Transcript HOW TO CREATE A CYCLING CULTURE FROM SCRATCH

WEBINAR
Provisions for cyclists
06/06/2012
Marius Homocianu, City of Iasi
Slide title
Background & Objectives
How was modal split for cycling and cycling conditions
in your cities before the measures were implemented?
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Before the implementation of the measure 59 “City Cycle
Routes”, Iasi didn’t express a particular interest in bicycle
use – no cycling infrastructure, no campaign promoting
bicycle use as an alternative transport mode
The use of bicycle was insignificant - around 1% of the
total number of trips were effectuated using bicycle,
especially by pupils and students
The objective of the measure - to encourage people to use
the bicycle as an alternative mode of transport for their
trips, in order to reduce the traffic and pollution
CIVITAS Webinar 06/06/2012
Slide title
Challenges
What are the main challenges for cycling in your cities
(e.g. cultural, physical obstacles, etc.)?
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Change people’s transport behaviour, oriented towards
modes of transport like the private car or public transport –
through the education and promotion campaign of bicycle
use, combined with the implementation of School travel
plans, we obtained a significant improvement in this regard
Some difficulties for cycling in certain zones of the city,
generated by the relief conditions or the urban
arrangement
The safety of cyclists – problem partially solved by the
construction of the bike trail
CIVITAS Webinar 06/06/2012
Slide title
Implementation
How are the challenges addressed (the measure)?
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The construction of a bike trail, which incorporates bicycle
parking places and special colored street markings to
indicate the bicycle route
The bicycle use promotional campaign, which consists of
two major components:
- organizing events for promoting bicycle use
- school education and media promotion campaign for using
the bicycle
CIVITAS Webinar 06/06/2012
Slide title
Results
What are the results of the implementation of the
measure (e.g. change in modal split, extension of
cycling network, introduction of “soft measures”, etc.)?
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Cycle route constructed (10,784.50 m)
Cycling promotion campaign “BICICOOLTURA” realized:
- events organized, with important participation of citizens: the
opening of the bike trail, TRIAL Contests, Bike orientation contest,
The whole family on green wheels contest
- promotional materials distributed in 11 High Schools and 5
Universities: 10.000 flyers, 5000 note books, 2000 school time
tables, 1000 inscribed pens, 1000 brochures, 1000 inscribed tshirts, 400 inscribed cyclists water bottles, 400 inscribed backpacks
- radio promotion, TV promotion, publicity in newspapers and two
press conferences
CIVITAS Webinar 06/06/2012
Slide title
Results
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The level of awareness and acceptance indicators
increased
The number of cyclists, counted within 3 hours in the
morning and 1,5 hours in the afternoon, passing through a
point on the cycle lane, increased from 111 in October
2010 to 148 in October 2011
The use of bicycle among pupils and students in their
home – school trips increased from 1% before
implementation to 8% after implementation
CIVITAS Webinar 06/06/2012
Slide title
Conclusion
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Objectives achieved
Given the success of this type of measure, ARCHIMEDES
demonstrated the opportunity of continuing the bicycle use
promotion campaign and extending the cycling
infrastructure
These conclusions lead to the development of a global
mobility strategy, which involves a set of measures and
correlated policies of transport and urbanism, a component
of this strategy being the extension of the cycle
infrastructure in the city, by the construction of two new
bike trails
CIVITAS Webinar 06/06/2012
Slide title
Thank you
Marius Homocianu
contact
[email protected]
CIVITAS Webinar 06/06/2012