Transcript Griffin_05

Ethics and Social Responsibility in
International Business
5-1
Griffin & Pustay
Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall
International Business, 6th Edition
chapter 5
Chapter Objectives
• Describe the nature of ethics
• Discuss ethics in cross-cultural and
international contexts
• Identify the key elements in
managing ethical behavior across
borders
5-2
• Discuss social responsibility in
cross-cultural and international
contexts
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Chapter Objectives (continued)
• Identify and summarize the basic
areas of social responsibility
• Discuss how organizations manage
social responsibility across borders
• Identify and summarize the key
regulations governing international
ethics and social responsibility
5-3
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Exporting Jobs or
Abusing People?
• Minute Maid
• Tropicana
• Nestle
• Nike
5-4
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Nature of Ethics and Social
Responsibility in International Business
Ethics are an individual's
personal beliefs about whether
a decision, behavior, or action
is right or wrong.
5-5
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Ethical Generalizations
• Individuals have their own personal belief
systems
• People from the same cultural context
will tend to hold similar beliefs
• Behaviors can be rationalized
• Circumstances affect adherence to belief
systems
• National culture is intertwined with ethics
5-6
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Figure 5.1 Ethics in a
Cross-Cultural Context
Behavior of
Organization
Toward Employees
Behavior of
Employees
Toward Organization
Cultural
Context
Behavior of Employees
and Organization
Toward Other Economic Agents
5-7
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Ethics in Cross-Cultural and
International Contexts
• How Organizations Treat
Employees
• How Employees Treat the
Organization
• How Employees and Organizations
Treat other Economic Agents
5-8
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Acceptability of Bribery
5-9
• Acceptable
• Unacceptable
– Russia
– Australia
– China
– Sweden
– Taiwan
– Switzerland
– South Korea
– Austria
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Managing Ethical Behavior
Across Borders
Guidelines or codes
Ethics training
Organizational practices
Corporate culture
5-10
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Corporate Social Responsibility
Corporate Social Responsibility is
the set of obligations an organization
undertakes to protect and enhance
the society in which it functions.
5-11
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Examples of Companies with Commitment
to Corporate Social Responsibility
5-12
• L.L. Bean
• Dell Computer
• Toyota
• DaimlerChrysler
• Lands’ End
• BP
• 3M
• Honda
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Areas of Social Responsibility
Organizational
stakeholders
Natural
environment
5-13
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General social
welfare
Map 5.1 Social Responsibility
Hot Spots
5-14
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Approaches to Managing Social
Responsibility
Obstructionist
Defensive
Accommodative
Proactive
5-15
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Figure 5.2 Approaches to
Social Responsibility
Most
Responsible
Least
Responsible
Obstructionist
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Defensive
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Accommodative
Proactive
Obstructionist Stance
• Do as little as possible to address
social or environmental problems
• Deny or avoid responsibility
• Examples
– Astra
– Nestle
– Danone
5-17
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Defensive Stance
• Do what is required legally, but
nothing more
• Corporate responsibility is to
generate profits
• Example
– Philip Morris
5-18
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Accommodative Stance
• Meet ethical and legal requirements and
more
• Agree to participate in social programs
• Match contributions by employees
• Respond to requests from nonprofits
• No proactive behavior to seek such
opportunities
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Proactive Stance
• Strong support of social responsibility
• Viewed as citizens of society
• Seek opportunities to contribute
• Examples
– McDonald’s
– The Body Shop
– Ben & Jerry’s
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Managing Compliance Formally
Legal Compliance
Ethical Compliance
5-21
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Philanthropic Giving
Informal Dimensions of Social
Responsibility
Organizational Leadership
and Culture
Whistle blowing
5-22
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Evaluating Social Responsibility
A corporate social audit is a formal
and thorough analysis of the
effectiveness of the firm’s social
performance.
5-23
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Difficulties of Managing Corporate
Social Responsibility Across Borders
Actors in Policy Formulation Process
The state
The market
5-24
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Civil society
Difficulties of Managing Corporate
Social Responsibility Across Borders
Anglo-Saxon
approach
Asian
approach
Continental
European approach
5-25
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Regulating International Ethics
and Social Responsibility
• Foreign Corrupt Practices Act (FCPA)
• Alien Tort Claims Act
• Anti-Bribery Convention of the
Organization for Economic Cooperation
and Development
• International Labor Organization (ILO)
5-26
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Copyright © 2010 Pearson Education, Inc.
publishing as Prentice Hall