Transcript Hawk - NCOAUG

Agile Product Lifecycle Management (PLM) Overview
February 22, 2008
Sarvesh Jagannivas – VP, PLM Marketing
1
Safe Harbor Statement
The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into
any contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decision. The
development, release, and timing of any features
or functionality described for Oracle’s products
remains at the sole discretion of Oracle.
2
PLM = Enterprise Software Imperative
Total Enterprise applications forecast
(in order of size by 2009)
$B
60
3.0
2.8
50
2.6
2.3
40
2
6
2.1
5.5
5
6.2
5.2
4
4.2
4.7
7.2
SRM
9.0
7.3
SCM
5.0
HCM
7.0
PLM
13.3
CRM
6.0
Core ERP
3.0
6.7
5.7
30
Total
6.4
6.1
5.8
6.8
6.4
5.7
4.9
15.7
20
11
11.4
12.2
CAGR (2004-2009)
%
13.2
14.4
10
15
14.5
15.1
15.5
15.9
16.9
2004
2005
2006
2007
2008
2009
0
• PLM is 3rd largest segment
in enterprise applications
by 2009 with double digit
growth (13%)
• PLM is the key enabler for
product innovation, at the
heart of growth strategies
for product-centric
companies
• PLM is influencing
enterprise application
suite deals
Source: AMR Research, 2005;
3
PLM = Innovation
“To turn really interesting ideas and fledgling technologies into a
company that can continue to innovate for years, it requires a lot of
disciplines.” -- Steve Jobs, CEO of Apple Computer, Inc.
“Innovate forever, in other words, is neither a slogan nor an
aspiration; it is a requirement.”
-- Geoffrey Moore, Author; Managing Director, TCG Advisors; Venture Partner, MDV
“You can only win the ‘war’ with ideas, not with spending cuts.”
-- Klaus Kleinfeld, President & CEO, Siemens AG
“The world is changing very fast. Big will not beat small anymore.
It will be the fast beating the slow.”
-- Rupert Murdoch, Chairman& CEO, News Corporation
4
Why PLM?
PLM Mission is to Maximize Profitability at each Lifecycle Phase
6
Why PLM?
The PLM Value Proposition – Quantifiable ROI
Challenge
Drivers
PLM Impact
Faster innovation
cycles, NPI explosion
Reduce cycle time -- 10-20%
Improve productivity -- 20-40%
Reducing
Costs &
Increasing
Profits
Intense pressure to reduce
costs and supply risk,
improve profit margins
Reduce material costs -- 2-5%
Reduce new part adds -- 10-30%
Reduce Waste / Rework by 30-40%
Enable
Globalization
& Outsourcing
Low Cost Design Centers,
Outsourced Design & Mfg,
Acquisitions
Reduce costs and increase
efficiencies thru global
engineering and outsourced
design & mfging collaboration
Managing Risk
& Ensuring
Compliance
Increased Quality
and Regulations
Managing risk across
financial, regulatory and
international complexity
Accelerating
Time To Market
7
What is PLM?
PLM enables companies to accelerate
product innovation and maximize product
profitability…
…through the management of the
information, processes and decisions
about their products…
…throughout the product lifecycle and
across the global product network
8
What is PLM?
Product Information is Fragmented, in Disparate Global Systems
SUPPLIERS
ARTWORK
DESIGN
CAD
Quark
OUTSOURCED
PARTNERS
Adobe
SCM
ERP
CUSTOMERS
Design
Briefs
Samples
REGULATORY
BODIES
Package
Designs
Submission
Artwork
Files
Enterprise
Ideas
Project
Audits
Specifica
tions
MARKETING
Value Chain
Files
Formulas
LEGAL & CA
CAD
Models
Notes
Access
Excel
PROCUREMENT
R&D
(EUROPE)
Excel
Recipe
Mgmt
EDMS
R&D
(ASIA)
PRODUCTION
R&D
(US)
CAD
MCAD
Spec
DB
ERP
SCM
ERP
MES
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What is PLM?
PLM enables the Enterprise Product Record
Customer Information
Compliance Information
- Regulatory
- Standards
- Audits
- Requirements
- Configurations
- Quality Issues
Portfolio Information
-
Programs
Schedules
Resources
Deliverables
Design Information
-
Service Information
- Corrective Actions
- Field instructions
- Service BOMs
Purchasing Information
Manufacturing Information
- Bills of Materials
- Mfg. Instructions
- Revisions
Schematics & Drawings
CAD Models
Software/Firmware
Design Reviews
Supplier Information
- Approved Vendors
- Preference/Status
- Availability
- Pricing
- Part/BOM Costs
- Price History
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What is PLM?
PLM enables Streamlined Processes, Better Product Decisions
L
I
F
E
C
Y
C
L
E
M
A
N
A
G
E
M
E
N
T
Decision
Support
Program
Execution Concept
Eng & Mfg
Product
Operations
Business
Processes
Plan
Develop
Validate
Launch
Cost Management
Environmental
Environmental Compliance
Compliance
Failure Analysis & Corrective Actions
Engineering Collaboration
Engineering Change Processes
Product
Record
Data
Sustain
Design/Engineering Data
Operational/SC Data
Environmental Compliance Data
Part Data
a
EOL
n g e
Ch
P
R
O
D
U
C
T
Co
l lab o
r
n
o
i
t
a
Quality Data
Program Data
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Agile PLM Industry Leadership & Focus
• PLM leadership in key
strategic, growth markets
• High Tech
• Dominant market leader
• Life Sciences
• Market share leader
• Consumer Packaged Goods
• Early PLM leader
• Industrial, Automotive, Aerospace
• Strong & loyal customer base
• Emerging leader in electronics
segments
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1,300+ Enterprise PLM Customers
GSK
Cisco
Apple
Coca Cola
Philip
Morris
International
Tyson
Foods
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Open Enterprise PLM Leader
Sample Agile/Oracle Apps Customers
Cisco
Sample Agile/SAP Apps Customers
Coca Cola
Apple
Philip Morris
International
Tyson
Foods
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Example Customer PLM Imperatives
• Collaboration & visibility across global product network
• Global PLM standard to streamline worldwide operations
• PLM standard, recent quality add-on
• Global product quality and compliance
• Global pack management
• Nutritional content from recipe to label and NPDI
• Corporate foundation for engineering & supply chain
• Comprehensive compliant dataset for regulated products
• Secure IP management & product portfolio management
• Wire line infrastructure enablement to leading customers
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Value Proposition for Key Stakeholders
• VP Operations/COO – Better manage product launch and the
complex global supply chain
• VP R&D/Engineering – Better manage the global design chain
and improve DFX
• VP Quality/Compliance – Better manage quality incidents and
complex global regulatory issues in EHT (RoHS) and Life
Sciences (FDA)
• CIO – Reduce the number of disparate, non-integrated solutions
managing product data
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Agile @ Harris
Harris Portal
Component
Insight
Partminer
Distr.
Partners
Supplier
Insight
Contract
Mfr
Trans
Mgt
Indirect
Procurement
D&B
Plexus
DHL
Ariba
Internal
Development
Tactical
Proc.
Supplier
Registration
Supplier
Mgmt.
Supply
Commodity
Chain Anal.
Insight
Agile Product Lifecycle Management (PLM)
Product
Interchange
Product Cost
Management
Product
Collaboration
Product
Service &
Improvement
Product
Governance &
Compliance
Engineering
Collaboration
Product
Portfolio
Management
Analytics
Define Common Data & Processes
RFCD (PDM)
MCD (PDM)
BCD (PDM)
GCSD (PDM)
“The combination of Agile PLM solutions with Oracle’s enterprise applications, middleware, and
technology solutions offers a best-in-class, enterprise solution for product lifecycle management. We
foresee this combination as a major force in helping companies lower costs and at the same time
increasing the profitability of new product development. This is good news for customers.”
Leon Shivamber, VP Supply Chain Management & Operations, Harris Corporation
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Agile Enterprise PLM Solutions
Agile PLM - Industry leading,
best-in-class, flagship enterprise
PLM solution for High Tech &
Electronics, Life Sciences,
Industrial, Automotive, A&D, and
CPG (Discrete)
Agile PLM for Process - CPG
and Retail solution for product
recipes and specification
management, Food & Beverage
is sweet spot
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Agile PLM
Compliance
Office
Agile Product
Governance &
Compliance
Executives & Program Office
Agile Product Portfolio Management
Integrated product, program,
resource & portfolio management
Agile Engineering
Collaboration
Engineering desktop
integration & collaboration
Product & program
compliance against
standards & regulatory
requirements
Cross-Enterprise
Agile Enterprise
Visualization
Quality
Professionals
Native document
collaborative visualization
across the global enterprise
Agile Quality
Management
Closed-loop product
quality management
across the extended
enterprise
Development
& Engineering
Procurement Professionals
Agile Product Cost Management
Product sourcing and lifecycle cost
& risk management
Engineering,
Operations &
Supply Chain
Agile Product
Collaboration
Enterprise product record
visibility, management &
collaboration
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Agile PLM for Process
Create, manage and approve
product data, from raw
materials and components to
finished products
Manage supply chain
entities and sourcing
relationships, and
collaborate with suppliers
Synchronize product data
with internal systems and
external data pools
Prototype, evaluate and optimize
formulations and BOMs
Manage packaging and
labeling development
process and data
Ensure quality, safety
and compliance
Manage cross-functional
innovation portfolios, projects
and activities
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Why Oracle Agile for PLM?
1
2
• Business Ready Applications
• Out-of-the-Box, Configurable Applications
• Fastest Time-To-Implement & Lowest Overall TCO
• Broadest Enterprise PLM Solution Footprint
• Broadest footprint, strongest adoption outside mechanical engineering
• Supply chain, electronics, cost, quality, compliance, portfolio, decision support
• Industry Domain Expertise & Best Practices
3
4
5
6
• PLM market leader with focus & presence across key EHT segments
(computers, communications, consumer electronics, semiconductor, EMS/ODM)
• Deep domain expertise & best practices developed working with 800+ EHT customers
• Customer Success
• Best track record for customer success & referenceability in PLM
• Fastest TTV, Lowest TCO, Lowest Risk
• CAD & ERP Agnostic; 100% (Enterprise) PLM Focused
• MCAD, ECAD, SW Integration Breadth; CAD & ERP agnostic approach
• Product Network Built & Proven
• Built for collaboration across enterprise & product network since inception
• Mature, out-of-the-box network capabilities; 100s of live ‘product network’ customers
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