Transcript Accessible Media Inc.-AMI: 20 Years Of Making Media

ACCESSIBILE
MEDIA INC.
CELEBRATING
20 YEARS OF
MAKING MEDIA
ACCESSIBLE
Accessible Media Inc. (AMI)
20 YEARS OF
MAKING MEDIA ACCESSIBLE
Not for profit organization
Mandated by the CRTC and funded by BDU’s
Operate two digital broadcast services
THROUGH TWO WORLD-LEADING
SERVICES, AMI ENRICHES LIVES AND
CREATES A MORE ACCESSIBLE CANADA
Canada’s 24/7 Audio Newsstand
Television That Includes Everyone
Both Available Through Cable and Satellite
VOICEPRINT: THE WORLD’S LARGEST
BROADCAST READING SERVICE
Founded on the belief that all members of society should have equal access
to current news and information from print sources and that audio was the
most accessible and effective medium for this purpose.
Accessed through cable, satellite and the internet into more than 10-million
Canadian homes.
More than 800 Volunteers from across the country read and record full-text,
spoken-word versions of current articles from over 600 leading newspapers
and magazines.
All together, our staff and Volunteers are responsible for broadcasting more
than 125 hours of new programming every week.
TACTV: THE WORLD’S FIRST 24/7 TV
SERVICE, 100% DESCRIBED AND
CLOSED-CAPTIONED
TACtv is a national, English-language, digital-TV specialty service that
broadcasts movies and popular TV programs into more than 10-million
Canadian homes.
Mandated by the CRTC, TACtv is part of the basic digital package of TV
programming offered by all Class 1 & 2 cable systems and satellite direct-tohome services.
ALL MEDIA ACCESSIBLE TO ALL
CANADIANS
For all impacted and concerned Canadians “AMI” is the new model media
organization that creates, advocates, collaborates and enables accessibility
to all media.
The core value proposition is “new model”. A new model for cause-driven
organizations that is inclusive, collaborative, and continually striving to
improve and engage others. A new model for an inclusive social movement.
IMPLEMENTATION
1. Create – provide accessibility platforms, content and standards.
2. Advocate – be the leader and voice of media accessibility in Canada.
3. Collaborate – create partnerships and alignments that ensure media
accessibility in Canada.
4. Enable – awareness, understanding and promotion of the need for media
accessibility.
CREATE
Aggregate existing content and make it accessible via description and
closed captioning.
Create local content that reflects members of our community that is
otherwise not available.
Produce original content that reflects the interests of the community.
Establish AMI as the accessible media standard bearer in Canada by
fulfilling our accessibility mandate across multiple platforms including web,
mobile and other devices.
Leverage new platforms to develop and strengthen community – social
media tools.
ADVOCATE
Continued presence and profile at all industry functions to ensure AMI brand
and mission is communicated.
Continue to work with government organizations, distributors of content and
other broadcasters to reaffirm the importance of media accessibility.
Collaboration, development and promotion of industry standards with
respect to media accessibility.
COLLABORATE
Become affiliated with and partner with like minded blind and low vision
organizations that target the same community (e.g.. CNIB).
Identify and target technology companies to understand their accessibility
roadmap and how we can leverage partnership..
Engage in conversations with other description houses to assist in common
DV standards and practices.
Establish communication strategies with friends, family and caregivers of
concerned Canadians to develop a social movement with respect to
accessibility.
ENABLE
Develop and communicate the brand strategy for AMI
canadian
empowering
inclusive
approachable
accessible
leader
authoritative
ACCESSIBLE MEDIA INC.
AMI delivering on the Canadian broadcasting act mandate which states:
“That programming accessible by disabled persons should be
provided within the Canadian broadcasting system as resources
become available for the purpose.”
The AMI Board, Staff, the more than 800 Volunteers
and 5 million Canadians:
THANK YOU!
for your continuous support and for helping to keep the promise of
Making Media Accessible
tactv.ca
voiceprintcanada.com
accessiblemedia.com