Transcript Diapositiva 1 - European Tissue

EUROPEAN TISSUE SYMPOSIUM
The European Tissue Paper Industry Association
Introductory
Presentation
WASH & DRY – Paper means Hygiene
Roberto Berardi
www.europeantissue.com
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Content of this document
• This is an introductory presentation to the ETS (European Tissue
Symposium), its main activities and to the Worldwide Cartoon
Contest being launched in these days.
• In order to provide some background to the participants
to the contest, this document illustrates:
• the AFH (Away From Home) Tissue Products and how they help to achieve
a superior level of Hygiene.
• the results of the Hygiene studies supported by ETS and conducted
by the Westminster University.
• the indications provided by the leading Worldwide Health Authorities
(which are perfectly consistent with the outcome of our studies)
• the ecological aspects of paper
• the ETS objectives while promoting a Cartoon and Illustration contest
www.europeantissue.com
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ETS (European Tissue Symposium)
is the Association
of the European Tissue producers
*
ETS Members
Others (incl
Renova, Thrace,
Carrara, etc.);
17,1%
MC Tissue, 1.4%
Fripa, 1.1%
Cartiera Lucchese,
2.8%
IC Tronchetti,
4.9%
METSA , 7.8%
*
*
SHP, 1.3%
SCA, 21.9%
*
*
Sofidel, 12.6%
*
*
WEPA, 7.9%
*
*
Kimberly Clark,
10.3%
*
Georgia Pacific,
10.9%
www.europeantissue.com
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ETS activities
The European Tissue Symposium (ETS) (www.europeantissue.com)
represents 90 per cent of tissue production in Europe.
Its purpose is:
• to monitor events and developments within the European
Tissue industry, and ensure members are kept informed
• to research and develop issues that have an impact on tissue
• to liaise with NGOs and European institutions
• to improve the science behind tissue usage, by producing
bespoke advanced Studies using the most authoritative institutions,
including Users preference studies, LCA / Carbon Footprint studies,
Hygiene studies, Food contact, etc.
• to define and communicate Industry Position Papers
on relevant issues
• to promote tissue usage
• to increasingly use Internet to communicate with all the
relevant Stakeholders
www.europeantissue.com
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Towards the end of 2009 the ETS Website has
been changed, since 2010 we use AdWords.
x
The number of visits to the ETS website has grown
from about 3.900 in 2008 to 79.000 in 2011!
2010
33004
16927
1410
2011 results: 78.927 visits, or 6.570 visits per month, but 12.500 since September!
www.europeantissue.com
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Why the number of visits has increased by a factor
of 5 during 2011, in comparison to 2010, when it had
doubled already vs. 2009?
Three are the key reasons of the big visits increase during 2011:
1. The creation of pages in German, French, Italian, Spanish and the relative AdWords.
(before the website was just in English. Now a single Italian page «l’igiene nel lavare le
mani» has achieved 14.400 visits and a French one «Comment se laver et se sécher les
mains – Recommandations de l’Organisation mondiale de la Santé (OMS – WHO)» has
been visited 13.500 times)
2. Advertising on major
Category Magazines,
with the indication
of our homepage
3. The creation
of a 2011 Cartoon
Contest page
and the relative
AdWords investment
(25.000 visits
in 4 months!)
www.europeantissue.com
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But let’s get acquainted
with the Tissue Products and
their main features
www.europeantissue.com
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Comparison Per Capita Tissue Consumption - Life expectancy
The correlation is quite strong, both are
related to improved hygiene conditions
85.00
JAPAN
80.00
ITALY
FRANCE
Life expectancy - Years
KOREA
GERMANY
UK
SWEDEN
USA
TAIWAN
POLAND
CANADA
75.00
CHINA
BRASIL
70.00
RUSSIA
65.00
INDIA
R² = 0.5231
60.00
.00
5.00
Data: 2005 per capita Tissue cons: EU Consulting
Life Expectancy at birth 2005: Gapminder
10.00
15.00
20.00
25.00
Per Capita Tissue Consumption - Kg
www.europeantissue.com
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How Tissue products contribute
to improved life quality and health (1)
Professor Hans Rosling, of Global Health at
Karolinska Medical University in Sweden
(the institution responsible for deciding the Nobel
Prize in medicine) is the creator of GAPMINDER,
(http://www.gapminder.org/videos),
a program which provides very useful data,
presented in a exciting, dynamic way, about
HEALTH around the world.
In an interview released in 2009*,
he has declared:
“Hygiene is also a very important factor
in health. For example if you look
at the last cholera outbreak in Chile, it was traced back to
and spread by dirty dish cloth. That is a fact.
So perhaps paper kitchen towels would have been useful in
avoiding this.”
* Perini Journal , Issue #33
www.europeantissue.com
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How Tissue products contribute
to improved life quality and health
(2)
• The USE of TISSUE, both at Home and Away From Home, is an important
element of improved life quality and hygiene conditions
• Lower hygiene risks contribute to better health.
• The unique properties of Tissue products (superior hygiene, absorbency,
disposability, easy dispensing) provide the Users with superior performance
and safety.
• The high performance of the recent Tissue products also means that fewer
are needed: reduced consumption saves resources and the environment.
• Tissue is a forest based business which uses renewable resources,
improves the well-being of the Society, which not only is an essential
ingredient of modern life-style, but contributes to improve people
health conditions everyday, everywhere.
• Additionally Tissue products are preferred by Users too: an independent
survey conducted in France, Germany, Sweden and the UK, commissioned
by the European Tissue Symposium, found that 63% of consumers
consider paper towels their preferred system for hand drying
Find more at:
http://www.europeantissue.com/awayfromhome/
www.europeantissue.com
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Summary of Intermetra
User Preference study
WHICH SYSTEM DO YOU LIKE THE MOST?
• 2 consumers out of 3
prefer paper tissue
towels (while the
remaining 1/3 is split
among air dryers and
textile rolls)
• their key motivation
is hygiene,
in addition to
speed of drying and
driest feeling.
Intermetra study on Consumers’ attitudes to different Hand-drying systems
was performed in 2008 and took place in a number of European countries.
www.europeantissue.com
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KEY AFH PRODUCTS AREAS:
HYGIENE - DRYING
Obviously different solutions are available for toilet tissue:
standard rolls, never ending jumbo rolls, folded toilet paper,
each of them particularly suitable for specific locations.
In the washrooms tissue products offer the best hygiene standards
in a variety of environments, from luxury hotels to production facilities.
Towels, toilet tissue, facial tissue, tissue dispensers are designed
to minimize consumption / waste and optimize cost in use,
while offering the right image and style to each location:
• high capacity rolls, useful to reduce refills, labor and waste,
typically recommended for high traffic washrooms,
• interfolded and folded towels, particularly suitable for commercial
and upscale washrooms.
To match the different types of towels a wide range of dispensers are offered: from
"design", slim folded towels dispensers, to roll towels "no touch" ones.
What tissue products have absolutely in common is their superior hygiene level:
the study done by the University of Westminster confirms that drying hands with paper
tissue hand towels reduces substantially the bacteria count on hands, while the use
of electric air dryers actually increases the bacteria count.
Tissue towels insure not only dry hands in few seconds, but also
a much safer hygiene level.
www.europeantissue.com
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The products tested *
by the Westminster University
PT – Paper Towels
WAD – Warm Air Dryers
JAD – Jet Air Dryers
* Study report with details, including models tested, available on the ETS website
www.europeantissue.com
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How long does it take to dry your hands?
10 seconds for Paper Towels and JAD ,
much more for Warm Air Dryers
Jet Air Dryer (JAD)
Immagine prodotti testati da WU
www.europeantissue.com
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Drying hands with Paper Towels significantly
reduces the number of Bacteria on your hands,
while the use of any Electric Air Dryer increases
the number of Bacteria!
Paper Towels A & B
Warm <- Air Dryers -> Jet
www.europeantissue.com
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Due to their very high air speed, the Jet Air Dryers
present a significant dispersion and potential
contamination of other users problem, which has been
evaluated in the Westminster University study
(page 1)
www.europeantissue.com
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Due to their very high air speed, the Jet Air Dryers
present a significant dispersion and potential
contamination of other users problem, which has been
evaluated in the Westminster University study
(page 2)
0
0,25
0,50
0,75
1,00
1,25
www.europeantissue.com
1,50
1,75
2,00 meters
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Types and frequency of the bacteria
found in restrooms, open to the public,
on Jet Air Dryers
some Jet Air
www.europeantissue.com
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Summary Balance, as prepared by the
Westminster University, for different
Hands Drying Systems
JET AIR
DRYER
www.europeantissue.com
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Also the most Authoritative Health Insitutions
in the World do raccommend
the use of Paper Hands Towels
In the ETS Website we publish the instructions for hands washing
and drying provided by the leading Health related Institutions
around the world. Among them:
• World Health Organization (WHO)
• CDC (Centers for Disease Control and Prevention)
• UK Health Protection Agency (HPA)
• UK National Health Service (NHS)
• World Union of Wholesale Markets (WUWM)
for FOOD Business
• European Committee for Standardisation (CEN) in their document
"Guidelines on HACCP, GMP and GHP for ASEAN Food SMEs"
Additionally, in the page “hygiene in the world”, we also publish the link
to a number of national institutions /health authorities websites, dealing
with hygiene, from The Koch Institute, to the French Ministry
of Education, to the UK Department of health, etc. etc.
www.europeantissue.com
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The World Health Organization (WHO)
strongly recommends the use of Paper
Towels in their Hand Washing Poster
A key point in these recommendations is:
"DRY HANDS THOROUGHLY WITH A SINGLE
USE TOWEL; use towel to turn off faucet."
www.europeantissue.com
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The CDC (Centers for Disease Control and
Prevention), a USA. Gov. initiative, strongly
recommends the use of Paper Towels
The CDC (Centers for Disease Control and Prevention), a USA. Gov. initiative,
publishes in the page "Health Hygiene in Healthcare Settings" a complete set
of instructions to obtain the best Hands Hygiene.
The WHO Poster "How to Handwash"
is quoted.
Single use Towels are recommended.
An interesting video is also presented,
illustrating the importance of careful
Hands washing and Drying,
to reduce transmission of pathogenic
microorganisms.
On the ETS Website:
www.Europeantissue.com
the complete CDC’s hands washing
instructions VIDEO is published
www.europeantissue.com
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The HPA (UK health Protection Agency)
and the NHS (National Heath Service) indicate
for the best hygiene the use of Paper Towels
The UK Health Protection
Agency (HPA) www.hpa.org.uk/
provides advice on Hand
Washing for the general public.
The equipment needed for effective hand
washing includes:
"DISPOSABLE PAPER TOWEL"
The complete HPA document can be found at
the ETS Website.
NHS provides a complete "MRSA Guidance
for nursing staff", also available at the ETS
website,.
Among the fundamental indications,
see in page 7:
These instructions are provided by HPA
the UK Health Protection Agency.
"DRY WELL USING DISPOSABLE PAPER
TOWELS".
www.europeantissue.com
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Indications on Hands Washing and Drying
provided by the WUWM for Food Businesses
and by EC-ASEAN
The World Union of Wholesale Markets (WUWM) is a non-profit association for the promotion,
development and international exchange of expertise and information on wholesale food markets.
WUWM presently has 200 members within 45 countries worldwide.
The World Union of Wholesale Markets has developed a “European Community Guide to Good
Hygienic Practices Specific to Wholesale Market Management”.
About Hands Drying the Guide Provides the following indications:
- air dryers or roller towels should not be used in food preparation
rooms as their installation may induce contamination (risk of germ
dissemination through air movements for air dryers for instance),
paper towels are recommended.
Indications on Hands Washing and Drying included
in the document "Guidelines on HACCP, GMP and GHP
for ASEAN Food SMEs“. This programme funded
by the European Commission was implemented
by the European Committee for Standardisation (CEN).
The indication provided is the following:
The device devoted to hand drying must be of single use
(paper towels being practically the only possible solution).
Both complete documents can be found in the ETS website.
www.europeantissue.com
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… and what about
Paper sustainibility?
Well, we have seen the benefits of Paper Products
and we have seen that they are supported
by the most reputable Health Authorities in the world …
but … are Tissue Paper Products really sustainable?
There are around a number of prejudices
about paper … isn’t it true that you must cut trees in
order to produce Paper products?
You may start by having a look to this
short Danish animation
about wood properties and merits.
www.europeantissue.com
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Let’s examine some of the myths about Paper:
1) The paper industry destroys forests
The myth
The paper industry
destroys forests
The reality
The paper industry contributes to keep up forests.
The paper industry practices sustainable forest
management.
The paper industry is not responsible for the depletion
of tropical forests.
Comments:
• Around 11% of the timber felled throughout the world
is used to make paper (FAO 2007)
• The Food and Agriculture Organization (FAO) reckons
that there is an annual forest growth of 0,5 per cent
in the Northern Hemisphere, equivalent in Europe
alone to the area of 1.4 million football pitches.
• Deforestation is generally occurring in the southern
hemisphere and is mainly due to conversion of forests
into agricultural land and for fuel wood collection*
*(FAO Global Forest Resource Assessment 2010)
www.europeantissue.com
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Let’s examine some of the myths about Paper:
2) The utilization of Paper products should
be minimized
The myth
The utilization
of Paper products
should be minimized
The reality
Paper supports sustainable consumption.
Paper is made from renewable raw materials.
Recycling spares resources.
Comments:
• We need paper for our daily hygiene. Unlike other
materials, paper is made from a renewable material:
wood. Sustainable forest management will ensure
that forests grow and enough material is available.
• The paper industry’s motto is doing more with less:
making paper with fewer materials, less energy
increasingly renewable, in more efficient machines,
towards zero waste, and providing needed products.
• As much as 72% of paper in use is collected for
recycling. More concretely, nine out of ten corrugated
boxes are made from recycled fibre; and nine out of
ten newspapers are made with recovered paper.
www.europeantissue.com
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Let’s examine some of the myths about Paper:
3) Paper production is bad for the environment
The myth
Paper production
is bad
for the environment
SUGARS →
WOOD
The reality
Paper is one of the few sustainable products.
The paper industry has reduced its envir onmental
impact greatly over the last 10 years.
Paper products store CO2.
Comments:
• Paper boasts exceptional environmental credentials:
it’s natural, biodegradable, recyclable, comes from
an infinitely renewable resource and is produced in
a sustainable manner.
• Through nature’s own process – the photosynthesis –
trees capture and store billions of tonnes of carbon,
day after day. The carbon sequestered in forests is
subsequently stored in products made of wood, such
as paper, and the carbon storage is further
prolonged by recycling paper.
• While paper production has increased steadily in the last
10 years, environmental impacts have decreased.
www.europeantissue.com
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Let’s examine some of the myths about Paper:
4) All paper should be recycled
The myth
All paper should
be recycled
The reality
Europe is the world leader in paper recycling.
To keep the recycling process going, fresh fibers
are needed.
Comments:
• Paper is the most recycled material in Europe and more
than half of the paper produced comes from recycling. In
Europe, 72% of paper is collected for recycling.
Recycling rate has increased 30% in the last 20 years
• Year after year paper recycling rates continue to rise and
when fibres can no longer be used they can be converted
into renewable or green energy. It is estimated that it can
be reused four to eight times on average.
• Some paper grades, due to their end use, need to offer
characteristics that can best be provided by virgin fibre.
www.europeantissue.com
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Let’s examine some of the myths about Paper:
5) Paper production uses too much energy
The myth
Paper production
uses too much
energy
The reality
The paper industry has considerably reduced its energy
requirement.
54% of the energy used by the European paper industry
is bio-energy.
Comments:
• Energy is required for all industrial production. Of course
also the paper industry requires energy to operate its machines
and to dry the paper web.
• About half of the energy used in the European paper industry
already comes today from renewable energy sources and the
Industry is committed to bring it to 56% soon.
• Around 500 kWh of energy are required to make 200 kg of paper,
which is about the annual per capita consumption in Europe.
Tissue is about 15Kg. Energy used for Tissue in a year is
equivalent to the energy consumed by a typical household
leaving its electronic equipment on stand-by in a month!
www.europeantissue.com
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Let’s examine some of the myths about Paper:
6) Paper production is bad for the climate
The myth
The reality
The European Council has recognized wood products as
Paper production
climate friendly.
is bad
for the climate
The paper industry has reduced its carbon dioxide emissions.
Sustainable forest management helps reduce worldwide
carbon dioxide emissions
Comments:
• The main source of raw material for paper - trees – is a vast
carbon store and the prime absorber of CO2 from the
atmosphere. Young trees are much more efficient at absorbing
1 Year of Tissue
carbon than old forests.
(≈ 15 KG)
• Mature trees absorb carbon slower the older they get.
75 Km by car
To maximize the carbon storage we need young healthy forests
where trees are regularly harvested and re-grown.
• Paper also continues to store carbon throughout its lifetime.
Still, around 160 kg of CO2 are emitted during the production of
200kg of paper, equivalent to the amount emitted by a typical car
over 1,000 km. 15 Kg of Tissue yearly are equivalent to 75 Km.
www.europeantissue.com
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The role of Cartoons
in ETS Hygiene communication
Up to now the ETS supported Hygiene studies have been presented
in Press Conferences in the Westminster University, Hygiene and Cleaning
fairs (ISSA, Tissue World), Advertising and PR on Category Magazines.
Though they are known by the Specialists (like WHO), the results
of these studies are essentially ignored by the Public Opinion. And yet
the high cost of Mass Media is prohibitive for an Association like ETS
Young generations in particular ignore almost completely the benefits
of paper Towels, which deliver a superior hygiene for hands drying
The objective of Cartoons and Illustrations is to synthetically portray
the superior hygienic performances of Paper Products in comparison
to Warm Air Dryers (WAD) and Jet Air Dryers ( JAD)
The modern and young messages of last years winners are currently used
in the ETS Website and in a number of European Cleaning Magazines
(like «GSA (Giornale Servizi Ambientali), Pulizia Industriale,
and will appear shortly on «Tomorrow Cleaning» and «ECJ (
European Cleaning Journal)
.
www.europeantissue.com
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The First Edition of the Cartoon Contest,
(which was reserved to students of the Bologna Art Accademy)
has been be covered by prestigious magazines,
like the Perini Journal, Industria della Carta, etc.
This is a summary of the Cartoons
and Illustrations which took part
to the 2011 Contest, summarized
by Letizia Rostagno
in a Video, which in 5 months
has been watched 5.650 times.
Click here to the ETS website
with the video and the cartoons
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Key elements of the 2012 Contest
(for details see the Contest Announcement)
The 2012 Contest includes 3 sections:
Works produced by students of:
1) Cartoon or Illustration
•
•
2) Video (viral)
•
•
«Triennio del corso di Fumetto e Illustrazione»,
«Biennio del Corso di Linguaggio del Fumetto e Illustrazione
per l’Editoria»,
«Digital Video»,
«Organizzazione e Produzione dell’Arte Mediale
(Biennio di Comunicazione & Didattica e Fotografia)»
of the Bologna Fine Arts Accademy.
«e-arnow contest»
3) Cartoon or Illustration
Works produced by Artists and Students worldwide,
submitted through the platform www.e-artnow.org
The number of works per author is limited to 1 (one).
The awards will be:
• An aid grant of € 1.000 for the Category Cartoon and Illustration (Bologna students only)
• A prize of € 1.000 for the Category Cartoon and Illustration (Global: through e-artnow only)
• Two aid grants, one of € 1.000 and one of € 500 for the category Video (Bologna students only).
Additionally ETS offers an aid grant worth € 1.000, to be split among the works (if any) which, based on ETS
judgment, will be particularly relevant from the marketing and communication point of view.
The deadline for the works submission is April 20, 2012.
A committee appointed by the Organizers of the competition will make the selection of works - the Committee
will be composed of members of the ETS working in the field of Marketing and qualified artists working in
comics and illustration
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More information about the studies and activities
of the European Tissue Symposium,
is available on the Association Web site:
http://www.europeantissue.com/
www.europeantissue.com
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