Transcript Business/Marketing Technology

Business/Marketing
Technology
Program Update
August 1, 2007
ABEA Summer Conference
Student Enrollment
2006-2007
Student Enrollment – 127,764
(05-06 123,105)
– 65 Business/Marketing Classes
– 11 Programs of Study
906 Business/Marketing Teachers
(05-06 840)
Courses with Highest Enrollment
– Keyboarding – 40,358 (05-06 32,464)
– (Computer Tech: Introduction – 14,953
(05-06 13,646)
– Computerized Business Applications – 14,569
(05-06 11,911)
– Word Processing I – 13,422 (05-06 10,421)
– Desktop Publishing I & 11 – 11,168 (05-06 9,795)
– Computer Applications I,II,III – 10,132 (05-06 9,665)
– Multimedia I & II – 4,168 (05-06 3,731)
Who takes CTE courses?
2006-2007 School Year
– 76% (160,938) of Arkansas students in grades 7-12
enrolled in at least one CTE course
2005-2006 School Year
– 74% (156,226) of Arkansas students in grades 7-12
enrolled in at least one CTE course
2004-2005 School Year
– 75% enrolled in at least one CTE course
CTE Graduation Rate
2005-2006 Graduation Rate for CTE
Concentrators – 91%
2004-2005 Graduation Rate for CTE
Concentrators (2 units in an occupational
area) – 90.1%
2004-2005 Graduation Rate for State –
81.3%
*Changes in Programs of Study
Bus. Admin/Management
– Must take Management or Enterprise Mgmt I & II
Finance –
– Add WPI or CBA or CA I, II
Banking & Finance
– Add WPI,CBA or CA I, II, B & F Principles and one of the following B & F Ops/Teller
Training, B & F Consumer Lending, B & F Law
Web Design
– Web Design I-Foundations, Web Design II-Site Designer and one elective unit
Programming
– Add CBA or CA I, II
– New Programming frameworks will be language specific (C++, Visual Basic, JAVA)
Information Technology
– Multimedia Applications I & II
*Refer to Career Clusters Pathway Handout
Areas of Certification
CT: Introduction
IT: Fundamentals
CA I
Computer Business
Applications
CA II
Web Design Foundations
Web Site Designer (Pilot)
Database Fundamentals
Database Programming
IC3 Certification
MOS Certification
CIW Associate
Master CIW Designer
ORACLE Certified Associate
Teacher Certification
2006-2007
– IC3 and MOS – 459 exams were given at 3
testing sessions ( November, March and
June)
Three testing events:
– Fall – 90% pass rate
– Spring – 84% pass rate
– Summer – 87%
2007-2008 Program Emphasis
Teacher Certification – IC3 and MOS
Schools Becoming Testing Sites
Student Certification – IC3, MOS, CIW,
ORACLE
– Add CIW and ORACLE endorsements to
teacher license
Developing Articulation Agreements
Introducing New Input Technologies
Challenges
Maintaining enrollment in CTE courses
when more and more emphasis is being
placed on academic courses.
Developing a mindset for teachers,
students, administrators and parents of
rigor and relevance in CTE courses.
Emphasizing the importance of students
becoming completers in a career focus.
Challenges
Encourage school districts to require one
unit of computer technology which
emphasizes applications (Word, Excel,
Access, PowerPoint, Outlook) as a
graduation requirement.
– Computerized Business Applications or
Computer Applications I & II
Challenges
Implement Input Technologies into Current
Arkansas Keyboarding Frameworks.
– Current technologies include speech
recognition; handwriting recognition tools,
such as Table PCs; scanners; PDAs, and
other handheld devices. Educators must
provide instruction on a variety of input
technologies for successful academic,
professional, and personal applications.
Questions/Answer Session