Transcript Conceptual Blockbusting - Rowan University

Chapter 7
Conceptual Blockbusting
A Guide to BETTER Ideas
(John L. Adams)
Methods for Creative Problem-Solving:
Questioning
Attitude
Where
Why
How
Great deal of knowledge acquired through
observation and questioning.
 Questioning attitude is necessary to
motivate conceptualization.
 Constructive Discontent (Koberg & Bagnall The
Universal Traveler)
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Who
What
Methods for Creative Problem-Solving:
Fluency & Flexibility
of Thinking
List Making =simplest, direct way to
increase conceptualization
FLUENCY delivers information quickly and
with expertise / low average time between
successively generated ideas
 FLEXIBILITY the ability to adapt to
different circumstances
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Morphologically Forced Connections
A FOOLPROOF invention-finding scheme
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Morphology: The size, shape, and structure of
an item or one of its parts.
Forced Connections: random combinations of
alternatives catalogued under each product
attribute.
WHY???? Inertia keeps an individual “inside the box”
of personal perceptions and assumptions; forcing an
individual to make random combinations looks at new
potential solutions to solve a difficult problem
Bug List:
Define specific small-scale needs.
 Consider . . . Inc. Magazine’s
10 Dumbest Products of 2007
http://inc.com/multimedia/slideshows/content
/the-dumbest-products-of2007_pagen_2.html
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Checklist: SCAMPER
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Substitute
Combine
Adapt
Magnify
Modify
Put to other uses
Eliminate
Minify
Rearrange/Reverse
Checklist: Manipulative Verbs
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Add
Subtract
Multiply
Divide
Subdue
Separate
Unify
Distort
Rotate
Transpose
Flatten
Squeeze
Complement
Submerge
Freeze
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Fluff up
Bypass
Lighten
Repeat
Thicken
Stretch
Extrude
Repel
Protect
Segregate
Integrate
Symbolize
Abstract
Dissect
Soften
For example:
1996 D388,664 design patent for a spork
 Hyde Ballard of Westtown, Pennsylvania
filed an application to register "Spork" as a
trademark around 1952
 Spork" has been trademark registered by
Plastico Limited (TM 1052291) since 1975
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“Universal Traveler” Koberg & Bagnall
7 STEP PROCESS
ACCEPTANCE
EVALUATION
ANALYSIS
IMPLEMENTATION
DEFINITION
IDEA SELECTION
IDEATION