Transcript Success Story

Mobile Advertising – Best Practices
Fahed Moubarak – Regional Sales Director / Maddict International
2014 ‫ من سبتمبر‬13
Agenda
 Mobile Advertising – Insights figures.
 Current Trends



Ad Spent per Industry and Objective.
Success stories.
What is a successful Campaign?
 Creative Possibilities.

Rich media success stories.
Worldwide figures
 Global mobile advertising spending to reach $18 billion this year, up from
the estimated $13.1 billion in 2013. By 2017 it’s projecting the market will
have sized up to be worth $41.9 billion.

Global mobile advertising
spending
Billion
USD
45
40
35
30
25
20
15
10
5
0
41.9 billion
USD
18 billion USD
13.1 billion
USD
2013
2014
2017
Smartphone Penetration in GCC
Qatar
76%
UAE
73%
Kuwait
69%
Oman
65%
Saudi Arabia
60%
Bahrain
47%
November 2013, Ericsson Mobility Report 7
Mobile Ads Effectiveness
Never
4%
Rarely
12%
Viewership
Sometimes
16%
Most of the time
32%
Post Click Action
We Are Social, Social, Digital & Mobile Around The World (January 2014)
All the time
36%
Current Trends in The Region
Spent per Industry
Apparel
Movies Misc
4%
3% 2%
Hotels
1%
Food and Beverages
8%
Electronics
8%
Banking
16%
Telecom
10%
*On Maddict’s network during 2013 and 2014
Automotive
48%
Spent per Objective
Rich Media
11%
Click To Video
3%
Lead Generation
51%
Click To Download
3%
Brand Awareness
31%
*On Maddict’s network during 2013 and 2014
Success Stories
Automotive – Lead Generation
Avg CPL per
Country
Distribution per
Country
CTR per
Country
1%
5%
18%
44%
32%
*Stats taken from Maddict’s campaigns during 2013/2014
KSA
UAE
Kuwait
Jordan
GCC
Lead Generation – User Journey
Banner
Source: Maddict Premium Network
Landing page
Thank you note
Click to Download Campaigns
 With Maddict’s SDK Integrated in the app, we were able to decrease
the CPI to 1$ in KSA
The Secret Recipe…
High
Reach
Premium
Content and
Content
Targeting
Creative and
banners / Ad
unit format
Effective and
Smart
Conversion
Tracking*
Incentivize
the end user
* If Conversion is not possible, Decrease the CTR to an average of 1%
Performance Measurement
Key Performance Indicators
 CTR that lead to cost per click
 Number of Leads: CPL
 Installs (CPI)
 Calls ( CPA)
 CPE (Engagement at the end user asset)
 Completion rate video
Rich Media Engagement
Success Story - Rani Float 2013
8%
5%
16%
41%
Failed to Finish
Failed_Play Again
Successfully Played the Game
Thanks_Play again
30%
Watch the Video
 88% of users who failed to
finish, played again.
 8% of users played more than
once just for the fun of it.
 12% of users who clicked on
the ad played the game.
Avg CPL
17.78$
Avg CPE
10.59%
Engagement Rate
12%
Rani Rich Media Execution – Screenshots
Success Story – One and Only 2014
The campaign was running on Maddict’s premium network particularly
on News, Business and Finance Channels.
2%
Email Us
19%
Start
Suite
Dreams
25%
54%
Avg CPL
KSA
UAE
Kuwait
$132.04
$212.26
$155
Summer
Offer
Avg CPE
$6.65
$6.87
$6.44
The campaign was running
on Maddict’s premium
network particularly the
News, Business, and
Finance channels
Engagement Rate
9%
8.50%
9.04%
O&O Rich Media Execution - Screenshots
Source: Maddict Premium Network
Success Story - Tic Tac 2014
10%
8%
35%
Failed to Finish
Failed_Play Again
Successfully Played the Game
19%
Thanks_Play again
28%
Avg CPL
Shared it on SM
Avg CPE
Engagement Rate
Tunisia
Lebanon
$7.04
$3.57
$3.00
$1.67
21.14%
35%
UAE
Kuwait
$7.76
$10.24
$4.58
$4.40
27.21%
16.25%
Tic Tac Rich Media Execution – Screenshots
‫شــــــكراً لـــكم‬
‫‪Thank You‬‬