Transcript the-eternal-love-wedding
The eternal love wedding portal
www.theeternallove.weebly.com
BUSINESS PLAN : ONLINE ADVERTISING WEBSITE PRESENTED BY : NOR HARYATI MOHAMAD SUFFIAN HALINA HUSSIN NORHAIZA ABDULL HAMID 2008530613 2008370303 2008760755
Business model
VALUE PROPOSITION REVENUE MODEL MARKET STRATEGY COMPETITIVE ADVANTAGES COMPETITIVE ENVIRONMENT MARKET OPPURTUNITIES ORGANIZATION DEVELOPMENT MANAGEMENT TEAM
Introduction
Will operate on 1 st January 2011.
Business idea concept based on providing Advertising Platform for businesses related with wedding services
Based on 2 categories:
Wedding concept Wedding services
Background Company
Nature of Business:
Provide online advertising services for other businesses which related with wedding preparations.
Motivation:
Experience
Objective
To provide the convenience information about the wedding facilities to customer
To give best service for our customer
To support this industries by providing attractive platform for advertising
Mission & Vision
Mission:
Expend the business throughout the Malaysia
Vision:
To be known as the best and famous wedding portal company in Malaysia
Value proposition
2 types of value proposition: 1.
Customer value proposition
give a convenience website because all the information about the wedding facilities is able to access very easy and quick in one-stop center
2.
Partner value proposition
– provide sharing website among the potential partners by doing the similar product and services where is related with wedding purposes.
Revenue model
How our business make money ?
BUSINESS MODEL – b2b B2B – Affiliate (used our website to advertise or link their business website)
Revenue model
Classification of business revenue model 1. COST PERCLICK
Advertisement is charged based on the number of clicks it gets through the advertising site.
2. COST PER IMPRESSION
Advertisement is charged based on the number of impression it gets through the advertising site.
3. PAY PER LEAD
Advertisement is charged for every successful lead such as signup for a hosting service.
Revenue model
4.PPS
Advertisement is charged a commission for every successful sale that it contributes.
5.SPONSERED ADV
Can be permanent or rotation: All the cost or pay to website is through the PAYPAL and also CIMB Click The charges of each type of revenue model based on rate that our partners agreed and it stated on the Term and Condition and Registration Form that they have to filled when the affiliate decide to earning our website.
Market Strategy
TARGET MARKET
Customer
Affiliate
high end customer elite group – based income and age Exclusive Service and Product Very Professional and Popular Having experience
Market strategy
Four P
PRODUCT
• Maintain website • Good keyword • Simple design • Optimization • Easy navigation • Fresh content • Book mark able • Not crowded & clean • Easy downloading
PRICE
• Price is reasonable • High Quality at Low price • Discount • Promotion package
PLACE PROMOTION
• Listing into search engine by Ex : Google Adword Social Network . Group Overture .com Go click.com
Mudah.com
• To create the awareness – used the conventional • Ex : Pamphlet, TV, radio and also selling approach • Online – Adwords • SEO
Competitive Advantages
THE ETERNAL LOVE WEDDING PORTAL OTHER COMPETITORS
Different Service Online Advertising Business as one stop. All the services in one website: Online Business in different Less info about other services User friendly Clean Customize Service Communication More Effective Powerful in reaching new market by using online Customer find the wedding services through internet Offline or Conventional Business Very Complicated Crowded Less reaching market Business find customer
Competitive Advantages
THE ETERNAL LOVE WEDDING PORTAL OTHER COMPETITORS
Similar Services Based on target market:
Customer
Elite Group (high end customer) Affiliate and visitor from different Ethnic Anyone who looking for the services.
There are advertising services charges at high rate for low Quality.
Affiliate
Very popular and professional wedding planner, services. High Quality at Low Price for using our website
Competitive Environment
External Factors that influence the competitive to this business 1.
2.
COMPETITORS
a lot of competitors in this business High competitors will create challenges Help to advertise their product
TECHNOLOGY TRENDS
Businesses go to online - more effective by using social network and search engine (ad word and ad sense). Easy and free develop business website Info search – through laptop as well as i-phone, blackberry and etc
Competitive Environment
External Factors that influence the competitive to this business 3. ECONOMIC SITUATION
Effect of DD and SS Stability in eco – increasing the Purchasing Power so DD and SS increasing for the product and services increasing.
4. SOCIAL
Malaysian people – different Ethnic 1 Malaysia
Competitive environment
External Factors that influence the competitive to this business 3. HUMAN CAPITAL
Our Affiliate - very professional and have experience involve to the business for so long Hire the students from IT background
4. TREND AND LIFESTYLE
Married - Age 27 and above(Women) 30 and Above (Men)
Market Opportunities
SWOT Analysis: Strength
- The partnerships that manage this business have ability to run the business very well because most of us have a education background in various field such as management, business and also IT.
Weakness
- There are other business that provide same business wedding portal
Opportunities
- Economic is much more stable and increasing demand for the product because customer will look for the wedding portal to make the preparation by full package.
Threats
- Price competition among the competitors in giving low price.
Organization Development
Device that require on developing website:
1.
Personal computer 2.
3.
Internet connection Knowledge of programming language 4.
5.
Good marketing plan PHP language
Management Team
Marketing Manager General Manager IT Manager