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United Way CEO 211 Workgroup
Performance and Quality
United Way CEO 2-1-1 Summit
Outcomes and Recommendations
Leslie Wright – United Way of East Central Iowa
Lisa Austin – United Way Worldwide
February 19, 2015
United Way CEO 2-1-1 Workgroup Compacts
• CEO Engagement
• 2-1-1 Summit
• Quality and Performance
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July 6, 2015
Quality and Performance Contributors
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Robert H. Brown - HFUW
Matthew Finley - UWGC
Larry Olness – HFUW
Marioly Botero - UWGA
David Jobe – UWGH
Bridget Lindemood – MHUW
Diane Gatto – UWGC
Linda Tokarski – MI211
Tom Page – United Way of
Michigan Association
Nhora Plehn – UWGA
Lisa Austin – UWW
Louise Foresman – UWGC
Nina Kawalek – RCCSP
Matt Trahan – UWGC
Stephanie Sanchez – MHUW
Sarah-Ruth Hoskins – UWGC
Donna Burnham – UWGA
Ben Lybarger – UWGC
Dave Bartek
Haley Helms - HFUW
July 6, 2015
Adriene King – UWGC
The Journey to the 2-1-1 Summit
United Way of Minneapolis
• Minneapolis – June 2014
United Way of Heart of Florida
• Orlando – October 2014
United Way Worldwide
• Alexandria – November 2014
United Way of Greater Cleveland
• Cleveland – December 2014
United Way of Greater Atlanta
• Atlanta – January 2015
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July 6, 2015
United Way 2-1-1 Performance Index
Goals and Objectives:
• Define overall 2-1-1 Performance and Quality
• Ensure Alignment within UW 211 network
• Provide Tools and Resources
• Implement Transparency and Consistency of Reporting
• Establish and Implement UW Identified Best Practices
• Position 2-1-1 to better support United Way E/I/H Mission and
Goals
• *Baseline - to be established with scorecard
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July 6, 2015
United Way 2-1-1 Performance Index
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July 6, 2015
Implement: UW 2-1-1 Best Practices Processes
211 Contact Center Management Certification Training: RCCSP
• Foundational Processes
UW 211 Tools
• Onboarding
• Hiring
• Quality Assurance: Independent Third Party (Mystery Calling Program)
Best Practices/Recommendations
• Minimum Technology and Channels Requirements
• Consistent Demographics Collection
• Consistent Customer Satisfaction Criteria
• KPI – Key Performance Indicators
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July 6, 2015
Use|Measure|Share:
Balanced Performance Scorecard (211 Center)
Primary Scorecard
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•
ASA - Average Speed of Answer (Capacity)
•
AHT - Average Handle Time (Efficiency)
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QA - Quality Assurance Scores (Effectiveness)
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CSAT – Customer Satisfaction (Effectiveness)
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Schedule Adherence (Utilization)
November 10, 2014
**Basic I&R call
Use|Measure|Share:
Balanced Performance Scorecard (211 Center)
Secondary Scorecard
• Demographic collection
• Internal QA, Coaching and Training
• Meet Technical Minimum Requirements
• Multi-channel operations
• Attrition
• Occupancy
• Follow up calls
• Offered to >10%
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November 10, 2014
Demographic Collection
Service, Funding and Data:
• Zip code
• Age (exact)
• Gender of person in need
• Household composition
• Veterans
• Ethnicity
• Highest Level of Education (E)
• Income Bracket (I)
• Health Insurance** (H)
• Assistance – SNAP, WIC, TANF, Section 8
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July 6, 2015
Achieve
Primary Targets:
• ASA – Average Speed of Answer: <90 Seconds
• AHT – Average Handle Time: 5-7 minutes
• QA – Quality Assurance: 75% minimum
• CSAT – Customer Satisfaction: 90-95%
• Schedule Adherence: 85-90%
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July 6, 2015
Exceed
HAVE: AIRS Accreditation
IMPLEMENT: All UW 211 Tools and Best Practices*
• 2+ staff are UW 211 CCM Certified by RCCSP
USE, MEASURE, SHARE: Performance Score Card
ACHIEVE: Primary and Secondary Performance Targets.
EXCEED: Attain all of the above and out perform Key Performance
Indicators on both primary scorecards
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July 6, 2015
United Way CEO 211 Workgroup
Performance and Quality
2-1-1 Summit
Outcomes and Recommendations
February 12, 2015
2-1-1 Resource Library - Beyond the database
We are not only cataloguing, we are writing the books.
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July 6, 2015
United Way 2-1-1 Performance Index –Resource
Library
Goals and Objectives:
• Define requirements and functionality needed for 211 Resource
Libraries to increase consistency and alignment
• Define national standards that would enable interoperability and
integrated functionality and reporting
• Better understand the UWW/AIRS Linked Data project and then
initiate processes and protocols necessary for all UW 211s to
participate.
• Establish UW 211 Resource Library best practices (Phase 2)
*Baseline - to be established with scorecard
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July 6, 2015
Use|Measure|Share:
Balanced Performance Scorecard (Resource Library)
Primary Scorecard
CSR Designation for Library Resource Staff
Quality Assurance – Technical
•
Compliance to 211 Standard Operating Procedures
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Style Guide, Content requirements and Indexing
Database Audit
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Program Record
•
Accuracy Level
Multi-channel update outreach attempts
•
Phone, Email, Web, Mail
UW Taxonomy and Indexing Standards
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November 10, 2014
Achieve
Primary Targets:
CSR Designation for Library Resource Staff - within 1 year of eligibility
Quality Assurance – Technical - Score of 85%
Database Audit – 20 program records/FTE/month
•
Accuracy Level – 90-95%
Multi-channel update outreach attempts
•
Phone, Email, Web, Mail
UW Taxonomy and Indexing Standards
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July 6, 2015
Exceed
HAVE: AIRS Accreditation
IMPLEMENT: All UW 211 Tools and Best Practices*
• All Resource staff have CSR designation
USE, MEASURE, SHARE: Performance Score Card
ACHIEVE: Primary.
EXCEED: Attain all of the above and out perform Key Performance
Indicators on both primary scorecards
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July 6, 2015
Building Awareness
Target Audience
UW CEO Champions
Communication/Events
UW 211 Summit
State Associations
Great Rivers Conference
• Council of States
211 Network Webinar
• NPC
State Association Meetings
UW 211 Directors
CLC
211 State Directors
AIRS Conference
CI VP/SVP
211.org
AIRS
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July 6, 2015
Pilot Sites – Adoption and Integration
• Heart of Florida UW
• Bay Area UW
• UW of Greater Cleveland
• UW of South Carolina
• UW of Greater Atlanta
• Mile High United Way
• UW of Southeastern Michigan
• UW of St. Louis
• UW of Greater Houston
• UW of Escambia (Pensacola)
• UW of East Central Iowa
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November 10, 2014
Next Steps
Establish the United Way Worldwide 2-1-1 Strategy and Execution
Committee
Develop QA toolkit
o “Must have” services recommendation list (Michigan template)
o Rating scales
o Definitions Guide
o Style Guide
Recategorize Taxonomy terms to align with Education, Income, Health
& Other. (90 days)
o Referral reporting
o Unmet needs reporting
o Resource availability/mapping/capacity
o Develop HIE reporting template
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July 6, 2015
Next Steps
Style Guide (4 mo)
o Finalize UW 211 Style Guide that United Ways support use to drive
system consistency
Paid facilitation to get key players to agree on data elements
Funding for ongoing maintenance coordination
Develop UW Standards rating scales for: (6 mo)
o Resource Library
o Call/contact handling
o Reporting
Database Tools for measuring consistency in use of style guide
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July 6, 2015
Next Steps
Definitions Guide (4mo)
o Elements of records
o What is update, record, agency, program, resource, referral, unmet
need, etc.
National reporting tools (1 yr)
o Mapping
o Data visualization
Validation of UW 211 status, e.g. independent verification, site visits,
etc. (1 year plus)
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July 6, 2015
Outcomes
• 2-1-1 Value Proposition
• Improved Trust in UW and 211 brands (internal/external)
• Increased Capacity
• Relationship Building with current and new partners
• Investor Guidance
• Better Alignment within UW 211 network
• Increased Transparency and Consistency of Reporting
• Position 2-1-1 to better support United Way E/I/H Mission and
Goals
• Better positioning and elevation for 2-1-1
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July 6, 2015