Transcript FEM Inc`s presentation - Pennsylvania NewsMedia Association

we power engaging video experiences that
drive deeper engagement and monetization
PNM Association Conference
November 6, 2014
the problem:
online video is exploding in growth…
but discovery and monetization are broken.
• consumers are bombarded by media options, their
attention is fragmented and they crave personalized
content curation.
• content creators need to increase video views to meet
advertiser demand and monetize premium inventory.
• brand advertisers are looking for quality audience
targeting, reach and consumer engagement.
the solution:
FEM inc. brings the right video to the right viewer
at the right moment.
we combine the power of exceptional video discovery
and personalization with premium advertising …
our video platform can seamlessly curate videos from your
news web site(s) and third-party sites (including YouTube)
Redbook video
Country Living video
Redbook video
Good Housekeeping
YouTube video
Women’s Day video
Sample Illustration
confidential
Country Living video
contextualized, automated video recommendations
increase publisher’s own video views by 30%+ instantly
Sample Illustration
confidential
turning “readers” into long-term “viewers”; the more
users view the FEM widget, the more they like it
Industry-Leading Engagement
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Up to >7% CTR
6% view rate
2x time on site
25% repeat view rates
confidential
330M+ video recommendations served
confidential
our latest innovations …
Introducing… seamless curation widget design,
interactivity and monetization
Include a powerful call to action after
the video completes
Sponsored content offers
new monetization
The grid format provides
viewers with an at-aglance video playlist.
Branded Video Experiences.
We deepen engagement and increase monetization by
curating branded content alongside publisher videos
FEM inc.’s video discovery and
monetization solutions
our video discovery and monetization solutions
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Turn-Key Video Recommendations in two easy steps. 1) Partner embeds javascript on website
pages where they want videos to appear. 2) Partner provides feed to FEM for partner video
meta-data. Automated, contextualized content recommendations immediately appear
personalized for the user, integrated with any player.
2
Analytics Dashboard. As a value add to partners, FEM powers a real-time analytics
dashboard with valuable insights behind why videos resonate with which audiences
and optimizes what video content gets created.
3
Branded Video Experiences. Extend the reach, targeting and effectiveness for Brand
Advertisers. Create on-going audience engagement. Customizable video experience
wrapped with branding and containing branded video content. Optimized for mobile.
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Video Distribution: Build audience by distributing video experiences across the PNA
network of news media websites. Automated, contextualized content recommendations
from across the network’s library of videos based on what users are doing in that moment.
(Post Roll) Related Videos Plug-in. Recommendations within the video player (post video
view). Curates videos from your video library. Integrates with any video player via plug-in.
1
FEM video recommendations are turn-key and
provide personalized content to consumers
Good Housekeeping
YouTube video
Redbook video
Country Living video
Women’s Day video
Country Living video
Sample Illustration
1
video content recommendations immediately
increase video views, view time & user engagement
Sample Illustration
Contextualized video
recommendations add
immediate lift of 30%+ to
video views using inputs
beyond trending or recency.
Analytics dashboard
2
United States
Sept 1- Sept 30
SUMMARY
All Devices
Download
ENGAGEMENT PER VIEWABLE IMPRESSION
Impressions
1.1M
Clicks
60K
7.0%
CTR
0.06
5.3%
Shares
10K
Time spent watching
8K
6K
952 hours
USER TIME SPENT / SESSION (SECONDS)
Clicks
Plays
3.5%
1.8%
0.0%
Sept 1
Sept 8
Sept 15
Sept 22
Sept 30
115
110
TOP PERFORMING CONTENT
105
Most watched - All Categories
100
95
90
85
Sept 1
Sept 8 Sept 15 Sept 22 Sept 30
MOST ENGAGING CONTENT CATEGORIES
Advice
50%
Perspectives
Educational
25%
Health
News
TOP USER MOTIVATIONS
22%
10%
30%
40%
13%
20%
Travel
10%
How-To
Aspirational
Just For Fun
3
“Branded Video Experiences”: premium, targeted
engagement opportunities for brand advertisers
confidential
4
Distribution: content marketing to reach and engage
audiences in brand-building context
confidential
5
Related Videos drive more engagement after first
view with recommendations within video player
“wow. this is very cool.”
- Head of Basketball, NIKE
Since we began with FEM, more
Inc. readers are exposed to more
of our best videos, and the ones
relevant to what they're reading,"
- Inc. Magazine
Your video product is
gorgeous and very
elegant. I haven’t seen
anything else like it.
- Head of Brand, IAB
Digital
what people are saying …
Thank you for connecting me with this platform.
I’m so glad I reached out to you. What you are
up to is amazing … for small business (and big
business). It truly was so simple and also so
powerful to add the javascript. Looks amazing!
- U*styled CEO
confidential
FEM's video recommendation
technology has been a valuable tool
in helping our audience quickly
discover and consume more video.”
- HitFix COO
the FEM inc. team:
passionate innovators and technologists
Rachel Payne
CEO, Co-Founder
Dr. Meghana Bhatt
VP, Data Science, Co-Founder
Natasha Mohanty
VP, Technology, Co-Founder
Tech Executive, Entrepreneur
Neuro-Economist
Lead Engineer
Google Global Strategic Alliances,
Sales/BD, Operations
Founding team, Google.org
Recipient of Google’s first award at
Mobile World Congress
Regional Lead, Africa; Emerging &
Developing Market Ops. Google
Early/Founding team: eBay (Billpoint),
Hotwire, inDplay
Brand Strategy, Marketing, BD:
Razorfish, IDG/PC World
Stanford MBA; Smith College
Ph.D, Neuroeconomics and Behavioral
Economics (Caltech), Honors in Math
(Harvard)
Consultant VTC Human Neuroimaging
Lab
Published in top Scientific Journals
(Science, PNAS)
Mentored by MacArthur Genius award
winner.
Pioneering research in neural response to
media (VTC)
Search quality and content
recommendations expert
Scalable platform development
Google Search, Google News,
Google+
MS, Computer Science, UMASS;
Honors, Mt. Holyoke
Techwomen & Hackbright mentor to
female engineers
Anita Borg scholar & committee
thank you!