Transcript PacketExchange

P2P Media Summit
PacketExchange:
Content Delivery and Wide-area Peering
Chuck Stormon
Chief Marketing Officer
August 4, 2008
Packet Exchange at a Glance
Leader in Application Delivery Networking Infrastructure
– Founded in 2001 in U.K.
– 1,000 live service contracts
– U.S. subsidiary established in 2006
– Privately owned with key investors DFJ Esprit and HBOS
Positioning Statement
PacketExchange is a breakthrough application delivery platform for contemporary
content and interactive applications, such as Web 2.0 and Software as a Service
(SaaS) solutions, where the web solution defines the customer’s revenue stream.
Providers of social networking, VoIP, streaming media, gaming, online CRM, and
even ISPs can now ensure revenue by ensuring uploads and downloads, business
transactions, and continuous, rich media interaction.
Packet Exchange Value Proposition
PacketExchange
Application Delivery Network
• Purpose-built no-hop overlay
network
• Bypasses the Internet and
guarantees performance and
security for critical applications
and content
• Optimizes real-time media
delivery, rich-interaction,
transactions, downloads and
uploads.
• Creates a private networked
peering community
• Tier 1 reach
The distribution model
http://metacast.agora.com/link.asp?m=49067&s=7317792&l=0
Is changing dramatically…
http://metacast.agora.com/link.asp?m=49067&s=7317792&l=0
Internet
CDN/P2P
A good online experience translates into…
• Increased Revenue
– Transactions completed (vs. abandoned)
– Advertising revenues
– Content delivered
• Reduced Costs
– Enterprise productivity
– Fewer phone calls
• Brand / Reputation Protection
– Everyone measured by Google/Amazon yardstick
The Generic Internet
T4
T4
T3
T4
T3
T3
T4
T4
T4
T3
Tier
2
Tier
2
Tier
2
Tier1
Service
Provider
Tier1
Service
Provider
•
Up/downstream flow via different routes
•
Multiple hops = congestion & security issues
•
Packets get lost & need retransmitting;
performance changes over time
•
Lack of control & performance accountability
Tier1
Service
Provider
Tier
2
Tier1
Service
Provider
Tier
2
Tier
2
T3
T3
T3 T4
T3 T4
T4 T4
T4 T4
T4
Bandwidth is only a part of the WAN problem
“Why is my connection so slow?”
“Why is this service so poor?”
The problem is a boundary problem,
not a bandwidth problem
PacketExchange Service Levels vs Best efforts
Source: Internet Traffic Report (June 16, 2008)
PacketExchange
<100ms
~0.1%
Region
Avg. Response Time (ms)
Avg. Packet Loss (%)
Asia
238
1%
Australia
175
0%
Europe
236
11%
North America
93
5%
South America
374
25%
Variable Impact on Applications & Content
Onset of Congestion
Dynamic Changes in
Available Bandwidth
TCP Throughput Over Time
Eliminate Loss and Jitter for High Performance
Peering - locally
Peering is voluntary interconnection of administratively separate Internet
networks for the purpose of exchanging traffic between the customers of
each network.
What you have to pay for to peer
at a local Internet Exchange Point is:
- Colocation
- Membership
Frankfurt
Frankfurt
The TOP 6 Internet Exchange Points:
- AMSIX – Amsterdam, NL
-London
LINX – London, UK
- DECIX – Frankfurt, D
London
- Equinix – Ashburn, USA
- PAIX – Palo Alto, USA
- JPIX – Tokyo, Japan
Peering - globally
Amsterdam
Seattle
San Francisco
locally
Frankfurt
DE - CIX
Palo Alto
PacketExchange
San Jose
Brussels
Dublin
Frankfurt
global peering
2
AMS-IX
New York
Hong Kong
Secaucus
Amsterdam
Los Angeles
Dallas
Miami
Manchester
Chicago Paris
Ashburn
Tier1
Tier1
Tier1
Tier1
Tier1
London
locally
Frankfurt
London
LINX
locally
eXpress™
Automatic, global, wide area peering
BGP4
PacketExchange
MPLS backbone




Content
Access
Software
Hosting
eXpress™
Capabilities
• Ethernet VPLS instance
• Automatic route broadcast of new
PacketExchange eXpress™
members
• Global reach
• Bandwidth scaleable on demand
• Latency:
–<20ms pan European
–<50ms transatlantic & across US
• 100% network availability
• <0.2% packet loss
• Measurable & enforceable SLAs
• 24/7 technical support
Customer Use
• Automatically peer across US &
Europe with over 140 peering
partners
• High-performance delivery of richmedia content & time-sensitive
application data
• Platform for entertainment delivery
– real-time, streaming video
• Ideal for VOIP, teleconferencing,
global content sharing
PacketExchange – Connect Direct to the World
With our exclusive eXpress service, a single Ethernet port and one agreement gives you
automatic peering with hundreds of other networks around the globe,
saving you both time & money.
BYPASS the public Internet
PacketExchange
MPLS backbone
T4
T4
T4
T3
T3
T4
T4
T4
T3
T4
T3
Tier
2
Tier
2
Tier
2
Tier1
Service
Provider
Tier1
Service
Provider
Tier 1
Service
Provider
Tier
2
Tier 1
Service
Provider
Tier
2
T3
Tier
2
T3
• Gain SLAs
• Gain Quality
of Service
• Reduce latency
• Reduce loss &
jitter
• Consistent
bidirectional traffic
performance
• Control routing
T3 T4
T3 T4
T4
T4 T4
T4
T4
T4
DireXion™
E
Ethernet Private Lines
London
New York
We interconnect globally:
- Datacenters
- Internet Exchange Points
- Subsidiaries
A
Amsterdam
PacketExchange
MPLS backbone
Frankfurt
San Francisco
D
Seattle
C
B
With:
- EPL
- Point to Point circuits
- Point to Multipoint circuits
- VLANs over MPLS
™
DireXion
Capabilities
Customer Use
• Point-to-Point or Point-toMultipoint private line service
between company locations
• IP-VPN, SONET/SDH managed
ring replacement
• Bandwidth scaleable on demand
• Deploy private networks for
telepresence, VoIP, Web content,
specific industry verticals
• Segment traffic among
• IP-VPN, SDH/SONET replacement
applications & public Internet
• Latency:
–<20ms pan European
–<50ms transatlantic & across
US
• 100% network availability
• <0.25% packet loss
• Measurable & enforceable SLAs
• 24/7 technical support
• Deploy secured network with
protected bandwidth, protected
against DDoS or any 3rd party
• Billing at Internet economics –
on demand per MBit commit &
use
eXpand™
Direct access to multiple Tier1 ISPs
Level 3
PacketExchange
MPLS backbone
Abovenet
VLAN
connections
Teleglobe
KPN
GX
eXpand™
Capabilities
• Aggregate VLAN for redundant
Tier1 IP transit providers
• Bandwidth scaleable
• Bursting limited only by port size
• 100% network availability
• BGP direct to provider with no hop
• Low latency across all regions
• Measurable & enforceable SLAs
• 24/7 technical support
• Network performance Web portal
Customer Use
• Seamless, direct access to
several global Tier1 providers
for best routes & resiliency
• Simplify aggregate bandwidth
use & billing
• Meet growing & unpredictable
traffic levels
• Minimize congestion to offer
high level of availability to
customers
PacketExchange – Global Layer 2 Ethernet
The PacketExchange Difference
Predictable Performance – Essentially No Jitter,
No Packet Loss, Very High Throughput, Secure
Route Reflectors
Access
Networks
Content
Hosted App
PTT
Cable Co
PacketExchange
Layer 2 MPLS
Mesh Network
ISP
SaaS Provider
IPTV
MMORPG
Enterprise
DSLAM
CMTS
Router
Switch
PoP
PoP
Router
Switch
Provides for controlled content and application delivery to
user
Servers
Consistent & Fast Performance
Music Web Site
8
6
Slow
Consistent user
experience
extends time
online
•
Faster speed
prompts users to
try & adopt more
Internet apps
•
Reliability boosts
revenues & lower
support call costs
•
Network extends
reach from just
from 1 data
center
IP Transit
5
OK
4
Preferred
3
PacketExchange Global Peering
2
1
h
c
13
h
6
6
6
6
6
6
6
5
Results normalized between CA and VA
De
c
11
9h
De
De
c
7h
De
c
5h
De
c
3h
c
De
c
1h
h
De
c
23
h
De
c
21
h
De
5
De
c
19
h
17
c
De
5
5
De
c
15
h
Time/PST
5
Page Download
Time
(Sec)
7
•
PacketExchange Delivers Performance
• Dramatically better end-user experience
Increased page impressions
– Fast
Increased ad revenues
– Reliable
Increased subscriber stickiness
– Consistent
Growth in brand and service value
• Better economics for the Content Provider
–
–
–
–
OPEX not CAPEX costs
Minimized operating expense (pay for what is used)
Security, diversity and resilience built in to the model
Private networking improves QoS and performance
PacketExchange
Because the Web Is the Revenue Stream