Transcript PowerPoint Presentation - Slide 1

Real estate market situation
Market situation
Internet technologies play a more and more prominent role in our life opening
up new possibilities for prompt obtaining of the trustworthy information and
doing business. Internet is the most efficient and transparent agent between
information provider and information user.
Annual growth rateof Internet advertising volume in Russia (bln RUR)
Before
Now
Estimate
Advertising market volume in Russia (bln RUR)
Before
Now
Estimate
Sources: RACA (Russian Association of Communications Agencies), ACVI,
2008
Who we are?
Who we are?
The largest and constantly
growing database of the
real estate units
— in Moscow, Saint Petersburg and regions of Russia
— Over 100 000 current offers for sale and rental of
units, updated on a daily basis
www.gdeetotdom.ru is one of the three leadersaccording to the ratings within the Real Estate
category by Liveinternet, Rambler‘s Top100, SpyloG;
Who we are?
The largest database of
photo and video records of
residential real estate units
— Photographs of all houses
— Spherical panoramas of the yards and streets of
Moscow, Saint Petersburg and the regions
— Interactive navigation along the streets of the city
— Infrastructural city map
— Information about the houses
The best Mass Media
The bestInternet Gateway
on Real Estate 2008 by rates of
PC MAGAZINE
on Real Estatefollowing the results ofthe professional
contest Web-realtor 2008
Internet Gateway services
is:
— An efficient and convenient advertising site
— The most demanding advertising formats and non-standard layout
options
— The provision of enhanced statistics on any kind of layouts in up-todate systems of advertising management
— Detailed targeting of advertising materials up to the street and
particular visitor
Internet Gateway services
Real Estate search:
— Search of offers within the largest
database over Moscow, Saint Petersburg
and regions of the Russian Federation;
— A convenient and user-friendly form for
search;
— Work in Personal Cabinet, generation of
the selected items lists, etc.
Placement of announcements and
advertising:
— Physical layouts, photographs of the interior
of the unit, additional descriptions;
— Unit photographs, panoramas of the yard
and the video tour along the neighboring
streets are included in the announcement on
default;
— Information of the region infrastructure.
Internet Gateway services
Cartographic and cognitive
services:
Information service:
— Arrangement of the real estate units on
the map;
— Lists of addresses and telephone numbers of
Technical Inventory Bureau (BTI), United
Information Computing Center (EIRTS) and
other establishments;
— Photographs of the houses and
panoramas of the streets, yards;
— Infrastructure of the regions of the city;
— Interactivetours along the streets of the
city.
— Real estate market statistics and analytics;
— The news from the real estate market,
assessments of the market experts.
Traffic ranking of the Internet Gateway according to the data of
Liveinternet statistics
(MLN)
Feb
Browsing
Visitors
—
—
—
—
Over 40 000 of unique visitors per day
250 000 of unique visitors per week
Over 1000 000 of unique visitors per month
Number of page browsing – not less than 1000 000 of page
impressions per week
— Depth of page browsing – not less than 4
Mar
Apr
May
June
July
Aug
Sept
Oct
Promotion of the Internet Gateway
Internet Gateway outdoor advertising aimed at information sharing, audience attraction
and brand promotion (the first campaign: November – December 2008; 20 billboards
along the main traffic arteries of city).
Promotion of the Internet Gateway
Radio Advertising
“Europe Plus” and“Nashe Radio” radio stations. The first campaign: March
– April 2008. Number of broadcasts - 5000.
Promotional campaigns in thematic communities
LiveJournal, forums and blogs.
Public Relations
Participation of the company’s top-managers as experts inpopular social
TV broadcasts, advertisementsin the leading business papers and
specialized real estate mass media.
Promotion of the Internet Gateway
Context and media advertising in Internet
aimed atpotential gateway service receivers and users of real estate
information;
Participation in professional events on real estate
market:
—
—
—
—
—
—
Trade Show «Real Estate 2009»
MALL EXPO 2009
International Real Estate Exhibition 2009
Pro Estate 2009. International Investment Forum
MREF 2009. Moscow Real Estate Forum
XII National Real Estate Congress;
Partnerships and integration
Search optimizationin accordance with the requirements of the most
popular search systems:
Google, Yandex, Rambler.
Internet Gateway
audience
Internet Gateway Audience
52%
of the unique visitors of the Internet Gateway are men and women aged
25 through 44 years old. This is the most financially stable and creditworthy part of the population of Russia
Population of Russia
Internet as a
whole
Gdeetotdom.ru
Men 12-17
Men 25-34
Women 12-17
Women 25-34
Men 18-24
Men 35-44
Women 18-24
Women 35-44
Men 45-54
Women 45-54
Internet Gateway Audience
50%
of the unique visitors of the Internet Gateway arethe top-managers and
specialist with higher education and regular income
Population of Russia
Internet as a
whole
Gdeetotdom.ru
top-managers
specialists
white collars
workmen
students
housewives
unemployed
Geography of the Internet Gateway Visitors
Monthly Distribution
1.30%
Sverdlovsk Region
1.30%
Moscow Region
15.12%
Saint Petersburg
12.09%
Other regions
8.12%
Foreign countries
46.82%
Moscow
11.60%
Undetermined location
According to the data ofRamblers’sTop
100. 2008
YOUR ADVERT
MAY HAVE BEEN
PLACED HERE
Placement ofadvertising information on the
infrastructural map
Media Advertising
(beauty salons, fitness clubs, boutiques,
stores, etc.) Advertising POI are on default the
first to displayed on the map.
this is mass information sharing with the
audience and promotion! Maximum coverage of
the target audience, including passive users of
information.
Special Offers
Publications “for publicity purposes”
text-graphic block of ads describing individual real
estate units.
Non-standard layout options.
Announcements in the real estate database
by individuals and legal entities
this is the direct advertising of particularunits. An
option of automatic unloading (through Xml
format and using the automatic unloading
module), and other formats, are provided for
legal entities.
Photo-API
this is the opportunity to display on your web-site
the real estate photos taken from the internet
gateway
Media opportunities
Media advertisingcovers a wide target audience and is aimed at solving
the advertisers’ branding tasks, i.e. creationof long-termpreferences,
image, reputation, goods and services. The internet gateway design
provides maximum click rate of the placed banners.
Banner 728*90
Announcements by
legal entities
Image banner
240*400; 200*300
Special offers
Placement of advertising information on
the infrastructural map
(beauty salons, fitness clubs, boutiques,
stores, etc.) Advertising POI are on default the
first to be displayed on the map.
Media advertising
this is mass information sharingwith the audience
and promotion! Maximum coverage of the target
audience, including passive users of information.
Special offers
Publications“for publicity purposes”
text-graphic block of ads describing individual real
estate units.
Non-standard layout options.
Any kinds of graphic solutions:
Rich Media, ZoomIn, swing-openandtext-graphic, video and audio
presentations.
Advertising management system
AdFox. Statistics about the placement efficiency is available in the
advertiser’s Personal Cabinet.
Unique opportunities of theadvertising targeting:
—
—
—
—
By the kind of real estate property;
By the kindof unit;
By the kind of the deal;
By the region in the internet gateway.
In Russia:
bldg. 16, 68, Leningradky Prospekt,
Moscow, 125315
Tel.: +7(495)657-9921,
www.gdeetotdom.ru
[email protected]
In the UK and Europe:
Tel.: +44(0)75 9533 6649
[email protected]