Transcript Slide 1

Cradle to Cradle in Water Management
Prof. Dr. Michael Braungart
Waterschoon Symposium
Sneek, Netherlands
November 18th, 2011
Environmental Disasters
CRADLE TO GRAVE : TARGET IS ZERO
REDUCTION
AVOIDANCE
MINIMIZATION
PREVENTION
Efficiency
ECO-EFFICIENCY
Time
Eco-Effectiveness
Product Quality
Time
Asbestos-free Brake Pads
A Solution?
Electron microscopy pictures of brake dust. O. von Uexku¨ ll and
Michael Braungart et al. / Journal of Cleaner Production 13 (2005)
19–31
Sulphides are more carcinogen
than asbestos.
ANTIMONY
Antimony leaches out of the bottle into the juice. The citric acid in
the juice speeds up the process.
Chlorinated hydrocarbons
SWEETENING OUR
WATER?
Organohalogen (OHC) Wildlife Contamination
•OHCs  non-naturally occurring compounds
(flame retardants, pesticides)
•Highly volatile  enter atmosphere and persist
until condensed and concentrated in cold Arctic
and Antarctic environments
•Enter food-chain at low trophic level and
biomagnified through subsequent trophic levels
•High accumulation in top trophic level
organisms (i.e. polar bears and whales)
• Accumulate in fatty tissues and are transgenerational, from mother to offspring
Source: Kirkegaard, M. 2009: Effects of long-term dietary exposure to organohalogen contaminants on
vitamin and hormone status in the Greenland Sledge dog (Canis familiaris). PhD thesis. Dept. of
Arctic Environment, NERI. National Environmental Research Institute, Aarhus University, Denmark
and Faulty of Health Sciences, University of Southern Denmark. 122 pp. http://www.dmu.dk/Pub/
PHD_ MKI.pdf
Image Sources: awi.de; wikipedia.org
UNWELCOME TO THE PLANET?
ARE THEY TOO MANY?
ARE WE TOO MANY?
“No goal
is more crucial to healing the global
environment, than stabilizing human
population.”
Al Gore
CRADLE TO CRADLE®: DOING THE RIGHT THINGS!
DOING THINGS
RIGHT
DOING THE
RIGHT THINGS
CLIENTS & SUPPLIERS
regard themselves as
PARTNERS,
aiming for the
HIGHEST QUALITY
Eco-Effective
Eco-Efficient
Biological
Nutrient
TRIGEMA KOMPOSTIERBARES T-SHIRT: BIOLOGISCHER NÄHRSTOFF
KLM – COMPOSTABLE AIRPLANE SEAT PROTOTYPE
Technical
Nutrient
Ahrend 2020: New Office Chair produced with C2C Design and C2C Certified
The Maersk Line will implement the most comprehensive C2C passport
ever seen for the new giant Triple-E ships
3E = Economy, Energy, Environment
WILLIAM MCDONOUGH:
HOUSES LIKE TREES, CITIES LIKE FORESTS
BUILDINGS LIKE TREES
FORD ROUGE CENTER
ADAM JOSEPH SMITH CENTER FOR ENVIRONMENTAL STUDIES OBERLIN, OH
Adam Joseph Lewis Center for Environmental Studies I Oberlin College, OH
Industry Zone Petroleum Zuid and the new Blue Gate for Antwerp
Sources: masterplan pertroleum zuid,
City of Antwerp
Oia Instituto Ambiental
Latin America
• Soil recovery
• Nutrient recycling
• Energy from Biomass
• Economic profitability
• Social justice
www.oia.org.br
Biomass Nutrient Recycling: Sewage Treatment
PHOSPHATE RECOVERY
Crystal Green: Fertilizer from Recovered Phosphorus
Images source: crystalgreen.com
Dutch government declares to bring phosphorus flows back into cycles
Staatssecretaris Joop Atsma (Ministerie
Infrastructuur en Milieu):
‘Ik ben er trots op dat Nederland als eerste land
ter wereld de fosfaatkringloop gaat sluiten.’
State Secretary Mr. Joop Atsma (Ministry of
Infrastructure and the Environment):
"I am proud to be able to say that the Netherlands
are the first country in the world to close
phosphate cycles."
4th of October 2011
van Gansewinkel Groep- Nutrient Management Company
“For us Cradle to Cradle is not an invention but a
discovery of what our work really is about!
It is so inspirational for our company.“
Ruud Sondag, CEO
van Gansewinkel Groep
CRADLE TO CRADLE® in BELGIUM
Herman Van Rompuy
EU
PRESIDENT
“
The Belgian EU Presidency
wants to promote the concept of
‘sustainable materials management’,
…which covers the whole life-cycle of products
in a so-called ‘cradle-to-cradle’ approach.”
Maxime Verhagen
Ministry of Economic Affairs, Agriculture &
Innovation
Joke Schauvliege
President of the EU's Environment
Council
July 2010
Cradle to Cradle® & San Francisco
Bilder Quellen: wallpapers-diq.net/de_63; praktikumsvermittlung.de
The time is now for us to go beyond
simply being "less bad“ and to lead
the world in the invention and
innovation of "more good"
with Cradle to Cradle products and a
prosperous Cradle to Cradle
economy.
Together, we will inspire and
transform the world.
Arnold Schwarzenegger
January 2010
EXAMPLE OF A CRADLE TO CRADLE® PLATFORM
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D-20457 HAMBURG
GERMANY
T. +49 40 43 13 49 0
F. +49 40 43 13 49 49
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