Transcript IBM Cloud Portfolio & Strategy – what we have to sell

IBM Cloud Portfolio & Strategy
– what we have to sell?
Seoul Cloud Top Gun
Korea
Jimmy Mills
Cloud Sales Executive
Cloud Sales Center (CSC)
IBM HQ, Enterprise Initiative
[email protected]
June 8, 2011
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© 2011 IBM Corporation
Content
 Brief introduction to Cloud Computing
 IBM Cloud Strategy
 The opportunity
 What we have to Sell
 What we just announced in April
1
© 2011 IBM Corporation
Content
 Brief introduction to Cloud Computing
 IBM Cloud Strategy
 The opportunity
 What we have to Sell
 What we just announced in April
2
© 2011 IBM Corporation
Cloud computing allows companies to rethink IT and reinvent
the way they do business
Reinvent Business
• Faster time to market for new services
• Meet changing customer expectations,
realtime access to technology
Rethink IT
• Rapidly deliver services
Transformation
Efficiency
• Focus on differentiated processes
• Integrate services across cloud
environments
• Increase efficiency
Economics of Computing are Changing
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© 2011 IBM Corporation
Cloud Computing - NIST* Definition
(*National Institute of Standards and Technology)
Cloud computing is a model for enabling convenient,
on-demand network access to a shared pool of
configurable computing resources (e.g., networks,
servers, storage, applications, and services) that can be
rapidly provisioned and released with minimal
management effort or service provider interaction.
but ….. this is a
technology centric definition
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© 2011 IBM Corporation
Cloud Computing – A Business Value
Definition
Cloud computing is a model for enabling cost
effective business outcomes through the use of
shared application and computing services. The
value …. if possible …. is better economics in the
execution of business processes.
Better, but still a bit cryptic!
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© 2011 IBM Corporation
Cloud Computing – Service Models
Business Process, Software, Platform and Infrastructure Services and
Components to Build Public and Private Clouds
Cloud Services
Customers consume business outcomes (e.g. payroll
processing, HR) by accessing business services via Webcentric interfaces on multi-tenant and shared
infrastructures without the need to manage or control the
underlying resources
Software
as a Service
(SaaS)
Customers use applications (e.g. CRM, ERP, e-mail) from
multiple client devices through a Web browser on multitenant and shared infrastructures without the need to
manage or control the underlying resources
Infrastructure
as a Service
(IasS)
Customers use programming languages, tools and
platforms to develop and deploy applications on multitenant and shared infrastructures with ability to control
deployed applications and environments without the
need to manage or control the underlying resources
Customers use processing, storage, networks, other
computing resources with ability to rapidly and elastically
provision and control resources to deploy and run
software and services without the need to manage or
control the underlying resources
Services
Components
Business Process
as a Service
(BPaaS)
Platform
as a Service
(PaaS)
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Cloud Components
Software
Hardware
© 2011 IBM Corporation
Cloud Computing – Primary Characteristics
 On-demand self-service
 Ubiquitous network access
 Location independent resource pooling
 Request driven provisioning and scheduling
 Measured service / Pay-per-use
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© 2011 IBM Corporation
The Cloud Value Proposition is Around Operational
Efficiency and Business Transformation
Cloud Market Trends 2011 : “To What Extent Do the Following Aspects of the Cloud Value
Proposition Appeal”?
IMPROVED
OPERATIONS
 65% believe cloud will drive down the cost
of running business applications
 Infrastructure, testing, and SaaS are
expected to cost much less than traditional
outsourced services by at least 30% to
60%
 60% of business executives also expect
INNOVATVE BUSINESS
MODELS
 Business leaders, in particular, believe that
cloud-based delivery models will radically
change service provision and drive
spending on cloud investments
 55% believe cloud enables them to focus
on transforming their business and make
their processes leaner, faster and more
agile
cloud service delivery cycles to speed up
application implementation
Source: "Cloud will Transform Business as We Know It: The Secret’s in the Source”, Hfs Research, and the London School of Economics, December, 2010
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© 2011 IBM Corporation
Cloud Value Proposition
Overall, how appealing are the public, private, and hybrid delivery models for your
company?
"Very
appealing" or
"appealing"
Private
Public
"Very
appealing" or
"appealing"
64%
30%
+113%
Private
64%
Hybrid
38%
+68%
Source: IBM Market Insights, Cloud Computing Research, July 2009. n=1,090
Public cloud workload attractiveness for companies with 1,000+ employees
Currently Using
CRM / Sales Force Automation
16%
e-mail
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11%
18%
WAN Capacity
Data Mining / Analytics
9%
22%
Audio / Video / Web Conferencing
Development Environment
Plan < 12 Months
6%
14%
..
.
8%
7%
Test Environment Infrastructure
6%
Transactional Databases
6%
6%
5%
5%
4%
3%
© 2011 IBM Corporation
Source: IBM MAP Cloud Workload Adoption Survey, June/July 2009 , n: 731 , 9 countries: US, Canada ,UK, Germany, France, Italy, Japan, China & India,
Cloud Delivery Models
A private cloud is one in which both
the consumer of cloud services and the
provider of those services exist within
the same enterprise. The ownership of
the cloud assets resides within the
same enterprise providing and
consuming cloud services.
A public cloud is one in which the
consumer of cloud services and the
provider of cloud services exist in
separate enterprises. The ownership
of the assets used to deliver cloud
services remains with the provider.
A hybrid cloud combines multiple
elements of public and private cloud,
including any combination of providers
and consumers, and may also contain
multiple service layers.
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Consumer and provider of
cloud services exist within
the same enterprise
Isolates
workload;
initial foray
into cloud
computing
IT
organization
and cloud
users exist
within one
management
domain
Exploratory
Cloud
Department
Cloud
IT
organization
and cloud
users exist
across
internal
boundaries
Consumer and provider of
cloud services exist in
separate enterprises
One-to-one
relationship
between
service
provider and
the consumer
organization
Enterprise
Cloud
PRIVATE CLOUD
Few participants,
all Internal
Organizational Scope
Exclusive
Cloud
One-to-many
relationship
between
service
provider and
consumers
Open
Cloud
PUBLIC CLOUD
Many participants,
Internal and External
CLOUD DELIVERY MODELS
© 2011 IBM Corporation
Spectrum of Deployment Options for Cloud
Computing
Private
Cloud
Enterprise
Data Center
Managed
Private Cloud
Hosted
Private Cloud
Enterprise
Data Center
Enterprise
Third-party
operated
Third-party
hosted and
operated
Shared
Cloud Services
Enterprises
Hybrid
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Users
 Free
 Register
 Credit Card
 Click to contract
Private
IT capabilities are provided “as a
service,” over an intranet, within the
enterprise and behind the firewall
Public
Cloud Services
Public
IT activities / functions are
provided “as a service,” over
the Internet
Internal and external service delivery
methods are integrated
© 2011 IBM Corporation
Content
 Brief introduction to Cloud Computing
 IBM Cloud Strategy
 The opportunity
 What we have to Sell
 What we just announced in April
12
© 2011 IBM Corporation
IBM has been innovating in the underpinnings of
Automated
Cloud for over 45 years
Integrated
Standardized
Virtualized
1960s
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IBM Cambridge
Scientific Center
begins development
of CP-40, first OS that
implemented
complete
virtualization
Systems
Strategies,
Inc
IBM delivers more
than 1,300
System/370
computers
worldwide and
announces
VM virtualization
IBM delivers
MQSeries providing
standardized, reliable
messaging across
heterogeneous (IBM
and non-IBM)
environments.
WebSphere MQ is a
key entry point for
SOA
IBM standardizes
topologies and
patterns to speed
application
deployment to
cloud and virtual
environments with
IBM WebSphere
Cloudburst
IBM acquires Cast
Iron for hybrid
cloud integration
© 2011 IBM Corporation
IBM is addressing the Cloud via three parallel approaches …
Software, hardware, &
networking
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Pre-integrated systems
& appliances
Provided
as a service
© 2011 IBM Corporation
IBM’s next generation service delivery platform
was built to meet these requirements
Business Process as a Service
Platform as a Service
Infrastructure as a Service
Management,
support and
deployment
Security
and isolation
Availability and
performance
Technology
platform
Payment and
billing
Client portal
IBM Cloud Reference Architecture
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© 2011 IBM Corporation
While enabling ubiquitous access to applications from
an increasingly diverse set of devices
On demand self service
Anytime from any device
Decoupling data from device
Unified communications
Delivery of real time data and analysis
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© 2011 IBM Corporation
Cloud Service Models have foundational components …
Business Application
Services
Industry Solutions
Application Lifecycle
Application Services
Management
Workload Services
Integration
Operations Support System
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Optimization
Security
© 2011 IBM Corporation
… with end to end capabilities to design, deploy, and consume clouds
and services
Business Process as a Service
Industry Solutions
Business Application Services
Platform as a Service
Application
Services
Application
Lifecycle
Integration
Workload
Services
Collaboration
Analytics
Developer & Tester Collaboration
Process
Integration
Elastic application
runtimes
Process Management
Development Automation
Life-cycle Traceability
Application & Data
Integration
Identity
Integration
Management
Integration
Elastic Application
Resources
Workload &
Topology Patterns
Dynamic Workload
Management
Continuously
Available Apps
App Health Mgmt
& Self-Healing
Multi-tenant
Applications
Spillover/Failover
Services
Fine-grained SLA
Enforcement
Workload & Data Mobility
Infrastructure as a Service
OSS
Optimization
Security
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Service Quality
Management
Image
Management
Service Asset Management
Service
Operations Mgmt
Service
Automation Management
Heterogeneous
Platform Management
Workload
Acceleration
Optimized Workload
Placement
Virtualized Compute,
Network, Storage
Power
Management
Tenant
Isolation
Identity
Management
Intrusion
Detection
Data
Protection
Security
Management
© 2011 IBM Corporation
A range of cloud capabilities that span vertical cloud service
opportunities and business models have been built
A Cross Industry Portfolio of Services
IBM
Medical
Records
Archive
Service
IBM
Public Health
Services
IBM
Clinical
Development
Services
IBM
Collaborative
Health Care
Services
IBM Healthcare Industry Cloud Platform
Common services built on a foundation of IBM
Health Integration Framework assets
IBM
Industry
Service
IBM
Trade
Promotion
Services
IBM
eCommerce
Services
IBM
Demand
Replenish
ment
Services
IBM Retail & CPG
Industry Cloud
Applications &
Services
Applications &
Services
Cloud Service
Provider Platform
Government
Cloud Platform
Common services built on a foundation of IBM
Retail Integration Framework assets
IBM Smart Business Clouds
Enterprise-class Infrastructure Services
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© 2011 IBM Corporation
IBM is focused on delivering benefits of cloud across the entire
application lifecycle…
Project
Initiation
Requirement
Analysis
Design
Value Delivered:
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Development
From traditional
Test
Deployment
Production
To cloud
Setting up a development environment
Days
30 minutes
Test provisioning
Weeks
Minutes
Release management
Weeks
Minutes
Change management
Months
Days or hours
Application delivery management
1 operator for 10 apps
1 operator for 100 apps
© 2011 IBM Corporation
IBM Centers Deliver & Manage Cloud Services
Around the World
IBM Worldwide Support Centers
7
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57
54
Toronto
Dublin
Boulder, CO
Silicon Valley, CA
Cloud Data Centers
Cloud Labs
Global Delivery Centers
Global Command Centers
Wroclaw, Poland
Ehningen, Germany
Beijing
Raleigh, NC
Tokyo
Seoul
Hong Kong
Hanoi
Bangalore
Singapore
Sao Paulo
Johannesburg
IBM Cloud Lab
IBM Cloud Data Center
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© 2011 IBM Corporation
Content
 Brief introduction to Cloud Computing
 IBM Cloud Strategy
 The opportunity
 What we have to Sell
 What we just announced in April
22
© 2011 IBM Corporation
IBM Growth Initiatives
Smarter Planet
Grows to ~$10B business by 2015
Approximately 400 recent client
engagements illustrate reach
Smarter
Planet
Growth Markets
Business Analytics
• Approaches 30% of IBM’s
geographic revenue by 2015
• Contributes ~50% of IBM’s
growth over the Roadmap
Growth
Markets
Business
Analytics
Cloud &
Next
Generation
SmarterData Center
• Grows to ~$16B business
by 2015
• Contributes ~20% of IBM’s
growth over the Roadmap
Planet
Cloud
Grows to ~$7B business by 2015,
of which ~$3B is incremental
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© 2011 IBM Corporation
Market forces are driving a new way of thinking
about business technology
To fuel new growth while optimizing costs
organizations must leverage:
• Greater business understanding
and measurement
• Rich, integrated information,
transactions, security and decisions
• Flexibility-enabling technologies
• New social and collaboration capabilities
• Efficiency in IT and capital expenditures
to increase awareness and control over their business processes for
Greater Business Agility
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© 2011 IBM Corporation
We are reaching a breaking point …
Today’s IT infrastructure is under tremendous pressure and is
finding it difficult to keep up…
85% idle
In distributed computing
environments, up to 85 percent
of computing capacity sits idle
Percentage of executives who report
a security breach and aren’t confident
they can prevent future breaches
70
78%
cents per US$1
70 percent is spent on
maintaining current IT
infrastructures versus adding
new capabilities
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80%
Percentage of CIOs who want
to improve the way they use
and manage their data
© 2011 IBM Corporation
Business leaders reveal a particular desire to use cloud to
make their processes leaner, faster and more agile
To What Extent Do the Following Aspects of the Cloud Value Proposition
Appeal, As it Pertains to Your Job?
Answer Selected: Appeals to a Great Extent
Source:”Cloud will Transform Business as We Know It: The Secret’s in the Source”, Hfs Research, and the London School of Economics, December, 2010
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© 2011 IBM Corporation
Business Process and Software as a Service are Most Mature
Segments of Market; Private Cloud Delivery Model Resonating Well
Cloud Services
Cloud Components
2010 Revenue, ’10-’15 CAGR
2010 Revenue, ’10-’15 CAGR
$9.6B 30% CAGR
Software
as a Service
(SaaS)
$16.5B 26% CAGR
Platform
as a Service
(PaaS)
$4.2B 34% CAGR
Infrastructure
as a Service
(IasS)
Services
Components
Business Process
as a Service
(BPaaS)
$10.8B
26% CAGR
Software
Private
Platform
Components
$1.1B
18% CAGR
$10.1B
16% CAGR
Hardware
$8.6B
22% CAGR
$14.0B 30% CAGR
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Source: IBM Market Intelligence, 02/11
© 2011 IBM Corporation
The cloud value proposition is around operational efficiency
and business transformation – this is what client’s are saying
Cloud Market Trends 2011 : “To What Extent Do the Following Aspects of the Cloud Value
Proposition Appeal”?
IMPROVED
OPERATIONS
• 65% believe cloud will drive down the cost
of running business applications
INNOVATIVE BUSINESS
MODELS
• Business leaders, in particular, believe that
cloud-based delivery models will radically
change service provision and drive
spending on cloud investments
• Infrastructure, testing, and SaaS are
expected to cost much less than traditional
outsourced services by at least 30% to 60% • 55% believe cloud enables them to focus
on transforming their business and make
• 60% of business executives also expect
their processes leaner, faster and more
cloud service delivery cycles to speed up
agile
application implementation
Source:”Cloud will Transform Business as We Know It: The Secret’s in the Source”, Hfs Research, and the London School of Economics, December, 2010
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© 2011 IBM Corporation
CIOs are focusing on quick ROI and flexibility aspects of cloud
to make the initial business case and get management buy-in
Drivers of Cloud Adoption
Indexed Comparison of Reasons Cited by Buyers for Adopting Cloud Services
Source: “Service Provider Cloud Strategies”, Everest, January, 2011
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© 2011 IBM Corporation
Security still tops the concerns for CIOs, followed by the
unique integration challenges in a cloud service environment
Hindrances to Cloud Adoption
Indexed Comparison of Reasons Cited by Buyers as Hindrances towards Adopting Cloud Services
Source: “Service Provider Cloud Strategies”, Everest, January, 2011
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© 2011 IBM Corporation
Most decision-makers describe their approach to Cloud as exploratory
 Growth markets (89%), outsourcers (88%), IT buyers (86%) and large enterprises (84%) tend to
be further down the cloud adoption curve than other types of buyers
 LOB buyers are the most reticent, although 72% of them are also pursuing some form of cloud
adoption
Cloud Buying Approaches
 Exploratory -- piloting/testing one or more activities
using cloud
 Solution-focused -- fully committed to implementing
a cloud solution company-wide for one or more
activities
 Transformational -- radically shifting IT infrastructure
in order to deliver a range of activities via public and/or
private clouds
Cloud Buying Approach:
Don't
Total Market
Know
6%
17%
Exploratory
SolutionFocused
57%
20%
Cloud Buying
Approach
% Selecting
Total
MM
LE
Mature
Exploratory
57%
55%
58%
SolutionFocused
20%
20%
Transformational
6%
Don’t Know
17%
Growth
Outsourcing
Not
OutSourcing
IT
LOB
58%
47%
59%
54%
58%
54%
20%
20%
28%
22%
19%
22%
14%
7%
6%
6%
13%
7%
5%
7%
4%
18%
16%
17%
11%
12%
22%
14%
28%
Source: Market Assessment Panel, Uncovering Cloud Computing Opportunities, 2010, Base: 1,562; Blue/red indicate significantly higher/lower as compared to the Total market; “Why
Every Company Needs a Cloud Computing Strategy Now”, TPI Insights, December, 2010
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© 2011 IBM Corporation
Clients are more comfortable with and interested in private clouds
Many are ready to deploy fundamental business applications in a private cloud
Private Clouds are viewed as
suitable for many workloads,
including core business
 Strong interest in moving just about any IT activity or
workload to a Private Cloud
 Over 60% use or plan to use in the next 12 months
Clients are experimenting
with Public Clouds for
certain workloads
 Public Clouds used for web conferencing, email,
and CRM/sales force automation
 20-30% use or plan to use in the next 12 months
Private Clouds appeal across all
industries while Public Clouds
appeal to industries under
margin pressure
 Private Clouds appeal to all industries with highest
interest by Banking, Government, Healthcare,
Insurance, Manufacturing, Transportation
 Public Clouds appeal for certain workloads in
industries with high margin pressure
Source: IBM MAP Cloud Workload Adoption Survey, June/July 2009 , n: 731 , 9 countries: US, Canada ,UK, Germany, France, Italy, Japan, China & India,
© 2011 IBM Corporation
3232
Content
 Brief introduction to Cloud Computing
 IBM Cloud Strategy
 The opportunity
 What we have to Sell
 What we just announced in April
33
© 2011 IBM Corporation
A typical first-sales-call on Cloud with a Client
Will most likely will lead to one or more of three types of opportunities:
Help me get started.
Help me define my cloud
strategy.
Help me prepare my
infrastructure for Cloud.
Help me build, test and
deploy workload to a
Cloud.
1st-call discussion topics between IBM Sales and Clients
 Application strategy and
assessment
 Infrastructure strategy and design
 Security assessments and
readiness
 Cloud rapid assessment
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 Network design and build
 Infrastructure virtualization,
implementation and migration
 Image provisioning
 Infrastructure as a service
 Service Management
 Deployed infrastructure services
 Application design
 Application development or
migration
 Application testing
 Private application hosting
© 2011 IBM Corporation
IBM Cloud Offerings
IBM uniquely positioned with end-to-end capabilities:
 Consulting and Implementation Services
 Leading Hardware, Software and Research
 Managed Services across workloads
 Leading industry and process expertise
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© 2011 IBM Corporation
IBM Consulting Services for Cloud Strategy
and Design
Application Strategy and Design
 IBM Strategy & Change Services for Cloud Providers
 IBM Strategy and Change Services for Cloud Adoption
Infrastructure Design
 IBM Infrastructure Strategy and Design Services for
Cloud Computing
 IBM Data Center and Facilities Strategy Services
 IBM Professional Security Services
 IBM Deployment and Planning Automation (Rational)
 IBM Networking Strategy and Optimization Services for
cloud computing
 IBM Converged Communications Services – Strategy
& Assessment for Cloud
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© 2011 IBM Corporation
Enterprise Cloud Services (Managed Services)

Cloud Enabled Data Center
Portfolio

Enterprise Cloud Services (Private Cloud Services)
 Smart Business Cloud Enterprise
 Smart Business Development & Test Cloud
 Smart Business Information Archive
 Smart Business Storage Cloud
 Smart Business Desktop Cloud










Smart Business Cloud Enterprise +
IBM Federal Community Cloud
Smart Business Development & Test Cloud
Smart Business Desktop Cloud
Smart Business End User Support Cloud
IBM Tivoli Live – monitoring services
IBM Tivoli Live – service manager
Rational AppScan
IBM Managed Security Services
IBM Managed Backup Cloud
IBM Rational Load Testing
SO Cloud Managed Services
Service Management and Security
Consulting Services
 IBM Network Integration Services for Cloud Computing
 Virtualization Security Solutions
 Resiliency Validation for Cloud Computing
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 Cloud Service Provider Platform
 IBM CloudBurst (BladeCenter & Power Systems)
 IBM Service Delivery Manager
 Tivoli Service Automation Manager
 IBM Solution Edition for Cloud Computing
(System z)
 IBM Proventia Virtualized Server Security for
VMWare
Systems and Storage
 IBM iDataplex
 IBM System x with ex5 technology
 IBM Power Systems with POWER7
 IBM System z
 Scale out NAS Storage Systems (SoNAS)
© 2011 IBM Corporation
Cloud Application Services Portfolio
Enterprise Cloud Services (Managed Services)
Enterprise Cloud Services (Private Cloud Services)
 IBM SAP Cloud Services






Smart Business Expense Reporting
Smart Business Learning Content Services
IBM Blueworks Live
IBM LotusLive Collaboration Suite
CastIron Cloud2 (integration services)
SO SAP Cloud Managed Services
Analytics
 IBM Cognos Business Intelligence
Development Tooling
 Rational Software Delivery Services
Workload Optimized Systems
Consulting Services
 IBM Application Security Services for Cloud
 IBM Application Development Services for Cloud
 IBM Testing Services for Cloud
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 IBM WebSphere Cloudburst Appliance
 IBM WebSphere DataPower Secure Cloud
Connector
 IBM Cast Iron DataPower Cloud Appliance XH35
Application Servers, Integration & Databases
 WebSphere Hypervisor Edition Portfolio
 WebSphere Virtual Enterprise
 DB2 Hypervisor Edition
 Informix Enterprise Server
 Cast Iron Virtual Appliance
© 2011 IBM Corporation
Content
Brief introduction to Cloud Computing
IBM Cloud Strategy
The opportunity
What we have to Sell
What we just announced in April
39
© 2010 IBM Corporation
Summary of Announcements From April Cloud Launch
IBM SmartCloud – the next-generation enterprise cloud service delivery platform – delivers an unprecedented
level of client control for private, public and hybrid clouds and is offered in two tiers - Enterprise and Enterprise+.
IBM is introducing a new web presence to highlight our vast cloud capabilities to help clients plan, build and run
cloud environments - www.ibm.com/smartcloud.
Index by Offering and other Announcements
• IBM Smart Business Cloud - Enterprise (GTS)
• IBM Smart Business Cloud - Enterprise+ (GTS pilot)
• SAP Managed Application Services (GTS pilot)
• IBM Converged Communications Services - design and deployment for private UC cloud (GTS)
• IBM Workload Deployer (WebSphere)
• IBM Blueworks Live (WebSphere)
• IBM LotusLiveTM (Lotus)
• IBM Tivoli® Announcements & Enhancements (Tivoli)
• IBM Rational Announcements & Enhancements (Rational)
• IBM BladeCenter® Foundation for Cloud (STG)
• IBM Cloud Computing Specialty – for all Business Partner types
• Cloud Standards Customer Council
• IBM Global Financing
IBM Cloud Computing Resources Portal
Please bookmark this website for all updates, enablement and
new assets for this launch
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© 2010 IBM Corporation
IBM Smart Business Cloud-Enterprise
Agile cloud infrastructure designed to provide
rapid access to security-rich, enterprise-class
virtual servers, operating systems middleware
and other services, ideally suited for
development and test activities and other
dynamic workloads.
What’s New (or New Enhancement)
– Support for Tier II Business Partner
– Anti collocation through API for more resilient applications
– Software Bundles
– Multiple VLANS for Single Virtual Machine
Features/Business Value
– Choice of nine virtual server configurations
– Choice of Microsoft ® Windows® Server and Linux®
operating systems
– Option to add multiple blocks of persistent storage
– Network isolation options (e.g. VPN/VLAN)
– Premium support options as a supplement to forums
Client Benefits
– Reduce IT costs related with development and test as well
as infrastructure
– Shift capital expense to operating expense freeing budget for
transformational projects
– Have complete view of cloud usage through service portal
– Improve cycletimes and reduce time-to-market
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Learn more ibm.com/cloud/solutions/enterprise
© 2010 IBM Corporation
Promotion OFFER
IBM Smart Business Cloud-Enterprise
Spring 2011 North America Promotion
 Exciting Offer for New Customers to experience
IBM Smart Business Cloud-Enterprise
 Offer Terms
From April 8 to June 10, 2011, provision select virtual
machines at the Toronto, Canada data center—subject
to availability—at no charge:
• 32-bit Copper and 32-bit Silver machines
• Virtual machines to run Linux® (Red Hat or Novell SUSE) or
Microsoft® Windows® Server 2003/2008
• 256 gigabytes of persistent storage
– North America Promotion - PRO1689
– Following promotional period, customers can add on
additional services and pay for those and virtual machines
provisioned during promotional period with standard terms
 Routes - .com, F2F (directing customers to .com site)
 Offer to be featured off of new
ibm.com/cloud/solutions/enterprise
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© 2010 IBM Corporation
IBM Smart Business Cloud-Enterprise+
Deploy production level workloads on a robust,
secure, proven cloud infrastructure increasing
responsiveness and driving down costs
What’s New (or New Enhancement)
– Managed, hosted, cloud infrastructure and services,
delivered via an IBM owned & architected.
–Delivering standardized, multi-tenant, private access, secure,
hosted infrastructure in an IBM Data Center or in a isolated
environment for a single customer in another IBM, customer,
or even 3rd party site.
Features/Business Value
– Virtual server, storage, network and security infrastructure
and managed services
– Managed services and support across stack
– Standard and high availability options to meet different
production workload requirements
Client Benefits
–Increase responsiveness and lower costs through a cost
effective, dynamic, flexible, self configurable, service priced
Infrastructure as a Service, delivered as Managed Hosted
Cloud.
–High SLA up to 99.9% allowing customers to shift workloads
to cloud with confidence
–Resiliency and performance expected of production
environments.
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Learn more
Additional sites with more focused content will be available
close to GA
© 2010 IBM Corporation
SAP Managed Application Services on The IBM Cloud
Delivering SAP production and non-production
environments via IBM’s Cloud platforms and
automating the most common labor intensive
tasks associated with managing SAP
environments
What’s New (or New Enhancement)
– Standardized offering, bringing proven experience and
expertise with hundreds of customers on our 1st Generation
Cloud SAP Cloud.
–Delivers enhanced automatic provisioning and automation in
this next-generation platform.
Features/Business Value
– Catalog of SAP base images
– Automated Cloud SAP system provisioning
– Automated SAP refreshes
– Cloud based SAP cloning
– Automated post clone processing
Client Benefits
– Reduce cost of SAP Environments
– Reduce cost of SAP Basis and DBA Support
– Reduce complexity / chaos created by proliferation of SAP
development environments
– Reduce cost, lead time and improve quality of SAP
production management and other common tasks
44
Learn more www.ibm-sap.com
© 2010 IBM Corporation
IBM Converged Communications Services – design and
deployment for private UC cloud
Leverage IBM expertise to implement a UC solution
on a your private cloud or IBM Smart Business Cloud
Enterprise+
What’s New
– Design, and deployment services for organizations
implementing a private UC cloud solution to reduce
costs and improve workforce collaboration and
productivity.
IBM Private UC Cloud solution
IBM Technology
Partner’s SW
Telephony
Management
Connections
& Quickr
Phone
Presence
Lotus Domino
Notes
Unified
Messaging
Sametime Web
Conferencing
Enterprise
Telephony
Lotus
Sametime
Features/Business Value
– Develops the scope, requirements and design for a UC
solution to match the client’s availability, performance
and security objectives.
– Delivers a robust, security-rich, private UC cloud
solution based on client’s business objectives
45
IBM Servers
IBM BladeCenter
IBM Systems
Director
IBM Storage
Data Center Network
IBM Services
Lotus
clients
Client Benefits
– Reduced costs and improved productivity with security
rich, flexible cloud-based UC capability
– Reduced risk of transition to cloud using a structured
approach
Learn more
Management and
Provisioning
Webbrowser
Softphone
Mobile/
Smart
phones
Desk
phones
Conference
phones
CPE
Equipment
© 2010 IBM Corporation
Unified communication integrates enterprise communications
and collaboration solutions from one or multiple sources.
Messages
integration
Scheduled
meetings
Unified messaging
Video conferencing
email and calendaring
Collaborative applications
Messaging
Web conferencing
Presence
Click-to-call
Telephony system
46
Instant conferences
Presence and instant messaging
Audio conferencing
© 2010 IBM Corporation
Internal Use Only Chart
Simply Deploy and Manage On-Premise Clouds
IBM Workload Deployer
On-boarding repeatable application
patterns.
Cross-IBM project that will deliver capabilities for customers
to build services across applications and across cloud
delivery models (private, public, hybrid) with management
and service quality built into the offering
Products include:
• Enhanced Appliance (built upon WebSphere CloudBurst
firmware) on new DataPower 9005 form factor
• New RHEL on System z Hypervisor edition products
• New IBM Workload Deployer Pattern for Web
Applications with pre-configured, cross-brand workload
solutions
Enterprise Customers with Existing
Workloads
Core motivators:
• Reducing administrative cost
• Increasing utilization (drive reduction in software license cost)
• Enabling self-service management for application teams
• Reducing errors and increasing stability and insight
48
At this investment management firm,
private cloud delivers much lower costs,
because not only is infrastructure
virtualized, middleware is virtualized too –
and always on and elastic, running the
same patterns across 500 servers. This
platform enables apps to be "pattern"
deployed, with shared resources, and
with a very strong management of charge
backs. With this level of standardization
the firm can achieve a 10x improvement
in the cost of deployment.
Enterprise Customers with New
Workloads
Core motivators:
• Ease of on-boarding the application
• Reduced upfront costs
• Reduced skills in each product of a topology
• Self-service and independence from Central IT processes
© 2010 IBM Corporation
Deploy and Manage On-Premise Clouds with Ease
IBM Workload Deployer V3
 Pre-optimized for high performance and
scalability with pre-configured workload
patterns for ease of use
 Manage a shared application environment in
a physically secure hardware appliance
 New in Workload Deployer V3:
– Ability to construct integrated workload patterns
based on IBM middleware
– Time-saving IBM Workload Deployer Pattern
for Web Applications enables end-to-end
management of web applications
– Added support for Red Hat Enterprise Linux in
z/VM environments
Efficiently deploy and manage new,
innovative applications and
services in a private cloud
Learn More
49
© 2010 IBM Corporation
IBM BladeCenter® Foundation for Cloud
Quickly deploy a virtualized environment
that is cloud-ready
What’s New
–Single priced, packaged, hardware, software,
network & storage
–Preloaded and integrated
Features/Business Value
–Adapt to changing requirements with the ability
to scale and extend to a cloud environment
without requiring rip-and-replace of the
infrastructure
–Reduce complexity and enhance risk control
through preloaded, pre-integrated systems that
help minimize the human error factor
Client Benefits
–Delivers results in days vs weeks
–Can help drive down total cost of ownership
50
• Open architecture & common tools
for simple installation and rapid
deployment
• Newly designed advanced
diagnostics and predictive tools
• Built on technologies deployed at
thousands of customer sites across
the globe
Learn More
© 2010 IBM Corporation
IBM helps Business Partners find their place in the cloud with the
IBM Cloud Computing Specialty
One program for all Cloud Business Partners
Built on Business Partner Needs
Pick a path
Demonstrate skills,
revenue & clients
IBM PartnerWorld
Cloud Computing
Specialty
Cloud Application Provider
Cloud Builder
+
=
Cloud Infrastructure Provider
Cloud Services Solution
Provider
Cloud Technology Provider
Benefits to IBM
Business
Partners
51
Access to the IBM cloud ecosystem
Increased revenue
Access to IBM expertise on cloud
Flexible pricing and financing options
Co-marketing opportunities and more…
Find out more at: ibm.com/cloud/partner or [email protected]
LAUNCH PARTNERS
© 2010 IBM Corporation
An evolution of standards for cloud
Cloud Standards Customer Council
On April 7, 2011 industry leaders form Cloud Standards Customer Council hosted by
the Object Management Group (OMG) to deliver on the promise of open cloud computing!
Over 45 companies signed up
prior to today’s launch – the
largest in OMG history!
Join today: http://www.cloudcustomercouncil.org
Business agility
Rise of the
Dawn of the
application
server
world wide web
Java,
Java
EE,
HTTP, HTML, WSFL,
XML, XML Schema,
XLANG, REST…
SOAP, WSDL, UML,
Web2.0, ...
52
Service
orientation
WS*, WS-I, SCA,
BPEL, SAML,
XACML …
BPMN, SBVR,
RIF, …
Cloud Computing
Cloud architecture at The Open Group (TOG)
DMTF Open Virtualization Format (OVF)
DMTF Cloud Management WG (IAAS APIs)
OASIS Cloud Identity Management TC
© 2010 IBM Corporation
The reality of cloud standards – This is why we formed the Council!
Dozens of new communities and organizations have formed around cloud standards including
industries and governments (e.g. China CESI).
53
© 2010 IBM Corporation
Where are we going?
End to End Integrated Cloud Story and Value from IBM
GTS & STG
Provides private and
Enterprise Cloud
infrastructure
IBM Testing Services
System Stability/Completeness
Metric
Expected
Actual
Severity over Time, All Valid Defects
High severity defects and total defect
volumes decreasing over time
Defect volumes are decreasing
Defect
Analysis
Sev1s = 9% overall, no obvious trend
Sev1’s <= 6%
Sev2s = 53% but decreasing
Sev2’s <= 40%
ALM Tools
Severity over Time, Code Defects Only
Defect volumes are decreasing
High severity defects and total defect
volumes decreasing over time
Sev1s = 6% overall but decreasing
Sev1’s <= 3%
Sev2s = 52% but decreasing
Sev2’s <= 35%
System Code Stability: Artifact Type
over Time
(Code Defects Only)
Application
Virtualization
System Completeness: Qualifier over
Time
(Code Defects Only)
Simplest issues and total defect volumes
decreasing over time
Defect volume trend is decreasing over
time. Function defects have not surfaced
for several periods. Algorithm, Assignment,
and Checking defects continue to surface
throughout UAT.
Missing decreasing over time & overall
E2E proportions 25-35%
Missing is increasing over time and overall
proportions are significantly higher than
desirable at 41%
Missing percentage during UAT should be
10% - 15%
Overall Rating
 Percentage of “missing” is very high compared to the benchmark, and the trend is increasing.
 Overall volumes are decreasing, but higher severities and simpler defects continue to surface.
 Insufficient
25
IBM Confidential
© 2008 IBM Corporation
Requirements
SWG
Cloud Deployment Topology &
Security Modeling
Provides software to
enable collaborative
development and Cloud
management
Project
Initiation
Services Optimizations
Cloud Brokering / Deployment
Requirements
Design
Analysis
Integration : Cloud-to-Cloud ;
Cloud-to-Enterprise
Development
Image/ & Services
Mgnt/Monitoring
Billing &
Metering
Deployment
Production
Test
xCloud Testing
Data Security
Maintain
GBS
Provides tools, services
and methodology,
partnerships that
enhance capability
Code Analysis
& Reporting.
Performance
Testing Services
Website & Mobile
Application
Performance
IBM’s cross-brand approach for delivering
transformative cloud solutions
54
© 2010 IBM Corporation
IBM’s full spectrum of cloud components provides for growth and
innovation across the whole lifecycle
IBM Cloud Strategy
 Drive transformation of IT
 Leverage unique end-to-end services
 Enable transformation of Industry Ecosystems
55
Cloud will deliver ~$7B
of revenue for IBM in
2015 (~$3B incremental)
Plan
Build
Help our clients to
develop a cloud strategy
and implementation
plans
Help our clients to build
their cloud environments
Deliver
Provide secure, reliable
cloud services for
enterprise consumption
© 2010 IBM Corporation
Questions?
eMail: [email protected]
Twitter: walterfalk
56
© 2010 IBM Corporation
Backup
57
© 2010 IBM Corporation
Infrastructure Strategy & Planning for Cloud Computing
Can help you develop a strategy, architecture, and roadmap
Features:
• Business and IT executive workshop to identify if cloud computing
can drive business value.
• ROI value case and diagnostic assessment of the current
environment to determine strengths, gaps and readiness.
• Strategy, plan, architecture, and roadmap to successfully
implement the selected cloud delivery model.
Customer Benefits:
• Lower Cost – Identify opportunities to reduce capital and
operating expense across the infrastructure.
• Improve Service – Streamline processes and services, improve
efficiency and effectiveness.
• Reduce Risk – Architect a secure and resilient model that
mitigates operational exposures and protects data.
Strategy, Value Case,
Architecture,
Roadmap for Cloud
58
© 2010 IBM Corporation
IBM Professional Security Services – cloud security strategy roadmap
Augment your cloud computing strategy with a sound security approach
Cloud security strategy roadmap guides customers
through their unique security and privacy concerns
related to cloud computing and helps the customer build
a security roadmap for risk mitigation
What’s New
-On-site working session combined with off-site information gathering and
report preparation
-Development of cloud security roadmap to cover:
•Legal, regulatory and security requirements
•Cloud computing workloads and appropriate risk mitigation strategies
•Cloud provider evaluation
Features/Business Value
– Education and guidance from knowledgeable IBM consultants on cloud
security and privacy concerns
– Development of a cloud security strategy for risk mitigation including
security measures and compensating controls
– Provides recommendations for cloud provider evaluation
Client Benefits
– Guides you through the security and privacy concerns of your unique cloud
initiative
– Helps identify and prioritize cloud computing scenarios for your specific
security requirements and business needs
– Leverages IBM expertise to help assess your risks and develop a high-level
roadmap for risk mitigation
Take advantage of cloud computing
benefits with confidence in your
security strategy
Learn more
59
© 2010 IBM Corporation
IBM Application Development Services for Cloud
Develop and implement the right industry-driven custom cloud applications to
support your business strategy
• Build custom applications that take full advantage of
the benefits of cloud computing and address industry
opportunities for delivering services via SaaS models
• Address the unique requirements of the cloud
environment during application development and
deployment
• Optimize applications for performance and scalability
on cloud infrastructures
Understand
cloud
strategy
Business
process
scenarios
Cloud
application
requirements
Existing asset
analysis/client
readiness
Solution
architecture
for cloud
applications
Cloud
application
implementation
plan
Design,
development
and
integration
60
 Realization of industry value
through custom SaaS
investments
 Optimize cloud-delivered
applications for performance
and scalability on cloud
infrastructures
 Enable more efficient service
delivery while increasing
business agility with cloud
applications
Change
management
requirements
Cloud
strategy
Customer Benefits:
 Address security and privacy
challenges inherent in clouddelivered applications
Learn more at ibm.com/services/cloud
© 2010 IBM Corporation
IBM Testing Services for Cloud – application virtualization
Shorten release cycles, reduce risks, and eliminate critical development
and testing constraints by virtualizing IT resources
• IBM Testing Services for Cloud – application
virtualization enables clients to:
Customer Benefits:
• Rapidly create multiple virtual test
environments customized for each
development and testing team
 Improve time-to-market through
rapid test environment setup,
simplified test data management,
and more parallel development and
testing efforts
• Provide testing teams with 24/7 availability
for testing as needed without dependencies
on back-end systems and data stores
 Increase business agility by
reducing dependencies on backend systems and data stores
• Provide testing teams the ability to test more
thoroughly throughout the life cycle without
worrying about data or service availability
 Improve quality in production
because defects are found and
fixed earlier in the software
development life cycle
• Minimize infrastructure set-up time
• Leverage an on demand infrastructure
 Reduce development and
maintenance costs with lower
hardware, software and
configuration costs
Learn more at ibm.com/services/cloud
61
© 2010 IBM Corporation
IBM Service Delivery Manager (ISDM)
A pre-integrated software stack, deployed as a set of virtual images, that automate
IT service deployment and provide resource monitoring, cost management, and
high availability of services in a cloud
“Manage From” Environment
Benefits of IBM Service Delivery Manager
IBM Service Delivery Manager
Management Server
 Leverage
existing hardware - allows businesses to
leverage existing hardware while reducing capital
expenditures and generate greater ROI
 Improved
time to value - Reduces the amount of
integration work required to deploy a cloud by offering
a pre-bundled and integrated service delivery software
stack
Virtual
Machine
Images
Automated
Provisioning
of Services
 Reduce
complexity - Self service, standardization
and automation simplify use and minimize errors
62
or
:
IBM Power
Systems
“Manage To” Environment
 Accelerated
deployment - Automated image
deployment, cross connection and activation of
components. Allows clients to shorten deployment
times.
X86
Virtual
Machine
Images
Virtual
Machine
Virtual
Machine
Virtual
Machine
Monitoring
• Automatic monitoring of
provisioned environment
Usage and Accounting
• Metering and accounting for cloud services
• Enable integration to billing systems
Flexible deploy to virtual environments
• VMWare, KVM, Xen, PowerVM, zVM
© 2010 IBM Corporation
IBM CloudBurst
A Breakthrough in Service Delivery for Data Center Workloads with a
fully configured pre-integrated system
• For IT executives seeking a breakthrough in:
• Delivery of service
• Reduction in cost
• Transformation of the data center into a
Dynamic Infrastructure
• A complete system that integrates the service
management software system with servers,
storage, and Quickstart services, and
financing to quickly enable a private cloud
Service
Subscription
Service
Design
Service
Operations
Service
Delivery
Service
Activation
• “Fit for purpose” based on the architectures
required by specific workloads
Hardware + Software + Services
Starts at ~ $270k
63
© 2010 IBM Corporation
IBM CloudBurst on Power Systems
Private clouds built on IBM Power Systems servers and Tivoli service management
software (such as IBM CloudBurst) can be up to 70-90% less expensive on a
cost/image basis than stand-alone x86 servers or public cloud alternatives*
• Power Systems is the first and only platform to offer the foundation
for cloud with PowerVM Live Partition Mobility and VMControl
• Advanced virtualization with PowerVM enables industrial strength
consolidation of database and application workloads, with up to 1000
partitions on POWER7 systems
• VMControl™ provides automated virtualization management that
minimizes time to provision virtual machine images and enables
management of system pools
• POWER7 delivers more performance per core and outstanding
energy efficiency; four to five times the system capacity in the same
physical space while consuming the same amount of energy.
• Workload Optimizing Systems with the new Intelligent Threads
technology dynamically switches the processor threading mode to
deliver optimal performance for different workloads
64
* “Building a Dynamic Infrastructure with IBM Power Systems” IBM SWG Competitive Project Office,
© 2010 IBM Corporation
March 2010;
Cloud Service Provider Platform - CSP2
New
IBM introduces the most advanced, carrier-grade, intelligent and integrated service management
platform designed to empower CSPs to CREATE, MANAGE, & MONETIZE cloud services fast.
65
CREATE
MANAGE
MONETIZE
Rapidly Launch Partner
Enabled Apps/Services
Exploit Advanced
Automation
Enable Sales
Transformation
Infuse Creativity Into
the Service Portfolio
Rely on Carrier Grade
Performance and
Unmatched Scalability
Leverage Intelligence
for Differentiation
Market White Labeled
IBM Cloud Services
Deliver Highly Secure,
Quality Assured Services
Optimize Channels
& Self-Service Portals
Ignite Innovation
and Differentiate
the Service
Portfolio
Empower
Integrated
Service
Management
Energize Cloud
Sales & Optimize
the Customer
Experience
© 2010 IBM Corporation
Cloud Service Provider Platform (CSP2)
Packaged to leverage cross IBM world class cloud portfolio
Network Management
Security Management
 Netcool Performance
Manager
 IBM Security Virtual Server
Protection
 Netcool Performance Flow
Analyzer
 IBM InfoSphere Guardium
 Tivoli Identity Manager
 Netcool Configuration
Manager
 Tivoli Federated Identity
Manager
 Tivoli Directory Integrator
 IBM Security Network
Intrusion Prevention System
Advanced Monitoring
and Service Level
Management
 Netcool/Impact
Storage Management
 Tivoli Storage Manager
 Tivoli Storage Productivity
Center
 Netcool/OMNIbus
Core Service Automation
and Management
 IBM Service Delivery
Manager
 Netcool Configuration
Manager
 Netcool Service Quality
Manager
 Tivoli Composite Application
Manager
 Tivoli Business Service
Manager
 Tivoli Data Warehouse
66
© 2010 IBM Corporation
IBM Smart Business Desktop Cloud
Characterized by thin clients, with higher levels of security and resilience,
improved backup and recovery…and reduced cost and complexity associated
with managing the desktop/laptop environment
Integrating hardware, software and services
in an innovative solution
 Allows clients to create a private cloud that enables internetbased PCs and other devices to access applications and data
through a centrally managed computing environment
 Maintains highest levels of quality and security in accessing
critical information remotely, from any device, anywhere
 Helps clients quickly scale their IT infrastructures to address
business demands, while reducing cost and complexity
Customer Benefits
 Reduce deskside support
costs by 85-90%
 Reduce help desk calls by
20-40%
 Reduce OS and application
update costs
 Easily ensure desktop
security and resiliency
 Use up to 73% less power
over traditional fat client
deployments
 Helps clients use up to 73 percent less power than traditional
desktops and laptops
Available as two different offerings:
 Implementation only services
 Implementation and Managed services
67
© 2010 IBM Corporation
IBM Smart Business Storage Cloud
Business Challenge: Storage and Data Optimization
• Speed deployment of storage applications
• Allow storage infrastructure to adapt dynamically to business
requirements
• Improve cross-company collaboration and file/data sharing while
controlling capital expenditures
Solution: Scalable and Integrated IBM Storage Cloud
• Lower the total cost of ownership related to enterprise storage,
including:
•
Exceptional scalability in thruput and capacity
•
Dynamic Information Lifecycle Management
•
Multi tier storage support, including tape media
•
Rich set of services including management, hosting and
expert services in data migration & performance tuning
Why IBM?
• Built on unique models and
technology originally
developed jointly in
collaboration between IBM's
own CIO and IBM Research
68
• Leading global skills and
proven storage cloud
computing environments for
mission-critical business
applications
Customer Example:
A telecommunications firm needed a highly
scalable and cost-effective environment for
providing an innovative new online media and
content services to their users, allowing them
to share photos, video and audio including
unlimited media storage and unlimited
uploads.
Start small and grow rapidly - the initial client
solution consisted of 50 servers, 3TB of SAN
storage, networking and 80TB of Scale out
File Services storage. The client expects the
dedicated storage cloud component to grow
to in excess of 1 Petabyte within a short
period and the number of servers to
potentially grow to hundreds. This
telecommunications firm found that SBSC
dedicated storage cloud services offer a
predictable cost model for planning and
growth.
© 2010 IBM Corporation
Maximize the value of investments with hybrid cloud integration using
WebSphere Cast Iron Integration
Data and Application Integration
Value Realized
• Pre-built templates for most common cloud
integration scenarios
• Simple configuration, not coding approach
• Deployed as an appliance, virtual appliance,
or integration as a service
• Connect over 40 SaaS apps with each other
and with 100’s on-premise applications in days
• Gain real time visibility of business information
in the cloud
• Save as much as 80% vs. custom code
Cloud
Applications
On-premise
69
© 2010 IBM Corporation
LotusLive Offerings
Collaboration
Web Conferencing
LotusLive Meetings
LotusLive Engage
(Sametime Unyte Meeting)
An integrated suite of Web
collaboration and business
networking solutions including:
• Supports G1 languages
•
•
•
•
LotusLive Events
LotusLive Notes
(Lotus Notes Hosted Messaging)
Full-featured Web conferencing
service includes polling, hand
raising, record & playback.
Starting at $6 per user per month
eMail
Full-featured, dedicated hosted
email service (rich client and
browser)
On line Meetings • Survey Forms
Files
• Live Charts
Chat service
• Profiles and Contacts
Activities
• Supports 27 Languages
Add-ons
Starting at $8 per user per month
Starting at $9 per user per month
Minimum 1000 authorized users
Lotus Live Connections
LotusLive Mobile for Blackberry
LotusLive Sametime IM
LotusLive iNotes
(Sametime Unyte Events)
Internet-based event
capabilities. Provides tools to
create & manage webinars.
An integrated suite of Web
collaboration and business
networking solutions including:
• Files
• Chat service
Starting at $79 per user per month
Unlimited events
For pricing, see:
Lotus Live on the web
70
Web-based Email service with
personal calendar & shared
contacts. Mobile sync capability.
• Activities
• Profiles and Contacts
Starting at $6 per user per month*
Starting at $3 per user per month*
*Bundle Connections and iNotes for $7 per user per month
© 2010 IBM Corporation