Transcript Stakeholders and Interests

Technical Assistance for
Civil Society Organisations
Bosnia and Herzegovina Office
Stakeholders and Interests
This project is funded
by the European Union.
Technical Assistance for
Civil Society Organisations
Bosnia and Herzegovina Office
Gramsci countervailing power
• Government
Poverty alleviation
&
Development
• Civil Society
This project is funded
by the European Union.
Private Sector
Technical Assistance for
Civil Society Organisations
Bosnia and Herzegovina Office
Exercise (PI stakeholders)
Leading Questions: (in plenary)
Mention examples of actors in every sector:
- Government
- Civil Society
- Private Sector
Who has more power?
This project is funded
by the European Union.
Technical Assistance for
Civil Society Organisations
Bosnia and Herzegovina Office
Stakeholder Analysis (1)
Who are stakeholders?
• People affected by the issue?
• People having an interest in the issue?
• People that can influence the issue?
Why are they important?
• Are they allies, undecided or opponents?
• Can they be influenced?
This project is funded
by the European Union.
Technical Assistance for
Civil Society Organisations
Bosnia and Herzegovina Office
Stakeholders Analysis (2)
Step 1 Brainstorm all the stakeholders (persons in organisations) for the
issue; write in the table called: stakeholder analysis.
Step 2 Apply 3 filter questions to the list/judge stakeholders:
•
To what extent does the stakeholder agree or disagree with your
position?
•
How importantly, relative to the others, does the stakeholder view the
issue?
•
How influential, relative to the others, is the stakeholder over the
decision?
Step 3
Transfer the information to Audience Prioritisation Matrix
Step 4
Transfer the information to Allies and Opponents Matrix
This project is funded
by the European Union.
Technical Assistance for
Civil Society Organisations
Bosnia and Herzegovina Office
Stakeholder
Stakeholder Analysis Table
Attitude of the
Importance
Influence of the
stakeholder to the
issue
of the issue to the
stakeholder
stakeholder on the
issue
..
X
++ = very pro H = High
Y
+ = pro
Z
O = neutral
..
-
..
-- = very anti L = Low
..
This project is funded
by the European Union.
M = Medium
H = High
M = Medium
= anti
L = Low
Audience Prioritisation Matrix
Technical Assistance for
Civil Society Organisations
Bosnia and Herzegovina Office
High
Importance
Secondary
Audience
Priority
Audience
Priority
Audience
Medium
Ignore
Secondary
Audience
Priority
Audience
Low
Ignore
Ignore
Secondary
Audience
Medium
High
of the issue to the
audience
Low
Influence
of the audience
on the issue
This project is funded
by the European Union.
Technical Assistance for
Civil Society Organisations
Bosnia and Herzegovina Office
Allies & Opponents Matrix
Very
Pro
Main
Allies
Pro
Attitude
Neutral
Key
Influence
Ground
of the
audience to
your position
Anti
Very
Anti
Main
Opponents
Low
Medium
High
Influence of the audience on the issue
This project is funded
by the European Union.
Technical Assistance for
Civil Society Organisations
Bosnia and Herzegovina Office
Chains of Influence (1)
NGO
Audience
NGO
Audience 1
Audience 2
NGO
Audience 1
Audience 2
This project is funded
by the European Union.
Audience 3
Technical Assistance for
Civil Society Organisations
Bosnia and Herzegovina Office
Chains of Influence (2)
NGO
Media
NGO
Civil Servants
Senate Cttee
NGO
Parishioners
Clergy
This project is funded
by the European Union.
Arch-Bishop
Technical Assistance for
Civil Society Organisations
Bosnia and Herzegovina Office
Channels of Influence
Resources:
-People
- Funds
-Other
Int’l Donors
NGO
Arch-Bishop
Senate Cttee
This project is funded
by the European Union.
Decision makers
Nat’l Media
Issue of
beneficiaries
Technical Assistance for
Civil Society Organisations
Bosnia and Herzegovina Office
Audience (individuals) Targeting
This project is funded
by the European Union.
Audience
Knowledge
Attitudes /
Beliefs
Interests
Audience
definition
What does the
audience know
about the
issue?
What does the
audience
believe about
the issue?
What does the
audience care
most about
(even if
unrelated to
the issue)