Multinational Market Regions and Market Groups Chapter 10

Multinational Market Regions • • What are they?

Basis – Economic – Political – Geographic proximity – Cultural factors

Types of Multicultural Cooperation • • • • • Regional Cooperation Groups Free Trade Area Customs Union Common Market Political Union

Europe • European Community – The Single Europe Act • Harmonization • Mutual recognition – EC Institutions • Council of Ministers, European Parliament, European Court of Justice – European Free Trade Association & European Economic Area

Europe • European Union – Maastricht Treaty • Economic & Monetary Union • Political integration – Treaty of Amsterdam (1997) • Expansion Source: http://www.wikipedia.org

Europe • • Marketing in Europe – Opportunities – Problems – Reciprocity Marketing Mix Implications • • Commonwealth of Independent States Central European Free Trade Area

The Americas • North American Free Trade Agreement (NAFTA)- 1994 – Three countries • Southern Cone Free Trade Zone (Mercosur & Andean Community) – Most influential zone in South America – Brazil Source: en.mercopress.com

The Americas • Latin America Integration Association • Caribbean Community and Common Market • NAFTA + SAFTA= FTAA??

Asian-Pacific Rim • • • Association of Southeast Asian Nations ASEAN+3 – ASEAN+ Japan, China, and South Korea Asia-Pacific Economic Cooperation Source:www.asean.or.jp

Other Trade Areas • • Africa – Economic Community of West African States – South African Development Community Middle East – Arab Common Market – Arab Free Trade Area – Regional Cooperation for Development – Organization of the Islamic Conference

The Future?

• Powerful Trade Areas • Emerging Market Focus