Transcript Memphis - Moodle

Memphis
A Design style
Modern furniture
Reaction against modernism
• The Memphis Design Movement was a
group of designers based in ITALY that
came together to react against the
modernist movement.
• Modernism was a design movement which
believed LESS is MORE and the FORM
(shape) of a product should FOLLOW it’s
FUNCTION. Not the opposite where the
function dictates the shape.
Memphis for DESIGN
• They were inspired by the enormous
social and cultural changes in the 1960’s
and 1970’s.
• They embraced consumerism and …
• YOUTH CULTURE
Memphis IS Design
• They used geometric
shapes to enhance
everyday products.
Memphis IS Design
• They used patterns,
colours, and materials
and manufacturing
techniques in new
ways.
Memphis IS Design
• They thought LESS is
a BORE.
• They created “post
modernism”
BORING
Memphis IS Design
• They used POP ART
to decorate products
• A style of art which
seeks its inspiration
from commercial art
and items of mass
culture (such as
comic strips, popular
foods and brand
name packaging).
Memphis IS Design
• They used POP ART
to decorate products
Memphis IS Design
• Memphis designers believed:
FORM
SWALLOWS
FUNCTION
What am I?
Memphis IS Design
• Memphis has had an enduring effect on
products today.
• ALESSI – manufacturers of kitchen
utensils has embraced MEMPHIS ways of
thinking in the design of its products
Juicy Saliff
By
Phillipe Starck
Memphis IS Design
• Memphis rejected the
idea of good taste
and used ordinary
materials to make
products
INTERESTING
Memphis IS Design
• Memphis rejected the
idea of good taste
and used ordinary
materials to make
products
INTERESTING
Memphis IS Design
• Memphis rejected the
idea of good taste
and used ordinary
materials to make
products
INTERESTING
Memphis IS Design
• Memphis rejected the
idea of good taste
and used ordinary
materials to make
products
INTERESTING