Conceptual Blockbusting - Rowan University
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Transcript Conceptual Blockbusting - Rowan University
Chapter 7
Conceptual Blockbusting
A Guide to BETTER Ideas
(John L. Adams)
Methods for Creative Problem-Solving:
Questioning
Attitude
Where
Why
How
Great deal of knowledge acquired through
observation and questioning.
Questioning attitude is necessary to
motivate conceptualization.
Constructive Discontent (Koberg & Bagnall The
Universal Traveler)
Who
What
Methods for Creative Problem-Solving:
Fluency & Flexibility
of Thinking
List Making =simplest, direct way to
increase conceptualization
FLUENCY delivers information quickly and
with expertise / low average time between
successively generated ideas
FLEXIBILITY the ability to adapt to
different circumstances
Morphologically Forced Connections
A FOOLPROOF invention-finding scheme
Morphology: The size, shape, and structure of
an item or one of its parts.
Forced Connections: random combinations of
alternatives catalogued under each product
attribute.
WHY???? Inertia keeps an individual “inside the box”
of personal perceptions and assumptions; forcing an
individual to make random combinations looks at new
potential solutions to solve a difficult problem
Bug List:
Define specific small-scale needs.
Consider . . . Inc. Magazine’s
10 Dumbest Products of 2007
http://inc.com/multimedia/slideshows/content
/the-dumbest-products-of2007_pagen_2.html
Checklist: SCAMPER
Substitute
Combine
Adapt
Magnify
Modify
Put to other uses
Eliminate
Minify
Rearrange/Reverse
Checklist: Manipulative Verbs
Add
Subtract
Multiply
Divide
Subdue
Separate
Unify
Distort
Rotate
Transpose
Flatten
Squeeze
Complement
Submerge
Freeze
Fluff up
Bypass
Lighten
Repeat
Thicken
Stretch
Extrude
Repel
Protect
Segregate
Integrate
Symbolize
Abstract
Dissect
Soften
For example:
1996 D388,664 design patent for a spork
Hyde Ballard of Westtown, Pennsylvania
filed an application to register "Spork" as a
trademark around 1952
Spork" has been trademark registered by
Plastico Limited (TM 1052291) since 1975
“Universal Traveler” Koberg & Bagnall
7 STEP PROCESS
ACCEPTANCE
EVALUATION
ANALYSIS
IMPLEMENTATION
DEFINITION
IDEA SELECTION
IDEATION