Transcript Pierre Lang Expands Into Eastern Europe

Pierre Lang Expands Into Eastern
Europe
Chapter 14 (pg 615)
Presented by:
Marriah Marsh
Heather Kostelecky
Agenda
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Company
Industry
Competition
How EC affects Pierre Lang
SWOT analysis
Company
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Pierre Lang Europe
Founded in 1961 in Vienna, Austria
Customer Service Centers
Production Plants
B2B2C
mySAP
Industry
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Personal Small Businesses
Designer Jewelry
Trends
Competition
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Available online without purchase
No retail stores available
Cost of Designer Jewelry
Designer Name
How EC affects Pierre Lang
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Positive Effects of E-Commerce
Negative Effects of E-Commerce
SWOT Analysis
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Strengths
Weaknesses
Opportunities
Threats
Conclusion
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Company
Industry
Competition
How EC affects Pierre Lang
SWOT analysis