Transcript What makes a great festival website?

Demystifying 2.0
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What is Web 2.0 and how does it relate to my
non-profit or business?
How can I get started?
Website critiques
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How many are beginners with computers and
social media?
Intermediate?
Advanced?
Non-profit vs. business?
Any questions you have that you want me to
be sure to cover?
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How many of you have a Facebook page for
yourself?
What about MySpace? Twitter?
How many use any of these tools in your
non-profit or business?
◦ Which tool(s) do you use?
◦ Why?
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Preservation Today says:
◦ it’s about empowering people to achieve goals
through connection with others who share similar
values, regardless of their location.
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Carla says:
◦ It’s about conversations and communities
◦ It requires advanced technology (a.k.a. Web 2.0
tools) and a new way of thinking.
◦ Push vs. Pull
◦ Asking vs. Telling
◦ Allows your audience to connect with you and with
each other.
◦ The power of the collective opinion
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Your website is still your primary online
presence.
◦ Devote the time it takes to make it the best it can
be.
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Social Networks & Platforms:
◦ Facebook, MySpace
◦ Hosted web spaces-Ning, Webs.com
◦ Wikis like Wetpaint
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Social Content
◦ Photos & Video: Flickr, YouTube
◦ Podcasting & presentations: odeo.com,
slideshare.net
◦ Blogs, Microblogs: blogger.com, Twitter
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MySpace – 110 million active users (1 in 4
Americans
Facebook – 60 million users (6th most
trafficked website in the world)
YouTube – 79 million users
Blogs – 113 million in use
Twitter – Over 1 million
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Blogpulse.com
Google Alerts
Search.twitter.com
Explore Facebook and others
Subscribe to, or join those that interest you
…and reply where appropriate.
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Realize there is no way to “do it all”.
There are literally hundreds of social media
tools and websites you could potentially use.
Plan to gain expertise with only a few key
tools to start.
Allow at least a year to fully integrate social
media into your marketing mix.
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Enhance your website with social tools
Facebook
Twitter
YouTube
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a blog on your website
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Allowing customer comments and feedback
on your website pages
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Forums, polls on your website
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http://www.google.com/friendconnect/
◦ Add “social gadgets” to your website such as:
 Ratings and reviews
 Comments
 “Friends”
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You can post links to blogs, photos, etc. that
are created by other people.
Brooklynmuseum.org
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You can join its Flickr group and submit your photos of the museum.
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You can view museum videos and enter the Visitor Video
Competition at YouTube.
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You can follow the museum on Twitter.
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And much more.
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The museum has a page in the “Places” section of “Pages”, not a
regular Facebook page.
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Its Facebook page has an application to allow you to shuffle artwork
from the museum on your own Facebook profile.
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Promote fundraisers & events
Make announcements
Educate
Communicate
Collaborate
Brooklyn Museum’s
Facebook page
appears under
“Places”. Why?
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Set up your own personal Facebook page.
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Listen and learn Facebook’s communication style. (3-6 mos)
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On Facebook, study your competitors/others in your industry.
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Then you are ready to set up your entity’s Facebook page.
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search.twitter.com
◦ listen to the conversations about your world
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Set up a personal account and start to “tweet”
(3-6 mos.)
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Start to follow others and reply to their tweets
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Then set up a twitter feed for your business
or nonprofit.
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Holy ******* **** I wasbjust in a plane
crash! 5:25 PM Dec 20th from twitterrific
◦ (Denver plane crash)
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U.C. Berkeley grad student arrested by
Egyptian police tweet:
◦ ARRESTED
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For a CVB, let your followers know when the
bluebonnets bloom
For a municipality, road closures and
emergencies
For a business, to advertise specials
For a museum, let’s look:
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WordPress is the de facto standard
It can also be used as a content management
system
You need a web designer to help install and
set it up.
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Powered by
Wordpress
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Use their service to host your videos
◦ Save your bandwidth!
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Embed the videos in your own website
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Cross-link
Social media takes time to create and
maintain; be sure to budget for it.
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Your website is still your primary presence.
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Further reading:
◦ Social Media Marketing: An Hour a Day by Dave
Evans
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Who would like to volunteer a website for a
critique?
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