Transcript Common Persuasive Techniques

PERSUASION IS ALL AROUND YOU!
Modified from
www. teach.clarkschools.net/.../persuasion/CommonPersuasiveTechniques
WHAT IS PERSUASION?
A means of convincing people
to buy a certain product.
to believe something or act in a certain
way.
to agree with a point of view.
WHAT ARE
PERSUASIVE TECHNIQUES?
Persuasive techniques are ways of adding to the
appeal of information presented to support a
persuasive argument.
Advertisers aim to persuade an audience to buy a
product, support a cause, or view an organization in
a certain way.
COMMON PERSUASIVE
TECHNIQUES USED IN ADVERTISING
Slogan
Repetition
Bandwagon
Testimonial
Emotional Appeal
Expert Opinion
Purpose?
SLOGAN
A catchy phrase or statement often used to
sell a service or a product.
“Can you hear me now? Good.”
REPETITION
THE NAME OF A PRODUCT IS REPEATED
SOMETIMES IN VARIOUS FORMATS.
Most Recognized
Version of Logo
3D Version of
Logo
Advertising Version
of Logo
BANDWAGON
A statement suggesting that everyone is using a specific
product, so you should too.
TESTIMONIAL
A well-known person
endorses/supports a product or service.
EMOTIONAL APPEAL
Words and/or images that appeal to the audience’s
emotions are used.
EXPERT OPINION
Experts approve this product, so you should use it.
“Four out of five dentists recommend
Crest for their patients.”
QUICK REVIEW
Slogan
Repetition
Bandwagon
Testimonial
Emotional Appeal
Expert Opinion
AUDIENCE AWARENESS
Advertisers know how to
target their audiences.
use appropriate persuasive techniques.
Task…
Identify the Audience, Purpose, and/or
Persuasive Technique on the following slides.
Audience?
Purpose?
Persuasive
Technique?
Audience?
Purpose?
Persuasive
technique?
Audience?
Audience?
Purpose?
Audience?
Purpose?
Audience?
Purpose?
Persuasive
Technique?
Audience?
Persuasive
technique?
RELEVANT FACTS
 2010 Biggest Spenders on Advertising:
-General Motors 4.2 Billion
-Ford 3.9 Billion
-AT&T 2.9 Billion
-Verizon 2.5 Billion & Walmart 2.5 Billion
 The average cost for a Super Bowl ad is $3 million per 30 second spot.
 The average American watches about 24,000 TV commercials a year.
 Estimated that kids watch visual media (TV, phone, video games, Internet, etc.)
about 55 hours per week.
MAKING CONNECTIONS
What is your favorite jingle?
What slogan for a product do you find yourself
saying?
What TV commercial has influenced you to make a
purchase?
What internet advertisement do you like?
REFLECTION…
Persuasion Is All Around You!
In addition to TV commercials, where else do you
see persuasion around you? Discuss.
Is that persuasion influencing you, your family,
and/or friends in any way? Explain.