Transcript Slide 1
THE WORLD’S LARGEST SOUTH ASIAN ENTERTAINMENT NETWORK
www.zeetv.co.uk
ZEE Network - Europe
KEY FACTS Largest Subscriber base in the UK of all South-Asian Channels, with over 150,000 Households and 75,000 Households in Mainland Europe Extensive Movie Library of the Biggest Movie Industry - ‘Bollywood’ Option of English & French Subtitles via Teletext/ Sky Text on all Original Programming Comprehensive Entertainment Brand Satisfying all Generations of South- Asians Portfolio of 6 TV Channels:
Zee TV Zee Cinema Zee Punjabi Zing Zee Russia Zee Cafe www.zeetv.co.uk
ZEE Network - UK
KEY FACTS The 1 st South Asian channel to launch in the UK in 1995 4 Premium paid-for channels Zee has over a million viewers in UK and Rest of Europe Loyal subscribers 37% subscribing for 9 years or more * Affluent subscribers 39% live in the capital, London * * Source Zee database
www.zeetv.co.uk
Channel Bouquet Pricing
Zee TV gives its viewers the maximum worth for their money compared to any other channel package
Channel Zee TV + Zee Cinema + Zee Cafe Zee TV + Zee Cinema + Zee Cafe + Zee Punjabi Viewasia Viewasia – Individual Channels Star TV Package Price £12.99
£15.99
£18.99
£9.99
£18 (Part of SKY Pack)
www.zeetv.co.uk
Penetration And Reach
Zee reaches its audiences through a number of platforms giving your brand the maximum exposure Zee is available to nearly 10 million households on DTH, nearly 4 million households on Cable and about 1 million households on Freesat unlike any other Asian Media provider in the country Zee reaches its audiences all across Europe through Cable and DTH platforms accounting for nearly 90 million households Zee reaches one third of the UK and Europe TV audience 1,2 1 0,8 0,6 0,4 0,2 0 1 1 1 Source: Ofcom 2009 #REF!
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Programmes & Shows
These are some of the favourite shows with our Sponsors. Zee TV Shows are most popular with the audiences watching Hindi Serials
Source: www.BizAsia.co.uk
, 2010
www.zeetv.co.uk
Zee Is Present Everywhere
You can feel Zee’s presence all around you on outdoors, tubes, buses, events and on your local streets www.zeetv.co.uk
Your World at Home
ZEE TV
Pan-European General Entertainment Channel UK’s Number 1 most popular ‘South Asian Channel’
Your World at Home
Appointment to View Schedule, with programming ranging from - Soaps - News - Lifestyles Shows - Reality Series - UK Produced & Based Shows - Blockbuster ‘Bollywood’ movies Mix of English and Hindi Programming, originating from the UK and India
www.zeetv.co.uk
Your World at Home
ZEE TV
Launched on 1 TV has over the years st March 1995, ZEE revolutionised South Asian Entertainment The World’s most popular and widely watched ‘South Asian’ Entertainment Channel ZEE TV’s programming mainly consists of gripping dramas, soaps, reality shows, Bollywood blockbusters, news, current affairs and special events ZEE TV has something for everyone and it appeals to every generation
www.zeetv.co.uk
ZEE TV Is Perceived To Be The Best Provider Of Asian Programmes
48 Zee TV subscribers perceive it to be the best provider of Asian Entertainment. Even amongst' ‘Other’ Asian TV subscribers’, over a Quarter perceive Zee TV to be the best provider While a third of “Non Asian TV Subscribers” regard Zee TV as the best provider of Asian TV 28 32 ZEE TV
Your World at Home
14 21 16 15 13 12 8 10 9 8 18 12 4 4 4 Star Plus ZEE subscribers Sony Prime TV 'Other' Asian TV subscribers Sunrise TV NDTV Imagine Non Asian TV subscribers 2 5 2 9X Source: Ethnos Research, UK, 2009
www.zeetv.co.uk
Your World at Home
ZEE TV Programming
ZEE TV comprises fiction, non-fiction, news, Bollywood movies and lifestyle programmes. ZEE TV boasts 5.5 hours of original content daily.
www.zeetv.co.uk
Movies… Masti... Magic...
Movies… Masti… Magic...
ZEE Cinema
Pan-European Movie Channel, Launched in 1995 Dedicated to Bollywood, the World’s Largest Movie Industry Broadcasting 6 movies a day, ranging from the latest Blockbusters to the Renowned Classics Mix of Bollywood Based Gossip & Lifestyle Shows
www.zeetv.co.uk
Movies… Masti… Magic...
Highlights Of The Channel
Zee Cinema library consists of Iconic Films like Hum Aapke Hain Kaun , Munnabhai MBBS and Love Aaj Kal The library also consists of all films of The Show Man Show – Raj Kapoor & Subhash Ghai Zee Cinema acquires recent, box office blockbusters year on year The channel also provides original film based programmes to its viewers Zee Cinema has successfully brought in additional female viewers onto the channel with new properties such Lady Raaj
www.zeetv.co.uk
The Best in Punjabi Entertainment
ZEE Punjabi
Pan-European Specialist General Entertainment Channel Aimed at the Punjabi Community, the largest South Asian Community in the UK Launched in October 1999, under the original name of Alpha ETC Punjabi Content includes: - Live ‘Gurbani’ From the Golden - Temple in India - Music - Drama Series - Blockbuster ‘Punjabi’ movies
The Best in Punjabi Entertainment www.zeetv.co.uk
Absolute Madness
Absolute Madness
ZING
24-hour Music & Lifestyle channel All about Bollywood, music, television, fashion and happening celebs A look into the lifestyles, trends & trendsetter celebrities Hip, entertaining, fast-paced & innovative shows Non-fiction and interactive programming Featuring Bollywood films, music, television and fashion Reality television with innovative entertainment Interstitials for audience with a short attention span
www.zeetv.co.uk
Absolute Madness
ZING
Launched in 1997 under the original name of Music Asia – rebranded to Zee Muzic in 2007, and was rebranded to Zing on 2 nd October 2009 Available Free to Air in the UK on the Sky & Freesat Platforms & on Virgin Media as part of the ‘Asian Package’ In November 2008, Zee Muzic became the first Asian Music Channel to become officially rated in the UK
www.zeetv.co.uk
ZING
Absolute Madness www.zeetv.co.uk
Absolute Madness
ZING
High lifestyles, luxuries, celebrity updates A channel devoted to Bollywood and hi-flying celebrities Bollywood-centric shows All about celebrities & the fashion industry Intelligent yet glamed-up shows A channel that will make you live and breathe film stars, glamour & entertainment A channel that will be unique style, the filmy quotient and celeb insights, all combined in one glitzy package
www.zeetv.co.uk
SUMMARY
One of the Largest Entertainment Brands Globally Zee Network has a Strong Brand Value within the European Market Longest Presence of South-Asian TV Network within Europe Cross-section of channels, catering to all Generations & Communities in Europe
www.zeetv.co.uk
SUMMARY
www.zeetv.co.uk
THANKS
For more details contact us at: www.zeetv.co.uk