Transcript :Dotrix PIM - AgfaGraphics.com (English)

Agfa & Wide Format Inkjet
Agfa & Wide Format Inkjet
• The C3 concept
• Wide Format Addressable Market
www.switchtoC3.com
Agfa Graphics: Vision
the Power of Print
• Agfa Graphics believes in the future of the printed
medium as a powerful communication tool for:
• Information (books, newspapers,..)
• Packaging
• Advertising & promotion
• We will therefore defend and promote the
competitive position of printed media.
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Agfa Graphics: Mission
Stay Ahead. With Agfa
Agfa Graphics wants to maximise stakeholder value
by:
1. Improving our customers’ competitive position in prepress
and industrial inkjet printing by offering them the means to
grow profitably:
•
•
•
Leading edge technology (= INNOVATIONS)
Complete solutions
High level service
2. Confirming and enforcing Agfa’s leadership position:
technology, cost and market leader in the commercial and
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newspaper prepress and printing markets.
Concept - AGFA C3 SYSTEMS
C3 - systems offer completeness to the power of 3
COMPLETE INTEGRATION
COMPLETE SERVICES
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COMPLETE BENEFITS
Concept - AGFA C3 SYSTEMS
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Concept - Complete integration
HEAD
INK
MEDIA
SYSTEM
Complete integration of inks/heads/engine and
workflow software guarantees a predictable and
consistent high-quality output
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Concept - AGFA C3 –SYSTEMS, a choice of applications
• Agfa's C3-Systems print on anything, thanks to UV technology.
• The number of applications are endless.
• Agfa is working together with you and partners to develop new applications.
• Key is the ability to develop unique applications that will build the business
of your clients.
• The Agfa Application team will assist you in this process
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Agfa Go To Market model: C3
Agfa’s C3 concept:
A comprehensive “Go To Market” model.
• Designed in the best interest of the customer
• Intended to establish a lasting and satisfying “supplier – customer”
business relationship
Born out of Agfa’s ability to:
• Control the complete technology spectrum
• Understand the complete scope of industrial applications
• Adequately respond to the customer service & support requirements
Agfa commits to a true “end to end responsibility”
in the best interest of the customer
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Concept - Inkjet & Agfa’s Traditional Core Competences
Inkjet is a coating technique
• super-precise
(3 pl per
Imaging substrates
droplet)
(AgX coatings on film,
Al-plates, paper,
...)
• super-accurate
(300 > 1400
dpi)
• layers of 5 to 30µm
• 1,5 m/s drop-on-demand
Imaging
& appli100 years
imaging
expertise,
cation ‘know-how’
now embedded
in millions lines of
software code:
(color mgmt, workflow,
ApogeeX,
Intellitune,
Arkitex, ..)
rendering,
screening,
Sublima,...
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Inks are dispersions like photo-
Imaging chemistry
emulsions
(developers, fixers,
• pigment dispersions
in water,
dispersions,
monomers,
solventspressroom
emulsions,
chemicals)
• stabilizing & optimizing
by filtration
• stirring & mixing
Focus on
Short-run
Graphics
printing
Market
“digitally”
Needs
Integration
in
Worldwide supplier
of Integrated
ImagingforSystems
Imaging Systems
Printers &
Convertors,
incl. pre& post-sales
(CTF-,
CTP-,
proofingadvice & service. systems)
Strategic background
Industrial Inkjet constitutes the next technological frontier and will be
a highly attractive market
• The graphics industry is characterized by accelerating technology lifecycles.
• The industry is shaping up for the new wave of digital printing: Inkjet.
• Agfa’s Inkjet solutions target industrial applications, both UV-based:
• Wide Format (Anapurna and M-Press)
• Single Pass (Dotrix).
Agfa is positioned to play a leading role in the HQ / HT segment
Solid match between Agfa’s core competencies and the key factors for
success.
Agfa build proprietary integrated systems to fully address end-user
requirements.
Agfa’s know-how (heads, ink, integration) allow a solid technological position.
Agfa has the global service capabilities to deliver on customer satisfaction.
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Agfa industrial inkjet solutions
Agfa’s three families of industrial inkjet systems address the segment
specific needs
:ANAPURNA
M-PRESS
:DOTRIX
• wide-format printers
• Economical flatbed inkjet press
• High-speed,
signs & displays
• Short and long runs
• Choice of speed
• Fully automated
• Choice of quality level
• Flatbed
• Choice of investment
• 80 sheets (= 330 metres)
• Choice of any media
(rigid/flexible)
• Rigid & flexible substrates
• White-colour option (with XL2)
• Options:
• Economical run-length up to
100 sheets/run
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• Grey scale print technology
Primer, spot-colour ink, varnish
• Best Cost of Ownership (COO)
roll-to-roll industrial press
• 907 m2/hour single pass
63 cm [24.8 in] width
• Options: primer,
white-colour ink or varnish
• Finishing options: cutting,
folding, creasing, lamination
• Grey scale print technology
Productivity / Application positioning
Productivity
m2/hour
2 1000
1
:Dotrix
Single Pass
:M-Press
500
400
II. The products
100
50
10
Roll-to-roll, -to-sheet
Flexible packaging
printing
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Sheets
Billboard
PoP
Signs
Rigids, Sheets, Roll-fed
Billboard
PoP, Signs, Poster
Wide Format
:Anapurna
Agfa & Wide Format Inkjet
• The C3 concept
• Wide Format Addressable Market
www.switchtoC3.com
Value total digital printing market amounts to 110 B€
Agfa focus
Toner Based 60 B€
Desktop narrow format 42 B€
Aqueous
Inkjet >50 B€
Industrial Wide Format 8 B€
Solvent
Single Pass
UV
2006
5 B€
3 B€
0,4 B€
2010
5 B€
3 B€
2 B€
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The targeted wide format market
• Replaces analogue graphic
screen printing
• “Disruptive technology”
• Has a cost of ownership advantage
for run lengths up to 100 prints.
• Offers more flexibility (versioning
etc…)
• Shorter turn around time/job
• Offers access to additional
applications / market segments.
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PRODUCTS
• POP (Point-of-Purchase) advertising
• Signage
• informational, directional,
corporate, branding
• Vehicle Graphics
• Exhibition Graphics
• Posters (indoor/outdoor)
• Street Furniture
• Window Graphics
• Flags & Banners
• Billboards
• Truck Curtains
• Building Wraps
• GF Vinyl Banners
• Aircraft Graphics
• Ship Decoration
The addressable wide format market
GRAPHICS DISPLAY
MARKET
ANALOGUE OUTPUT
TECHNOLOGY
SCREEN
PRINTERS
COMMERCIAL
PRINTERS
GRAVURE
PRINTERS
FLEXO
PRINTERS
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•
•
•
•
•
•
•
•
•
•
•
Bill boards
Banners
Exhibit builders
Posters
Point of Sale
Point of purchase
City lights
Street furniture
Airport advertising
Railway advertising
Floor graphics
Short run packaging
DIGITAL OUTPUT
TECHNOLOGY
AQUEOUS PRINTERS
ECO SOLVENT IKJET
PRINTERS
AGGRESSIVE SOLVENT
PRINTERS
UV PRINTERS
The addressable wide format market
2008 Worldwide Wide format UV printer
market (sales)
2665 printers
High end printer segment
Low end printer segment
575 printers
2090 printers
List price > €180K
REGIONAL SPLIT
www.switchtoC3.comHIGH END
LOW END
Low end
entry level
Low end
Mid Range
List Price
List price
< €75 K
± €100 K
The addressable wide format market
Outdoor
TV
7%
7% 2% 5%
2006 ALL MEDIA ADVERTISING
SPENDING GREAT BRITAIN:
Radio
10%
£9.585 MILLION
New spaper
Consumer Magazines
40%
24%
Business & Prof . Magazines
Cinema
5%
Internet
Outdoor as % of total out of home advertising spending
12
10
8
7.45
7.78
8
2000
2001
2002
8.79
8.94
9.24
2003
2004
2005
9.73
6
4
2
0
Source: Outdoor advertising association of Great Britain.
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2006
The addressable wide format market
In 2005, advertisers spent $6.3 billion (up 8%) on outdoor
advertising.
$ Billion
7
6
5
4
3
2.6 2.7 2.6
2.9 3.2
3.5
3.8
4
4.4
4.8
5.2 5.2 5.2
5.5
5.8
6.3
2
1
0
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
Source: Outdoor advertising association of America, INC.
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2001
2002
2003
2004
2005
Wide format: a disruptive technology to graphic screen printing
Offset
Flexo
Screen
Gravure
Digital
Total cost per
printed m2
cost of ownership
curve for Graphic
Screen Printing
2007 Wide format break even
:Anapurna
2009 Wide format break even
2007 Hybrid systems break even
:M-Press
2009 Hybrid systems break even
Break point controlled by
productivity & pricing
100
sheets
150
sheets
350
sheets
600
sheets
Addressable part of
screen print market:
2%
4%
20%
50%
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Combined input from: IT strategies; Web Consulting; SGIA; Agfa M-Press Market assessments
Market Segments Wide Format
Segment
High end
Graphic
Screen
Mid end
Graphic
Screen
Low end
Graphic
Screen
Photolabs
Digital
print
Shops
Exhibit
builders
Sign
Shops
# sites WW
>2.000
<3000
> 6.000
< 9.000
 47.000
 5.000
 7.700
 2.500
 60.000
WW 2005 > 130.000 PFPshops
Growth in UV is driven by quality,
productivity, cost of ownership advantage,
environmental friendliness and ease of
printing on rigid surfaces.
New printer models address a
wider variety of applications
and increase the size of
addressable market.
www.switchtoC3.com
Technological enhancements
in Heads & Inks brings up
productivity and reduces cost
of ownership..
Market drivers for growth
Growth in UV is driven by quality,
II. Industrial inkjet could unlock many applications
productivity, …
Single pass
WF
Printed on a press or on a printer?
Industrial inkjet could unlock many analogue printed applications
books
newspapers
magazines
CDs
Number
copies
commercial
artwork
certificates
packaging
forms
Labels
City lights
wallpaper
posters
Signs
Billboards
office copies
moneybills
POS/POP
Light box advertising
Vehicle Graphics
Tickets/tags
Banners
faxes
pictures
letters
Quality
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Market drivers for growth - Industrial wide
format
Growth in UV is driven by environmental
friendliness, …
UV – TECHNOLOGY:
DISRUPTIVE TO
SOLVENT
INDUSTRIAL WIDE FORMAT
INKJET
MARKET SEGMENTATION
SOLVENT
AQUEOUS
PROFESIONAL
LOW END
WESTERN
CORPORATE
HIGH END
MILD
HP
ROLAND
CANON
MUTOH
EPSON
MIMAKI
SEIKO I
UV
LOW
END
ASIAN
AGGRESSIVE
VUTEK
INTERNAL
SALES
HIGH
END
EXPORT
OCE
INCA
NUR
ZUND
DURST
SCITEX VISION
COLORSPAN
NUR
GANDI
MD COLORSPAN
MUTOH
SCITEX
VISION
3M
VUTEK
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UV Wide Format printing - a flourishing technology
UV PIJ
Hardware Price
€500,000
€450,000
€400,000
€350,000
€300,000
€250,000
€200,000
€150,000
I.B. 07: 7.000
€100,000
€90,000
€80,000
€70,000
€60,000
€50,000
€40,000
€30,000
€20,000
€10,000
Aggressive Solvent PIJ
I.B. 07: 30.000
‘Eco’-Solvent PIJ
€5,000
€3,000
€1,000
.
I.B. 07: 72.000
Aqueous PIJ
I.B. 07: 275.000
Aqueous TIJ
1
3
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5
10
20
30
40 50
m2 / H.
60
70
80
90 100
200
Agfa on the way to lead industrial inkjet
• Anapurna was launched at Ipex 2006 in the medium and high end segment of
digital UV printing
• Agfa’s position is gaining importance fast; from launch in Q2 2006 we already
ramped up to 11% market share after one year.
6%
4%
20%
8%
W.W. MARKET 2007
9%
13%
9%
11%
8%
11%
Market share in European shipments Q2 2007
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EUROPE
ROW
NAFTA
LATAM
ASPAC
TOTAL
Grand total
HIGH
234
43
170
26
17
489
2265
Agfa MARKET SHARE FC2007
HIGH END
LOW END
LOW
595
85
935
128
34
1777
16%
5%
6%
20%
35%
12%
Grand total market share:
7%
Market share equipment – based on 2007 sales
11%
1%
1%
4%
12%
5%