Transcript Document
FM Tracks
Training
Ohio State University
Extension, Cuyahoga
County
Cleveland-Cuyahoga County
Food Policy Coalition
April 16, 2015
1
FM Tracks Training Agenda
1. Introductions
2. Brief Overview of Healthy Food Incentive Programs
3. Introduce FM Tracks Features
4. Highlight Utility of FM Tracks
5. Questions and Answers
Participant Introductions
1. Name
2. What farmers’ market(s) do you manage?
3. How long have you been working at there?
4. How big is your market(s)? E.g., average number of vendors/customers.
5. What do you currently use to track your customers?
Presenter Introductions
Case Western Reserve University, Prevention Research Center for Healthy Neighborhoods
Our Team:
Darcy Freedman, Associate Director, PRCHN & Associate Professor, Epidemiology, Biostatistics, &
Social Work
Nicole Vaudrin, Program Coordinator, O-NOPREN
Our Projects Using FM Tracks
FreshLink (2014-19): Cuyahoga County
Goal: Increase access to reach and adoption of farmers’ markets among SNAP recipients living in Cleveland.
Ohio Nutrition and Obesity Policy Research and Evaluation Network (O-NOPREN): 9 Counties in Ohio
Goal: Facilitate implementation of healthy food incentive programs at farmers’ markets in Ohio.
Presenter Introductions
Wholesome Wave
Our Team:
Julia Pon, Director, Double Value Coupon Program
Alan Hunt, Director, Policy and Research
Eva Agudelo, Program Manager, Double Value Coupon Program
Our Projects Using FM Tracks
“Ladder of Growth” Food Insecurity Nutrition Incentive Grant funded by USDA (2015-18)
About the CWRU/WW Partnership
Creating FM Tracks
Testing Feasibility of FM Tracks (Summer 2015)
Using FM Tracks for evaluation of healthy food incentive programs – Keeping an eye on
policy levers for change
FreshLink – CWRU
Ladder of Growth – Wholesome Wave/CWRU
New projects…!
Planning for Wide-scale Dissemination/Distribution of FM Tracks (2016 and beyond)
What are Healthy Food Incentives
Programs for Farmers Markets?
Incentivize the purchase of healthy, local food by consumers receiving federal food
assistance benefits
SNAP/EBT
WIC CVV
FMNP
Why Healthy Food Incentives?
Expands affordability and access to locally grown fruits and
vegetables
Increases Fruit & Vegetable Consumption
Enhances local economy & market and farm viability
Delivers consumer impact
What is FM Tracks?
IOS-based app and website for gathering and organizing farmers’ market
sales and incentive usage while evaluating trends and impact.
· Versatile: Includes an iOS App (for IPADS) that can be used without internet
access and a web portal.
· Time Saver: Information can be directly entered into FM Tracks.
· Efficient: Managers can store nearly all their vendor and market level data on
one or more markets in the same place.
· Profitable: Save staff time recording and processing information. Plus, FM
Tracks helps managers collect information to evaluate and improve their
markets.
· Practical: With the push of a button, FM Tracks produces attractive,
infographic-based reports to easily show your successes to grantees,
stakeholders, and the public.
FM Tracks App v. Website Functions
Website:
o Register market
o Answer seasonal market and vendor questions
o Answer post market questions
o Select repeat customer questions
o Do reporting
App: Market Day
o Record market day transactions
o Enroll new customers
o Ask repeat customer questions
o Link to website if Wi-Fi available
o Complete post market questions
FM Tracks Development -- App
App Beta Testers
Ohio State University, Extension
Wholesome Wave
Northside Farmers’ Market
Clintonville Farmers’ Market
California Market Match Consortium: Ecology Center
61st Street Farmers’ Market
Fair Food Network
FM Tracks Development -- Website
Website First Round Feedback
Farmers’ Market Coalition
Pearl Market
Countryside Conservancy
California Market Match Consortium: Ecology Center
Greeley Farmers’ Market
Today – you will have a chance to sign up to offer initial beta feedback!
What FM Tracks is NOT?
It is not a system for transacting and transferring money.
It cannot be used to transact EBT, debit, or any other form of payment, but is designed to
record this information.
Who is FM Tracks Designed For?
Farmers’ Market Managers
Healthy Food Incentive Network Managers
Local/State
Multi-state/regional
Key Features of FM Tracks
Central System for Recording…
General farmers’ market characteristics
Market day characteristics
Sales transactions made with different payment types (e.g., SNAP, Produce Rx)
Distribution of healthy food incentives
Repeat customers
Customer characteristics
Customer feedback
Key Features of FM Tracks
Central System for Recording
Includes Metrics Based on Existing Recommendations for Evaluating Farmers’ Markets
from…
National Farmers’ Market Coalition
USDA
Wholesome Wave
Published research on farmers’ markets
US Census
which allows for comparison of FM Tracks information to other sources.
Key Features of FM Tracks
Central System for Recording
Includes Metrics Based on Existing Recommendations for Evaluating Farmers’ Markets
Provides for Real Time Access to Reporting Functions
Ability to track how you are doing by week, month, season
Infographic based reporting to ‘brag’ on your farmers’ markets to funders, stakeholders,
community
Ability to download FM Tracks information into Excel for additional reporting
Types of Questions in FM Tracks
Market Day Questions
1. New Customer
2. Repeat Customer*
3. Post Market
Market Season Questions
1. Market Metrics
2. Vendor Metrics
Register and Enroll in FM Tracks
20
21
1. Sync-up Log-in
2. Choose your market
3. Transaction Screen: Other Functions
Change your
Market
Link to
website
Log-Out
ID Numbers
FM Tracks provides capacity to track repeat customers using the following ID number system
_____ _____
_____ ______
_____ _____
Mother’s first 2 initials of first name
Customer Birth Month Customer Birth Day
EXAMPLE: DO1212
___D__ _O____
__1___ ___2___
___1__ __2___
Donna
December
12th
4. Transactions: New User
Transactions: New User
New User Qs
Have you ever shopped at this farmers’ market before?
What is your zip code?
What is your sex?
What is your race?
Are you of Spanish, Hispanic, or Latino Origin?
5. Transaction: Multiple Purchases
6. Transaction: Returning Customer
7. Post Market Questions/Close Market
Evaluating Your Impact with Repeat
Customer Questions
Customer Satisfaction
Impacts
Health
Economic
Community
Repeat Customer Questions
(selected from website)
Over the past month, how, if at all, has shopping at this
farmers’ market changed the amount of fruits and
vegetables you are buying?
70
65
Health Impact Example
60
52
50
40
34
30
25
20
20
10
0
15
11
8
0
Decreased
No Change
SNAP
Produce Rx
Increased
Debit
In deciding to come to this FM today, how
important was it that this FM offers healthy food
incentive programs?
Number of Customers
(First Day of Incentive Program)
Number of Customers
(2 Months after Incentive Program
Implemented)
Economic Impact
Example
Not Very Important
Somewhat Important
Very Important
Not Very Important
Somewhat Important
Very Important
Did you bring a friend or family
member with you to this FM today?
90
80
Before “Bring a Friend”
Campaign
After “Bring a Friend”
Campaign
Community Impact Example
70
60
50
40
30
20
10
0
Week 1
Week 2
Week 3
Week 4
Week 5
Yes
No
Week 6
Week 7
Week 8
FM Tracks Data Dashboard (website)
FM Tracks Data Dashboard (website)
Manual Entry of Transactions in FM
Tracks Website (if needed)
Reporting Functions in FM Tracks
Practice Using FM Tracks
FM Tracks Feasibility Study
Goal:
Improve utility of FM Tracks and influence future enhancements.
Timeframe:
12 weeks during June 1 – September 11, 2015. Timeframe based on when
farmers’ market opens.
Who can Take Part?
Farmers’ market managers from 9 targeted counties in Ohio at markets that
accept SNAP/EBT
Up to 50 can take part
What is required?
Provide 3 surveys to offer feedback about FM Tracks (completed online).
Option to have site visit to observe FM Tracks in use.
IPAD
FM Tracks Feasibility Study
Surveys Completed by Farmers’ Market Managers
After training
4 weeks after you begin using FM Tracks
12 weeks after you begin using FM Tracks
Sign up
Last day to sign up for feasibility study: May 15, 2015
What’s ahead for FM Tracks?
Acknowledgements
Nicole Vaudrin, FM Tracks Project Coordinator, CWRU
David Hurt & Oleg Fridman, Prototype1
Ashley Davis, Ohio Department of Health
Mukethe Kawinzi, Eva Agudelo, & Alan Hunt, Wholesome Wave
Allison Karpyn, University of Maryland
Stephanie Jilcott Pitts, East Carolina State University
Darlene Wolnik, Farmers’ Market Coalition
Beth Knorr, Countryside Conservancy
Erika Meschkat & Morgan Taggart, The Ohio State University
Beta Testers from Ohio and beyond
For More Information
Darcy Freedman
216-368-3060
[email protected]
Julia Pon
203.226.1112
[email protected]