Clicking Here - CC Two Is One
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Transcript Clicking Here - CC Two Is One
What is Cc:?
Cc: is a unique,
innovative new
eyewear program
that includes an
Rxable sunglass
frame with the
purchase of a
standard ophthalmic
frame.
Name Origination
Cc: Carbon Copy – referring to the two frames the patient will
receive.
Cc: - “See-See” meaning the ability to see out of both the
prescription ophthalmic frame and sun frame.
Cc: is the name, Two is One is the tagline.
The logo and name of the frame line have been trademarked
with the USPTO.
Cc: Logo Explanation
The trademarked “frame”
in the logo doubles as CC:
The color of the colon is pantone
#375, also trademarked into the
logo.
Nuts and Bolts
When an ECP sells a Cc: ophthalmic frame to their patient, the
patient then gets to select any Cc: sunglass frame at no
additional charge.
This gives the ECP an opportunity to sell the customer a pair of
prescription lenses for the sunglass frame and make an
additional sale.
Men’s
Ophthalmic
Ladies Sunglass
Men’s Sunglass
Ladies
Ophthalmic
Who is the target market for Cc:?
Cc: Is for the independent
eye care professional only.
Cc: Will not be offered to big
box retailers or sold via the
internet.
‘Mom and Pop’ stores
Small to large practices
specializing in customer
service.
Practices looking to increase
revenue across the board.
Practices struggling to sell
second pairs.
Why is 2014 a good time for Cc:?
Private Practice Eye Care Providers (PPECPs):
are LOSING 2 to 4% market share per year
provide 65% of the eye exams and only supply 39% of the
eyewear
have more managed care patients each year
are losing locations (1000 per year nationwide)
Based on Jobson Optical Research Reports
Why Cc:?
Corporate optical retailers (Lenscrafters, Pearle Vision, WalMart, Costco, etc.):
are GAINING 2 to 4% market share per year
provide 33% of all eye exams and provide 60% of all eyewear
dispensed
are gaining locations (1000 per year nationwide)
Based on Jobson Optical Research Reports
Why Cc:?
PPECPs are LOSING market share and money because:
They have lost private pay patients to corporate optical retail
chains
Managed care (Spectera, Davis, Avesis, EyeMed, VSP)
reimburses poorly
* Based on Jobson Optical Research
Second Pair Struggles
Second pair too expensive currently.
They are not pitched by the optician/dispenser
No incentive to purchase second pair.
“When will you be updating your sunglasses into your current
prescription?”
Win-Win-Win
PATIENT
The patient wins because they get two great frames for the price of
one.
The patient wins because they are able to use their prescription
sunglasses to protect their eyes from harmful UV rays.
The patient wins because they can choose from a selection of new
merchandise instead of having to sacrifice style for price.
Win-Win-Win
EYE CARE PROFESSIONAL
The ECP wins because they are able to make an
additional sale.
The ECP wins because they are adding extra value to
their patients experience.
The ECP wins because they are able to show a larger
profit after managed care reimbursement.
Win-Win-Win
SALES REP - COMPANY
The sales rep wins because they are increasing their board space
without giving up any current space.
The Power of Yes
What is the warranty with Cc:?
- If you any problem with either pair of frames, we will replace the frame
at no additional charge.
Can the patient buy a pair of sunglasses and get the
ophthalmic frame included at no charge?
- Yes!
Can the patient purchase the ophthalmic frame and get
another ophthalmic frame included for themselves?
- Yes!
Pricing Strategy
Frames Data Price - $64.95
Our Price - $54.95
This price reflects the cost for two pairs
of frames.
Lens Company Support
Collection Launch Details
Men’s Ophthalmic – 14 styles / 2 colors each
Men’s Sun – 10 Styles / 3 styles with 1 color each; 7 styles
with 2 colors each
Ladies Ophthalmic – 15 styles / 2 colors each
Ladies Sun – 9 styles / 2 colors each
Floor Display
Countertop Display
Cases