Transcript PowerPoints from the book

Slide 1.1
Figure P.1
Using the book in your second or final year of study
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.2
Figure P.1
Using the book in your second or final year of study (Continued)
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.3
Figure P.2
Using the book as a new returner to academic study
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.4
Figure P.2
Using the book as a new returner to academic study (Continued)
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.5
Figure 1.2
The research process
Source: © Mark Saunders, Philip Lewis and Adrian Thornhill 2006
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.6
Figure 1.2
The research process (Continued)
Source: © Mark Saunders, Philip Lewis and Adrian Thornhill 2006
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.7
Figure 1.1
Basic and applied research
Source: Authors’ experience, Easterby-Smith et al., 2002, Hedrick et al., 1993
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.8
Figure 2.1
Grand, middle range and substantive theories
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.9
Figure 2.2
Gantt chart for a research project
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.10
Figure 3.1
The literature review process
Source: © Mark Saunders, Philip Lewis, Adrian Thornhill and Martin Jenkins 2003
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.11
Figure 3.2
Literature sources available
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.12
Figure 3.3
Searching the Internet
Source: © Mark Saunders, Philip Lewis, Adrian Thornhill and Martin Jenkins, 2003
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.13
Figure 5.1
The research ‘onion’
Source: © Mark Saunders, Philip Lewis and Adrian Thornhill 2006
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.14
Figure 5.2
A classic experiment strategy
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.15
Figure 5.3
The action research spiral
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.16
Figure 5.4
Research choices
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.17
Figure 6.1
Ethical issues at different research stages
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.18
Figure 6.2
The nature of participant consent
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.19
Figure 7.1
Population, sample and individual cases
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.20
Figure 7.2
Sampling techniques
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.21
Figure 7.3
Selecting a probability sample
Note that random sampling requires ideally a sample size of over a few hundred
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.22
Figure 7.4
Phases of multi-stage sampling
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.23
Figure 7.5
Selecting a non-probability sampling technique
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.24
Figure 8.1
Types of secondary data
Source: © Mark Saunders, Philip Lewis and Adrian Thornhill, 2006
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.25
Figure 8.2
Evaluating potential secondary data sources
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.26
Figure 9.1
Typology of participant observation researcher roles
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.27
Figure 10.1
Forms of interview
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.28
Figure 10.2
Forms of electronic interview
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.29
Figure 11.1
Types of questionnaire
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.30
Figure 11.3
Structure of a covering letter
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.31
Figure 12.1
Deciding the level of numerical measurement
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.32
Figure 12.2
Bar chart
Source: Adapted from Eurostat (2005) European Regional and Urban Statistics – Reference Guide, 2005 Edition. © European Communities, 2005. Reproduced with permission
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.33
Figure 12.3
Bar chart (data reordered)
Source: Adapted from Eurostat (2005) European Regional and Urban Statistics – Reference Guide, 2005 Edition. © European Communities, 2005. Reproduced with permission
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.34
Figure 12.4
Histogram
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.35
Figure 12.5
Histogram
Source: From 2004 Harley-Davidson, Inc. Annual Report. Reproduced with permission
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.36
Figure 12.6
Pictogram
Source: From 2004 Harley-Davidson, Inc. Annual Report. Reproduced with permission
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.37
Figure 12.7
Line graph
Source: From 2004 Harley-Davidson, Inc. Annual Report. Reproduced with permission
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.38
Figure 12.8
Pie chart
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.39
Figure 12.9
Annotated box plot
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.40
Figure 12.10
Percentage component bar chart
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.41
Figure 12.11
Stacked bar chart
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.42
Figure 12.12
Scatter graph
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.43
Figure 12.13
Type I and Type II errors
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.44
Figure 12.14
Values of the correlation coefficient
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.45
Figure 13.1
Dimensions of qualitative analysis
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.46
Figure 13.2
A three-dimensional analytical framework for critical discourse analysis
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007
Slide 1.47
Using a matrix in the planning of the content for the results
and conclusions chapters
Figure 14.1
Saunders, Lewis and Thornhill, Research Methods in Business, 4th Edition © Pearson Education Limited 2007