Transcript Color Theory in The Book Thief - Teaching English Language

Color Theory in
The Book Thief
From Web
Death sees colors, before he sees people…
…therefore, you need to
know what the colors
mean!
Why does the color matter?
• Research reveals people make a
subconscious judgment about a
person, environment, or product
within 90 seconds of initial
viewing and that between 62% and
90% of that assessment is based on
color alone.
Couple more examples…
Some other facts about color…
• Color Increases Memory
• Color Engages and Increases participation
– Ads in color are read up to 42% more often than the same ads in black and
white.
• Color Attracts Attention
– Tests indicate that a black and white image may sustain interest for less
than two-thirds a second, whereas a colored image may hold the attention
for two seconds or more.
– People cannot process every object within view at one time. Therefore,
color can be used as a tool to emphasize or de-emphasize areas.
– A Midwestern insurance company used color to highlight key information
on their invoices. As a result, they began receiving customer payments an
average of 14 days earlier.
Color and Brand Identity
•
•
Color increases brand recognition by up to
80%
Heinz
– Heinz EZ Squirt Blastin' Green
ketchup: >10 million bottles were
sold in its 1st 7months following
– Heinz factories working 24 /7 to
keep up with demand.
– $23 million in sales attributable to
Heinz green ketchup [the highest
sales increase in the brand's history].
All because of a simple color change.
Apple
Computer
• First to market
computers with color
(iMacs).
• first to say, "It doesn't
have to be beige".
• Reinvigorated: suffered
$1.8 billion of losses in
2 years.
DETAILS ON THE MAIN COLORS…
RED
• we pay the most attention to.
• warmest and most energetic color in the spectrum.
• associate it with love, danger, desire, speed, strength,
violence, anger, emergency, blood, etc.
• can evoke a fight/flight, raise blood pressure, make the
heart beat faster.
GREEN
•most often cited favorite
colors.
•represents nature,
environment, health, good
luck, renewal, youth, spring,
fertility, jealousy, envy and
misfortune.
•often worn in operating
rooms by surgeons.
White
Black
• when all colors come
together—balance.
• represents purity, simplicity,
cleanliness, peace, humility,
innocence, youth, birth,
winter, good, marriage.
• “A white lie”
• The absence of light, and
therefore, of color.
• represents power, sexuality,
sophistication, formality,
elegance, wealth, mystery, fear,
evil, unhappiness, depth,
sadness, anger, mourning and
death.
• “Black Market” “Black Friday”
Blue
Purple
•
•
considered safest global color.
– a business color because it reflects
reliability.
•
•
represents peace, tranquility,
calm, stability, harmony, unity,
trust, truth, confidence, security,
cleanliness, order, loyalty, sky,
water, cold, technology, and
depression.
can slow the pulse rate, lower
body temperature, reduce
appetite.
•
•
represents royalty, spirituality,
nobility, ceremony, mystery,
transformation, wisdom,
enlightenment, cruelty, arrogance,
and mourning.
considered an exotic color.
trendy color; targets creative
types.
Yellow
Orange
• joy, happiness, optimism,
idealism, imagination, hope,
sunshine, summer, philosophy,
dishonesty, betrayal, deceit,
illness, hazard, spirituality,
and inspiration.
• A yellow rose: a symbol of
friendship,
• combination of red and yellow
– less passionate/threatening than
red
– expresses energy, has attentiongetting purposes.
• balance, warmth, enthusiasm,
vibrancy, flamboyancy
Pink
• essentially a light red
• usually associated with love
and romance.
• thought to have a calming
effect.
• sometimes used in prisons to calm
inmates.
• Sports teams sometimes paint the
opposing teams locker room pink
to keep the players passive and
less energetic.
• calming effect only occurs during
the initial exposure to the color.
When used in prisons, inmates
often become even more agitated
once they become accustomed to
the color.
Turquoise/Teal
• A blend of blue and green same
calming effects of those colors.
• Represents: love, healing,
generosity, emotion, feeling, the
unconscious , intuition, individual
responsibility, creativity ,
communication, water,
independence.
• closely associated with the Middle
East & American Southwest.
• feeling, creative expression than
with rational thought.
• In-between green and blue relate
to transformation, evolution,
change, sharing, waves,
metamorphosis, inner teacher
So….what does that mean in The Book Thief?
•
Your final project for The Book Thief
•
You will choose a quote from The Book Thief that
interests you.
– Quotes are limited to those that include
figurative language
•
Next, choose 1 or 2 colors that represent the emotions
of that quote.
– You may use other colors (for contrast, emphasis,
etc), but these 1-2 colors of choice must be
OBVIOUSLY the focal point.
•
On a HALF sheet of poster board (or that size) you will
create a collage of that event. It can be 2D or 3D. You
can include symbols that represent the quote, photos,
etc. You must incorporate the quote in some way.
•
You MUST be creative. Neatness and quality will
count.
•
DUE Tuesday, Sept. 11th. NO late posters accepted.