Transcript PowerPoint - Media Smart

Digital Adwise
Lesson Eight
Selling Ideas Part 2
Designing an ‘animal’ banner ad
Learning Outcomes
• Understand how images, slogans, names and
copy are used in digital advertising to make
audiences feel a particular emotion
Starter - Review how ads sell ideas
• What qualities of the animal are used in this ad?
• Why has this animal been chosen to advertise this
product?
• How does the advert try to make the audience feel?
Which animals might be good to
advertise these things?
Ideas for animals in ads
Ideas for animals in ads
ACTIVITY
DESIGNING A BANNER AD FOR TRAINERS
• Today we are going to design an ad for trainers
• What are the features of trainers? What
might we want the ad to say about them?
ACTIVITY
DESIGNING A BANNER AD FOR TRAINERS
You are going to:
• Choose an image for your product
• Think of a name for your product
• Choose a slogan
• Write copy for your ad
• Design the layout of your ad
Success criteria
• I know what my advert is trying to sell/say
• I can identify the target audience for the
advert
• I can say how/what an advert is trying to
make the audience feel/do
• I can explain why the animal appears in the
advert
Step 1
Choose an image, name and slogan
Images, names and slogans should be:
• easy to remember
• relate to the product, brand or activity being
promoted
Choose one of these animals
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A monkey
A kangaroo
A cheetah
A chameleon
A butterfly
A horse
A tree frog
A centipede
Choose a slogan
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The most comfortable trainers money can buy.
Show your individual style.
You won’t even know you’re wearing them.
Be speed.
Going the extra mile.
It’s a jungle out there.
Never stop.
Don’t blend into the crowd
Select a name
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Supafast
MyColour
TrainersLites
Comfies
Speedsters
Jumperz
Mile Eaters
CityStreetz
Step 2 – Choose the Copy
On your marks.
Make the choice of champions.
Feel the air beneath your feet.
There’ll be no stopping you.
Race ahead and leave the rest behind.
Pounce on the prize.
Turn heads with every step you take.
Leap towards success.
Every colour of the rainbow.
Step 3 – Advertisement Layout
These are fictional banner ads that could appear on an
Internet site. Which layout do you think is best? What
interactive elements could you add?
Step 3 – Advertisement Layout
Think carefully about:
• The style of lettering
• Colours and other images used
• Overall composition (e.g. where things are
placed, size of different elements)
• Benefits of interactive elements
Step 4 – Designing a banner ad
Put it all together! Remember to consider:
• The style of lettering
• Colours and other images used
• Where they position the slogan, image and
copy
• How will the ad be interactive? Will additional
information appear when you roll over it?
Maybe it will contain jokes like silly noises
when you click on the animal to attract
attention?
Plenary - Share and discuss designs
•What does the animal make you think of when you
look at the ad?
•What elements of the ads are targeting you as an
audience?
•What is the ad trying to make you think about
trainers?
• Does overall design create something that you will
remember?