Transcript File

Presented By:- The Invincibles
Name
Pallavi Baranwal
Pranab Dey
Prashant Mishra
Prerna
Pritam Sadhu
Pushpak Pandey
Nibedita Chakraborty
Ramanand Arora (DL)
Richa Beniwal
Richa Kohli (L)
Roll No
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Introduction
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Mr V. C. Burman - Chairman of DIL
Mr Sunil Duggal - CEO of the company.
Dabur India limited is India's leading FMCG company.
Dabur is currently the 4th largest Indian consumer goods
manufacturing company (FMCG).
Leading consumer goods company in India with a
turnover of Rs. 2,233.72 crores (fy07).
Products of dabur are marketed in more than 50 countries
worldwide.
Contd…….
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Dabur's health care range brings for the
customer a wide selection of herbal products.
Dabur Chyawanprash and Hajmola both gives
revenue of Rs.100 crores each.
Dabur Chyawanprash is the leader with 65%
share.
Dabur’s digestives category commands 90% of
the herbal digestives market.
Hajmola itself is a market leader with 75%
market share.
HISTORY(1/4)
1884
BIRTH OF DABUR
1896
SET UP A MANUFACTURING
PLANT
EARLY 1900S AYURVEDIC MEDICINES
1919
ESTABLISHMENT OF
RESEARCH LABORATORIES
1920
EXPANDS FURTHER
1936
DABUR INDIA PVT. LTD.
HISTORY(2/4)
1972
SHIFTS TO DELHI
1979
DABUR RESEARCH
FOUNDATION
1986
PUBLIC LIMITED COMPANY
1992
JOINT VENTURE WITH
AGROLIMEN OF SPAIN
1994
PUBLIC ISSUES
1995
JOINT VENTURES
HISTORY(3/4)
1996
3 SEPARATE DIVISIONS
1997
FOOD DIVISION
1998
PROFESSIONALS TO MANAGE
THE COMPANY
2000
TURNOVER OF RS. 1,000
CRORES
2003
DABUR DEMERGES PHARMA
BUSINESS
HISTORY(4/4)
2005
DABUR ACQUIRES BALSARA
2005
DABUR ANNOUNCES BONUS
AFTER 12 YEARS
2007
CELEBRATING 10 YEARS OF
REAL
2007
FORAY INTO ORGANISED
RETAIL
2007
DABUR FOODS MERGED WITH
DABUR INDIA
MANUFACTURING
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Production facilities to increase in-house
production and to get maximum benefits.
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The company believes in cost
leadership through technology.
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This has allowed for much greater control on
production.
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It is best in class TQM TPM practices.
and
quality
RESEARCH AND
DEVELOPMENT(1/2)
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R&D activities are focused around two basic domains:1. To continuously develop new products.
2. To test and guarantee their efficacy.
R&D activities include research on:
1. Ayurvedic and herbal products
2. Organic substances
3. Foods
4. Cosmetics
5. Oral care
6. Personal care
During 2005-06, the company displayed its efficiencies in
terms of high “speed to market” by successfully
developing its Vatika Honey & Saffron Soap.
RESEARCH AND DEVELOPMENT(2/2)
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The company’s products regularly go through
clinical research and toxicity studies which are
done in collaboration with Dabur Dhanwantry
Hospital in Chandigarh.
The company also promotes contract or corporate
farming.
Some example of corporate farming are
Ghorbotch, Brahmi, Chiraita and Pipli.
THE MAIN AREAS OF RESEARCH
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Testing and trial of products.
Product development for new herbal health and
personal care products.
Development of new chemical entities and
formulations.
New initiatives in Phyto - Pharmaceuticals.
Developing new products and improvements in
foods.
SUPPLY CHAIN
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The supply chain function at dabur comprises of
production planning, dispatch, ware housing and
transportation.
Front end of the supply chain ends at the clearing
forwarding agent (CFA) or the stockist.
Project Garuda set up by dabur lays down a set of
measurable parameters to test the health of the
supply chain.
Dabur India Ltd. : Business Divisions
CONSUMER
CARE
DIVISION
CONSUMER
HEALTH
DIVISION
INTERNATIONAL
BUSINESS
DIVISION
FOODS
Range of personal care and health care products viz.
hair care, oral care, skin care, baby care, health
supplements and digestives
Range of health care products comprising
Ayurvedic medicines OTC Ayurvedic product
Dabur’s international business based in Dubai ; Having
operations in Middle East, Asia, Africa, Australia, UK , US
and Canada
Dabur Foods Ltd, a 100% subsidiary comprising
Real Fruit Juices,Hommade cooking pastes & Lemoneez
Business Division
10%
6%
6%
1%
77%
I B DI VI SIO N
C HD
Fo o d s
M isc.
custo m e r ca re d ivis io n
Structure
DABUR INDIA LIMITED
CONSUMER
CARE DIVISION
CONSUMER
HEALTH
DIVISION
MISC.
BUSINESS
Subsidiaries
Dabur Nepal
Pvt Ltd
Dabur
FoodsLtd
Dabur Egypt Ltd
Dabur
International
Ltd
Asian Consumer
Care Pvt Ltd,
Bangla Desh
Weikfield Intl.
(UAE) Llc
Hair Oils
 Hair Oils market estimated by ORG at Rs.14.2 bn.
 Dabur holds 19% share with product offerings in all categories.
 Value added products having herbal USP
 Dabur Amlahair oil –a perfumed hair oil with amla
extract , Dabur’s largest brand
e
r
a
 Anmol Mustard Amla Hair Oil -newly
launched on economy platform
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 Vatika Hair Oil -Coconut based hair oil with added
herbs, one of the fastest growing brands in hair oil market
Comparision of Hair oil Producers
Bajaj
4%
HLL
3%
Emami
4%
Keo karpin
6%
Others
37%
HLL
Bajaj
Emami
Dabur
19%
Keo karpin
Dabur
Marico
Others
Marico
27%
SHAMPOOS
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LUX
9%
LUX
NYLE
3%
CLINIC PLUS
25%
VATIK A
6%
HEAD &
SHOULDERS
7%
PANTENE
7%
AYUR
4%
CHIK
11%
SUNSILK
17%
CLINIC ALL
CLEAR
11%
NYLE
AYUR
CHIK
SUNSILK
CLINIC ALL C LEAR
PANTENE
HEAD & SHOULDERS
CLINIC PLUS
VATIK A
 Shampoo category estimated by ORG at Rs.9 bn.
 Value growth slowing down due to price cuts.
 Dabur Entered Shampoo category in 1997-98, now hold 6% share.
 Dominating the herbal niche in this highly competitive category
 Vatika Henna Cream Conditioning Shampoo.
 Vatika Anti Dandruff Shampoo.
 Anmol Natural Shine Shampoo –launched in current year.
Oral Care
 One of the largest personal care categories
estimated at Rs.21 bn.
 Toothpowders account for 20% of the
Category
 Dabur holds 28% share in toothpowder
market with Dabur Red Toothpowder
 Launched Dabur Red Toothpaste in 03-04
 An Ayurvedic product
 Captured 1% share of toothpaste market
in first year.
Comparision of Oral Care
TOOTHPOWDER
20%
TOOTHPOWDER
TOOTHPASTE
TOOTHPASTE
80%
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Health Supplements
 Chyawanprash–largest Ayurvedic medicine with market size of
about Rs.2 billion
 Dabur is market leader with 65% share
 Efficacy studies at leading research centers support product
effectiveness
 Aggressive marketing inputs being aimed at category expansion
ZANDU
11%
BAIDYANAT
H
12%
DABUR
65%
DABUR
BAIDYANATH
ZANDU
HIMANI
O THER S
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O THER S Comparision of
7% Healt h Suppliment s
HIMAN
I
Digestives
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 Dabur holds 29% of the overall digestives market estimated at
Rs.4 billion
 Leader in the herbal digestives category with 90% market share
Products include
 Hajmola Tablet & Candy
 Pudin Hara (liquid, capsule & effervescent powder)
 Hingoli
 Host of new product introductions in current year under Hajmola
brand
Baby Care & Skin Care
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 Dabur’s baby care range includes baby oils and tonics
 Dabur LalTail – a baby massage oil with Ayurvedic
formulation
 Dabur Janma Ghunti -Ayurvedic tonic for infants.
 Gripe Water -Digestive tonic for babies.
 Dabur Baby Olive Oil -Herb enriched olive oil for massage
of infants.
 Dabur’s Skin care range includes
 Dabur Gulabari -Rose Water , a natural astringent and
skin toner.
 Gulabari Face Pack -blend of sandal and rose in a face pack.
 Vatika Fairness Face Pack.
Consumer Health Division
 More than 100 years expertise in herbal Ayurvedic formulations.
 Over 260 medicines for treating a range of ailments and body
conditions
 Manufacturing practices follow the Government’s GMP norms
 All Dabur products undergo scientific tests and clinical validation
processes
 Tie-ups with Ayurvedic hospitals and colleges for research and
promotion of Ayurveda
 Thrust on OTC health care range in future
Asav
Major
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Categories
Arishtas
Ras
Rasayanas
Churnas
Medicated
Oils
Proprietary
Ayurvedic
Medicines
GROWTH STRATEGY
EXPAND
DABUR
INDIA
LIMITED
ACQUIRE
INNOVATE
THREE PRONGED STRATEGY FOR SUSTAINING GROWTH
Key Growth Drivers
 Consolidated
revenue growth of 16.7% during half year ended
30th September 2008.
 Revenue growth led by price increases to the extent of 4-5%;
balance being led by volume.
 The overseas business (IBD) led the growth with an impressive
performance of 40.1% for H1FY09.
 Consumer Health Division recorded growth of 22.6%
 Consolidated PAT in core business (excluding retail) grew by
17.8%.
 EBITDA margins in core business maintained at 18.9% in spite
of inflationary pressure.
Global Strategy
 Expand business in South East Asia,
Middle East and Africa
Developing
Markets
Similar consumer preferences and media
spillover
 Promote 100% subsidiaries / Joint ventures
to overcome tariff barriers barriers
Developed
Markets
 Target Indian diaspora in the first
horizon
 Large potential markets for
herbal/Ayurvedic Offerings
 Set up distribution alliances for entering
mainstream herbal segments
STRENGHTS
1.
STRATEGIC PARTNERSHIPS
2.
WORLD WIDE COVERAGE
3.
100 YEARS OF EXPERIENCE
4.
MANUFACTURING FACILITIES
5.
RESEARCH PLANTS.
WEAKNESS
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No retail outlet.
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No doorstep delivery.
OPPORTUNITY
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Overseas dealership.
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Medical
biotechnology.
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Strategic alliances.
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Export of Aurvedic
products.
DABUR.COM
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Information is conveyed clearly and in a friendly manner
to various constituents from investors to the media.
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The site is well-structured with logical navigation and an
amazing amount of information from stock quotes to news.
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This shows the brand’s customer-focused attitude.
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There is an abundance of information for its investors and
prospective information including a daily update on the
share price.
RECOMMENDATIONS
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Diversify its operations.
Create a Niche Market by integration of
Ayurvedic knowledge with modern science.
Provide innovative products to its customers.
Strive for global positioning as Ayurvedic leader.
Realize its Corporate Social Responsibility.
INTERNATIONAL TIE-UPs…..
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Dabur India's health and beauty retail subsidiary H&B
stores has tied up with labs in Italy, the UK and Thailand
for developing some of its private labels.
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Target:- Rs. 1000 crore revenue.
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Started January this year, the company plans to set up 50
stores by third quarter of 2008-2009.
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Announced the launch of skincare creams and lotions.
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Network of 1.5 million retail outlets in urban and semiurban areas.
THANK YOU