Indonesia. According to the artist, his goal is to "want to
make people love fresh water so much, and never pay for a soft
drink anymore."
To achieve this quite hefty goal, Williams went for an extremely
minimalist for the branding look. The bottles look like milk
cartons, and come in a simple white and blue color. Everything
about the package screams "fresh" due to its straightforward
nature. There aren't an excessive amount of illustrations, but just
the brand name on the side and an illustration of a droplet of
water on the very front.
Just looking at this water branding makes me thirsty, which
means Williams has done an effective job.
Marketing
By: Jamie Danielle Munro
Score:
8.2
Popularity
Activity
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4 Related Examples
http://www.trendhunter.com/id/242297
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Cooperative Bottle Caps
This Coca Cola Happiness Campaign Requires Two to Open a Coke
Coca-Cola happiness campaigns usually involve very simple
actions that are interjected into situations in daily life that could
use a little lift. In this case, the 'Friendly Twist' was introduced to
a campus on the first day of school, where most students
seemed to be interested in their smartphones than making
friends.
Coca-Cola set up a fridge filled with Cokes, but there was a
catch—the Coca-Cola bottles were designed with a "twist" and
they are pretty much impossible to open on their own. Instead,
two caps are designed to interlock and when you find another
friend with an unopened bottle, the two of you can work together
to twist them open. The action is small but it's a great way to
conjure up some smiles and help people break the ice.
Marketing
By: Laura McQuarrie
Score:
7.0
Popularity
Activity
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8 Related Examples
http://www.trendhunter.com/id/245426
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Nostalgic Authentic Pork Branding
F. MÉNARD's Traditional Brand Identify is Chic and Nostalgic
Giving the pork trade a chic and hipster looking vibe, this
updated traditional brand identify for F. MÉNARD gives the
family business a new lease on life.
The 50-year-old F. MÉNARD family business is in the pork
production trade. Wanting an identity that both drew from the
tradition of F. MÉNARD's long history and wanting a modern
makeover, the business got creative agency lg2boutique to spice
up their traditional brand identify. The agency did an awesome
job.
The new branding is subtle, sophisticated, nostalgic and
contemporary.
"The platform blends genuine old photos with contemporary
shots, proving in one glance that, to guarantee top quality meat,
innovation truly is the company’s top priority," says the design
team at lg2boutique.
Lifestyle
By: Farida Helmy
Score:
4.0
Popularity
Activity
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2 Related Examples
http://www.trendhunter.com/id/236835
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Rustic Rum Branding
Original Bacardi Rum Packaging Goes Back to Its Simple Cuban Roots
'Original Bacardi' rum is a new drink from Bacardi that revisits its
Cuban roots. The Bacardi drink comes packaged in a simple oak
crate, which contains a dark glass bottle filled with rum and
mason jar glasses for serving. On the outside of the box is the
brand's iconic bat logo, as well as roughly stenciled text that
reads "Ron Especial" and "Santiago de Cuba," denoting that this
is a special rum that comes from Santiago, Cuba.
The packaging developed by Sam Lane Design helps to revive
an era that has long since passed through authentic, low-key
materials that are a little rough around the edges. To compliment
the packaging, several ads were also created, branding the new
Bacardi Original as "Heritage in a bottle."
Lifestyle
By: Laura McQuarrie
Score:
5.3
Popularity
Activity
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8 Related Examples
http://www.trendhunter.com/id/257887
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Laundry-Line Biscuit Branding
BBROOD Packaging Leaves Over-Designed Competitors Out to Dry
A great shift is occurring in the world of packaging in which
designers are starting to simplify the brand identities of products.
BBROOD packaging embodies the lovely clarity that likely arose
from the rejection of the increasingly chaotic appearances of
food wrappers.
Working with Bureau Stoer, Iconic Design devised a very
minimalist approach to containing and displaying a line of
cookies and crackers for the Amsterdam bakery. Clear plastic
pouches were chosen to hold neat stacks and clusters of the
scrumptious snacks, labeled quite delicately by pieces of paper
that have been creased over the their tops. The most endearing
aspect of BBROOD packaging is definitely the little wooden
clothespins that pinch the cards in place, delivering the
impression that the delicious goods have the comforting quality
of homemade treats.
Lifestyle
By: Amelia Roblin
Score:
4.9
Popularity
Activity
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DEMOGRAPHICS
7 Related Examples
http://www.trendhunter.com/id/185339
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Industrial Tea Packaging
Emil S Goes for a Wooden Look for Clipper Tea
This new design for clipper tea exudes an extremely industrial
feel. Designed by Emil S of Finland, the work was done for a
school project, and he was looking to reinvent the branded
image of the product.
According to Emil, he "chose Clipper tea, because of it’s organic
nature, and redesigned their packaging to be a gift product, while
still maintaining the brands humble image." The humble look is
certainly maintained through the simplistic wood that's used, but
considering most tea comes in either paper, plastic or metal
containers, the material helps to set this item apart. For the font
and details on the top, Emil also kept things simple, going for a
black, white and green design that exudes the tea's organic
elements.
Marketing
By: Jamie Danielle Munro
Score:
5.1
Popularity
Activity
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6 Related Examples
http://www.trendhunter.com/id/239676
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Cross-Stitch Preserve Packaging
Ajá's Jam Jar Branding References Carefully Made Handicrafts
The Ajá jam jar branding devised by Monograma communicates
the story of a Columbian grandmother who developed a booming
business from her delicious homemade jams. As well as being
very talented at making food, "Mama," as she is known by
friends and family, also spends her time on crafts like crossstitching. This was a huge part of developing the identity for the
brand, delivering a subtle message about the care that's put into
crafting the jams.
Each of the jam jars features a cross-stitched fruit on its front,
making it very clear whether the Ajá jam is a pineapple or
strawberry flavor.
The cross-stitch theme is also carried though as an important
detail on business cards and other company documents with tiny
"X" shapes and dashes, which simulate thread on a page.
Lifestyle
By: Laura McQuarrie
Score:
4.8
Popularity
Activity
Freshness
DEMOGRAPHICS
6 Related Examples
http://www.trendhunter.com/id/234275
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Vibrant Vintage Brewpub Branding
The Freehouse's Contemporary Brand Identity Gets It Just Right
Going for contemporary colors and clean lines, the just launched
The Freehouse restaurant and brewpub has an appealing and
contemporary brand identity.
Part of Minneapolis's Blue Plate Restaurant Company, The
Freehouse is its latest venture and the brand wanted to go for
something completely different. That's why the team brought on
design and branding firm Bolster to help develop and create a
contemporary brand identity and overall experience for the
restaurant and brewpub.
Deciding to take an old-fashioned and nostalgically American
approach to the branding, Bolster were able to get the balance
just right between old handcrafted American aesthetic and a
modern vibe.
The Freehouse is located in a pre-prohibition, turn-of-the-century
warehouse, which gives the place an authentic early
industrialization look. The artistry touch of the architecture mixed
with the modern and utilitarian design help give the place the
perfect contemporary brand identity.
Marketing
By: Farida Helmy
Score:
7.8
Popularity
Activity
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8 Related Examples
http://www.trendhunter.com/id/232104
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Alluring Earthy Branding
The Ignios Or'genes Wine Label Expresses its Identity with Texture
Playing on bold physical volcanic nature, interesting mineral
terrains and the rich grape variety, the new Ignios Orígenes wine
label gets its alluring branding and identity from nature.
Created by Spanish designer Dailos Pérez, the beautifully
designed wine label is inspired by the nature of the lands that
surround the vineyard: dark volcanic soot and oddly colored and
shaped minerals. Using only minimalist colors, and using them
starkly at that, the designer was able to give this wine label a
monochromatic and contemporary look.
“Ignios Orígenes is a new project that adds value to the grape
varieties most deeply rooted in the Canary Islands, specifically
on the island of Tenerife. Volcanic nature, mineral lands and a
very special climate defines the marked character of these
artisan wines,” says Pérez on the project's site.
Lifestyle
By: Farida Helmy
Score:
4.3
Popularity
Activity
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9 Related Examples
http://www.trendhunter.com/id/228311
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Heart-Melting Holiday Ads
This Disney Commercial Features Several Home Videos
This Disney commercial truly captures the magic of a child's joy.
The ad is a compilation of home video style clips from several
different families at the moment they tell their kids they are going
to Disney Land in Paris.
One family tapes gift wrapping paper to the wall and tears it off
to reveal the message "We're going to Disney Land." As the kids
read the message, the excitement sets in and they start
screaming. The commercial flips from one family to the next and
the intensity of the children gets higher and higher.
This commercial is perfect for Disney Land because it truly
captures the energy of children, which is what the theme park
and Disney brand is all about. This ad also effectively presents
this magic in an authentic, sincere way.
Life-Stages
By: Jonathon Brown
Score:
2.4
Popularity
Activity
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9 Related Examples
http://www.trendhunter.com/id/185392
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Simple Monochromatic Java Branding
This Minimalist Design Identity is Clean and Stylish
It really can’t get simpler and cleaner than this when it comes to
minimalist design branding for a product or a brand.
Using only graphic black text on stark white packaging—and
some round black circles—this new Chicago-based coffee bar is
choosing to keep things simple with their minimalist design
identity and let their java and treats to all the talking for them.
Simple doesn’t mean boring or traditional as this branding
shows. It’s stylish, clean and visually exciting. Designed by
Argentinian-based design agency Empatía, the whole image was
designed to be strong, seductive and classically elegant. The
design agency believes in simplicity and clean-structured
designs; to them, simply expressing a simple business idea is
the most creative way of all.
Lifestyle
By: Farida Helmy
Score:
6.0
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/229935
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Nature-Inspired Brush Branding
Meadow Land Exudes a Naturalistic Aesthetic
Meadow Land by Vladimir Kolpakov takes inspiration from
nature. The brand sells high-end art brushes, which are made
from animal hair.
This animal-based nature of the materials of the brushes are
seen with the designs on the packaging. Racoons are one
dominant theme throughout, placed against a white background
and done in a water color-like manner. This packaging was done
as a student project for Vladimir Kolpakov, who won an award
for this design in an international student competition. One can
see why: the designs are quite minimalist so as not to take away
from the product itself, yet are still memorable and artistic.
Meadow Land exudes a high-class quality, thanks to the artistic
packaging design by Vladimir Kolpakov, a student who resides
in Russia.
Marketing
By: Jamie Danielle Munro
Score:
5.0
Popularity
Activity
Freshness
DEMOGRAPHICS
8 Related Examples
http://www.trendhunter.com/id/252973
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Modernized Heritage Beer Branding
Nordlands Receives a Makeover from Strømme Throndsen Design
Nordlands is part of the Carlsberg brand of beer, and has been
around since the 19th century. However, since this alcohol has
been around for such an extended period of time, the packaging
had become quite outdated. Strømme Throndsen Design was
hired to fix this roadblock, and the team managed to achieve this
goal in a very subtle manner.
Much of the original design remains, but the contrast for the boat
centered on the can and the package has been increased to help
it pop more. The lettering has also been redrawn to give it a
modern look. Overall the changes are very small with this
branding design, but sometimes that's all one needs to keep a
sense of authenticity, while connecting with a contemporary
audience.
Lifestyle
By: Jamie Danielle Munro
Score:
3.3
Popularity
Activity
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2 Related Examples
http://www.trendhunter.com/id/241310
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Inspirational Makeup-Removing Ads
Dermablend's 'Camo Confession' Proves Beauty is on the Inside
Dermablend's inspirational new ad 'Camo Confession' lets
famous women reveal their natural looks. After releasing its
latest ad for corrective cosmetics, Dermablend did something
that most makeup brands would never dare to do: create an ad
that relates to women all over the world in a genuine way.
The series features Cassandra Bankson, a model and YouTube
star who suffered from acne for most of her life, and Cheri
Lindsay, a volleyball coach who has a skin pigmentation
condition. The video starts off with the kind of look you'd see
them have in the media but when the intro ends the women take
a cloth and start wiping off their makeup. As their true skin is
shown, they begin to tell the story of the bullying they faced
growing up and how they overcame it.
Camo Confession is so inspiring to women. It shows them that
this idea of perfection the media portrays is nothing but a fairy
tale, and that they should appreciate their true selves. This ad is
such a beautiful concept and one can only hope its impact will
spread.
Social Good
By: Sarah Dos Santos
Score:
6.8
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/237415
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Elegant Jam Jar Branding
Holy Belle Moonshine Packaging Has a Lovely Crafted Quality About it
With Holy Belle Moonshine packaging, the notion of illicitly
distilled whiskey is given a touch of feminine charm. The jam jars
maintain that under-the-table idea, yet they would
simultaneously look quite fitting in a mother's kitchen.
Joyce Russell's task was to create a branding and bottling
strategy for North Georgia's Holy Mountain Distillery. The aim
was to suggest the product's artisan nature and to shroud it in a
sense of mystery. The first goal was accomplished beautifully
with the choice of common mason jars and the incorporation of
handwritten text on the label. The second was achieve with the
the use of dark ink and the inclusion of a little black book of
cocktail recipes. Holy Belle Moonshine packaging is finished off
fetchingly in a little wooden box with country-style straw padding.
Lifestyle
By: Amelia Roblin
Score:
5.7
Popularity
Activity
Freshness
DEMOGRAPHICS
8 Related Examples
http://www.trendhunter.com/id/214695
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Genuine Social Media Campaigns
The New Facebook Ads are Endearing and Realistically True
Capitalizing on real situations and important moments we all go
through as humans, the new Facebook ads are genuine, sweet,
fun and focus on self-improvment to become a better you.
The new grounded and realistic ads by the social network giant
are being rolled out online one by one and focus on the most
important part of social media: its role as a motivator, a friend,
an advise line and a confidant to help push people to reach their
self-improvement goals and connect with people.
The new Facebook ads feature spots that include a group of
friends using couches to make makeshift toboggans to ski down
a slope, using Facebook for recommendations for a tango
teacher, an aspiring runner being encouraged by friends and a
girl who's going through a breakup, among a bunch of other reallife scenarios where Facebook becomes a wholesome part of
our lives.
Marketing
By: Farida Helmy
Score:
6.4
Popularity
Activity
Freshness
DEMOGRAPHICS
6 Related Examples
http://www.trendhunter.com/id/235215
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