Chapter 6: Sociocultural Forces
Download
Report
Transcript Chapter 6: Sociocultural Forces
Sociocultural Forces
Chapter 6
Culture
“The sum total of beliefs, rues, techniques,
institutions, and artifacts that characterize
human populations.”
Learned patterns of behavior
Ethnocentricity
Effects on
Marketing
HR
Production
Sociocultural Components
Aesthetics
Attitudes and Beliefs
Religion
Material Culture
Education
Language
Societal Organizations
Legal Characteristics
Political Structures
Aesthetics
Art
Symbols
Feng shui
Music
Folklore
Attitudes and Beliefs
Attitude toward time
What do Americans want?
Be punctual
Manana
Siestas
Impressions of Americans
Directness and drive
Deadlines
Attitudes and Beliefs
Attitudes toward Achievement
Americans
Some other countries
Demonstration effect
Job prestige
Attitudes toward Change
What hastens change?
Religion
U.S.
Christian
Atonement through Christ
Catholicism
Protestant work ethic
Asian Religions
Hinduism
Cycle of birth, death, and reincarnation
Caste system
Buddhism
Renounce desires to achieve enlightenment
Religion
Asian Religions (cont’d)
Jainism
Sikhism
Jen, Li
Taoism
Bridge between Islam and Hinduism
Confucianism
Nonviolence doctrine
Yin/Yang
Shintoism
Japan
Religion
Islam
Five pillars
Two divisions
Shia
Sunni
Animism
Spirits in nature
Material Culture
What is it?
Technology
Seven benefits
Concerns
Cultural aspects
Technological dualism
Appropriate technology
Boomerang effect
Government conrols
Education
Yardsticks
Brain Drain
Reverse Brain Drain
Literacy
Trends
Why?
Women’s Education Trends
Language
Spoken Language
Delineate cultures
Foreign languages
Lingua franca
English as formal language of business
Why learn a foreign language?
Translation
Backwards translation
Technical terms
French v. English
No Unpleasantness
Language
Unspoken Language
Gestures
Closed doors
Office size and location
Conversational distance
Language
Gift-Giving
Acceptable gifts
Bribery
Extortion
Transparency International
Questionable
Greasing the skids
Foreign Corrupt Practices Act
Societal Organization
Kinship
Extended
Member’s responsibility
Surnames
Associations
Age
Gender
Free association
National Cultures
Hofstede
Individualism v. Collectivism
Large v. Small Power Distance
Strong v. Weak Uncertainty Avoidance
Masculinity v. Femininity