Transcript Alan J Gow (BTCC Series Director)

2013 Sponsorship
Opportunities
Contents
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What is BTCC
NGTC Specification
The Team
The Driver
Media Coverage
Opportunity
Hospitality
What is British Touring Cars?
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Launched in 1958
One of the greatest motorsport events
Worldwide recognition
Jaguar, Austin, Ford, Lotus, Sunbeam and
Triumph – previous winners
• Proven marketing platform and sponsorship
opportunity
Next Generation Touring Car (NGTC)
• “We set out to produce a better-looking,
faster, sexier race car at a much lower cost; I
reckon we’ve nailed it”
Alan J Gow (BTCC Series Director)
NGTC Specification
• Choice of model and chassis
• Common components – gearbox, sub frame,
brakes, suspension etc
• Enhanced safety features
• New standard specification cuts the cost of
competing
• Up to 50% reduced costs, for teams and
sponsors
The Team
• Speedworks Motorsport – one of British motorsport’s
fastest growing race teams. With success in running
Ginetta G50’s in European GT4, British GT and Ginetta
G50 Cup
• Speedworks have competed in BTCC in 2011 and 2012.
Tony Hughes and Adam Morgan both drove the latest
Toyota Avensis NGTC car in 2012
• Hughes – a world class engineering company based in
Stockport and a primary sponsor of Speedworks
Motorsport
Driver 1
• Dave Newsham- A serious
2013 Independent
Championship contender.
Winner of the Clio Cup
Championship in 2010.
BTCC 2011 & 2012. 2012
highlights, two race wins,
two 2nds and two 3rds.
Awarded “Fan’s Favourite”
for 2012 and voted 2nd by
the fans for “Best Driver
2012”.
Driver 2
• Ollie Jackson has competed
in Caterham Academy,
Porsche Carrera Cup, British
GT, and had two seasons in
the BTCC. Multiple wins
have come in the form of
Caterhams, a class win in
British GT, and Porsche
Carrera Cup Pro-Am1 wins,
taking the Pro-Am1
championship in the
process.
Media Coverage
UK TV audience
19.5 million
Total ITV4 Air Time
229 hours
Live trackside audience
371,000
UK radio listeners
54 million
Marketing Opportunity
• Massive opportunity to amplify brand awareness
Trackside & through the BTCC Media and ITV4
• No boundaries - In house marketing opportunity
– Target a wide audience
– Partner a successful well established motorsport
team and well known competitive Driver
Promotional Opportunity
• Reward employees/Customers/Business
Partners
• Data Collection/incentive opportunities-prize
draw
• Customer competitions
• Local, regional and national media exposure
• Car & Driver - on site promotional days
Feature your logo
and branding
Hospitality
Full Hospitality in the Speedworks Motorsport awning
Refreshments throughout the day. Hot & cold buffet style
lunch.
Meet the Team and Driver
Merchandise pack for each guest
Private Autograph session with Dave Newsham
Guided tour of the car
Watch the team and mechanics at work in the garage
Wide variety of support races to keep you entertained
The BTCC is relaxed, friendly
and exciting and we find it is
an excellent setting to mix
with customers, suppliers
and sponsors in an informal
way”
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Be part of Britain’s
most popular racing
series…