WELCOME TO OUR PRESENTATION

Group Member

Joglul Hasan ID-359 Mizanur Rahaman ID-358 Mariam Beethy Saiful Islam ID-357 ID-356

PART 1 INTRODUCTION

Objectives

Broad/ General:

The major objective of this report is to identify & analyses the competitive forces and find out the opportunity for this company

Specific:

 To find out problem related to

coca cola

in Bangladesh.

 To provide some solution regarding to current marketing state of

Coca cola

 To analyze the customers perception about the products and these provided services.

 To analyze current marketing strategies practiced by Coca cola.

 To identify the market Competitors of company.

Methodology

Type of research:

It is a descriptive research by nature.

Sources of Data:



Primary:

Data organized by the researcher for the specific purpose of addressing the research problem.



Secondary:

Data collected for some purpose other then the problem at hand.

Data collection procedure:



Secondary:

Company profile, Magazine, News paper add, Annual reports were used as secondary.



Primary:

Customer survey, observation, in-depth interview were conducted to collect primary data.

Methodology

Questionnaire:

The questioner was mainly used to find out the satisfaction level of Coca Cola. Besides I attempt to find out the main “competitive forces in Coca Cola”.



Size:

1 page an a4 size paper.



Administer time

: Average 1 minute per questionnaire. 

Type:

Both close ended and open ended questions are used in the questionnaire.

Methodology

Sampling plan:



Population:

The entire consumer of Bangladesh who drinks this kind of soft drink.



Sample element:

Individual customer.



Sample Frame:

found.

There was no sample frame 

Sampling procedure:

convenience sampling…..

Non probability

Limitation

 Lack of time for conducting a large scale survey.

 Lack of customer co-operation.

 Lack of Records: Sufficient books, publications, facts and figures are not available. These constraints narrowed the scope of accurate analysis.

 The research only covers the customers of Coca cola in Dhaka city.

PART-2

COMPANY PROFILE

Mission

Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.  To refresh the world - in mind, body and spirit  To inspire moments of optimism - through our brands and actions  To create value and make a difference - everywhere we engage

Vision

• • • • • • Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

People:

Be a great place to work where people are inspired to be the best they can be.

Portfolio:

Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.

Partners:

Nurture a winning network of customers and suppliers, together we create mutual, enduring value.

Planet:

Be a responsible citizen that makes a difference by helping build and support sustainable communities.

Profit:

Maximize long-term return to shareowners while being mindful of our overall responsibilities.

Productivity:

Be a highly effective, lean and fast-moving organization.

Values

Our values serve as a compass for our actions and describe how we behave in the world. 

Leadership:

The courage to shape a better future 

Collaboration:

Leverage collective genius 

Integrity:

Be real 

Accountability:

If it is to be, it's up to me 

Passion:

Committed in heart and mind 

Diversity:

As inclusive as our brands 

Quality:

What we do, we do well

Organogram

Chairman (Board of Governor) Vice Chairman and Chief operator officer Vice President Senior Vice President Executive Vice President Figure 1: Organogram of Coca Cola Company HR dept. Accounting dept. Finance dept. Marketing dept. R & D dept.

SWOT ANALYSIS

The Coca-Cola Company (Coca-Cola) is a leading manufacturer, distributor and marketer of Non alcoholic beverage concentrates and syrups, in the world. SWOT analysis Refers »

Strengths

»

Weaknesses

»

Opportunities

»

Threats

Strengths

Coca-Cola's bottling system is one of their greatest strengths. There is some other strength of coca cola:  Support sales activities by understanding your customers’ businesses better  Qualify prospective partners and suppliers  Keep fully up to date on your competitors’ business structure, strategy and prospects  Obtain the most up to date company information available.

Weaknesses

The weakness of Coca-Cola Company are as follows:  Coca-Cola has recently reported some  "Declines in unit case volumes in Indonesia and Thailand due to reduced consumer purchasing power."  Most of the drinks of the Coca Cola Company are not good to health. Especially the soft drinks may increase the calories of the people seriously.

Opportunities

An opportunity is a major situation in a firm’s environment.

 Continue to grow within the marketplace.,  The changes in technology,  Government policy,  social patterns, and so on.

Threats

No one likes to think about threats, but we still have to face them. The threats of Coca-Cola Company are as follows:

 The entrance of new competitors,  Slow market growth,  Increased bargaining power of key buyers or suppliers,  Technological changes, and  New or revised regulations could represent threats to a firm’s success.

PART 4

Analysis and Finding

Target market

The main target market consumer is all age group (Expect Children) and house hold especially young generation.

Buyer: Customer Group:

 All general stores & Departmental store (Whole seller and retailer)  All Super market and institution.

 All confectionary stores.

Consumer Group:

 All young men and women.

 All age of people.

Market need

Coca Cola providing convenience, quality and healthy drinks for their consumer.



Quality product:

The customer is more careful about quality of soft drinks. Coca Cola has ISO 9001 certificate. Ensure that Coca Cola products reach the consumer maintaining the highest level of quality.

Competitors

Pepsi is usually second to Coke in sales, but outsells Coca-Cola in some markets. Around the world, some local brands compete with Coke. In South and Central America Kola Real , known as Big Cola in Mexico, is a fast-growing competitor to Coca-Cola. In Bangladesh Rc cola is more competitive, on the other side there also some product con do competition with Coca Cola such as 7up , Pran mountain dew, etc.

Event management

Event management is very important for the smooth operating of its business the firm is popularly maintaining its event management through meeting, training program and conference. 

Weakly sales meeting

: 

Annual conference:



Selling skill develop and training

: 

Monthly sales meeting:

Reward system

Coca Cola provide reward among the employee through their individual performance and as well as based on company performance it may be financial or may be promotional.

PART 5

Major Finding

Major Findings

From the overall market survey on “Competitive Forces of coca cola Company” I Found there is an opportunity to enlarge their market.

Some major Findings

 From the market survey I found that there are more and strong competitors of soft drink like Pepsi, Pran mountain dew etc.

 I also find that is a high demand of Coca Cola in Bangladesh. But company should ensure its Price, Quality & Date of expire and manufacturing date  Most of the people like Coca Cola and they will be if the company serves a better qualitative product from other.

 Customer service is an important factor for this business, but most of the company provides customer service.

 There are many brand of soft drink and they are providing different product to the customer.

 Lack of advertisement for attracting the customer in Bangladesh.

 Coca Cola have a better seals team for sale their corporate product.

Re-Commendation

We recommend them some item these are..

 Coca Cola should increase their promotional campaign.