Transcript Document

A presentation
on
Jute/Kenaf Diversified Products
other than traditional use –
An Indian Experience
by
R. K. Pathak, IP&TAFS
Deputy Jute Commissioner
Ministry of Textiles
Government of India
Topic of Discussion
The March of the Golden Fibre –
photograph of Jute/Kenaf Diversified Product.
 How did it happen – Indian Experience
Achievements at a Glance
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How did it happen – Indian Exp.
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History,
Threat from Synthetic,
Turning Point,
Initial Apprehension,
Threefold Diversification Strategy,
Product Development linked with Entrepreneurs
 Policy Support by Govt. of India
 National Centre for Jute Diversification
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History
 Early use dates back to 16th Century
 Mostly for household items like ropes,
matting etc.
 1873: first export of raw jute from India
 1855: first jute mill at Rishra, WB, Oldest
Industry
 Two World War – demand increased
 1947: Partisan – Shock for Indian jute
Industry
 1960’s: The golden era of Indian Jute
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Threat from Synthetic
 Late 1960’s & early 70’s: Emergence of
Synthetic as new packaging material
 Modern production pattern
 Jute Mills – stagnated technology
 Huge unionised workforce
 By 1980’s Jute Industry considered as
crisis ridden industry with no scope for
salvaging
 Sunset Industry
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Turning Point
 1986: Watershed year – Two important events
 Change of Mindset : battle to save jute should
not be fought from the platform of traditional
industry
 Short term : Promulgation of The Jute Packaging
Material (Compulsory Use in Packing
Commodities) Act 1987
 Long Term : Jute diversification
 From 1986-87 onward the intention and
Objective of the policy maker at the highest level
became clear.
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Initial Apprehension
 Initial Phase : Interaction to explore the
possibility to use jute fibre in textiles &
non-textiles areas.
Initial apprehension – Not many takers
First Challenge: to convince the
stakeholders (JMDC,IJIRA,Industry,TRA)
Series of Seminars & Workshop arranged
JMDC played a crucial role
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Threefold Diversification Strategy
1. Diversify product of the jute mills from the
traditional items to a mix of variegated nontraditional items such as floor covering,
carpets, furnishing fabrics, upholstery
materials etc.
2. Diversify utilization of jute fibre by diverting it
from the composite jute mills to the vast
handloom, power loom, textiles processing &
handicraft sector,
3. Diversify utilization of jute in non-textile sectors
of the economy such as paper making,
composite applications, and geotextiles etc.
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Product Development linked with
Entrepreneurs
• What product? Are they profitable? What about
Machinery & Equipment?
• Jute Yarn Technology Mission – first objective –
to produce jute fine yarn & blended yarn
• UNDP assisted National Jute Programme –
1992
• It was demonstrated that if jute properly treated,
spun and woven; it can add lustre and value to
other fibre.
• Major Spin-off of JYTM – indigenise imported
technology & machinery
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Product Development Contd…
• Handloom Sector played a very crucial role in
transmitting the usage of jute for jute based
handloom products through its nationwide
network of Handloom Weavers Service Centers.
• Government supported powerloom weavers of
Tamil Nadu, West Bengal, Assam, Delhi etc
started utilising jute yarn in blends with cotton,
viscose, wool etc
• Remarkable contribution made by 3 HRD
institute (IJT, PSG College, & TTIS) for
development of new jute product.
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Policy support by GOI
• Two pronged strategy adopted by GOI
• Excise duty exempted on diversified jute
product & Custom duty exempted for
capital goods & machinery &
• Subsidy offered for internal (IMA) &
external market (EMA)
• Setting up of National Centre for Jute
Diversification (NCJD) in 1995.
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Objectives of NCJD
Act as a nodal agency for countrywide
promotion of the jute diversification
activities through
• Commercialization of Technologies
• Proliferation, propagation & promotion of
JDPs across the country
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Functions of NCJD
•
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Linkage & transfer of technology
Entrepreneurship development
Financial assistance to entrepreneurs
Support for small & rural industries
Diversification in organised mill sector
Support for raw materials, HRD, Design &
product development
• Provide market linkage
• Dissemination of information
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Schemes of NCJD
Financial Assistance Schemes :
A. Jute Entrepreneurs Assistance Scheme (JEAS) – Erstwhile
B. Jute Entrepreneurs Assistance [Capital Subsidy] Scheme
General Schemes :
A.
B.
C.
D.
E.
Jute Service Centre Scheme
Jute Raw Material Bank Scheme
Design / Product Development Scheme
Market Support Scheme
Micro Finance Scheme
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Achievements at a glance
• Spread of Jute Diversified Products into several non-jute growing
areas
• No. of JDP Unit: over 1300
• Employment : Nearly 0.2 million (direct + indirect)
• Export : 26% of total export in value terms
• Involvement of women in large numbers especially in rural areas
• Innovative product range and designer products developed with jute
• Creativity given an impetus thereby opening new market
opportunities
• Design introduction making it not only marketworthy, but even
exportworthy
• “ECOPAC” – a scheme on product standardization is being
implemented
• Jute being introduced in high-value footwear & natural rubber coated
fabric
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Growth of Jute Diversified Decentralized Sectors
1300
960
704
1043
1320
696
1999-00
2001-02
Regd. Units (Number)
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2004-05
Sale Turnover (Crores/Rs.)
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Employment Growth
183199
163706
63409
1999-00
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2001-02
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2004-05
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GROWTH OF EXPORTS OF JDPS
(VALUE IN MILLION OF RUPEES)
766
Hand & Shopping Bags
400
Wall Hangings
64
Gift Articles
92
Decorative Fabrics
25
Others
8
Total of All JDPs
1355
Total Jute Goods Exports 6133
% Share of JDP Export to
22
Floor Coverings
1242
610
69
54
28
28
2032
9133
22
1044 1557 2133
1066
809
880
6
6
5
22
17
22
13
39
23
82
109
62
2233 2537 3125
10519 11469 11862
21
22
26
all Jute Goods Exports
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Index
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Last Slide
Thank You
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