Transcript WRCX-TV 40 Sales Package

SALES PACKAGE
In partnership with
WRCX ION TV-40
WRCX ION TV-40 operates a full service broadcast station with pre/post-production and
audio/visual services as Dayton’s Premier station serving the Urban and Hispanic Community
in the Dayton Miami Valley and surrounding areas.
WRCX-TV’s primary mission is to broadcast quality programming that promote and highlight local events, and
products to the African and Hispanic American communities, while bringing profits to our clients.
One of our objectives is to increase awareness of the Purpose, Value and Principles of your company.
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Dayton Ohio is comprised of 48% African American.
WRCX-TV 40 reaches a 100% of this market *
Dayton research estimated 1.7 Billion dollars were spent in the
Dayton Metropolitan Area by African Americans and $1.8 Billion spent by Hispanics
WRCX-TV 40 is also the only station in the Dayton Miami Valley area that
provides local service and quality programming to the both communities. These minority
audiences are growing rapidly across the Dayton Miami Valley with the estimated buying
power of $3.5 Billion
WRCX-TV 40 reaches over 400,000 households covering the Miami Valley,
through our exclusive niche programming.
Your company can effectively reach the Minority audience, promoting its products,
services and contributions to the urban community.
*Research conducted by the Cable Advertising Bureau Multicultural
Resource Center
Reach key demographics through
WRCX ION TV-40,
reaches over 400,000 households
Channel 22
Zones Carried
North Dayton, South Dayton
Vandalia, Huber- Heights, Sidney,
Centerville, Tipp City,
Troy, Piqua, Urbana, Xenia, Yellow
Springs, Bellbrook, Carlisle,
Bellbrook, Covington, Eaton,
Englewood, Germantown,
Greenville, Harrison Township,
Jefferson Township, Kettering,
Oakwood, West Carrolton,
Trotwood, Miamisburg, Riverside,
Clayton, Drexel
Estimated cable reach
255,000 Households
Estimated broadcast reach
415,00 Households
Counties Covered
Montgomery, Darke County, Miami County, Shelby County, Greene County,
Preble County, Champaign County, Clark County
Active Presence
in the Community
WRCX-TV 40 has a dominant presence when it comes to community participation with over 5 media sponsored
events annually. Since WRCX-TV’s involvement in these different events attendance has tripled. Not only by
providing media coverage, but actually providing entertainment, staging, or something that enhances the event.
•Jefferson Township Days Festival– Judge Fisher Park
•Hispanic Festival – Downtown Dayton Riverscape
•Dayton Air Show/Parade – Vandalia Ohio
•Black Cultural Festival, Dayton, Ohio
•Hummer Happenings, Piqua, Ohio
•Monster Truck Challenge Eldora Speedway Rossburg, Ohio
•4th of July Parade, Dayton, Ohio
•Kettering Holiday at Home Parade Kettering, Ohio
4th of July Parade, with our very own 40-Gordy
on
Channel 22
Community Based, locally Produced Programming
Throughout the years WRCX-TV has been a dominant force when it comes to producing local programming.
•Dayton Urban League Anniversary Special - 2001
•Commemorative Special -2001
•Eye on the Jams Entertainment Show Series with WROU 92.1 FM -2002
•Omega Baptist Church Easter Sunday Special-Annually - 2001- 2006
•NAACP – Banquet Special-2002
•Member of the Cleveland Cavaliers Television Network 2003-2007
•Central State University Basketball/Football -2004 -2005
•Dayton Jets Basketball – 2004
•WRCX-TV 40 Christmas Bash Concert Special 2003 - 2006
•Miami Valley High School Football and Basketball -2005 -2008
•Tavis Smiley’s Covenant with Black America Local Town Hall Meeting Series - 2006
•Bob Ross Annual Baseball Classic – Dayton Dragons Stadium - 2005 & 2008
•Community Spotlights Vignettes -2000 – 2008
•Dayton Air Show Parade 2008
•WRCX-TV 40 Weather Watch Daily Weather Forecast 2008
•Acquire ION Network 2008
&
Channel 22
Cross Marketing Strategies
WRCX-TV is promoted on multiple media platforms monthly, and its carriage on the
Time Warner Cable system is heavily promoted as well to better guide viewers to
some of the exclusive programming that can only be seen on WRCX-TV 40
(service that WRCX provides):
• Billboard Advertisement
•Radio Advertisement
•Newspaper and Magazines
•Business Directories
•Online Website
•Television Broadcast
•Banners
on
Channel 22
Why Should you advertise on WRCX ION TV-40 and
Time Warner Cable Channel 22
1.
2.
WRCX-TV 40 is now Dayton’s ION affiliate providing more diverse programming, giving general
audience viewers from all area’s more programming choices to watch.
WRCX-TV 40 is the area’s only Broadcast Station that provides weekly coverage on Miami Valley
High School Sports, with a full game of the week in Basketball, Football and Baseball.
3.
Currently producing and airing weekly local News Vignettes about local events and issues that are
relative to the community.
4.
WRCX-TV provides daily & extended weather forecast to the community on WRCX-TV 40 Weather
Watch 7 days a week.
5.
Unlike many low Power TV Stations WRCX-TV 40 will be making the digital transition providing more
programming choices to the Dayton Miami Valley.
(Chose of two (2) events)
(Included in package)
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1,624 ROS spots on WRCX TV
128 Bonus spots (ROS)
30-second commercials to air during
Miami Valley High School Sports telecast
aired on WRCX TV-40 Thursday Night
Tip-Off/Kick-Off
WRCX TV-40 message board
announcement at Local
basketball/football games
Company logo on our website;
www.wrcxtv40.com
Company logo banner on our WRCX TV
Sports Production Truck, Presence at
our High School Sports Events
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Presence at Jefferson Township Days, over
30,000 attendees
Presence at Juneteeth Citywide
Celebration, over 14,000 attendees
Presence at Hispanic Heritage Festival, over
15,000 attendees
Presence at Dayton International Air Show,
over 200,000 attendees
Presence at Movie Promotions at local
Theaters
Presence at Local Parade Tie-Ins
Presence at Dayton African American
Cultural Festival.
Line up with the Miami Valley High School
Sports Sponsorship
Reach your target audience with great frequency airing throughout the season. The
season will air from August 2009 to March 2010
Package Included Features:
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Commercial spots in Miami Valley High School Sports games hosted by WRCX Sports
TV aired on WRCX ION TV Channel 40 and Time Warner Cable Channel 22
Commercial Spots (ROS) during football and basketball season on WRCX Sports TV
On-Air promotional spots throughout the season
:30 second announcements to air during each of the High School Sports Season
:30 second shared Promotional pre-post game announcements
Shared sponsorship company logo on WRCX Sports TV announcer table display banner
Company logo on WRCX Sports TV Production Truck on site at H.S. Sports venues
2011-2012 WRCX ION TV-40
Grand Total
Total Value: $55,720
Total Net Investment: $35,990
Net Monthly Billing: $2,999.16
2011-2012 Annual Sponsorship Package
_______________________________________________________________
Client Name:
Agrees to fulfill WRCX TV-40 2009-10 Sponsorship annual package as presented. This signature
indicates approval and acceptance; the package is firm and
is non-cancelable.
________________________________________________________________
Authorized Signature
Date
_______________________________________________________________________
WRCX TV-40 Agent Representative Name (Title)
Date