Pandora’s Cloud Cover: Integrating the pieces without the usual hassles

Collaboration

Eyal Shavit: SnapLogic Mark Brennan: Pandora

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Safe Harbor

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Eyal Shavit

SnapLogic

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Session Objectives

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SnapLogic for Cloud Integration 2.

Pandora’s Cloud Cover: a strategic move to the cloud 3.

Demonstration: Pandora / SnapLogic 4

What is SnapLogic?

• A Platform to easily connect any number of applications and move data between them • Simple, Scalable, Extensible, Flexible and Affordable • Our vision: SIMPLIFY. Hide complexity No more Hand-Coding. User experience Web2.0 + Integration = Integration 2.0

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Pandora’s Challenges

Explosive growth: – 65M+ users, New listeners doubled from 25K to 50K/day Growth & scale only achievable via world-class cloud operations – BUT operations are only as fast as your weakest link: getting all the clouds to talk to each other Integration should be a strategy, not an afterthought 6

Mark Brennan

Pandora

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About Pandora

Internet Radio – Music Genome project Mission: connect you with the music YOU like Founded 2005 250 employees 65M+ registered listeners 0.5M Pandora One subscribers – premium

Products Used

• Cloud: Salesforce.com CRM, Operative, Zuora, GoodData, Xactly, DoubleClick, Coupa, Box.net, ExpenseWire, Adaptive Planning • Integration Platform: SnapLogic 8

Pandora’s Vision

Business solutions for tomorrow’s economy: cloud + agile + seamless business processes Modern enterprise operating in the cloud Exploit the economic advantage of the Cloud Agile, flexible, responsive solutions that adapt to Pandora’s growth Vendors that can be trusted to deliver core business functions “Going to the cloud will change the DNA of your company, creating a genuine competitive advantage in the marketplace” 9

Pandora’s Challenges

The hardest part of moving to the Cloud is getting all the clouds to talk to each other Cloud innovation – forging ahead Integration Tools – lagging behind Preparing for next phase of growth: • Need business agility • Critical to choose & prove best-of-breed solutions • ERP > Best of breed (BOB) > Seamless BOB • Cloud economics not realized in silos 10

IT Transformation

THAT WAS THEN Infrastructure IT

Control culture

Datacenter Apps

Costly overhead Freeze business

Physical desktop

Support burden Productivity Obstacle

Big Bang Projects

Disrupt business Competitive disadvantage

Rigid integrations

IT-managed = Long lead time 11

THE FUTURE IS NOW Just Do IT

Business-driven Real Time, fast fix

Multi-Cloud SaaS

Robust, Flexible, Scalable

Virtual desktop

Do anything, from anywhere

Agile / Scrum

Constant Evolution Smaller more frequent change

Integration 2.0

Internal / external / social Easy to modify

Pandora’s Cloud Cover

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Pandora’s Cloud Cover

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SnapLogic’s Differentiation

1. Adaptability 2. Extensibility 3. Trust 4. Speed 5. Economy 14

Pandora Cloud Cover using SnapLogic

Demo 1: Operative >> Salesforce

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Demo 1

Problem: Stream Critical Ad campaign data from Operative into Salesforce Solution: • Operative Snap • Salesforce Snap • Build a pipeline (once) • Run (as often as you like) 16

Pandora Cloud Cover using SnapLogic

Demo 1: Operative >> Salesforce

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Demo 2

Problem: Stream Salesforce data to GoodData to get deeper intelligence Solution – GoodData Snap (Salesforce is already connected) – Build a pipeline – Run 18

Demo 3

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Demo 3

Problem Get an external data source to augment internal data in GoodData Solution – Twitter Snap (GoodData is already connected) – Build a pipeline – Run 20

Pandora’s Results

Buying a trajectory rather than a fixed feature set Robust integration platform that evolves with Pandora’s needs Based on early success, convinced that SnapLogic is best of breed – Automation of a process e.g. Quote-to-Collect – Simple solution: Server + Snaps – Savings – Rapid deployment 21

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Question & Answer

PANDORA

Mark Brennan

Director, Business Solutions SNAPLOGIC

Eyal Shavit

Sr. VP, Products

Thank You @Gold Booth 301 @Industry Solutions Booth 250 snaplogic.com

store.snaplogic.com

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Pandora’s Cloud Cover: Integrating the pieces without the usual hassles

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