Transcript Document

Nathalie DIDIER
THE SADC GENDER PROTOCOL SUMMIT 2014
ETRE FEMME (BEING A WOMAN)
MAURITIUS BROADCASTING CORPORATION
MEDIA RADIO CATEGORY
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MAURITIUS AT A GLANCE
POPULATION: 1,3 M (52% WOMEN)
EDUCATION: FREE OF CHARGE
(FEMALE LITERACY 15 YRS + –
86.6% - 2009 WORLD BANK )
HEALTHCARE FREE OF CHARGE
WOMEN: JUDICIARY, FINANCIAL,
GOVERNMENT, HEALTH, SERVICE
SECTOR.
24% WOMEN ENCOUNTERED GBV
23% MEN COMMITTED GBV ON
THEIR PARTNERS (2012).
SYNOPSIS
GENDER EQUALITY IS HUMAN RIGHT
ETRE FEMME (BEING A WOMAN) A RADIO TALK
SHOW as a tool to sensitize about gender issues on a
daily basis.
MAURITIUS BROADCASTING CORPORATION the
National Radio / TV from 11.00 to 13.00.
ETRE FEMME informs to transform.
ETRE FEMME promotes, educates and enable women
to be empowered.
ETRE FEMME gives voice to ‘voiceless’ women .
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GENDER AWARENESS RATING
The subject is either specifically about gender or one in which
gender is mainstreamed.
Women and men (boys and girls) views are consulted equally
and given equal weight.
The article/programme consults the views of those who make
decisions as well as those affected.
Male and female sources are treated with dignity and respect.
The article/programme challenges gender stereotypes and
embraces diversity.
The article/programme prompts gender awareness through
informed public debate.
Relevant statistics are disaggregated by gender.
The article/programme takes a rights based approach.
The article/programme provides fresh views on every day
news.
The article/programme is bold and courageous.
TOTAL
SCORE (1-10)
8
10
10
10
10
8
7
7
9
10
91
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BACKGROUND
•The program was produced - 16 days of activism to end GBV.
• 24% of women in Mauritius have experienced violence and almost same
proportion of men have perpetrated violence.
• Women alone will not end the tragedy. Men must be part of the struggle.
•ETRE FEMME the media tool to encourage men
to voice out against violence towards women.
•Influential Men of Mauritius to deliver a 2 minute
message to say NO TO VIOLENCE.
•Survivors too gave their testimonies.
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Bruno RAYA
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TARGET AUDIENCE
• The public at large.
• Men who perpetrate GBV. Men and young boys.
I strongly believe that men talking to men can
bring the change.
•Survivors of GBV so that they go forward
disclosing any form of violence happening under
their roof as well as young girls.
• The concerned authorities.
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PROCESS/METHODOLOGY
• Influential men as well as women
survivors to raise the awareness and
interest of listeners.
•16 men and 16 women consulted for
gender balance. Help of Gender Links
and made lots of telephone calls. I
spent 2 days to finalise the list.
•I booked the studio for the recording
of the messages. Recording took 2
days.
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RESULTS
Service delivery
After the campaign collaboration has been
strengthened with the Family Protection Unit – Mrs
Michele Thomas – Chef Police Inspector is giving her
full support to ETRE FEMME. The public has her mobile
number: 5 251 27 30.
The Ministry of Gender Equality uses our platform very
often for explanatory programs about their services to
the population. The public has the hotline of the
Ministry for any help: 139 or 119.
The Ombudsperson for children works closely with us
too. Their Hotline is 177
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WOMEN’S EMPOWERMENT
• Great impact on our listeners (and viewers) as men have
accepted that their partners be empowered and women have on
their side followed the example which the survivors gave in their
testimonies. So they have been motivated to go forward.
• Anielle a listener whose husband was perpetrating GBV said
she is no more dependent on her husband. She has launched
her own SME further to our regular program with the National
Women Entrepreneur Council.
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MEN FOR CHANGE
• Influential Men’s participation in
the campaign played a
transformative role in the mentality
change through their message.
• Perpetrators of violence live in
ETRE FEMME:
‘Mone al fer prison a coz violence
aster mone comprend ki mo Madam
ine bien prend patience ar moi
mone decide pou sanze mone aret
bat li. Mo p viv bien avec mo
madam ek mo 2 tifi’
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PUBLIC PARTICIPATION
• More and more men are calling in
live on radio to disclose GBV.
•We have a network supporting our
program.
•Men are no more hiding behind nick
names to speak out about the matter.
• Rajen – Mohamed – Gerard –
Wesley are among the listeners who
call in regularly.
• Men and women are having live
interactions about the matter of GBV.
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CHANGES AT WORK PLACE
• Gender equality is human equality.
Men and women at work are more
gender-sensitive.
•We are aware of 50/50 content in news
editions.
• Anouksha LAVAL is Head Engineer.
• Sandra Mayotte and Narvada Khadun
are the 2 co-ordinators appointed by
Management for Senn Kreol and Bhojpuri
Channel.
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OUTREACH THROUGH THE MEDIA
• The outreach was beyond expectations.
• The messages were also transmitted on News Channel
and Senn Kreol.
• More than 60% of the population reached.
(30% on radio – 10% on News Channel – 20% Senn
Kreol)
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CHANGES AT HOUSEHOLD LEVEL
EQUALITY BEGINS AT HOME
•Men admit that women are contributing in
the progress of the family.
‘Mo madam travail li pe contribue dans la
caz sans oublie ki li pe get mo bane
zanfan’. Si mo rent avan li mo commence
met manze or dife.
‘Madam pane faire pou bate. Si ena
problem bizin dialogué’. Both men and
women are understanding each other.
• Men recognize that women should be
taken as serious, that she too has her
importance at home.
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CAPACITY BUILDING
Each Friday is dedicated to self
improvement topics as follows:
•Anger management
•Emotional Intelligence
•How to set and achieve goals
•Self improvement
•Achieving work – life balance
•Better relationships
•Positive attitudes
and many more…….
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CHANGES IN ATTITUDES
Every Friday Priya Dilchand and
Christiane Valery who are life coach
and psycho therapist respectively join
the program.
After the campaign more and more
requests of appointment from for
private consultation.
Before men would only leave a
message off air if ever they wanted
to share their opinion, but now they
do it openly.
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CHANGES AT A POLICY LEVEL
Women are more involved in decision making
at home.
‘Mo missie laiss moi prend decision aster.
Lontan li ti p deman so mama avan ki pou fer.
Aster mo kapav prend decision pou mo fami’.
Sheila de St Paul.
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FEEDBACK
•There is a significant demand for our program. The audience is
positively responsive.
•The Ministry of Gender Equality has solicited our collaboration for
several programs with different topics specially on GBV.
•The Ombudsperson for children has also asked to sponsor ETRE
FEMME.
The Ombudsperson for children said: ‘Nous voulons travailler avec
vous’.
•We also have feed back from our listeners and viewers:
‘Continie sa bon travail ki ou p faire la’.
‘Mo apran bcp bcp ar ou program’
Felicitations pou ou program. Merci MBC ki p donn ou zoli program
aster.
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FOLLOW UP
• I produce regularly programs with different
NGO’s like:
•Men Against Violence
•SUKHI PARIVAAR (Happy Family)
•Gender Links
•The Ministry of Gender Equality (The Minister)
•The University of Mauritius
•SOS Femme to discuss about synergies.
• Every Friday – Live interaction program with:
Priya Dilchand – Life Coach and
Christiane Valery - Psycho Therapist.
• Twice a month follow up with Veronique Wan
Hok Chee a psychologist for children.
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THANK YOU!
QUESTIONS?