Transcript Document
MSN – EZ Blaster Get your TV ad interactive … in a glimpse July 7, 2015 “I’ve got to express my disdain about the web’s ability to simply enhance traditional media, and nothing more. I find it a little too convenient that the overwhelming consensus is for online advertising to be the icing on top of the traditional cake […] No doubt online will both complement and enhance existing forms, but it will also lead, revive, invigorate and transform traditional campaigns with traditional media” J.Jaffe 2 MSN-EZ Blaster EZ Blaster What is it, what does it look like ? • Easy and fast way to get your TV ad interactive on the MSN Network • Showcase (300*250) format only • Available on • • • • • MSN.BE Homepage MSN channels homepage when available Hotmail Homepage Hotmail Sent confirmation page Spaces Homepage Click me 3 MSN-EZ Blaster Click me EZ Blaster Why should you do it ? • Boost your TV campaign by making it interactive • Easily broadcast your spot in the online environment • Target them (age, gender, language, content) • Let your consumer interact • • • • • • 4 Data capturing Newsletter subscription Online purchase Vote Traffic generation to website Viral MSN-EZ Blaster EZ Blaster What to deliver ? • Good quality video file – minimum 320*240 size • Mpeg • Mov • WMV • 45 sec maximum duration • Optional : Beginning/ending picture shot as *.jpeg or *.gif • A click through URL 5 MSN-EZ Blaster EZ Blaster What are the steps to take and what does it cost ? •What are the steps to take ? • You contact your usual MSN sales person to check availabilities and build your planning • Once approved, you deliver the video and the optional *.gif/*.jpeg beginning and/or ending picture directly to Eyeblaster • Within max 48h, your ad is shaped, produced and submitted for approval • The day following your approval you are live on the MSN Network •What does it cost ? • Creation, trafficking and streaming : Microsoft is taking care of those! • Only requirement : Minimum 1.000.000 Showcase impressions booked on the MSN Network 6 MSN-EZ Blaster EZ Blaster Introduction offer • Considering the short set-up for such an action we want to reward those who would still try it out this month • Mandatory • 1.000.000 Showcase impressions booked on any showcase slot on our network (excl. Messenger webcam preload) • 10.000 euros gross order value (before AC) • Last deadline to start your EZ Blaster action : the 22nd of September • Proposal • 25% rebate on MSN and Spaces Homepage Showcase • 30% rebate on Channels and Hotmail Showcases 7 MSN-EZ Blaster EZ Blaster Contacts •MSN • Your usual account manager • Your usual account executive •Eyeblaster • Guy Makmel • [email protected] • Tel: +31 (0)20 6839 857 • Martijn Himpers • [email protected] Tel: +31 (0)20 6839 857 8 MSN-EZ Blaster