Transcript Title of the presentation This is the subtitle

Sponsored Academic
Research Program
Aril 2009
SYSTEMATIC THOUGHT LEADERSHIP FOR INNOVATIVE BUSINESS
Paul Hofmann
oCTO
Sponsored Academic Research Program
Mission

Determine, influence, and investigate emerging IT trends
 Facilitate adoption of new technologies for product groups
 Directly impact SAP’s evolving solutions
How do we achieve this?

Enable researchers, architects and developers to directly
collaborate with universities
 Get product groups strongly involved in the Program from the start
 LOB SVP is project sponsor
 LOB and this office monitors research progress
 Transfer results fast to the sponsoring and other product groups
Services offered

Program infrastructure, budget, project lead and consultancy
 Sponsorship of conferences and affiliations
 Annual Academic Conference with top academic and industry
experts
© SAP 2008 / Page 2
Our Collaboration With
Universities & Academic Research Centers
1
5
10
© SAP 2008 / Page 3
The Model
Map Universities strength with SAP’s technology focus & budget
 Top universities for CS, AI, MIS, Manufacturing, SCM, Electronics/
Communication, Production/Operations Mgmt, Economics, …
 Research Agenda









High Performance Computing – multicore multithreading
1
Cloud computing, SaaS
5
Data Storage – Object Based Storage, in memory DB, column DB, streaming DB…
10
SW Security, Productivity, Complexity, and Quality
 Reverse engineering, AI, composite apps
Open source
Extend biz apps to edge devices, mobile, RWA
Usability - HCI, smart debugging and testing
Economics, SCM and Green
Mathematical approaches to biz SW – algorithms in the attic
Involve the LOB as receiving organization from the beginning
Academic Conference as public audience to judge success of projects
© SAP 2008 / Page 4
Research Agenda (1)
Technology
High Performance Computing


Multicore/Multithreading for Enterprise Applications

Taking advantage of multicore chips for e.g. in memory data storage, ERP on chip

Using multithreading platforms for real time data collection and processing for e.g.
phone and utility billing (AMI), sensor networks, etc.
Next Generation Data Storage

File Cluster (non SAN/NAS super fast disk storage) for RDBM, Hadoop, collaboration
Data Management

Hybrid Stores (column and row in memory DBMS)

Data storage in the cloud

Streaming DBs

Distributed event processing and querying
Making biz apps ready for the cloud

Scale Computing, data cashing & dispatching, eventually consistent data, etc.
© SAP 2007 / Page 5
Research Agenda (2)
Technology
Security

Security measures for code

Security for cloud computing and SOA
Machine Learning and Semantics

Automated testing and configuring of SW

Scaling and load management for cloud computing

Reduce complexity of existing apps by automated code analysis

Data mining, data de-duplication and interoperability for B2B

Enterprise search

Automated workflow, collaborative data and network management
Human Computer Interface

API usability for enterprise web services, rule engines, etc.
© SAP 2007 / Page 6
Research Agenda (3)
Applications
Green and Sustainability
Supply Chain Management

New ways for forecasting without point of Sales Data

Propagating the planning risk along the supply chain

Operations Research to optimize resource utilization

Track and tracing along supply networks
Business Topics

IT productivity

Thought leadership for Business Network Transformation

Technological Innovation & Entrepreneurship

New biz models for open source and social networking within the enterprise

New pricing models – dynamic pricing, pay per use, etc.

Viral adoption of ERP systems

Monetization of ecosystems
© SAP 2007 / Page 7
University Collaborations (examples)

MIT – Auto-ID Lab Distributed Data Management, CS Water Monitoring, Engineering Department SCRisk,
Sloan School Productivity and IT, MIT Industry Liaison Program

Stanford – AI Lab Business By Design Configurator, Supply Chain Range Planning,
CHIMe Lab at Department of Communication Carweaver, 1.5 way Communication, Media-X

CMU – API Usability, Security Surface Attacks,, Optimal Store Location, Cylab Obfuscation and ERP, CMU West Assited Home Care, Green

Cornell – Game Theory for maintenance crew allocation at Canadian Rail

UCSC – Cluster File Systems for DB, Sense Making

University of Arizona – UI and Data Provenance, Transformation from 4GL to Web Services, Industrial Research
Council

NYU – Stern School ERP Productivity for SME and SaaS

CRIM Montréal – TAO (Adaptive Test Accelerator; automatic testing using state machines)

UC at Boulder – Empowering Users

University of Toronto – Partsweaver; Rotmann Biz School Project Green

Concordia University Montreal – Defect Detection Modeling for CRM development

HEC Montréal – Epidemiology for ERP purchase decisions, HEC ERP Simulation

Waterloo – Mobile Object Management for Business Applications

Penn State –SME newsletter; ARL Real Time Logistics (DoD)

École Polytechnique de Montréal – Lean Scheduling for Manufacturing

University of Trento – Reuse of UI for integration of presentation layer

California State University at Chico – Green and ERP
Impact of Academic Research Program (1)
Resource Allocation for Canadian Rail at Cornell University OR Department
Sponsor: Darren Saumur SVP Professional Services Canada
Impact: Helped to place a $80 M contract at Canadian Rail
Productivity and IT at Sloan School of MIT
Sponsor: Chakib Bouhdary eVP Value Engineering and Doug Merit, eVP Sales
Impact: SAP Leadership Forum/Premier Customer Network session at SAPPHIRE 2009, Andy
McAfee gave press conference with Leo on Why IT is important in Though Times, white-papers,
podcast, sales collaterals, article in NYT, Wall Street Journal, SAP Investor World, …
API Usability at Computer Science at CMU
Sponsor: Klaus Weber eVP ESR & PIL, Andrea Roesinger SVP BYD, Katarina Rock SVP oCTO
Impact: used in API for BYD rule engine, for ESR and PIC as well as Hercules
Attack surface measurement & policy extraction (MASUBA) at Cylab CMU
Sponsor: Bernd Leuckert SVP GQP SW Engineering
Impact: Metric accepted by Bernd Leuckert QGP for finding right code for quality inspection,
possible use in Defense projects for code verification by Bob Cowley SVP A&D
© SAP 2007 / Standard Presentation / Page 9
Impact of Academic Research Program (2)
BYD Configurator using Computational Logic at AI Lab Stanford
Sponsor: original Juergen Sattler, SVP BYD, now Willi Zwerger, SVP BYD
Impact: Results used for BYD
Unique Product Identification at Eller School University of Arizona
Sponsor: Lori Mitchell-Keller SVP PTG SCM/Manufacturing/PLM
Impact: Used for RFID infrastructure and proposal for unique ID engine for NW
Water Monitoring - Thames Water at Auto ID Center of MIT
Sponsor: Stefan Engelhardt SVP IBU Public Services
Impact: SAP customer water companies are very interested and IBU harvested project
Product Usage Information at ICSI UC Berkeley
Sponsor: Klaus Weber, eVP Suite
Impact: Product Usage Information picked by Board to be on the shortlist of the 19 strategic
projects for 2009 to 2013
Innovation Council ranked the product usage information project 2nd best
© SAP 2007 / Standard Presentation / Page 10
Impact of Academic Research Program (3)
Selective Obfuscation of Enterprise Data at CMU
Sponsor: Bob Cowley, SVP IBU A&D
Impact: Used for SAP EA-DFPS in CDP with Canadian Armed Forces to control classified
information leakage in their ERP system.
Green 2.0 at CMU and Cal State at Chico
Sponsor: Tobias Dosch, SVP Suite and Peter Graf, CSO
Impact: Used for validation and support for SAP Green 2.0 project, 3 white papers
Small and medium enterprise quarterly newsletter at Penn State University
Sponsor: Barbara Holzapfel SVP Marketing
Impact: Whitepapers, podcast, joint webinar with Hans-Peter Kley on "Going Global as a Small
Business" hosted on MyVenturePad
Epidemiology – ERP Adoption at HEC Montreal
Sponsor: Kerstin Geiger SVP IBUs Manufacturing
Impact: Results used by sales
© SAP 2007 / Standard Presentation / Page 11
Impact of Academic Research Program (4)
Lean Scheduling for SMEs at Ecole Polytechnique Montreal
Sponsor: Willi Zwerger SVP Business By Design
Impact: Used for concept for production planning in BYD
Defect Prediction Modeling at Concordia University
Sponsor: Bernd Leuckert SVP Governance Quality Production
Impact: Used by QGP to predict errors of next CRM release & to understand how defect density
depends on number of customers
Design of Delta Tool Stanford University Design School
Sponsor: Richard Probst and Dan Rosenberg SVP UX
Impact: Transferred to Steelcase a lighthouse customer for Duet
RFID Future Store Class at Stanford Design School at University of Stanford
Sponsor: Vishal Sikka CTO
Impact: "The WonderWall" the future of apparel retailing has been shipped to SAP's Future
Retail Center in Switzerland; seen so far by 600 SAP customers & CIOs/CEOs
© SAP 2007 / Standard Presentation / Page 12