Transcript MEEC - University of Massachusetts Amherst
HT-MGT 397G (replaces 331 & 333)
Meeting, Convention & Event Management
Dr. Chris Roberts
MEEC
Chapter One Introduction to the Meetings, Expositions, Events and Conventions Industry
What is a Meeting?
A gathering for business, educational or social purposes. Associations often use the term to refer to a combination of educational sessions and exhibits. This can include seminars, forums, symposiums, conference, workshops, clinics, etc.
Source: Convention Industry Council (2001, December 21). Preliminary Report of the APEX Terminology Panel . Retrieved from Convention Industry Council, Accepted Practices Exchange, Web site: http://www.conventionindustry.org/apex/Panels/Terminology_Prelim_Report.htm
Industry Terminology & Practice
Incentive Travel
Incentive Event, Incentive Meeting, Incentive Travel Company
Convention Seminar Workshops
Working Session, Breakout Sessions, Clinic
Congress Symposium, Forum Expositions
Exhibition, Trade Fair, Trade Show
Industry Terminology & Practice
Conference Meeting
Domestic Meeting, National Meeting
Retreat Assembly Class Institute Lecture Panel
Organizational Structure
Seven Major Divisions
Lodging Food Beverage Transportation Attractions Entertainment Shopping
Industry History
1895 – Detroit businessmen form first CVB 1910 – predecessor to the American Hotel and Lodging Association is founded 1916 – predecessor to the American Society of Association Executives is founded Post World War II travel and meetings expand. Hotels build and expand state of the art meeting facilities 1949 – Convention Industry Council formed
Industry History
1957 – Professional Convention Management Association (PCMA) founded 1960s – The Conrad Hilton Hotel in Chicago establishes first convention service manager position 1972 – Meetings Professional International (MPI) is founded 1976 – first academic meeting planning program established at Metropolitan State College in Denver 1985 – Certified Meeting Professional (CMP) program established
Industry History
1989 – US Department of Labor adds job title of Meeting and Convention Planner to National Code Directory 2000 – US Bureau of Labor Statistics adds Meeting and Convention Planners (13-1121) category to Standard Occupational Classification
Economic Impact
Meetings 1997 1999
Corporate Association Conventions 783,900 189,500 11,300 835,700 174,200 11,600
Total 984,700 1,021,500
Source: Meetings & Conventions Magazine, Meeting Market Report
2001
844,100 177,700 11,800
1,033,600
Economic Impact
Attendance 1997 1999
Corporate Association Conventions 49,900,000 17,900,000 11,700,000 51,000,000 15,600,000 12,300,000
total 79,500,000 78,900,000
Source: Meetings & Conventions Magazine, Meeting Market Report
2001
51,500,000 15,900,000 12,500,000
79,900,000
Economic Impact
Expenditures
(in the Billions)
1997 1999
Corporate Association Conventions $10.8
$14.3
$16.7
$10.2
$13.7
$16.3
total $41.8
$40.2
Source: Meetings & Conventions Magazine, Meeting Market Report
2001
$10.3
$13.9
$16.6
$40.8
Economic Impact
2001 Trade Shows $20.5 billion – direct spending $3.6 billion - spent by exhibitors 4,983 events at convention centers 1,070 events at conference center 4,870 events at a hotel 2,262 events not classified Source: Trade Show Exhibitors Association
Why Have Meetings?
Meet face-to-face Meet with and learn from peers Verbal and non-verbal communication
Why Have Meetings?
Build “Communities of Practice”
Strengthen skills Impact change Observe accomplishments Renew acquaintances Learn new products / services
Employment
Event Planner Meeting Planner Wedding Planner Hotel Sales Restaurant Sales Entertainment Venue Sales Destination Management Hotels Convention Centers Exposition Services Contractors Convention & Visitors Bureaus
What Planners Do
Logistics More than counting coffee cups Strategic Support the work towards an organization’s bottom line Anticipate change
What Planners Do
Types Association Corporate Independent
What Planners Do
Overview of Site Selection Transportation Arrangements Function Rooms Guest Rooms Exhibits Food & Beverage Negotiating & Legal Considerations Speaker Arrangements Marketing On-Site Management
Review
What is a Meeting?
Terminology Organizational Structure History Economic Impact Why Have a Meeting?
Employment What Planners Do