IBM SmartCloud Services and SoftLayer A New World of

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Transcript IBM SmartCloud Services and SoftLayer A New World of

Cloud Computing – en udfordring ny Service Management

Henning Glegg Sørensen Cloud Services, IBM September 26 th , 2013

© 2013 IBM Corporation

On today ’s smarter planet, businesses globally are challenged to innovate while managing an unprecedented rate of change.

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200 billion

physical assets with IT intelligence

1 billion

consumers will have smartphones

62%

of workloads will be cloud based

60,000

cyber attacks every day

© 2013 IBM Corporation

New technology is playing a critical role in achieving organizational objectives.

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Source: IBM CEO Study

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     

Technology factors

People skills Market factors Macro-economic factors Regulatory concerns Globalization

For the first time, CEOs identify technology as the most important external force impacting their organizations

© 2013 IBM Corporation

4 While the CEO sees technology as key, the CIO and IT face pressures that are rapidly becoming unsustainable.

$12B, 9% $70B, 53% 51 B, 38% 2000 $55B, 34% $25B, 15% $82B, 51%

+235%

While overall spending grew 89% from $133B to $252B, management of infrastructure grew at 235% and now represents

close to 70% of total

+89 % $54B, 25% $28B, 13% $56B, 22% $25B, 10% $131B, 62% $171B, 68% 2005

Management Server

2010

Power and cooling

2013

Source: IDC © 2013 IBM Corporation

Today’s Leaders are Leveraging Cloud to Balance Optimizing their Existing Systems with Innovation Drives need for continuous IT

OPTIMIZATION

OPTIMIZATION INNOVATION 5 Fuels investments in

INNOVATION

© 2013 IBM Corporation

6 Thus, organizations are creating business-IT partnerships to apply technology in new, innovative ways

The Economics of Computing are Changing

Lower costs and efficiency of systems of record Transformation and innovation in new modes of engagement   

Rethink IT

React with agility Speed innovation Improve economics

Reinvent business

 Improve operating dexterity  Reinvent client relationships  Provide new profit opportunity © 2013 IBM Corporation

Cloud: creating and delivering IT services

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Value delivered Change management Test provisioning Install database Install of operating system Provisioning environment Design and deploy business applications From traditional

Months Weeks 1 day 1 day ▄ Months “

Our commitment to informed decision making, led us to consider private cloud delivery of Cognos via Cloud, which is the enabling foundation that makes possible +$20M savings over 5 years.

”

– IBM Office of the CIO To cloud

Days or hours 20 minutes 12 minutes 30 –60 minutes 51% cost savings Days/Weeks

Two major application deployment models have emerged in cloud adoption

Cloud Enabled Cloud Native Scalable Virtualized Automated Lifecycle Heterogeneous Infrastructure

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Elastic Multi-tenant Integrated Lifecycle Standardized Infrastructure

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Existing Middleware Workloads

Compatibility with existing systems “ Systems of Record ” SCE+

Emerging Platform Workloads

Exploitation of new environments “ System of Engagement ” Softlayer © 2013 IBM Corporation

Adoption patterns are emerging for successfully beginning and progressing cloud initiatives

Cut IT expense & complexity

through a cloud enabled data center

Accelerate time to market

with cloud platform services

Gain immediate access

with business solutions on cloud

Innovate business models

by becoming a cloud service provider 9 © 2013 IBM Corporation

SmartCloud capabilities are built on common platform, with a commitment to open standards.

Business Process as a Service Software as a Service Platform as a Service Design Infrastructure as a Service Deploy Consume

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Cloud Enablement Technologies

Enables private/hybrid cloud service delivery and management

Managed Cloud Services

Secure and scalable cloud managed services platform

Cloud Business Solutions

Pre-built cloud SaaS business applications and solutions

Common Open Standards Technology and Industry Ecosystem

© 2013 IBM Corporation

A global hosting leader 11 Source: Hostcabi.net

Top 100,000 Sites By Hosting Provider Customers Devices Employees Data centers Network PoPs

21,000 in 140 countries 100,000 685 13 17 © 2013 IBM Corporation

A working definition Cloud (n) On-demand compute with consumptive billing •

On-demand

Rapidly provisioned services •

Compute

Servers, network, storage, firewalls, ancillary services •

Consumptive billing

Turns traditional fixed IT costs into variable – monthly or hourly • Initial model – virtualized multi-tenancy computing – does not meet requirements for 100% of applications and use cases • For broadest applicability, user-selectable levels of performance and isolation are required 12 © 2013 IBM Corporation

IBM Global Technology Services Move lower tier’s production workloads and test & development to the Cloud …

Cloud via IBM Softlayer (a possible solution)

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Free trial in one month http://www.softlayer.com/info/free-cloud

© 2013 IBM Corporation

A better platform

Unified architecture with common management and programming interfaces

• Common command and control interface across a unified architecture • Combine bare-metal servers, public cloud instances and private cloud deployments into distributed hybrid architectures and manage from a single control pane and API • All deployed on-demand and provisioned in real-time • Ideally suited to big data deployments, high I/O and latency-sensitive apps 14 © 2013 IBM Corporation

15 Standardized, modular infrastructure

One platform, myriad solutions to serve a broad range of customer requirements for performance, isolation

• • Highly flexible architecture One platform for public cloud servers, private clouds, bare metal servers

Hybrid Clouds

• • • • Complete integration Unified systems management & API Technology-neutral platform Support for broad range of operating systems, virtualization platforms

Private Clouds x86 Server Public Clouds

• Build hybrid, distributed, high performance architectures and manage from a single pane of glass • Pay by the hour or the month for a truly variable IT operations model

Bare Metal ?

Virtual Servers

© 2013 IBM Corporation

Robust, full-featured API – Application Programming Interface Improves customer control, reduces error, increases flexibility SoftLayer API provides 1,600 function calls to over 200 services Supports REST, SOAP & XML-RPC interfaces Enables full auto-scaling implementations Comprehensive documentation, libraries and support 16 • • • • • • • • • • •

Functions include:

Automatic server deployment Service provisioning Reboots & reloads Ticketing Hardware configuration Software load DNS Network Storage Security scans Monitoring © 2013 IBM Corporation

Service portfolio 17 © 2013 IBM Corporation

21,000 leading-edge customers*

Software as a Service Mobile & Communications Bump Voxer Instapaper Yelp Games and Entertainment Social Marketing and Digital Media Platform as a Service Enterprise Hosting & Service Providers

* SoftLayer references 18 © 2013 IBM Corporation

19 © 2013 IBM Corporation

Global footprint 20 13 data centers 17 network PoPs Global private network

100,000

SERVERS

21,000

CUSTOMERS

22,000,000

DOMAINS

© 2013 IBM Corporation

Triple-network architecture 21 • • • • • • High-performance public network with transit from multiple tier-1 carriers Secure OOB management via VPN Private network for intra-application and inter-facility communications, access to shared services Native IPv6 support Virtual racks for integrated management Complete suite of network services © 2013 IBM Corporation