Transcript sulaiman bin wak

LEADING FOR CHANGE
IN THE
SCHOOL
“CRISIS MANAGEMENT IN
EDUCATION”
SULAIMAN BIN WAK
REKTOR
INSTITUT PENDIDIKAN GURU MALAYSIA
Crisis management is the process by which an
organization deals with a major unpredictable event
that threatens to harm the organization, its
stakeholders, or the general public.
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Crisis management consists of:
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Methods used to respond to both the reality and
perception of crises
2
Establishing metric to define what scenarios constitute
a crisis and should consequently trigger the necessary
response mechanisms
3
Communication that occurs within the response phase
of emergency management scenarios
4
The credibility and reputation of
organizations is heavily
influenced by the perception of
their responses during crisis
situations
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Respond to a crisis in a specific time
frame; it is a challenge in business
“Communication” - Must be open and
consistent throughout the hierarchy to
contribute to a successful crisis
communication process
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Technological crises:
Caused by human application of science and
technology
When technology becomes too complex, it might
affect the system as a whole
(Technological breakdowns)
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Crises of organizational misdeeds:
When management takes actions it
knows will harm or place
stakeholders at risk for harm without
adequate precautions
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Crises of
skewed
management
values
Types of
crises of
organizational
misdeeds
Crises of
deception
Crises of
management
misconduct
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Crisis management model – Gonzalez-Herrero and Pratt 95
 “Successfully diffusing a crisis requires an understanding of
 how to handle a crisis – before it occurs”
Issues management
Planning-prevention
The crisis
Post-crisis
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Plan in advance
Rehearse via simulation
Stipulate who the spokesperson is
Speed and efficiency in response to crisis
Offer accurate information or it will backfire
Plan offers info and guidance to help decision makers
deal with long-term effects of decisions
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Controversial – for fear of legal outcomes
2 Evident says that a compensation and sympathy are
effective
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True contrition includes sympathy for victims
and offers of compensation to offset losses
or suffering
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PBS
“Ibadah Korban di Sekolah Puchong Jaya”
“Budak makan dalam tandas di SK Sri Pristana ”
“Budak hilang di sekolah”
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